Global Smart Connected TV Competitive Landscape Professional Research Report 2025
Description
Research Summary
A smart connected TV, also known as a smart TV, is a television set equipped with integrated internet connectivity and interactive features, enabling access to a wide range of online content and services. These TVs typically include built-in Wi-Fi or Ethernet connectivity and run on operating systems such as Android TV, Tizen, WebOS, or Roku OS, allowing users to stream video content from popular streaming services like Netflix, Hulu, Amazon Prime Video, and YouTube. Smart connected TVs often feature app stores where users can download additional applications, games, and entertainment options. Additionally, they may support screen mirroring, voice control, and integration with smart home devices, allowing users to control their TV and connected devices with voice commands or through mobile apps. Smart connected TVs offer a more immersive and personalized viewing experience, providing users with access to a vast array of content and entertainment options beyond traditional broadcast and cable television.
According to DIResearch's in-depth investigation and research, the global Smart Connected TV market size was valued at XX Million USD in 2024 and is projected to reach XX Million USD by 2032, with a CAGR of XX% (2025-2032). Notably, the China market has changed rapidly in the past few years. By 2024, China's market size is expected to be XX Million USD, representing approximately XX% of the global market share. By 2032, it is anticipated to grow further to XX Million USD, contributing XX% to the worldwide market share.
The major global manufacturers of Smart Connected TV include Samsung Electronics, LG Electronics, TCL, Hisense, Sony, Skyworth, Xiaomi, Foxconn (Sharp), Vizio, Haier, Panasonic, Changhong, Konka etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Smart Connected TV. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Smart Connected TV market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Smart Connected TV market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Smart Connected TV industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Manufacturers of Smart Connected TV Include:
Samsung Electronics
LG Electronics
TCL
Hisense
Sony
Skyworth
Xiaomi
Foxconn (Sharp)
Vizio
Haier
Panasonic
Changhong
Konka
Smart Connected TV Product Segment Include:
32 inch
40 inch
42 inch
55 inch
≥60 inch
Smart Connected TV Product Application Include:
Home
Commercial
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends
Chapter 2: Global Smart Connected TV Industry PESTEL Analysis
Chapter 3: Global Smart Connected TV Industry Porter’s Five Forces Analysis
Chapter 4: Global Smart Connected TV Major Regional Market Size (Revenue, Sales, Price) and Forecast Analysis
Chapter 5: Global Smart Connected TV Market Size and Forecast by Type and Application Analysis
Chapter 6: North America Smart Connected TV Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 7: Europe Smart Connected TV Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 8: China Smart Connected TV Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 9: APAC (Excl. China) Smart Connected TV Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 10: Latin America Smart Connected TV Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 11: Middle East and Africa Smart Connected TV Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 12: Global Smart Connected TV Competitive Analysis of Key Manufacturers (Sales, Revenue, Market Share, Price, Regional Distribution and Industry Concentration)
Chapter 13: Key Company Profiles (Product Portfolio, Sales, Revenue, Price and Gross Margin)
Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers
Chapter 15: Research Findings and Conclusion
Chapter 16: Methodology and Data Sources
A smart connected TV, also known as a smart TV, is a television set equipped with integrated internet connectivity and interactive features, enabling access to a wide range of online content and services. These TVs typically include built-in Wi-Fi or Ethernet connectivity and run on operating systems such as Android TV, Tizen, WebOS, or Roku OS, allowing users to stream video content from popular streaming services like Netflix, Hulu, Amazon Prime Video, and YouTube. Smart connected TVs often feature app stores where users can download additional applications, games, and entertainment options. Additionally, they may support screen mirroring, voice control, and integration with smart home devices, allowing users to control their TV and connected devices with voice commands or through mobile apps. Smart connected TVs offer a more immersive and personalized viewing experience, providing users with access to a vast array of content and entertainment options beyond traditional broadcast and cable television.
According to DIResearch's in-depth investigation and research, the global Smart Connected TV market size was valued at XX Million USD in 2024 and is projected to reach XX Million USD by 2032, with a CAGR of XX% (2025-2032). Notably, the China market has changed rapidly in the past few years. By 2024, China's market size is expected to be XX Million USD, representing approximately XX% of the global market share. By 2032, it is anticipated to grow further to XX Million USD, contributing XX% to the worldwide market share.
