Power Rental Market Size, Share, Trends, Industry Analysis, and Forecast (2025 – 2031)

Power Rental Market Size

The global power rental market size was valued at $18.69 billion in 2025 and is projected to reach $25.05 billion by 2031, growing at a CAGR of 5.0% during the forecast period.

Power Rental Market Overview

Power rental refers to the temporary provision of power generation equipment, such as generators and transformers, to meet the energy needs of customers for specific periods, often during construction projects, events, or emergencies. This service has gained traction as businesses seek flexible and cost-effective solutions to power demands without the burden of investing in permanent infrastructure.

Companies can benefit from power rental by accessing reliable energy sources that can be scaled according to project requirements, allowing them to avoid high upfront costs associated with purchasing equipment. Additionally, government initiatives promoting sustainable energy practices are encouraging businesses to consider power rental as a viable option during transitions to more renewable energy sources. Overall, the flexibility and efficiency of power rental solutions make them an attractive choice for companies navigating fluctuating energy needs in an evolving economic landscape.

Power Rental Market Dynamics

The power rental market is expected to witness significant growth in the future due to the rapid industrialization and urbanization in emerging economies, increasing demand for uninterrupted and reliable power supply, growth in the construction and infrastructure development sectors. However, the competition from renewable energy sources and grid electricity, high initial costs associated with renting power equipment, and regulatory challenges and compliance issues in different regions are restraining the growth of the market.

Furthermore, integration of renewable energy sources with power rental equipment, expansion into emerging markets with increasing energy needs, and development of hybrid power solutions combining generators and batteries are the key trends propelling the power rental market.

Rapid Industrialization and Urbanization in Emerging Economies is Driving the Power Rental Market

The rapid industrialization and urbanization in emerging economies is significantly impacting the power rental market, creating an urgent need for reliable and flexible energy solutions. As these economies experience rapid growth, they face challenges such as inadequate power generation capacity and unreliable grid infrastructure, leading to frequent power outages.

• Companies such as Atlas Copco have responded to this demand by expanding their rental services to include advanced generator sets tailored for construction projects in regions like India and Southeast Asia, where infrastructure development is booming.
• Additionally, government initiatives aimed at enhancing electrification and infrastructure are further driving this market; for example, India's National Infrastructure Pipeline, launched in 2020, aims to invest over USD 1.4 trillion in infrastructure projects, which significantly increases the need for temporary power solutions during construction phases.

Furthermore, the GCC countries are also witnessing a surge in power rental demand due to their ambitious mega-projects; Saudi Arabia's Vision 2030 initiative is expected to create substantial opportunities for power rental companies as they support various sectors with reliable energy solutions. This convergence of industrial growth, government investment, and the need for flexible energy solutions positions the power rental market for substantial expansion in emerging economies.

By End User, the Utilities Segment is projected to be the Largest Segment in the Power Rental Market

Utilities is the largest segment in the power rental market, driven by increasing demand for reliable and uninterrupted power supply, particularly as aging infrastructure and power shortages become more prevalent. This growth is driven by the need for supplemental power solutions during peak demand periods and emergencies, which are particularly critical for utility companies facing challenges from fluctuating power levels and grid instability.

• For instance, in October 2021, the U.S. Department of Energy announced a $65 million investment in modernizing the electric grid, which includes enhancing backup power capabilities through rental solutions.
• Companies like Aggreko have been actively expanding their services in this segment; in November 2022, they launched a new line of modular power solutions specifically designed for utility applications, enabling utilities to quickly respond to outages and maintain service continuity.

Furthermore, the integration of advanced technologies such as remote monitoring and smart grid capabilities is enhancing the appeal of power rental services for utilities, as these innovations allow for better management and optimization of energy resources. The combination of infrastructure investments, technological advancements, and increasing reliance on temporary power solutions positions the utilities segment for robust growth in the power rental market.

By Geography, North America Holds the Largest Share in the Market Revenue

North America holds the largest share of the power rental market, driven by several factors, including aging infrastructure, increasing frequency of power outages, and significant investments in construction and infrastructure development. This growth is primarily driven by the need for reliable temporary power solutions across various sectors such as construction, oil and gas, and utilities, especially during peak demand periods or emergencies.

• For instance, in 2023, United Rentals announced its acquisition of Ahern Rentals for approximately USD 2 billion, enhancing its capacity to provide comprehensive rental solutions, including power generation equipment.

Additionally, government initiatives like the 2030 Emission Reduction Plan aim to support local power solutions and community-driven projects, which are expected to further increase the demand for rental power equipment.

