Global Webtoons Market Research Report, Competitive, Technology and Forecast Analysis 2025-2032
Description
Market Overview
According to DIResearch＇s in-depth investigation and research, the global Webtoons market size will reach 4,582.65 Million USD in 2025 and is projected to reach 6,764.21 Million USD by 2032, with a CAGR of 5.72% (2025-2032). Notably, the China Webtoons market has changed rapidly in the past few years. By 2025, China＇s market size is expected to be Million USD, representing approximately % of the global market share.
Research Summary
Webtoons are a form of digital comics or graphic novels that are primarily published and distributed online. Originating in South Korea, webtoons have gained popularity worldwide due to their accessibility and ease of consumption on various digital platforms. Unlike traditional comics, webtoons are formatted to be read vertically, often optimized for viewing on smartphones and other mobile devices. Webtoons cover a wide range of genres, including romance, fantasy, action, comedy, and horror, catering to diverse audiences. Many webtoon platforms offer free access to a vast library of content, while some may offer premium or ad-supported options for readers. Webtoons have become a significant part of the digital entertainment landscape, with many artists and creators gaining recognition and success through their webtoon series.
The major global suppliers of Webtoons include Naver, Kakao, Comico (NHN), KidariStudio, Ridibooks (RIDI Corp), Tappytoon, Tencent, Webcomics (SideWalk Group), Mr Blue, Kuaikan, Amazia, Izneo Webtoon, Toomics (Terapin Studios), MangaToon, Manman Manhua, Dongman Entertainment, Bilibili Comics, ToryComics, Webtoon Factory, Stela, Graphite, etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Webtoons. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major suppliers, as well as the market status and trends of different product types and applications in the global Webtoons market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include US, Germany, Japan, China, France, UK, South Korea, Canada, Italy, Russia, Mexico, Brazil, India, Vietnam, Thailand, South Africa and other regions, covering the Webtoons market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Webtoons industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Suppliers of Webtoons Include:
Naver
Kakao
Comico (NHN)
KidariStudio
Ridibooks (RIDI Corp)
Tappytoon
Tencent
Webcomics (SideWalk Group)
Mr Blue
Kuaikan
Amazia
Izneo Webtoon
Toomics (Terapin Studios)
MangaToon
Manman Manhua
Dongman Entertainment
Bilibili Comics
ToryComics
Webtoon Factory
Stela
Graphite
Webtoons Product Segment Include:
Subscription Based
Advertisement Based
Webtoons Product Application Include:
Mobile Phone
PC/Notebook
Tablet Computer
Others
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trend
Chapter 2: Global Webtoons Industry PESTEL Analysis
Chapter 3: Global Webtoons Industry Porter's Five Forces Analysis
Chapter 4: Global Webtoons Major Regional Market Size (Revenue) and Forecast Analysis
Chapter 5: Global Webtoons Competitive Analysis of Key Suppliers (Revenue, Market Share, Regional Distribution and Industry Concentration)
Chapter 6: Global Webtoons Revenue and Forecast Analysis by Product Type
Chapter 7: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)
Chapter 8: Industrial Chain Analysis, Webtoons Different Application Market Analysis (Revenue and Forecast) and Sales Channel Analysis
Chapter 9: Research Findings and Conclusion
Chapter 10: Methodology and Data Sources
According to DIResearch＇s in-depth investigation and research, the global Webtoons market size will reach 4,582.65 Million USD in 2025 and is projected to reach 6,764.21 Million USD by 2032, with a CAGR of 5.72% (2025-2032). Notably, the China Webtoons market has changed rapidly in the past few years. By 2025, China＇s market size is expected to be Million USD, representing approximately % of the global market share.
Research Summary
Webtoons are a form of digital comics or graphic novels that are primarily published and distributed online. Originating in South Korea, webtoons have gained popularity worldwide due to their accessibility and ease of consumption on various digital platforms. Unlike traditional comics, webtoons are formatted to be read vertically, often optimized for viewing on smartphones and other mobile devices. Webtoons cover a wide range of genres, including romance, fantasy, action, comedy, and horror, catering to diverse audiences. Many webtoon platforms offer free access to a vast library of content, while some may offer premium or ad-supported options for readers. Webtoons have become a significant part of the digital entertainment landscape, with many artists and creators gaining recognition and success through their webtoon series.
