Global Washing Powder Competitive Landscape Professional Research Report 2025
Description
Research Summary
Washing powder, also known as laundry detergent powder or laundry powder, is a type of cleaning agent specifically formulated for washing clothes in washing machines or by hand. It typically consists of a combination of surfactants, builders, enzymes, fragrance, and other additives designed to remove dirt, stains, and odors from fabrics effectively. Washing powder is available in both powdered and granulated forms and is typically added directly to the washing machine along with the laundry. It works by creating a foamy lather that lifts dirt and grime from the fabric＇s surface and helps to suspend it in the water to be rinsed away. Different formulations of washing powder may be suitable for various types of fabrics, water hardness levels, and washing machine types. Washing powder has become a staple household product, offering a convenient and effective solution for keeping clothes clean and fresh.
According to DIResearch's in-depth investigation and research, the global Washing Powder market size was valued at XX Million USD in 2024 and is projected to reach XX Million USD by 2032, with a CAGR of XX% (2025-2032). Notably, the China market has changed rapidly in the past few years. By 2024, China's market size is expected to be XX Million USD, representing approximately XX% of the global market share. By 2032, it is anticipated to grow further to XX Million USD, contributing XX% to the worldwide market share.
The major global manufacturers of Washing Powder include P&G, Unilever, Henkel, Liby, Kao, Nice, Church & Dwight, Lion, Clorox, NaFine, Lam Soon, Nirma, White Cat etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Washing Powder. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Washing Powder market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Washing Powder market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Washing Powder industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Manufacturers of Washing Powder Include:
P&G
Unilever
Henkel
Liby
Kao
Nice
Church & Dwight
Lion
Clorox
NaFine
Lam Soon
Nirma
White Cat
Washing Powder Product Segment Include:
Non-phosphorus
Phosphorus
Washing Powder Product Application Include:
Home Use
Commercial Use
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends
Chapter 2: Global Washing Powder Industry PESTEL Analysis
Chapter 3: Global Washing Powder Industry Porter’s Five Forces Analysis
Chapter 4: Global Washing Powder Major Regional Market Size (Revenue, Sales, Price) and Forecast Analysis
Chapter 5: Global Washing Powder Market Size and Forecast by Type and Application Analysis
Chapter 6: North America Washing Powder Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 7: Europe Washing Powder Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 8: China Washing Powder Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 9: APAC (Excl. China) Washing Powder Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 10: Latin America Washing Powder Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 11: Middle East and Africa Washing Powder Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 12: Global Washing Powder Competitive Analysis of Key Manufacturers (Sales, Revenue, Market Share, Price, Regional Distribution and Industry Concentration)
Chapter 13: Key Company Profiles (Product Portfolio, Sales, Revenue, Price and Gross Margin)
Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers
Chapter 15: Research Findings and Conclusion
Chapter 16: Methodology and Data Sources
Washing powder, also known as laundry detergent powder or laundry powder, is a type of cleaning agent specifically formulated for washing clothes in washing machines or by hand. It typically consists of a combination of surfactants, builders, enzymes, fragrance, and other additives designed to remove dirt, stains, and odors from fabrics effectively. Washing powder is available in both powdered and granulated forms and is typically added directly to the washing machine along with the laundry. It works by creating a foamy lather that lifts dirt and grime from the fabric＇s surface and helps to suspend it in the water to be rinsed away. Different formulations of washing powder may be suitable for various types of fabrics, water hardness levels, and washing machine types. Washing powder has become a staple household product, offering a convenient and effective solution for keeping clothes clean and fresh.
According to DIResearch's in-depth investigation and research, the global Washing Powder market size was valued at XX Million USD in 2024 and is projected to reach XX Million USD by 2032, with a CAGR of XX% (2025-2032). Notably, the China market has changed rapidly in the past few years. By 2024, China's market size is expected to be XX Million USD, representing approximately XX% of the global market share. By 2032, it is anticipated to grow further to XX Million USD, contributing XX% to the worldwide market share.
