Global E-cigarette Market Research Report, Competitive, Technology and Forecast Analysis 2025-2032
Description
Market Overview
According to DIResearch＇s in-depth investigation and research, the global E-cigarette market size will reach 23,253 Million USD in 2025 and is projected to reach 40,032 Million USD by 2032, with a CAGR of 8.07% (2025-2032). Notably, the China E-cigarette market has changed rapidly in the past few years. By 2025, China＇s market size is expected to be Million USD, representing approximately % of the global market share.
Research Summary
An electronic cigarette, commonly known as an e-cigarette or vape, is a battery-operated device designed to deliver nicotine or other substances in the form of a vapor that can be inhaled. It typically consists of a rechargeable battery, a heating element, and a cartridge containing a liquid solution that often includes nicotine, flavorings, and other chemicals. When activated, the heating element vaporizes the liquid, which is then inhaled by the user. E-cigarettes have gained popularity as an alternative to traditional tobacco smoking, and their use is sometimes referred to as ＂vaping.＂ However, they have raised health concerns due to potential risks associated with inhaling vaporized chemicals, and their long-term safety and impact on health continue to be subjects of research and debate.
The major global manufacturers of E-cigarette include Imperial Tobacco, Reynolds American, Japan Tobacco, Altria, VMR, Product, Njoy, Vaporcorp, 21st Century, Truvape, FirstUnion, Hangsen Group, Buddy Group, Kimree, Innokin, Smoore International, SMOK, etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of E-cigarette. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global E-cigarette market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include US, Germany, Japan, China, France, UK, South Korea, Canada, Italy, Russia, Mexico, Brazil, India, Vietnam, Thailand, South Africa and other regions, covering the E-cigarette market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of E-cigarette industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Manufacturers of E-cigarette Include:
Imperial Tobacco
Reynolds American
Japan Tobacco
Altria
VMR
Product
Njoy
Vaporcorp
21st Century
Truvape
FirstUnion
Hangsen Group
Buddy Group
Kimree
Innokin
Smoore International
SMOK
E-cigarette Product Segment Include:
With Screen
Without Screen
E-cigarette Product Application Include:
Online Sales
Offline Sales
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trend
Chapter 2: Global E-cigarette Industry PESTEL Analysis
Chapter 3: Global E-cigarette Industry Porter's Five Forces Analysis
Chapter 4: Global E-cigarette Major Regional Market Size (Sales, Revenue, Price) and Forecast Analysis
Chapter 5: Global E-cigarette Competitive Analysis of Key Manufacturers (Sales, Revenue, Market Share, Price, Regional Distribution and Industry Concentration)
Chapter 6: Global E-cigarette Sales, Revenue, Price and Forecast by Product Type
Chapter 7: Key Company Profiles (Product Portfolio, Sales, Revenue, Price and Gross Margin)
Chapter 8: Industrial Chain Analysis, E-cigarette Different Application Market Analysis (Sales and Revenue), Sales Channel Analysis
Chapter 9: Research Findings and Conclusion
Chapter 10: Methodology and Data Sources
According to DIResearch＇s in-depth investigation and research, the global E-cigarette market size will reach 23,253 Million USD in 2025 and is projected to reach 40,032 Million USD by 2032, with a CAGR of 8.07% (2025-2032). Notably, the China E-cigarette market has changed rapidly in the past few years. By 2025, China＇s market size is expected to be Million USD, representing approximately % of the global market share.
Research Summary
An electronic cigarette, commonly known as an e-cigarette or vape, is a battery-operated device designed to deliver nicotine or other substances in the form of a vapor that can be inhaled. It typically consists of a rechargeable battery, a heating element, and a cartridge containing a liquid solution that often includes nicotine, flavorings, and other chemicals. When activated, the heating element vaporizes the liquid, which is then inhaled by the user. E-cigarettes have gained popularity as an alternative to traditional tobacco smoking, and their use is sometimes referred to as ＂vaping.＂ However, they have raised health concerns due to potential risks associated with inhaling vaporized chemicals, and their long-term safety and impact on health continue to be subjects of research and debate.
