Global Smart TVs Competitive Landscape Professional Research Report 2025
Description
Research Summary
Smart TVs are television sets equipped with built-in internet connectivity and advanced features that go beyond traditional broadcasting capabilities. These TVs allow users to access a wide range of online content, including streaming services like Netflix, YouTube, and Hulu, as well as social media platforms and web browsing. Smart TVs typically feature app stores where users can download additional applications to customize their viewing experience. Additionally, they often support features like voice control, screen mirroring, and integration with smart home devices for enhanced convenience and connectivity. With their ability to access online content and offer interactive features, smart TVs have become increasingly popular, offering users a more versatile and immersive entertainment experience in the digital age.
According to DIResearch's in-depth investigation and research, the global Smart TVs market size was valued at XX Million USD in 2024 and is projected to reach XX Million USD by 2032, with a CAGR of XX% (2025-2032). Notably, the China market has changed rapidly in the past few years. By 2024, China's market size is expected to be XX Million USD, representing approximately XX% of the global market share. By 2032, it is anticipated to grow further to XX Million USD, contributing XX% to the worldwide market share.
The major global manufacturers of Smart TVs include Samsung, LG, TCL, Sony, Hisense, Xiaomi, Philips+AOC, Skyworth, Sharp, Vizio, Changhong etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Smart TVs. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Smart TVs market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Smart TVs market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Smart TVs industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Manufacturers of Smart TVs Include:
Samsung
LG
TCL
Sony
Hisense
Xiaomi
Philips+AOC
Skyworth
Sharp
Vizio
Changhong
Smart TVs Product Segment Include:
LED TV
OLED TV
Smart TVs Product Application Include:
Residential
Commercial
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends
Chapter 2: Global Smart TVs Industry PESTEL Analysis
Chapter 3: Global Smart TVs Industry Porter’s Five Forces Analysis
Chapter 4: Global Smart TVs Major Regional Market Size (Revenue, Sales, Price) and Forecast Analysis
Chapter 5: Global Smart TVs Market Size and Forecast by Type and Application Analysis
Chapter 6: North America Smart TVs Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 7: Europe Smart TVs Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 8: China Smart TVs Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 9: APAC (Excl. China) Smart TVs Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 10: Latin America Smart TVs Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 11: Middle East and Africa Smart TVs Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 12: Global Smart TVs Competitive Analysis of Key Manufacturers (Sales, Revenue, Market Share, Price, Regional Distribution and Industry Concentration)
Chapter 13: Key Company Profiles (Product Portfolio, Sales, Revenue, Price and Gross Margin)
Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers
Chapter 15: Research Findings and Conclusion
Chapter 16: Methodology and Data Sources
Smart TVs are television sets equipped with built-in internet connectivity and advanced features that go beyond traditional broadcasting capabilities. These TVs allow users to access a wide range of online content, including streaming services like Netflix, YouTube, and Hulu, as well as social media platforms and web browsing. Smart TVs typically feature app stores where users can download additional applications to customize their viewing experience. Additionally, they often support features like voice control, screen mirroring, and integration with smart home devices for enhanced convenience and connectivity. With their ability to access online content and offer interactive features, smart TVs have become increasingly popular, offering users a more versatile and immersive entertainment experience in the digital age.
According to DIResearch's in-depth investigation and research, the global Smart TVs market size was valued at XX Million USD in 2024 and is projected to reach XX Million USD by 2032, with a CAGR of XX% (2025-2032). Notably, the China market has changed rapidly in the past few years. By 2024, China's market size is expected to be XX Million USD, representing approximately XX% of the global market share. By 2032, it is anticipated to grow further to XX Million USD, contributing XX% to the worldwide market share.
