Global Retargeting Software Market Research Report, Competitive, Technology and Forecast Analysis 2025-2032
Description
Market Overview
According to DIResearch＇s in-depth investigation and research, the global Retargeting Software market size will reach 2,432.42 Million USD in 2025 and is projected to reach 5,797.38 Million USD by 2032, with a CAGR of 13.21% (2025-2032). Notably, the China Retargeting Software market has changed rapidly in the past few years. By 2025, China＇s market size is expected to be Million USD, representing approximately % of the global market share.
Research Summary
Retargeting software, also known as remarketing software, is a digital marketing tool designed to target and re-engage website visitors who have previously interacted with a brand but did not make a desired action, such as a purchase or sign-up. This software employs tracking pixels or cookies to collect data on users＇ behavior and then delivers personalized ads to them across other websites or digital platforms they subsequently visit. By leveraging this technology, businesses can strategically display tailored advertisements to potential customers, reminding them of products or services they viewed earlier. Retargeting software aims to increase conversion rates, enhance brand recall, and encourage users to return and complete desired actions, ultimately improving the effectiveness of online marketing campaigns.
The major global suppliers of Retargeting Software include AdRoll, Jabmo, Outbrain, SteelHouse, Justuno, Criteo, Mailchimp, ReTargeter, OptiMonk, Marin Software, Retargeting, Match2One, etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Retargeting Software. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major suppliers, as well as the market status and trends of different product types and applications in the global Retargeting Software market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include US, Germany, Japan, China, France, UK, South Korea, Canada, Italy, Russia, Mexico, Brazil, India, Vietnam, Thailand, South Africa and other regions, covering the Retargeting Software market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Retargeting Software industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Suppliers of Retargeting Software Include:
AdRoll
Jabmo
Outbrain
SteelHouse
Justuno
Criteo
Mailchimp
ReTargeter
OptiMonk
Marin Software
Retargeting
Match2One
Retargeting Software Product Segment Include:
Cloud Based
On Premises
Retargeting Software Product Application Include:
Large Enterprises
SMEs
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trend
Chapter 2: Global Retargeting Software Industry PESTEL Analysis
Chapter 3: Global Retargeting Software Industry Porter's Five Forces Analysis
Chapter 4: Global Retargeting Software Major Regional Market Size (Revenue) and Forecast Analysis
Chapter 5: Global Retargeting Software Competitive Analysis of Key Suppliers (Revenue, Market Share, Regional Distribution and Industry Concentration)
Chapter 6: Global Retargeting Software Revenue and Forecast Analysis by Product Type
Chapter 7: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)
Chapter 8: Industrial Chain Analysis, Retargeting Software Different Application Market Analysis (Revenue and Forecast) and Sales Channel Analysis
Chapter 9: Research Findings and Conclusion
Chapter 10: Methodology and Data Sources
According to DIResearch＇s in-depth investigation and research, the global Retargeting Software market size will reach 2,432.42 Million USD in 2025 and is projected to reach 5,797.38 Million USD by 2032, with a CAGR of 13.21% (2025-2032). Notably, the China Retargeting Software market has changed rapidly in the past few years. By 2025, China＇s market size is expected to be Million USD, representing approximately % of the global market share.
Research Summary
Retargeting software, also known as remarketing software, is a digital marketing tool designed to target and re-engage website visitors who have previously interacted with a brand but did not make a desired action, such as a purchase or sign-up. This software employs tracking pixels or cookies to collect data on users＇ behavior and then delivers personalized ads to them across other websites or digital platforms they subsequently visit. By leveraging this technology, businesses can strategically display tailored advertisements to potential customers, reminding them of products or services they viewed earlier. Retargeting software aims to increase conversion rates, enhance brand recall, and encourage users to return and complete desired actions, ultimately improving the effectiveness of online marketing campaigns.