• Furthermore, severe weather events have led to increased reliance on rental power solutions; for example, following hurricanes and winter storms in recent years, companies like Aggreko have provided critical temporary power supplies to affected areas, underscoring the importance of rental services in maintaining energy resilience.

Overall, the combination of infrastructure challenges and proactive government policies positions the North American power rental market for robust growth in the coming years.

Key Target Audience:

• Power Rental Companies
• Utility Companies
• Construction Firms
• Event Organizers
• Oil and Gas Companies
• Mining Industries

List of the Key Players Profiled in the Report Includes:

• Aggreko
• Ashtead group plc
• United Rentals, Inc.
• Herc Rentals Inc.
• Generac Power Systems, Inc.
• Wacker Neuson SE
• Caterpillar
• Atlas Copco AB
• Cummins Inc.
• Briggs & Stratton
• Shenton Group
• Saini Diesel Power Service Pvt Ltd.

Recent Developments:

• In April 2025, Aggreko launched a new solar rental scheme combining solar PV and battery storage systems designed for off-grid and remote applications. The 1MW modular systems feature single-axis tracking for improved energy delivery and can be rented for a minimum of five years with no upfront CAPEX, supporting rapid deployment and low operational costs. This initiative complements Aggreko’s hybrid power solutions integrating thermal generators and intelligent software controls to enhance sustainability in power rental.
• In early 2025, Aggreko expanded its power rental offerings in the Middle East, focusing on hybrid and renewable energy solutions combined with telematics for improved asset management. The company supports key sectors such as construction, oil & gas, and utilities with fast mobilization, peak shaving, and decentralized power generation to meet the region’s growing demand for reliable and cleaner power
• In August 2023, United Rentals announced the launch of its new Power Solutions division, which focuses on providing temporary power solutions, including generators and distribution equipment, to meet increasing demand in construction and industrial sectors.
• In July 2023, Herc Rentals expanded its fleet with the addition of new portable generators designed for rental applications, enhancing its capacity to provide reliable power solutions for construction sites and special events.
• In September 2023, Generac announced the introduction of its new line of mobile generators aimed at the rental market, featuring advanced technology for improved efficiency and reduced emissions, catering to various temporary power needs.
• In October 2023, Caterpillar launched a new series of C7.1 generator sets for rental applications, designed to provide reliable power for construction and industrial projects while meeting stringent emissions standards.

Market Segmentation:

The research report includes in-depth coverage of the industry analysis with size, share, and forecast for the below segments:

Market by, Fuel Type:

• Diesel
• Natural gas
• Other Fuel Types

Market by, Equipment:

• Generators
• Transformers
• Load Banks
• Other Equipments

Market by, Power Rating:

• Up to 50 kW
• 51-500 kW
• 501-2500 kW
• Above 2500 kW

Market by, Application:

• Peak Shaving
• Standby Power
• Base load/continuous Power

Market by, End User:

• Utilities
• Oil & gas
• Mining & metals
• Manufacturing
• Construction
• IT & Data centers
• Corporate & Retail
• Events
• Other End Users

Market by, Geography:

The power rental market report also analyzes the major geographic regions and countries of the market. The regions and countries covered in the study include:

• North America (The United States, Canada, Mexico), Market Estimates, Forecast & Opportunity Analysis
• Europe (Germany, France, UK, Italy, Spain, Rest of Europe), Market Estimates, Forecast & Opportunity Analysis
• Asia Pacific (China, Japan, India, South Korea, Australia, New Zealand, Rest of Asia Pacific), Market Estimates, Forecast & Opportunity Analysis
• South America (Brazil, Argentina, Chile, Rest of South America), Market Estimates, Forecast & Opportunity Analysis
• Middle East & Africa (UAE, Saudi Arabia, Qatar, Iran, South Africa, Rest of Middle East & Africa), Market Estimates, Forecast & Opportunity Analysis

The report offers insights into the following aspects:

• Analysis of major market trends, factors driving, restraining, threatening, and providing opportunities for the market.
• Analysis of the market structure by identifying various segments and sub-segments of the market.
• Understand the revenue forecast of the market for North America, Europe, Asia-Pacific, South America, and Middle East & Africa.
• Analysis of opportunities by identification of high-growth segments/revenue pockets in the market.
• Understand major player profiles in the market and analyze their business strategies.
• Understand competitive developments such as joint ventures, alliances, mergers and acquisitions, and new product launches in the market.