The major global manufacturers of Washing Powder include P&G, Unilever, Henkel, Liby, Kao, Nice, Church & Dwight, Lion, Clorox, NaFine, Lam Soon, Nirma, White Cat etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Washing Powder. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Washing Powder market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Washing Powder market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Washing Powder industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Manufacturers of Washing Powder Include:
P&G
Unilever
Henkel
Liby
Kao
Nice
Church & Dwight
Lion
Clorox
NaFine
Lam Soon
Nirma
White Cat
Washing Powder Product Segment Include:
Non-phosphorus
Phosphorus
Washing Powder Product Application Include:
Home Use
Commercial Use
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends
Chapter 2: Global Washing Powder Industry PESTEL Analysis
Chapter 3: Global Washing Powder Industry Porter’s Five Forces Analysis
Chapter 4: Global Washing Powder Major Regional Market Size (Revenue, Sales, Price) and Forecast Analysis
Chapter 5: Global Washing Powder Market Size and Forecast by Type and Application Analysis
Chapter 6: North America Washing Powder Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 7: Europe Washing Powder Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 8: China Washing Powder Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 9: APAC (Excl. China) Washing Powder Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 10: Latin America Washing Powder Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 11: Middle East and Africa Washing Powder Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 12: Global Washing Powder Competitive Analysis of Key Manufacturers (Sales, Revenue, Market Share, Price, Regional Distribution and Industry Concentration)
Chapter 13: Key Company Profiles (Product Portfolio, Sales, Revenue, Price and Gross Margin)
Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers
Chapter 15: Research Findings and Conclusion
Chapter 16: Methodology and Data Sources
Table of Contents
170 Pages
- 1 Washing Powder Market Overview
- 1.1 Product Definition and Statistical Scope
- 1.2 Washing Powder Product by Type
- 1.2.1 Non-phosphorus
- 1.2.2 Phosphorus
- 1.3 Washing Powder Product by Application
- 1.3.1 Home Use
- 1.3.2 Commercial Use
- 1.4 Global Washing Powder Market Revenue and Sales Analysis
- 1.4.1 Global Washing Powder Market Size Analysis (2020-2032)
- 1.4.2 Global Washing Powder Market Sales Analysis (2020-2032)
- 1.4.3 Global Washing Powder Market Sales Price Trend Analysis (2020-2032)
- 1.5 Washing Powder Industry Trends and Innovation
- 1.5.1 Washing Powder Industry Trends and Innovation
- 1.5.2 Washing Powder Market Drivers and Challenges
- 2 Washing Powder Market PESTEL Analysis
- 2.1 Political Factors Analysis
- 2.2 Economic Factors Analysis
- 2.3 Social Factors Analysis
- 2.4 Technological Factors Analysis
- 2.5 Environmental Factors Analysis
- 2.6 Legal Factors Analysis
- 3 Washing Powder Market Porter's Five Forces Analysis
- 3.1 Competitive Rivalry
- 3.2 Threat of New Entrants
- 3.3 Bargaining Power of Suppliers
- 3.4 Bargaining Power of Buyers
- 3.5 Threat of Substitutes
- 4 Global Washing Powder Market Analysis by Regions
- 4.1 Global Washing Powder Overall Market: 2024 VS 2025 VS 2032
- 4.2 Global Washing Powder Revenue and Forecast Analysis (2020-2032)
- 4.2.1 Global Washing Powder Revenue and Market Share by Region (2020-2025)
- 4.2.2 Global Washing Powder Revenue Forecast by Region (2026-2032)
- 4.3 Global Washing Powder Sales and Forecast Analysis (2020-2032)
- 4.3.1 Global Washing Powder Sales and Market Share by Region (2020-2025)
- 4.3.2 Global Washing Powder Sales Forecast by Region (2026-2032)
- 4.4 Global Washing Powder Sales Price Trend Analysis (2020-2032)
- 5 Global Washing Powder Market Size by Type and Application
- 5.1 Global Washing Powder Market Size by Type
- 5.1.1 Global Washing Powder Revenue and Forecast Analysis by Type (2020-2032)
- 5.1.2 Global Washing Powder Sales and Forecast Analysis by Type (2020-2032)