The major global suppliers of Retargeting Software include AdRoll, Jabmo, Outbrain, SteelHouse, Justuno, Criteo, Mailchimp, ReTargeter, OptiMonk, Marin Software, Retargeting, Match2One, etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Retargeting Software. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major suppliers, as well as the market status and trends of different product types and applications in the global Retargeting Software market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include US, Germany, Japan, China, France, UK, South Korea, Canada, Italy, Russia, Mexico, Brazil, India, Vietnam, Thailand, South Africa and other regions, covering the Retargeting Software market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Retargeting Software industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Suppliers of Retargeting Software Include:
AdRoll
Jabmo
Outbrain
SteelHouse
Justuno
Criteo
Mailchimp
ReTargeter
OptiMonk
Marin Software
Retargeting
Match2One
Retargeting Software Product Segment Include:
Cloud Based
On Premises
Retargeting Software Product Application Include:
Large Enterprises
SMEs
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trend
Chapter 2: Global Retargeting Software Industry PESTEL Analysis
Chapter 3: Global Retargeting Software Industry Porter's Five Forces Analysis
Chapter 4: Global Retargeting Software Major Regional Market Size (Revenue) and Forecast Analysis
Chapter 5: Global Retargeting Software Competitive Analysis of Key Suppliers (Revenue, Market Share, Regional Distribution and Industry Concentration)
Chapter 6: Global Retargeting Software Revenue and Forecast Analysis by Product Type
Chapter 7: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)
Chapter 8: Industrial Chain Analysis, Retargeting Software Different Application Market Analysis (Revenue and Forecast) and Sales Channel Analysis
Chapter 9: Research Findings and Conclusion
Chapter 10: Methodology and Data Sources
Table of Contents
165 Pages
- 1 Retargeting Software Market Overview
- 1.1 Product Definition and Statistical Scope
- 1.2 Retargeting Software Product by Type
- 1.2.1 Cloud Based
- 1.2.2 On Premises
- 1.3 Retargeting Software Product by Application
- 1.3.1 Large Enterprises
- 1.3.2 SMEs
- 1.4 Global Retargeting Software Market Size Analysis (2020-2032)
- 1.5 Retargeting Software Market Development Status and Trends
- 1.5.1 Retargeting Software Industry Development Status Analysis
- 1.5.2 Retargeting Software Industry Development Trends Analysis
- 2 Retargeting Software Market PESTEL Analysis
- 2.1 Political Factors Analysis
- 2.2 Economic Factors Analysis
- 2.3 Social Factors Analysis
- 2.4 Technological Factors Analysis
- 2.5 Environmental Factors Analysis
- 2.6 Legal Factors Analysis
- 3 Retargeting Software Market Porter's Five Forces Analysis
- 3.1 Competitive Rivalry
- 3.2 Threat of New Entrants
- 3.3 Bargaining Power of Suppliers
- 3.4 Bargaining Power of Buyers
- 3.5 Threat of Substitutes
- 4 Global Retargeting Software Market Analysis by Country
- 4.1 Global Retargeting Software Market Size Analysis by Country: 2024 VS 2025 VS 2032
- 4.1.1 Global Retargeting Software Revenue Analysis by Country (2020-2025)
- 4.1.2 Global Retargeting Software Revenue Forecast Analysis by Country (2026-2032)
- 4.2 United States Retargeting Software Market Revenue and Growth Rate (2020-2032)
- 4.3 Germany Retargeting Software Market Revenue and Growth Rate (2020-2032)
- 4.4 Japan Retargeting Software Market Revenue and Growth Rate (2020-2032)
- 4.5 China Retargeting Software Market Revenue and Growth Rate (2020-2032)
- 4.6 France Retargeting Software Market Revenue and Growth Rate (2020-2032)
- 4.7 U.K. Retargeting Software Market Revenue and Growth Rate (2020-2032)
- 4.8 South Korea Retargeting Software Market Revenue and Growth Rate (2020-2032)
- 4.9 Canada Retargeting Software Market Revenue and Growth Rate (2020-2032)
- 4.10 Italy Retargeting Software Market Revenue and Growth Rate (2020-2032)
- 4.11 Russia Retargeting Software Market Revenue and Growth Rate (2020-2032)
- 4.12 Mexico Retargeting Software Market Revenue and Growth Rate (2020-2032)
- 4.13 Brazil Retargeting Software Market Revenue and Growth Rate (2020-2032)