The major global suppliers of Webtoons include Naver, Kakao, Comico (NHN), KidariStudio, Ridibooks (RIDI Corp), Tappytoon, Tencent, Webcomics (SideWalk Group), Mr Blue, Kuaikan, Amazia, Izneo Webtoon, Toomics (Terapin Studios), MangaToon, Manman Manhua, Dongman Entertainment, Bilibili Comics, ToryComics, Webtoon Factory, Stela, Graphite, etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Webtoons. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major suppliers, as well as the market status and trends of different product types and applications in the global Webtoons market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include US, Germany, Japan, China, France, UK, South Korea, Canada, Italy, Russia, Mexico, Brazil, India, Vietnam, Thailand, South Africa and other regions, covering the Webtoons market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Webtoons industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Suppliers of Webtoons Include:
Naver
Kakao
Comico (NHN)
KidariStudio
Ridibooks (RIDI Corp)
Tappytoon
Tencent
Webcomics (SideWalk Group)
Mr Blue
Kuaikan
Amazia
Izneo Webtoon
Toomics (Terapin Studios)
MangaToon
Manman Manhua
Dongman Entertainment
Bilibili Comics
ToryComics
Webtoon Factory
Stela
Graphite
Webtoons Product Segment Include:
Subscription Based
Advertisement Based
Webtoons Product Application Include:
Mobile Phone
PC/Notebook
Tablet Computer
Others
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trend
Chapter 2: Global Webtoons Industry PESTEL Analysis
Chapter 3: Global Webtoons Industry Porter's Five Forces Analysis
Chapter 4: Global Webtoons Major Regional Market Size (Revenue) and Forecast Analysis
Chapter 5: Global Webtoons Competitive Analysis of Key Suppliers (Revenue, Market Share, Regional Distribution and Industry Concentration)
Chapter 6: Global Webtoons Revenue and Forecast Analysis by Product Type
Chapter 7: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)
Chapter 8: Industrial Chain Analysis, Webtoons Different Application Market Analysis (Revenue and Forecast) and Sales Channel Analysis
Chapter 9: Research Findings and Conclusion
Chapter 10: Methodology and Data Sources
Table of Contents
165 Pages
- 1 Webtoons Market Overview
- 1.1 Product Definition and Statistical Scope
- 1.2 Webtoons Product by Type
- 1.2.1 Subscription Based
- 1.2.2 Advertisement Based
- 1.3 Webtoons Product by Application
- 1.3.1 Mobile Phone
- 1.3.2 PC/Notebook
- 1.3.3 Tablet Computer
- 1.3.4 Others
- 1.4 Global Webtoons Market Size Analysis (2020-2032)
- 1.5 Webtoons Market Development Status and Trends
- 1.5.1 Webtoons Industry Development Status Analysis
- 1.5.2 Webtoons Industry Development Trends Analysis
- 2 Webtoons Market PESTEL Analysis
- 2.1 Political Factors Analysis
- 2.2 Economic Factors Analysis
- 2.3 Social Factors Analysis
- 2.4 Technological Factors Analysis
- 2.5 Environmental Factors Analysis
- 2.6 Legal Factors Analysis
- 3 Webtoons Market Porter's Five Forces Analysis
- 3.1 Competitive Rivalry
- 3.2 Threat of New Entrants
- 3.3 Bargaining Power of Suppliers
- 3.4 Bargaining Power of Buyers
- 3.5 Threat of Substitutes
- 4 Global Webtoons Market Analysis by Country
- 4.1 Global Webtoons Market Size Analysis by Country: 2024 VS 2025 VS 2032
- 4.1.1 Global Webtoons Revenue Analysis by Country (2020-2025)
- 4.1.2 Global Webtoons Revenue Forecast Analysis by Country (2026-2032)
- 4.2 United States Webtoons Market Revenue and Growth Rate (2020-2032)
- 4.3 Germany Webtoons Market Revenue and Growth Rate (2020-2032)
- 4.4 Japan Webtoons Market Revenue and Growth Rate (2020-2032)
- 4.5 China Webtoons Market Revenue and Growth Rate (2020-2032)
- 4.6 France Webtoons Market Revenue and Growth Rate (2020-2032)
- 4.7 U.K. Webtoons Market Revenue and Growth Rate (2020-2032)
- 4.8 South Korea Webtoons Market Revenue and Growth Rate (2020-2032)
- 4.9 Canada Webtoons Market Revenue and Growth Rate (2020-2032)
- 4.10 Italy Webtoons Market Revenue and Growth Rate (2020-2032)
- 4.11 Russia Webtoons Market Revenue and Growth Rate (2020-2032)
- 4.12 Mexico Webtoons Market Revenue and Growth Rate (2020-2032)
- 4.13 Brazil Webtoons Market Revenue and Growth Rate (2020-2032)
- 4.14 India Webtoons Market Revenue and Growth Rate (2020-2032)
- 4.15 Vietnam Webtoons Market Revenue and Growth Rate (2020-2032)
- 4.16 Thailand Webtoons Market Revenue and Growth Rate (2020-2032)
- 4.17 South Africa Webtoons Market Revenue and Growth Rate (2020-2032)
- 5 Competition by Suppliers
- 5.1 Global Webtoons Market Revenue by Key Suppliers (2021-2025)
- 5.2 Webtoons Competitive Landscape Analysis and Market Dynamic
- 5.2.1 Webtoons Competitive Landscape Analysis
- 5.2.2 Global Key Suppliers Headquarter and Key Area Sales
- 5.2.3 Market Dynamic
- 6 Webtoons Market Analysis by Type
- 6.1 Global Webtoons Market Size Analysis by Type: 2024 VS 2025 VS 2032
- 6.2 Global Webtoons Revenue and Forecast Analysis by Type (2020-2032)
- 7 Key Companies Analysis
- 7.1 Naver
- 7.1.1 Naver Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.1.2 Naver Webtoons Product Portfolio
- 7.1.3 Naver Webtoons Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.2 Kakao