The major global manufacturers of Smart Connected TV include Samsung Electronics, LG Electronics, TCL, Hisense, Sony, Skyworth, Xiaomi, Foxconn (Sharp), Vizio, Haier, Panasonic, Changhong, Konka etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Smart Connected TV. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Smart Connected TV market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Smart Connected TV market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Smart Connected TV industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Manufacturers of Smart Connected TV Include:
Samsung Electronics
LG Electronics
TCL
Hisense
Sony
Skyworth
Xiaomi
Foxconn (Sharp)
Vizio
Haier
Panasonic
Changhong
Konka
Smart Connected TV Product Segment Include:
32 inch
40 inch
42 inch
55 inch
≥60 inch
Smart Connected TV Product Application Include:
Home
Commercial
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends
Chapter 2: Global Smart Connected TV Industry PESTEL Analysis
Chapter 3: Global Smart Connected TV Industry Porter’s Five Forces Analysis
Chapter 4: Global Smart Connected TV Major Regional Market Size (Revenue, Sales, Price) and Forecast Analysis
Chapter 5: Global Smart Connected TV Market Size and Forecast by Type and Application Analysis
Chapter 6: North America Smart Connected TV Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 7: Europe Smart Connected TV Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 8: China Smart Connected TV Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 9: APAC (Excl. China) Smart Connected TV Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 10: Latin America Smart Connected TV Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 11: Middle East and Africa Smart Connected TV Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 12: Global Smart Connected TV Competitive Analysis of Key Manufacturers (Sales, Revenue, Market Share, Price, Regional Distribution and Industry Concentration)
Chapter 13: Key Company Profiles (Product Portfolio, Sales, Revenue, Price and Gross Margin)
Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers
Chapter 15: Research Findings and Conclusion
Chapter 16: Methodology and Data Sources
Table of Contents
170 Pages
- 1 Smart Connected TV Market Overview
- 1.1 Product Definition and Statistical Scope
- 1.2 Smart Connected TV Product by Type
- 1.2.1 32 inch
- 1.2.2 40 inch
- 1.2.3 42 inch
- 1.2.4 55 inch
- 1.2.5 ≥60 inch
- 1.3 Smart Connected TV Product by Application
- 1.3.1 Home
- 1.3.2 Commercial
- 1.4 Global Smart Connected TV Market Revenue and Sales Analysis
- 1.4.1 Global Smart Connected TV Market Size Analysis (2020-2032)
- 1.4.2 Global Smart Connected TV Market Sales Analysis (2020-2032)
- 1.4.3 Global Smart Connected TV Market Sales Price Trend Analysis (2020-2032)
- 1.5 Smart Connected TV Industry Trends and Innovation
- 1.5.1 Smart Connected TV Industry Trends and Innovation
- 1.5.2 Smart Connected TV Market Drivers and Challenges
- 2 Smart Connected TV Market PESTEL Analysis
- 2.1 Political Factors Analysis
- 2.2 Economic Factors Analysis
- 2.3 Social Factors Analysis
- 2.4 Technological Factors Analysis
- 2.5 Environmental Factors Analysis
- 2.6 Legal Factors Analysis
- 3 Smart Connected TV Market Porter's Five Forces Analysis
- 3.1 Competitive Rivalry
- 3.2 Threat of New Entrants
- 3.3 Bargaining Power of Suppliers
- 3.4 Bargaining Power of Buyers
- 3.5 Threat of Substitutes
- 4 Global Smart Connected TV Market Analysis by Regions
- 4.1 Global Smart Connected TV Overall Market: 2024 VS 2025 VS 2032
- 4.2 Global Smart Connected TV Revenue and Forecast Analysis (2020-2032)
- 4.2.1 Global Smart Connected TV Revenue and Market Share by Region (2020-2025)
- 4.2.2 Global Smart Connected TV Revenue Forecast by Region (2026-2032)
- 4.3 Global Smart Connected TV Sales and Forecast Analysis (2020-2032)
- 4.3.1 Global Smart Connected TV Sales and Market Share by Region (2020-2025)
- 4.3.2 Global Smart Connected TV Sales Forecast by Region (2026-2032)
- 4.4 Global Smart Connected TV Sales Price Trend Analysis (2020-2032)
- 5 Global Smart Connected TV Market Size by Type and Application
- 5.1 Global Smart Connected TV Market Size by Type
- 5.1.1 Global Smart Connected TV Revenue and Forecast Analysis by Type (2020-2032)