The major global manufacturers of Smart TVs include Samsung, LG, TCL, Sony, Hisense, Xiaomi, Philips+AOC, Skyworth, Sharp, Vizio, Changhong etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Smart TVs. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Smart TVs market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Smart TVs market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Smart TVs industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Manufacturers of Smart TVs Include:
Samsung
LG
TCL
Sony
Hisense
Xiaomi
Philips+AOC
Skyworth
Sharp
Vizio
Changhong
Smart TVs Product Segment Include:
LED TV
OLED TV
Smart TVs Product Application Include:
Residential
Commercial
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends
Chapter 2: Global Smart TVs Industry PESTEL Analysis
Chapter 3: Global Smart TVs Industry Porter’s Five Forces Analysis
Chapter 4: Global Smart TVs Major Regional Market Size (Revenue, Sales, Price) and Forecast Analysis
Chapter 5: Global Smart TVs Market Size and Forecast by Type and Application Analysis
Chapter 6: North America Smart TVs Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 7: Europe Smart TVs Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 8: China Smart TVs Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 9: APAC (Excl. China) Smart TVs Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 10: Latin America Smart TVs Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 11: Middle East and Africa Smart TVs Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 12: Global Smart TVs Competitive Analysis of Key Manufacturers (Sales, Revenue, Market Share, Price, Regional Distribution and Industry Concentration)
Chapter 13: Key Company Profiles (Product Portfolio, Sales, Revenue, Price and Gross Margin)
Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers
Chapter 15: Research Findings and Conclusion
Chapter 16: Methodology and Data Sources
Table of Contents
170 Pages
- 1 Smart TVs Market Overview
- 1.1 Product Definition and Statistical Scope
- 1.2 Smart TVs Product by Type
- 1.2.1 LED TV
- 1.2.2 OLED TV
- 1.3 Smart TVs Product by Application
- 1.3.1 Residential
- 1.3.2 Commercial
- 1.4 Global Smart TVs Market Revenue and Sales Analysis
- 1.4.1 Global Smart TVs Market Size Analysis (2020-2032)
- 1.4.2 Global Smart TVs Market Sales Analysis (2020-2032)
- 1.4.3 Global Smart TVs Market Sales Price Trend Analysis (2020-2032)
- 1.5 Smart TVs Industry Trends and Innovation
- 1.5.1 Smart TVs Industry Trends and Innovation
- 1.5.2 Smart TVs Market Drivers and Challenges
- 2 Smart TVs Market PESTEL Analysis
- 2.1 Political Factors Analysis
- 2.2 Economic Factors Analysis
- 2.3 Social Factors Analysis
- 2.4 Technological Factors Analysis
- 2.5 Environmental Factors Analysis
- 2.6 Legal Factors Analysis
- 3 Smart TVs Market Porter's Five Forces Analysis
- 3.1 Competitive Rivalry
- 3.2 Threat of New Entrants
- 3.3 Bargaining Power of Suppliers
- 3.4 Bargaining Power of Buyers
- 3.5 Threat of Substitutes
- 4 Global Smart TVs Market Analysis by Regions
- 4.1 Global Smart TVs Overall Market: 2024 VS 2025 VS 2032
- 4.2 Global Smart TVs Revenue and Forecast Analysis (2020-2032)
- 4.2.1 Global Smart TVs Revenue and Market Share by Region (2020-2025)
- 4.2.2 Global Smart TVs Revenue Forecast by Region (2026-2032)
- 4.3 Global Smart TVs Sales and Forecast Analysis (2020-2032)
- 4.3.1 Global Smart TVs Sales and Market Share by Region (2020-2025)
- 4.3.2 Global Smart TVs Sales Forecast by Region (2026-2032)
- 4.4 Global Smart TVs Sales Price Trend Analysis (2020-2032)
- 5 Global Smart TVs Market Size by Type and Application
- 5.1 Global Smart TVs Market Size by Type