- 7.2.1 Kakao Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.2.2 Kakao Webtoons Product Portfolio
- 7.2.3 Kakao Webtoons Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.3 Comico (NHN)
- 7.3.1 Comico (NHN) Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.3.2 Comico (NHN) Webtoons Product Portfolio
- 7.3.3 Comico (NHN) Webtoons Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.4 KidariStudio
- 7.4.1 KidariStudio Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.4.2 KidariStudio Webtoons Product Portfolio
- 7.4.3 KidariStudio Webtoons Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.5 Ridibooks (RIDI Corp)
- 7.5.1 Ridibooks (RIDI Corp) Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.5.2 Ridibooks (RIDI Corp) Webtoons Product Portfolio
- 7.5.3 Ridibooks (RIDI Corp) Webtoons Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.6 Tappytoon
- 7.6.1 Tappytoon Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.6.2 Tappytoon Webtoons Product Portfolio
- 7.6.3 Tappytoon Webtoons Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.7 Tencent
- 7.7.1 Tencent Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.7.2 Tencent Webtoons Product Portfolio
- 7.7.3 Tencent Webtoons Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.8 Webcomics (SideWalk Group)
- 7.8.1 Webcomics (SideWalk Group) Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.8.2 Webcomics (SideWalk Group) Webtoons Product Portfolio
- 7.8.3 Webcomics (SideWalk Group) Webtoons Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.9 Mr Blue
- 7.9.1 Mr Blue Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.9.2 Mr Blue Webtoons Product Portfolio
- 7.9.3 Mr Blue Webtoons Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.10 Kuaikan
- 7.10.1 Kuaikan Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.10.2 Kuaikan Webtoons Product Portfolio
- 7.10.3 Kuaikan Webtoons Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.11 Amazia
- 7.11.1 Amazia Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.11.2 Amazia Webtoons Product Portfolio
- 7.11.3 Amazia Webtoons Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.12 Izneo Webtoon
- 7.12.1 Izneo Webtoon Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.12.2 Izneo Webtoon Webtoons Product Portfolio
- 7.12.3 Izneo Webtoon Webtoons Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.13 Toomics (Terapin Studios)
- 7.13.1 Toomics (Terapin Studios) Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.13.2 Toomics (Terapin Studios) Webtoons Product Portfolio
- 7.13.3 Toomics (Terapin Studios) Webtoons Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.14 MangaToon
- 7.14.1 MangaToon Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.14.2 MangaToon Webtoons Product Portfolio
- 7.14.3 MangaToon Webtoons Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.15 Manman Manhua
- 7.15.1 Manman Manhua Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.15.2 Manman Manhua Webtoons Product Portfolio
- 7.15.3 Manman Manhua Webtoons Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.16 Dongman Entertainment
- 7.16.1 Dongman Entertainment Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.16.2 Dongman Entertainment Webtoons Product Portfolio
- 7.16.3 Dongman Entertainment Webtoons Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.17 Bilibili Comics
- 7.17.1 Bilibili Comics Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.17.2 Bilibili Comics Webtoons Product Portfolio
- 7.17.3 Bilibili Comics Webtoons Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.18 ToryComics
- 7.18.1 ToryComics Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.18.2 ToryComics Webtoons Product Portfolio
- 7.18.3 ToryComics Webtoons Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.19 Webtoon Factory
- 7.19.1 Webtoon Factory Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.19.2 Webtoon Factory Webtoons Product Portfolio
- 7.19.3 Webtoon Factory Webtoons Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.20 Stela
- 7.20.1 Stela Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.20.2 Stela Webtoons Product Portfolio
- 7.20.3 Stela Webtoons Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.21 Graphite
- 7.21.1 Graphite Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.21.2 Graphite Webtoons Product Portfolio
- 7.21.3 Graphite Webtoons Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 8 Industry Chain Analysis
- 8.1 Webtoons Industry Chain Analysis
- 8.2 Webtoons Product Downstream Application Analysis
- 8.2.1 Global Webtoons Market Size and Growth Rate (CAGR) by Application: 2024 VS 2025 VS 2032
- 8.2.2 Global Webtoons Revenue and Forecast by Application (2020-2032)
- 8.3 Webtoons Typical Downstream Customers
- 8.4 Webtoons Sales Channel Analysis
- 9 Research Findings and Conclusion
- 10 Methodology and Data Source
- 10.1 Methodology/Research Approach
- 10.2 Research Scope
- 10.3 Benchmarks and Assumptions
- 10.4 Date Source
- 10.4.1 Primary Sources
- 10.4.2 Secondary Sources
- 10.5 Data Cross Validation
- 10.6 Disclaimer
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