- 5.1.2 Global Smart Connected TV Sales and Forecast Analysis by Type (2020-2032)
- 5.2 Global Smart Connected TV Market Size by Application
- 5.2.1 Global Smart Connected TV Revenue and Forecast Analysis by Application (2020-2032)
- 5.2.2 Global Smart Connected TV Sales and Forecast Analysis by Application (2020-2032)
- 6 North America
- 6.1 North America Smart Connected TV Market Size and Growth Rate Analysis (2020-2032)
- 6.2 North America Key Manufacturers Analysis
- 6.3 North America Smart Connected TV Market Size by Type
- 6.3.1 North America Smart Connected TV Sales by Type (2020-2032)
- 6.3.2 North America Smart Connected TV Revenue by Type (2020-2032)
- 6.4 North America Smart Connected TV Market Size by Application
- 6.4.1 North America Smart Connected TV Sales by Application (2020-2032)
- 6.4.2 North America Smart Connected TV Revenue by Application (2020-2032)
- 6.5 North America Smart Connected TV Market Size by Country
- 6.5.1 US
- 6.5.2 Canada
- 7 Europe
- 7.1 Europe Smart Connected TV Market Size and Growth Rate Analysis (2020-2032)
- 7.2 Europe Key Manufacturers Analysis
- 7.3 Europe Smart Connected TV Market Size by Type
- 7.3.1 Europe Smart Connected TV Sales by Type (2020-2032)
- 7.3.2 Europe Smart Connected TV Revenue by Type (2020-2032)
- 7.4 Europe Smart Connected TV Market Size by Application
- 7.4.1 Europe Smart Connected TV Sales by Application (2020-2032)
- 7.4.2 Europe Smart Connected TV Revenue by Application (2020-2032)
- 7.5 Europe Smart Connected TV Market Size by Country
- 7.5.1 Germany
- 7.5.2 France
- 7.5.3 United Kingdom
- 7.5.4 Italy
- 7.5.5 Spain
- 7.5.6 Benelux
- 8 China
- 8.1 China Smart Connected TV Market Size and Growth Rate Analysis (2020-2032)
- 8.2 China Key Manufacturers Analysis
- 8.3 China Smart Connected TV Market Size by Type
- 8.3.1 China Smart Connected TV Sales by Type (2020-2032)
- 8.3.2 China Smart Connected TV Revenue by Type (2020-2032)
- 8.4 China Smart Connected TV Market Size by Application
- 8.4.1 China Smart Connected TV Sales by Application (2020-2032)
- 8.4.2 China Smart Connected TV Revenue by Application (2020-2032)
- 9 APAC (excl. China)
- 9.1 APAC (excl. China) Smart Connected TV Market Size and Growth Rate Analysis (2020-2032)
- 9.2 APAC (excl. China) Key Manufacturers Analysis
- 9.3 APAC (excl. China) Smart Connected TV Market Size by Type
- 9.3.1 APAC (excl. China) Smart Connected TV Sales by Type (2020-2032)
- 9.3.2 APAC (excl. China) Smart Connected TV Revenue by Type (2020-2032)
- 9.4 APAC (excl. China) Smart Connected TV Market Size by Application
- 9.4.1 APAC (excl. China) Smart Connected TV Sales by Application (2020-2032)
- 9.4.2 APAC (excl. China) Smart Connected TV Revenue by Application (2020-2032)
- 9.5 APAC (excl. China) Smart Connected TV Market Size by Country
- 9.5.1 Japan
- 9.5.2 South Korea
- 9.5.3 India
- 9.5.4 Australia
- 9.5.5 Southeast Asia
- 10 Latin America
- 10.1 Latin America Smart Connected TV Market Size and Growth Rate Analysis (2020-2032)
- 10.2 Latin America Key Manufacturers Analysis
- 10.3 Latin America Smart Connected TV Market Size by Type
- 10.3.1 Latin America Smart Connected TV Sales by Type (2020-2032)
- 10.3.2 Latin America Smart Connected TV Revenue by Type (2020-2032)
- 10.4 Latin America Smart Connected TV Market Size by Application
- 10.4.1 Latin America Smart Connected TV Sales by Application (2020-2032)
- 10.4.2 Latin America Smart Connected TV Revenue by Application (2020-2032)
- 10.5 Latin America Smart Connected TV Market Size by Country
- 10.6 Latin America Smart Connected TV Market Size by Country
- 10.6.1 Mexico
- 10.6.2 Brazil
- 11 Middle East & Africa
- 11.1 Middle East & Africa Smart Connected TV Market Size and Growth Rate Analysis (2020-2032)
- 11.2 Middle East & Africa Key Manufacturers Analysis
- 11.3 Middle East & Africa Smart Connected TV Market Size by Type
- 11.3.1 Middle East & Africa Smart Connected TV Sales by Type (2020-2032)
- 11.3.2 Middle East & Africa Smart Connected TV Revenue by Type (2020-2032)
- 11.4 Middle East & Africa Smart Connected TV Market Size by Application
- 11.4.1 Middle East & Africa Smart Connected TV Sales by Application (2020-2032)
- 11.4.2 Middle East & Africa Smart Connected TV Revenue by Application (2020-2032)
- 11.5 Middle East Smart Connected TV Market Size by Country
- 11.5.1 Saudi Arabia
- 11.5.2 South Africa