- 5.1.1 Global Smart TVs Revenue and Forecast Analysis by Type (2020-2032)
- 5.1.2 Global Smart TVs Sales and Forecast Analysis by Type (2020-2032)
- 5.2 Global Smart TVs Market Size by Application
- 5.2.1 Global Smart TVs Revenue and Forecast Analysis by Application (2020-2032)
- 5.2.2 Global Smart TVs Sales and Forecast Analysis by Application (2020-2032)
- 6 North America
- 6.1 North America Smart TVs Market Size and Growth Rate Analysis (2020-2032)
- 6.2 North America Key Manufacturers Analysis
- 6.3 North America Smart TVs Market Size by Type
- 6.3.1 North America Smart TVs Sales by Type (2020-2032)
- 6.3.2 North America Smart TVs Revenue by Type (2020-2032)
- 6.4 North America Smart TVs Market Size by Application
- 6.4.1 North America Smart TVs Sales by Application (2020-2032)
- 6.4.2 North America Smart TVs Revenue by Application (2020-2032)
- 6.5 North America Smart TVs Market Size by Country
- 6.5.1 US
- 6.5.2 Canada
- 7 Europe
- 7.1 Europe Smart TVs Market Size and Growth Rate Analysis (2020-2032)
- 7.2 Europe Key Manufacturers Analysis
- 7.3 Europe Smart TVs Market Size by Type
- 7.3.1 Europe Smart TVs Sales by Type (2020-2032)
- 7.3.2 Europe Smart TVs Revenue by Type (2020-2032)
- 7.4 Europe Smart TVs Market Size by Application
- 7.4.1 Europe Smart TVs Sales by Application (2020-2032)
- 7.4.2 Europe Smart TVs Revenue by Application (2020-2032)
- 7.5 Europe Smart TVs Market Size by Country
- 7.5.1 Germany
- 7.5.2 France
- 7.5.3 United Kingdom
- 7.5.4 Italy
- 7.5.5 Spain
- 7.5.6 Benelux
- 8 China
- 8.1 China Smart TVs Market Size and Growth Rate Analysis (2020-2032)
- 8.2 China Key Manufacturers Analysis
- 8.3 China Smart TVs Market Size by Type
- 8.3.1 China Smart TVs Sales by Type (2020-2032)
- 8.3.2 China Smart TVs Revenue by Type (2020-2032)
- 8.4 China Smart TVs Market Size by Application
- 8.4.1 China Smart TVs Sales by Application (2020-2032)
- 8.4.2 China Smart TVs Revenue by Application (2020-2032)
- 9 APAC (excl. China)
- 9.1 APAC (excl. China) Smart TVs Market Size and Growth Rate Analysis (2020-2032)
- 9.2 APAC (excl. China) Key Manufacturers Analysis
- 9.3 APAC (excl. China) Smart TVs Market Size by Type
- 9.3.1 APAC (excl. China) Smart TVs Sales by Type (2020-2032)
- 9.3.2 APAC (excl. China) Smart TVs Revenue by Type (2020-2032)
- 9.4 APAC (excl. China) Smart TVs Market Size by Application
- 9.4.1 APAC (excl. China) Smart TVs Sales by Application (2020-2032)
- 9.4.2 APAC (excl. China) Smart TVs Revenue by Application (2020-2032)
- 9.5 APAC (excl. China) Smart TVs Market Size by Country
- 9.5.1 Japan
- 9.5.2 South Korea
- 9.5.3 India
- 9.5.4 Australia
- 9.5.5 Southeast Asia
- 10 Latin America
- 10.1 Latin America Smart TVs Market Size and Growth Rate Analysis (2020-2032)
- 10.2 Latin America Key Manufacturers Analysis
- 10.3 Latin America Smart TVs Market Size by Type
- 10.3.1 Latin America Smart TVs Sales by Type (2020-2032)
- 10.3.2 Latin America Smart TVs Revenue by Type (2020-2032)
- 10.4 Latin America Smart TVs Market Size by Application
- 10.4.1 Latin America Smart TVs Sales by Application (2020-2032)
- 10.4.2 Latin America Smart TVs Revenue by Application (2020-2032)
- 10.5 Latin America Smart TVs Market Size by Country
- 10.6 Latin America Smart TVs Market Size by Country
- 10.6.1 Mexico
- 10.6.2 Brazil
- 11 Middle East & Africa
- 11.1 Middle East & Africa Smart TVs Market Size and Growth Rate Analysis (2020-2032)
- 11.2 Middle East & Africa Key Manufacturers Analysis
- 11.3 Middle East & Africa Smart TVs Market Size by Type
- 11.3.1 Middle East & Africa Smart TVs Sales by Type (2020-2032)
- 11.3.2 Middle East & Africa Smart TVs Revenue by Type (2020-2032)
- 11.4 Middle East & Africa Smart TVs Market Size by Application