- 5.2 Global Washing Powder Market Size by Application
- 5.2.1 Global Washing Powder Revenue and Forecast Analysis by Application (2020-2032)
- 5.2.2 Global Washing Powder Sales and Forecast Analysis by Application (2020-2032)
- 6 North America
- 6.1 North America Washing Powder Market Size and Growth Rate Analysis (2020-2032)
- 6.2 North America Key Manufacturers Analysis
- 6.3 North America Washing Powder Market Size by Type
- 6.3.1 North America Washing Powder Sales by Type (2020-2032)
- 6.3.2 North America Washing Powder Revenue by Type (2020-2032)
- 6.4 North America Washing Powder Market Size by Application
- 6.4.1 North America Washing Powder Sales by Application (2020-2032)
- 6.4.2 North America Washing Powder Revenue by Application (2020-2032)
- 6.5 North America Washing Powder Market Size by Country
- 6.5.1 US
- 6.5.2 Canada
- 7 Europe
- 7.1 Europe Washing Powder Market Size and Growth Rate Analysis (2020-2032)
- 7.2 Europe Key Manufacturers Analysis
- 7.3 Europe Washing Powder Market Size by Type
- 7.3.1 Europe Washing Powder Sales by Type (2020-2032)
- 7.3.2 Europe Washing Powder Revenue by Type (2020-2032)
- 7.4 Europe Washing Powder Market Size by Application
- 7.4.1 Europe Washing Powder Sales by Application (2020-2032)
- 7.4.2 Europe Washing Powder Revenue by Application (2020-2032)
- 7.5 Europe Washing Powder Market Size by Country
- 7.5.1 Germany
- 7.5.2 France
- 7.5.3 United Kingdom
- 7.5.4 Italy
- 7.5.5 Spain
- 7.5.6 Benelux
- 8 China
- 8.1 China Washing Powder Market Size and Growth Rate Analysis (2020-2032)
- 8.2 China Key Manufacturers Analysis
- 8.3 China Washing Powder Market Size by Type
- 8.3.1 China Washing Powder Sales by Type (2020-2032)
- 8.3.2 China Washing Powder Revenue by Type (2020-2032)
- 8.4 China Washing Powder Market Size by Application
- 8.4.1 China Washing Powder Sales by Application (2020-2032)
- 8.4.2 China Washing Powder Revenue by Application (2020-2032)
- 9 APAC (excl. China)
- 9.1 APAC (excl. China) Washing Powder Market Size and Growth Rate Analysis (2020-2032)
- 9.2 APAC (excl. China) Key Manufacturers Analysis
- 9.3 APAC (excl. China) Washing Powder Market Size by Type
- 9.3.1 APAC (excl. China) Washing Powder Sales by Type (2020-2032)
- 9.3.2 APAC (excl. China) Washing Powder Revenue by Type (2020-2032)
- 9.4 APAC (excl. China) Washing Powder Market Size by Application
- 9.4.1 APAC (excl. China) Washing Powder Sales by Application (2020-2032)
- 9.4.2 APAC (excl. China) Washing Powder Revenue by Application (2020-2032)
- 9.5 APAC (excl. China) Washing Powder Market Size by Country
- 9.5.1 Japan
- 9.5.2 South Korea
- 9.5.3 India
- 9.5.4 Australia
- 9.5.5 Southeast Asia
- 10 Latin America
- 10.1 Latin America Washing Powder Market Size and Growth Rate Analysis (2020-2032)
- 10.2 Latin America Key Manufacturers Analysis
- 10.3 Latin America Washing Powder Market Size by Type
- 10.3.1 Latin America Washing Powder Sales by Type (2020-2032)
- 10.3.2 Latin America Washing Powder Revenue by Type (2020-2032)
- 10.4 Latin America Washing Powder Market Size by Application
- 10.4.1 Latin America Washing Powder Sales by Application (2020-2032)
- 10.4.2 Latin America Washing Powder Revenue by Application (2020-2032)
- 10.5 Latin America Washing Powder Market Size by Country
- 10.6 Latin America Washing Powder Market Size by Country
- 10.6.1 Mexico
- 10.6.2 Brazil
- 11 Middle East & Africa
- 11.1 Middle East & Africa Washing Powder Market Size and Growth Rate Analysis (2020-2032)
- 11.2 Middle East & Africa Key Manufacturers Analysis
- 11.3 Middle East & Africa Washing Powder Market Size by Type
- 11.3.1 Middle East & Africa Washing Powder Sales by Type (2020-2032)
- 11.3.2 Middle East & Africa Washing Powder Revenue by Type (2020-2032)
- 11.4 Middle East & Africa Washing Powder Market Size by Application
- 11.4.1 Middle East & Africa Washing Powder Sales by Application (2020-2032)
- 11.4.2 Middle East & Africa Washing Powder Revenue by Application (2020-2032)
- 11.5 Middle East Washing Powder Market Size by Country