- 12 Competition by Manufacturers
- 12.1 Global Smart Connected TV Market Sales, Revenue and Price by Key Manufacturers (2021-2025)
- 12.1.1 Global Smart Connected TV Market Sales by Key Manufacturers (2021-2025)
- 12.1.2 Global Smart Connected TV Market Revenue by Key Manufacturers (2021-2025)
- 12.1.3 Global Smart Connected TV Average Sales Price by Manufacturers (2021-2025)
- 12.2 Smart Connected TV Competitive Landscape Analysis and Market Dynamic
- 12.2.1 Smart Connected TV Competitive Landscape Analysis
- 12.2.2 Global Key Manufacturers Headquarter Location and Key Area Sales
- 12.2.3 Market Dynamic
- 13 Key Companies Analysis
- 13.1 Samsung Electronics
- 13.1.1 Samsung Electronics Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.1.2 Samsung Electronics Smart Connected TV Product Portfolio
- 13.1.3 Samsung Electronics Smart Connected TV Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.2 LG Electronics
- 13.2.1 LG Electronics Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.2.2 LG Electronics Smart Connected TV Product Portfolio
- 13.2.3 LG Electronics Smart Connected TV Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.3 TCL
- 13.3.1 TCL Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.3.2 TCL Smart Connected TV Product Portfolio
- 13.3.3 TCL Smart Connected TV Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.4 Hisense
- 13.4.1 Hisense Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.4.2 Hisense Smart Connected TV Product Portfolio
- 13.4.3 Hisense Smart Connected TV Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.5 Sony
- 13.5.1 Sony Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.5.2 Sony Smart Connected TV Product Portfolio
- 13.5.3 Sony Smart Connected TV Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.6 Skyworth
- 13.6.1 Skyworth Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.6.2 Skyworth Smart Connected TV Product Portfolio
- 13.6.3 Skyworth Smart Connected TV Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.7 Xiaomi
- 13.7.1 Xiaomi Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.7.2 Xiaomi Smart Connected TV Product Portfolio
- 13.7.3 Xiaomi Smart Connected TV Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.8 Foxconn (Sharp)
- 13.8.1 Foxconn (Sharp) Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.8.2 Foxconn (Sharp) Smart Connected TV Product Portfolio
- 13.8.3 Foxconn (Sharp) Smart Connected TV Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.9 Vizio
- 13.9.1 Vizio Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.9.2 Vizio Smart Connected TV Product Portfolio
- 13.9.3 Vizio Smart Connected TV Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.10 Haier
- 13.10.1 Haier Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.10.2 Haier Smart Connected TV Product Portfolio
- 13.10.3 Haier Smart Connected TV Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.11 Panasonic
- 13.11.1 Panasonic Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.11.2 Panasonic Smart Connected TV Product Portfolio
- 13.11.3 Panasonic Smart Connected TV Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.12 Changhong
- 13.12.1 Changhong Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.12.2 Changhong Smart Connected TV Product Portfolio
- 13.12.3 Changhong Smart Connected TV Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.13 Konka
- 13.13.1 Konka Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.13.2 Konka Smart Connected TV Product Portfolio
- 13.13.3 Konka Smart Connected TV Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 14 Industry Chain Analysis
- 14.1 Smart Connected TV Industry Chain Analysis
- 14.2 Smart Connected TV Industry Raw Material and Suppliers Analysis
- 14.2.1 Smart Connected TV Key Raw Material Supply Analysis
- 14.2.2 Raw Material Suppliers and Contact Information
- 14.3 Smart Connected TV Typical Downstream Customers
- 14.4 Smart Connected TV Sales Channel Analysis
- 15 Research Findings and Conclusion
- 16 Methodology and Data Source
- 16.1 Methodology/Research Approach
- 16.2 Research Scope
- 16.3 Benchmarks and Assumptions
- 16.4 Date Source
- 16.4.1 Primary Sources
- 16.4.2 Secondary Sources
- 16.5 Data Cross Validation
- 16.6 Disclaimer
Pricing
Currency Rates
Questions or Comments?
Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