The major global manufacturers of E-cigarette include Imperial Tobacco, Reynolds American, Japan Tobacco, Altria, VMR, Product, Njoy, Vaporcorp, 21st Century, Truvape, FirstUnion, Hangsen Group, Buddy Group, Kimree, Innokin, Smoore International, SMOK, etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of E-cigarette. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global E-cigarette market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include US, Germany, Japan, China, France, UK, South Korea, Canada, Italy, Russia, Mexico, Brazil, India, Vietnam, Thailand, South Africa and other regions, covering the E-cigarette market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of E-cigarette industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Manufacturers of E-cigarette Include:
Imperial Tobacco
Reynolds American
Japan Tobacco
Altria
VMR
Product
Njoy
Vaporcorp
21st Century
Truvape
FirstUnion
Hangsen Group
Buddy Group
Kimree
Innokin
Smoore International
SMOK
E-cigarette Product Segment Include:
With Screen
Without Screen
E-cigarette Product Application Include:
Online Sales
Offline Sales
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trend
Chapter 2: Global E-cigarette Industry PESTEL Analysis
Chapter 3: Global E-cigarette Industry Porter's Five Forces Analysis
Chapter 4: Global E-cigarette Major Regional Market Size (Sales, Revenue, Price) and Forecast Analysis
Chapter 5: Global E-cigarette Competitive Analysis of Key Manufacturers (Sales, Revenue, Market Share, Price, Regional Distribution and Industry Concentration)
Chapter 6: Global E-cigarette Sales, Revenue, Price and Forecast by Product Type
Chapter 7: Key Company Profiles (Product Portfolio, Sales, Revenue, Price and Gross Margin)
Chapter 8: Industrial Chain Analysis, E-cigarette Different Application Market Analysis (Sales and Revenue), Sales Channel Analysis
Chapter 9: Research Findings and Conclusion
Chapter 10: Methodology and Data Sources
Table of Contents
165 Pages
- 1 E-cigarette Market Overview
- 1.1 Product Definition and Statistical Scope
- 1.2 E-cigarette Product by Type
- 1.2.1 With Screen
- 1.2.2 Without Screen
- 1.3 E-cigarette Product by Application
- 1.3.1 Online Sales
- 1.3.2 Offline Sales
- 1.4 Global E-cigarette Market Revenue and Sales Analysis
- 1.4.1 Global E-cigarette Revenue Market Size Analysis (2020-2032)
- 1.4.2 Global E-cigarette Sales Market Size Analysis (2020-2032)
- 1.4.3 Global E-cigarette Market Sales Price Trend Analysis (2020-2032)
- 1.5 E-cigarette Market Development Status and Trends
- 1.5.1 E-cigarette Industry Development Status Analysis
- 1.5.2 E-cigarette Industry Development Trends Analysis
- 2 E-cigarette Market PESTEL Analysis
- 2.1 Political Factors Analysis
- 2.2 Economic Factors Analysis
- 2.3 Social Factors Analysis
- 2.4 Technological Factors Analysis
- 2.5 Environmental Factors Analysis
- 2.6 Legal Factors Analysis
- 3 E-cigarette Market Porter's Five Forces Analysis
- 3.1 Competitive Rivalry
- 3.2 Threat of New Entrants
- 3.3 Bargaining Power of Suppliers
- 3.4 Bargaining Power of Buyers
- 3.5 Threat of Substitutes
- 4 Global E-cigarette Market Analysis by Country
- 4.1 Global E-cigarette Market Size Analysis by Country: 2024 VS 2025 VS 2032
- 4.1.1 Global E-cigarette Revenue and Market Share by Country (2020-2025)
- 4.1.2 Global E-cigarette Revenue and Market Share Forecast by Country (2026-2032)
- 4.2 Global E-cigarette Sales Analysis by Country: 2024 VS 2025 VS 2032
- 4.2.1 Global E-cigarette Sales and Market Share by Country (2020-2025)
- 4.2.2 Global E-cigarette Sales and Market Share Forecast by Country (2026-2032)
- 4.3 United States E-cigarette Market Sales, Revenue and Growth Rate (2020-2032)
- 4.4 Germany E-cigarette Market Sales, Revenue and Growth Rate (2020-2032)
- 4.5 Japan E-cigarette Market Sales, Revenue and Growth Rate (2020-2032)
- 4.6 China E-cigarette Market Sales, Revenue and Growth Rate (2020-2032)
- 4.7 France E-cigarette Market Sales, Revenue and Growth Rate (2020-2032)
- 4.8 U.K. E-cigarette Market Sales, Revenue and Growth Rate (2020-2032)
- 4.9 South Korea E-cigarette Market Sales, Revenue and Growth Rate (2020-2032)
- 4.10 Canada E-cigarette Market Sales, Revenue and Growth Rate (2020-2032)
- 4.11 Italy E-cigarette Market Sales, Revenue and Growth Rate (2020-2032)
- 4.12 Russia E-cigarette Market Sales, Revenue and Growth Rate (2020-2032)
- 4.13 Mexico E-cigarette Market Sales, Revenue and Growth Rate (2020-2032)
- 4.14 Brazil E-cigarette Market Sales, Revenue and Growth Rate (2020-2032)
- 4.15 India E-cigarette Market Sales, Revenue and Growth Rate (2020-2032)
- 4.16 Vietnam E-cigarette Market Sales, Revenue and Growth Rate (2020-2032)
- 4.17 Thailand E-cigarette Market Sales, Revenue and Growth Rate (2020-2032)
- 4.18 South Africa E-cigarette Market Sales, Revenue and Growth Rate (2020-2032)
- 5 Competition by Manufacturers
- 5.1 Global E-cigarette Market Sales, Revenue and Sales Price by Key Manufacturers (2021-2025)
- 5.1.1 Global E-cigarette Market Sales by Key Manufacturers (2021-2025)
- 5.1.2 Global E-cigarette Market Revenue by Key Manufacturers (2021-2025)
- 5.1.3 Global E-cigarette Average Sales Price by Manufacturers (2021-2025)