- 11.5.1 Saudi Arabia
- 11.5.2 South Africa
- 12 Competition by Manufacturers
- 12.1 Global Washing Powder Market Sales, Revenue and Price by Key Manufacturers (2021-2025)
- 12.1.1 Global Washing Powder Market Sales by Key Manufacturers (2021-2025)
- 12.1.2 Global Washing Powder Market Revenue by Key Manufacturers (2021-2025)
- 12.1.3 Global Washing Powder Average Sales Price by Manufacturers (2021-2025)
- 12.2 Washing Powder Competitive Landscape Analysis and Market Dynamic
- 12.2.1 Washing Powder Competitive Landscape Analysis
- 12.2.2 Global Key Manufacturers Headquarter Location and Key Area Sales
- 12.2.3 Market Dynamic
- 13 Key Companies Analysis
- 13.1 P&G
- 13.1.1 P&G Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.1.2 P&G Washing Powder Product Portfolio
- 13.1.3 P&G Washing Powder Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.2 Unilever
- 13.2.1 Unilever Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.2.2 Unilever Washing Powder Product Portfolio
- 13.2.3 Unilever Washing Powder Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.3 Henkel
- 13.3.1 Henkel Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.3.2 Henkel Washing Powder Product Portfolio
- 13.3.3 Henkel Washing Powder Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.4 Liby
- 13.4.1 Liby Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.4.2 Liby Washing Powder Product Portfolio
- 13.4.3 Liby Washing Powder Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.5 Kao
- 13.5.1 Kao Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.5.2 Kao Washing Powder Product Portfolio
- 13.5.3 Kao Washing Powder Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.6 Nice
- 13.6.1 Nice Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.6.2 Nice Washing Powder Product Portfolio
- 13.6.3 Nice Washing Powder Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.7 Church & Dwight
- 13.7.1 Church & Dwight Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.7.2 Church & Dwight Washing Powder Product Portfolio
- 13.7.3 Church & Dwight Washing Powder Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.8 Lion
- 13.8.1 Lion Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.8.2 Lion Washing Powder Product Portfolio
- 13.8.3 Lion Washing Powder Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.9 Clorox
- 13.9.1 Clorox Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.9.2 Clorox Washing Powder Product Portfolio
- 13.9.3 Clorox Washing Powder Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.10 NaFine
- 13.10.1 NaFine Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.10.2 NaFine Washing Powder Product Portfolio
- 13.10.3 NaFine Washing Powder Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.11 Lam Soon
- 13.11.1 Lam Soon Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.11.2 Lam Soon Washing Powder Product Portfolio
- 13.11.3 Lam Soon Washing Powder Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.12 Nirma
- 13.12.1 Nirma Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.12.2 Nirma Washing Powder Product Portfolio
- 13.12.3 Nirma Washing Powder Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.13 White Cat
- 13.13.1 White Cat Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.13.2 White Cat Washing Powder Product Portfolio
- 13.13.3 White Cat Washing Powder Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 14 Industry Chain Analysis
- 14.1 Washing Powder Industry Chain Analysis
- 14.2 Washing Powder Industry Raw Material and Suppliers Analysis
- 14.2.1 Washing Powder Key Raw Material Supply Analysis
- 14.2.2 Raw Material Suppliers and Contact Information
- 14.3 Washing Powder Typical Downstream Customers
- 14.4 Washing Powder Sales Channel Analysis
- 15 Research Findings and Conclusion
- 16 Methodology and Data Source
- 16.1 Methodology/Research Approach
- 16.2 Research Scope
- 16.3 Benchmarks and Assumptions
- 16.4 Date Source
- 16.4.1 Primary Sources
- 16.4.2 Secondary Sources
- 16.5 Data Cross Validation
- 16.6 Disclaimer
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