- 4.14 India Retargeting Software Market Revenue and Growth Rate (2020-2032)
- 4.15 Vietnam Retargeting Software Market Revenue and Growth Rate (2020-2032)
- 4.16 Thailand Retargeting Software Market Revenue and Growth Rate (2020-2032)
- 4.17 South Africa Retargeting Software Market Revenue and Growth Rate (2020-2032)
- 5 Competition by Suppliers
- 5.1 Global Retargeting Software Market Revenue by Key Suppliers (2021-2025)
- 5.2 Retargeting Software Competitive Landscape Analysis and Market Dynamic
- 5.2.1 Retargeting Software Competitive Landscape Analysis
- 5.2.2 Global Key Suppliers Headquarter and Key Area Sales
- 5.2.3 Market Dynamic
- 6 Retargeting Software Market Analysis by Type
- 6.1 Global Retargeting Software Market Size Analysis by Type: 2024 VS 2025 VS 2032
- 6.2 Global Retargeting Software Revenue and Forecast Analysis by Type (2020-2032)
- 7 Key Companies Analysis
- 7.1 AdRoll
- 7.1.1 AdRoll Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.1.2 AdRoll Retargeting Software Product Portfolio
- 7.1.3 AdRoll Retargeting Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.2 Jabmo
- 7.2.1 Jabmo Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.2.2 Jabmo Retargeting Software Product Portfolio
- 7.2.3 Jabmo Retargeting Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.3 Outbrain
- 7.3.1 Outbrain Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.3.2 Outbrain Retargeting Software Product Portfolio
- 7.3.3 Outbrain Retargeting Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.4 SteelHouse
- 7.4.1 SteelHouse Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.4.2 SteelHouse Retargeting Software Product Portfolio
- 7.4.3 SteelHouse Retargeting Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.5 Justuno
- 7.5.1 Justuno Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.5.2 Justuno Retargeting Software Product Portfolio
- 7.5.3 Justuno Retargeting Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.6 Criteo
- 7.6.1 Criteo Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.6.2 Criteo Retargeting Software Product Portfolio
- 7.6.3 Criteo Retargeting Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.7 Mailchimp
- 7.7.1 Mailchimp Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.7.2 Mailchimp Retargeting Software Product Portfolio
- 7.7.3 Mailchimp Retargeting Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.8 ReTargeter
- 7.8.1 ReTargeter Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.8.2 ReTargeter Retargeting Software Product Portfolio
- 7.8.3 ReTargeter Retargeting Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.9 OptiMonk
- 7.9.1 OptiMonk Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.9.2 OptiMonk Retargeting Software Product Portfolio
- 7.9.3 OptiMonk Retargeting Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.10 Marin Software
- 7.10.1 Marin Software Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.10.2 Marin Software Retargeting Software Product Portfolio
- 7.10.3 Marin Software Retargeting Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.11 Retargeting
- 7.11.1 Retargeting Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.11.2 Retargeting Retargeting Software Product Portfolio
- 7.11.3 Retargeting Retargeting Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.12 Match2One
- 7.12.1 Match2One Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.12.2 Match2One Retargeting Software Product Portfolio
- 7.12.3 Match2One Retargeting Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 8 Industry Chain Analysis
- 8.1 Retargeting Software Industry Chain Analysis
- 8.2 Retargeting Software Product Downstream Application Analysis
- 8.2.1 Global Retargeting Software Market Size and Growth Rate (CAGR) by Application: 2024 VS 2025 VS 2032
- 8.2.2 Global Retargeting Software Revenue and Forecast by Application (2020-2032)
- 8.3 Retargeting Software Typical Downstream Customers
- 8.4 Retargeting Software Sales Channel Analysis
- 9 Research Findings and Conclusion
- 10 Methodology and Data Source
- 10.1 Methodology/Research Approach
- 10.2 Research Scope
- 10.3 Benchmarks and Assumptions
- 10.4 Date Source
- 10.4.1 Primary Sources
- 10.4.2 Secondary Sources
- 10.5 Data Cross Validation
- 10.6 Disclaimer
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