Global Smart Connected TV Market Research Report, Competitive, Technology and Forecast Analysis 2025-2032
Description
Market Overview
According to DIResearch＇s in-depth investigation and research, the global Smart Connected TV market size will reach 116,734 Million USD in 2025 and is projected to reach 127,957 Million USD by 2032, with a CAGR of 1.32% (2025-2032). Notably, the China Smart Connected TV market has changed rapidly in the past few years. By 2025, China＇s market size is expected to be Million USD, representing approximately % of the global market share.
Research Summary
A smart connected TV, also known as a smart TV, is a television set equipped with integrated internet connectivity and interactive features, enabling access to a wide range of online content and services. These TVs typically include built-in Wi-Fi or Ethernet connectivity and run on operating systems such as Android TV, Tizen, WebOS, or Roku OS, allowing users to stream video content from popular streaming services like Netflix, Hulu, Amazon Prime Video, and YouTube. Smart connected TVs often feature app stores where users can download additional applications, games, and entertainment options. Additionally, they may support screen mirroring, voice control, and integration with smart home devices, allowing users to control their TV and connected devices with voice commands or through mobile apps. Smart connected TVs offer a more immersive and personalized viewing experience, providing users with access to a vast array of content and entertainment options beyond traditional broadcast and cable television.
The major global manufacturers of Smart Connected TV include Samsung Electronics, LG Electronics, TCL, Hisense, Sony, Skyworth, Xiaomi, Foxconn (Sharp), Vizio, Haier, Panasonic, Changhong, Konka, etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Smart Connected TV. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Smart Connected TV market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include US, Germany, Japan, China, France, UK, South Korea, Canada, Italy, Russia, Mexico, Brazil, India, Vietnam, Thailand, South Africa and other regions, covering the Smart Connected TV market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Smart Connected TV industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Manufacturers of Smart Connected TV Include:
Samsung Electronics
LG Electronics
TCL
Hisense
Sony
Skyworth
Xiaomi
Foxconn (Sharp)
Vizio
Haier
Panasonic
Changhong
Konka
Smart Connected TV Product Segment Include:
32 inch
40 inch
42 inch
55 inch
≥60 inch
Smart Connected TV Product Application Include:
Home
Commercial
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trend
Chapter 2: Global Smart Connected TV Industry PESTEL Analysis
Chapter 3: Global Smart Connected TV Industry Porter's Five Forces Analysis
Chapter 4: Global Smart Connected TV Major Regional Market Size (Sales, Revenue, Price) and Forecast Analysis
Chapter 5: Global Smart Connected TV Competitive Analysis of Key Manufacturers (Sales, Revenue, Market Share, Price, Regional Distribution and Industry Concentration)
Chapter 6: Global Smart Connected TV Sales, Revenue, Price and Forecast by Product Type
Chapter 7: Key Company Profiles (Product Portfolio, Sales, Revenue, Price and Gross Margin)
Chapter 8: Industrial Chain Analysis, Smart Connected TV Different Application Market Analysis (Sales and Revenue), Sales Channel Analysis
Chapter 9: Research Findings and Conclusion
Chapter 10: Methodology and Data Sources
According to DIResearch＇s in-depth investigation and research, the global Smart Connected TV market size will reach 116,734 Million USD in 2025 and is projected to reach 127,957 Million USD by 2032, with a CAGR of 1.32% (2025-2032). Notably, the China Smart Connected TV market has changed rapidly in the past few years. By 2025, China＇s market size is expected to be Million USD, representing approximately % of the global market share.
Research Summary
A smart connected TV, also known as a smart TV, is a television set equipped with integrated internet connectivity and interactive features, enabling access to a wide range of online content and services. These TVs typically include built-in Wi-Fi or Ethernet connectivity and run on operating systems such as Android TV, Tizen, WebOS, or Roku OS, allowing users to stream video content from popular streaming services like Netflix, Hulu, Amazon Prime Video, and YouTube. Smart connected TVs often feature app stores where users can download additional applications, games, and entertainment options. Additionally, they may support screen mirroring, voice control, and integration with smart home devices, allowing users to control their TV and connected devices with voice commands or through mobile apps. Smart connected TVs offer a more immersive and personalized viewing experience, providing users with access to a vast array of content and entertainment options beyond traditional broadcast and cable television.