- 11.4.1 Middle East & Africa Smart TVs Sales by Application (2020-2032)
- 11.4.2 Middle East & Africa Smart TVs Revenue by Application (2020-2032)
- 11.5 Middle East Smart TVs Market Size by Country
- 11.5.1 Saudi Arabia
- 11.5.2 South Africa
- 12 Competition by Manufacturers
- 12.1 Global Smart TVs Market Sales, Revenue and Price by Key Manufacturers (2021-2025)
- 12.1.1 Global Smart TVs Market Sales by Key Manufacturers (2021-2025)
- 12.1.2 Global Smart TVs Market Revenue by Key Manufacturers (2021-2025)
- 12.1.3 Global Smart TVs Average Sales Price by Manufacturers (2021-2025)
- 12.2 Smart TVs Competitive Landscape Analysis and Market Dynamic
- 12.2.1 Smart TVs Competitive Landscape Analysis
- 12.2.2 Global Key Manufacturers Headquarter Location and Key Area Sales
- 12.2.3 Market Dynamic
- 13 Key Companies Analysis
- 13.1 Samsung
- 13.1.1 Samsung Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.1.2 Samsung Smart TVs Product Portfolio
- 13.1.3 Samsung Smart TVs Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.2 LG
- 13.2.1 LG Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.2.2 LG Smart TVs Product Portfolio
- 13.2.3 LG Smart TVs Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.3 TCL
- 13.3.1 TCL Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.3.2 TCL Smart TVs Product Portfolio
- 13.3.3 TCL Smart TVs Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.4 Sony
- 13.4.1 Sony Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.4.2 Sony Smart TVs Product Portfolio
- 13.4.3 Sony Smart TVs Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.5 Hisense
- 13.5.1 Hisense Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.5.2 Hisense Smart TVs Product Portfolio
- 13.5.3 Hisense Smart TVs Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.6 Xiaomi
- 13.6.1 Xiaomi Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.6.2 Xiaomi Smart TVs Product Portfolio
- 13.6.3 Xiaomi Smart TVs Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.7 Philips+AOC
- 13.7.1 Philips+AOC Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.7.2 Philips+AOC Smart TVs Product Portfolio
- 13.7.3 Philips+AOC Smart TVs Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.8 Skyworth
- 13.8.1 Skyworth Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.8.2 Skyworth Smart TVs Product Portfolio
- 13.8.3 Skyworth Smart TVs Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.9 Sharp
- 13.9.1 Sharp Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.9.2 Sharp Smart TVs Product Portfolio
- 13.9.3 Sharp Smart TVs Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.10 Vizio
- 13.10.1 Vizio Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.10.2 Vizio Smart TVs Product Portfolio
- 13.10.3 Vizio Smart TVs Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.11 Changhong
- 13.11.1 Changhong Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.11.2 Changhong Smart TVs Product Portfolio
- 13.11.3 Changhong Smart TVs Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 14 Industry Chain Analysis
- 14.1 Smart TVs Industry Chain Analysis
- 14.2 Smart TVs Industry Raw Material and Suppliers Analysis
- 14.2.1 Smart TVs Key Raw Material Supply Analysis
- 14.2.2 Raw Material Suppliers and Contact Information
- 14.3 Smart TVs Typical Downstream Customers
- 14.4 Smart TVs Sales Channel Analysis
- 15 Research Findings and Conclusion
- 16 Methodology and Data Source
- 16.1 Methodology/Research Approach
- 16.2 Research Scope
- 16.3 Benchmarks and Assumptions
- 16.4 Date Source
- 16.4.1 Primary Sources
- 16.4.2 Secondary Sources
- 16.5 Data Cross Validation
- 16.6 Disclaimer
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