- 5.2 E-cigarette Competitive Landscape Analysis and Market Dynamic
- 5.2.1 E-cigarette Competitive Landscape Analysis
- 5.2.2 Global Key Manufacturers Headquarter and Key Area Sales
- 5.2.3 Market Dynamic
- 6 E-cigarette Market Analysis by Type
- 6.1 Global E-cigarette Market Revenue Analysis by Type
- 6.1.1 Global E-cigarette Market Size Analysis by Type: 2024 & 2025 & 2032
- 6.1.2 Global E-cigarette Revenue and Forecast Analysis by Type (2020-2032)
- 6.2 Global E-cigarette Market Sales and Forecast Analysis by Type (2020-2032)
- 6.3 Global E-cigarette Sales Price Trend Analysis by Type (2020-2032)
- 7 Key Companies Analysis
- 7.1 Imperial Tobacco
- 7.1.1 Imperial Tobacco Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.1.2 Imperial Tobacco E-cigarette Product Portfolio
- 7.1.3 Imperial Tobacco E-cigarette Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.2 Reynolds American
- 7.2.1 Reynolds American Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.2.2 Reynolds American E-cigarette Product Portfolio
- 7.2.3 Reynolds American E-cigarette Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.3 Japan Tobacco
- 7.3.1 Japan Tobacco Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.3.2 Japan Tobacco E-cigarette Product Portfolio
- 7.3.3 Japan Tobacco E-cigarette Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.4 Altria
- 7.4.1 Altria Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.4.2 Altria E-cigarette Product Portfolio
- 7.4.3 Altria E-cigarette Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.5 VMR
- 7.5.1 VMR Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.5.2 VMR E-cigarette Product Portfolio
- 7.5.3 VMR E-cigarette Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.6 Product
- 7.6.1 Product Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.6.2 Product E-cigarette Product Portfolio
- 7.6.3 Product E-cigarette Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.7 Njoy
- 7.7.1 Njoy Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.7.2 Njoy E-cigarette Product Portfolio
- 7.7.3 Njoy E-cigarette Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.8 Vaporcorp
- 7.8.1 Vaporcorp Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.8.2 Vaporcorp E-cigarette Product Portfolio
- 7.8.3 Vaporcorp E-cigarette Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.9 21st Century
- 7.9.1 21st Century Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.9.2 21st Century E-cigarette Product Portfolio
- 7.9.3 21st Century E-cigarette Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.10 Truvape
- 7.10.1 Truvape Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.10.2 Truvape E-cigarette Product Portfolio
- 7.10.3 Truvape E-cigarette Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.11 FirstUnion
- 7.11.1 FirstUnion Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.11.2 FirstUnion E-cigarette Product Portfolio
- 7.11.3 FirstUnion E-cigarette Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.12 Hangsen Group
- 7.12.1 Hangsen Group Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.12.2 Hangsen Group E-cigarette Product Portfolio
- 7.12.3 Hangsen Group E-cigarette Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.13 Buddy Group
- 7.13.1 Buddy Group Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.13.2 Buddy Group E-cigarette Product Portfolio
- 7.13.3 Buddy Group E-cigarette Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.14 Kimree
- 7.14.1 Kimree Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.14.2 Kimree E-cigarette Product Portfolio
- 7.14.3 Kimree E-cigarette Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.15 Innokin
- 7.15.1 Innokin Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.15.2 Innokin E-cigarette Product Portfolio
- 7.15.3 Innokin E-cigarette Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.16 Smoore International
- 7.16.1 Smoore International Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.16.2 Smoore International E-cigarette Product Portfolio
- 7.16.3 Smoore International E-cigarette Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.17 SMOK
- 7.17.1 SMOK Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.17.2 SMOK E-cigarette Product Portfolio
- 7.17.3 SMOK E-cigarette Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 8 Industry Chain Analysis
- 8.1 E-cigarette Industry Chain Analysis
- 8.2 E-cigarette Industry Upstream Supply Analysis
- 8.2.1 Upstream Key Raw Material Supply Analysis
- 8.2.2 Raw Material Suppliers and Contact Information
- 8.3 E-cigarette Product Downstream Application Analysis
- 8.3.1 Global E-cigarette Revenue Market Size by Application: 2024 & 2025 & 2032
- 8.3.2 Global E-cigarette Revenue and Forecast Analysis by Application (2020-2032)
- 8.3.3 Global E-cigarette Sales and Forecast Analysis by Application (2020-2032)
- 8.4 E-cigarette Typical Downstream Customers
- 8.5 E-cigarette Sales Channel Analysis
- 9 Research Findings and Conclusion
- 10 Methodology and Data Source
- 10.1 Methodology/Research Approach
- 10.2 Research Scope
- 10.3 Benchmarks and Assumptions
- 10.4 Date Source
- 10.4.1 Primary Sources
- 10.4.2 Secondary Sources
- 10.5 Data Cross Validation
- 10.6 Disclaimer
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