The major global manufacturers of Smart Connected TV include Samsung Electronics, LG Electronics, TCL, Hisense, Sony, Skyworth, Xiaomi, Foxconn (Sharp), Vizio, Haier, Panasonic, Changhong, Konka, etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Smart Connected TV. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Smart Connected TV market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include US, Germany, Japan, China, France, UK, South Korea, Canada, Italy, Russia, Mexico, Brazil, India, Vietnam, Thailand, South Africa and other regions, covering the Smart Connected TV market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Smart Connected TV industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Manufacturers of Smart Connected TV Include:
Samsung Electronics
LG Electronics
TCL
Hisense
Sony
Skyworth
Xiaomi
Foxconn (Sharp)
Vizio
Haier
Panasonic
Changhong
Konka
Smart Connected TV Product Segment Include:
32 inch
40 inch
42 inch
55 inch
≥60 inch
Smart Connected TV Product Application Include:
Home
Commercial
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trend
Chapter 2: Global Smart Connected TV Industry PESTEL Analysis
Chapter 3: Global Smart Connected TV Industry Porter's Five Forces Analysis
Chapter 4: Global Smart Connected TV Major Regional Market Size (Sales, Revenue, Price) and Forecast Analysis
Chapter 5: Global Smart Connected TV Competitive Analysis of Key Manufacturers (Sales, Revenue, Market Share, Price, Regional Distribution and Industry Concentration)
Chapter 6: Global Smart Connected TV Sales, Revenue, Price and Forecast by Product Type
Chapter 7: Key Company Profiles (Product Portfolio, Sales, Revenue, Price and Gross Margin)
Chapter 8: Industrial Chain Analysis, Smart Connected TV Different Application Market Analysis (Sales and Revenue), Sales Channel Analysis
Chapter 9: Research Findings and Conclusion
Chapter 10: Methodology and Data Sources
Table of Contents
165 Pages
- 1 Smart Connected TV Market Overview
- 1.1 Product Definition and Statistical Scope
- 1.2 Smart Connected TV Product by Type
- 1.2.1 32 inch
- 1.2.2 40 inch
- 1.2.3 42 inch
- 1.2.4 55 inch
- 1.2.5 ≥60 inch
- 1.3 Smart Connected TV Product by Application
- 1.3.1 Home
- 1.3.2 Commercial
- 1.4 Global Smart Connected TV Market Revenue and Sales Analysis
- 1.4.1 Global Smart Connected TV Revenue Market Size Analysis (2020-2032)
- 1.4.2 Global Smart Connected TV Sales Market Size Analysis (2020-2032)
- 1.4.3 Global Smart Connected TV Market Sales Price Trend Analysis (2020-2032)
- 1.5 Smart Connected TV Market Development Status and Trends
- 1.5.1 Smart Connected TV Industry Development Status Analysis
- 1.5.2 Smart Connected TV Industry Development Trends Analysis
- 2 Smart Connected TV Market PESTEL Analysis
- 2.1 Political Factors Analysis
- 2.2 Economic Factors Analysis
- 2.3 Social Factors Analysis
- 2.4 Technological Factors Analysis
- 2.5 Environmental Factors Analysis
- 2.6 Legal Factors Analysis
- 3 Smart Connected TV Market Porter's Five Forces Analysis
- 3.1 Competitive Rivalry
- 3.2 Threat of New Entrants
- 3.3 Bargaining Power of Suppliers
- 3.4 Bargaining Power of Buyers
- 3.5 Threat of Substitutes
- 4 Global Smart Connected TV Market Analysis by Country
- 4.1 Global Smart Connected TV Market Size Analysis by Country: 2024 VS 2025 VS 2032
- 4.1.1 Global Smart Connected TV Revenue and Market Share by Country (2020-2025)
- 4.1.2 Global Smart Connected TV Revenue and Market Share Forecast by Country (2026-2032)
- 4.2 Global Smart Connected TV Sales Analysis by Country: 2024 VS 2025 VS 2032
- 4.2.1 Global Smart Connected TV Sales and Market Share by Country (2020-2025)
- 4.2.2 Global Smart Connected TV Sales and Market Share Forecast by Country (2026-2032)
- 4.3 United States Smart Connected TV Market Sales, Revenue and Growth Rate (2020-2032)
- 4.4 Germany Smart Connected TV Market Sales, Revenue and Growth Rate (2020-2032)
- 4.5 Japan Smart Connected TV Market Sales, Revenue and Growth Rate (2020-2032)
- 4.6 China Smart Connected TV Market Sales, Revenue and Growth Rate (2020-2032)
- 4.7 France Smart Connected TV Market Sales, Revenue and Growth Rate (2020-2032)
- 4.8 U.K. Smart Connected TV Market Sales, Revenue and Growth Rate (2020-2032)
- 4.9 South Korea Smart Connected TV Market Sales, Revenue and Growth Rate (2020-2032)
- 4.10 Canada Smart Connected TV Market Sales, Revenue and Growth Rate (2020-2032)
- 4.11 Italy Smart Connected TV Market Sales, Revenue and Growth Rate (2020-2032)
- 4.12 Russia Smart Connected TV Market Sales, Revenue and Growth Rate (2020-2032)
- 4.13 Mexico Smart Connected TV Market Sales, Revenue and Growth Rate (2020-2032)
- 4.14 Brazil Smart Connected TV Market Sales, Revenue and Growth Rate (2020-2032)
- 4.15 India Smart Connected TV Market Sales, Revenue and Growth Rate (2020-2032)
- 4.16 Vietnam Smart Connected TV Market Sales, Revenue and Growth Rate (2020-2032)
- 4.17 Thailand Smart Connected TV Market Sales, Revenue and Growth Rate (2020-2032)
- 4.18 South Africa Smart Connected TV Market Sales, Revenue and Growth Rate (2020-2032)
- 5 Competition by Manufacturers
- 5.1 Global Smart Connected TV Market Sales, Revenue and Sales Price by Key Manufacturers (2021-2025)
- 5.1.1 Global Smart Connected TV Market Sales by Key Manufacturers (2021-2025)
- 5.1.2 Global Smart Connected TV Market Revenue by Key Manufacturers (2021-2025)
- 5.1.3 Global Smart Connected TV Average Sales Price by Manufacturers (2021-2025)
- 5.2 Smart Connected TV Competitive Landscape Analysis and Market Dynamic
- 5.2.1 Smart Connected TV Competitive Landscape Analysis
- 5.2.2 Global Key Manufacturers Headquarter and Key Area Sales
- 5.2.3 Market Dynamic
- 6 Smart Connected TV Market Analysis by Type
- 6.1 Global Smart Connected TV Market Revenue Analysis by Type
- 6.1.1 Global Smart Connected TV Market Size Analysis by Type: 2024 & 2025 & 2032
- 6.1.2 Global Smart Connected TV Revenue and Forecast Analysis by Type (2020-2032)
- 6.2 Global Smart Connected TV Market Sales and Forecast Analysis by Type (2020-2032)
- 6.3 Global Smart Connected TV Sales Price Trend Analysis by Type (2020-2032)
- 7 Key Companies Analysis
- 7.1 Samsung Electronics
- 7.1.1 Samsung Electronics Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.1.2 Samsung Electronics Smart Connected TV Product Portfolio
- 7.1.3 Samsung Electronics Smart Connected TV Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.2 LG Electronics
- 7.2.1 LG Electronics Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.2.2 LG Electronics Smart Connected TV Product Portfolio
- 7.2.3 LG Electronics Smart Connected TV Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.3 TCL
- 7.3.1 TCL Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.3.2 TCL Smart Connected TV Product Portfolio
- 7.3.3 TCL Smart Connected TV Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.4 Hisense
- 7.4.1 Hisense Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.4.2 Hisense Smart Connected TV Product Portfolio
- 7.4.3 Hisense Smart Connected TV Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.5 Sony
- 7.5.1 Sony Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.5.2 Sony Smart Connected TV Product Portfolio
- 7.5.3 Sony Smart Connected TV Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.6 Skyworth
- 7.6.1 Skyworth Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.6.2 Skyworth Smart Connected TV Product Portfolio
- 7.6.3 Skyworth Smart Connected TV Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.7 Xiaomi
- 7.7.1 Xiaomi Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.7.2 Xiaomi Smart Connected TV Product Portfolio
- 7.7.3 Xiaomi Smart Connected TV Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.8 Foxconn (Sharp)
- 7.8.1 Foxconn (Sharp) Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.8.2 Foxconn (Sharp) Smart Connected TV Product Portfolio
- 7.8.3 Foxconn (Sharp) Smart Connected TV Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.9 Vizio
- 7.9.1 Vizio Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.9.2 Vizio Smart Connected TV Product Portfolio
- 7.9.3 Vizio Smart Connected TV Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.10 Haier
- 7.10.1 Haier Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.10.2 Haier Smart Connected TV Product Portfolio
- 7.10.3 Haier Smart Connected TV Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.11 Panasonic
- 7.11.1 Panasonic Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.11.2 Panasonic Smart Connected TV Product Portfolio
- 7.11.3 Panasonic Smart Connected TV Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.12 Changhong
- 7.12.1 Changhong Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.12.2 Changhong Smart Connected TV Product Portfolio
- 7.12.3 Changhong Smart Connected TV Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.13 Konka
- 7.13.1 Konka Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.13.2 Konka Smart Connected TV Product Portfolio
- 7.13.3 Konka Smart Connected TV Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 8 Industry Chain Analysis
- 8.1 Smart Connected TV Industry Chain Analysis
- 8.2 Smart Connected TV Industry Upstream Supply Analysis
- 8.2.1 Upstream Key Raw Material Supply Analysis
- 8.2.2 Raw Material Suppliers and Contact Information
- 8.3 Smart Connected TV Product Downstream Application Analysis
- 8.3.1 Global Smart Connected TV Revenue Market Size by Application: 2024 & 2025 & 2032
- 8.3.2 Global Smart Connected TV Revenue and Forecast Analysis by Application (2020-2032)
- 8.3.3 Global Smart Connected TV Sales and Forecast Analysis by Application (2020-2032)
- 8.4 Smart Connected TV Typical Downstream Customers
- 8.5 Smart Connected TV Sales Channel Analysis
- 9 Research Findings and Conclusion
- 10 Methodology and Data Source
- 10.1 Methodology/Research Approach
- 10.2 Research Scope
- 10.3 Benchmarks and Assumptions
- 10.4 Date Source
- 10.4.1 Primary Sources
- 10.4.2 Secondary Sources
- 10.5 Data Cross Validation
- 10.6 Disclaimer
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