Global Retargeting Software Competitive Landscape Professional Research Report 2025
Description
Research Summary
Retargeting software, also known as remarketing software, is a digital marketing tool designed to target and re-engage website visitors who have previously interacted with a brand but did not make a desired action, such as a purchase or sign-up. This software employs tracking pixels or cookies to collect data on users＇ behavior and then delivers personalized ads to them across other websites or digital platforms they subsequently visit. By leveraging this technology, businesses can strategically display tailored advertisements to potential customers, reminding them of products or services they viewed earlier. Retargeting software aims to increase conversion rates, enhance brand recall, and encourage users to return and complete desired actions, ultimately improving the effectiveness of online marketing campaigns.
According to DIResearch's in-depth investigation and research, the global Retargeting Software market size was valued at XX Million USD in 2024 and is projected to reach XX Million USD by 2032, with a CAGR of XX% (2025-2032). Notably, the China market has changed rapidly in the past few years. By 2024, China's market size is expected to be XX Million USD, representing approximately XX% of the global market share. By 2032, it is anticipated to grow further to XX Million USD, contributing XX% to the worldwide market share.
The major global manufacturers of Retargeting Software include AdRoll, Jabmo, Outbrain, SteelHouse, Justuno, Criteo, Mailchimp, ReTargeter, OptiMonk, Marin Software, Retargeting, Match2One etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Retargeting Software. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Retargeting Software market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Retargeting Software market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Retargeting Software industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Manufacturers of Retargeting Software Include:
AdRoll
Jabmo
Outbrain
SteelHouse
Justuno
Criteo
Mailchimp
ReTargeter
OptiMonk
Marin Software
Retargeting
Match2One
Retargeting Software Product Segment Include:
Cloud Based
On Premises
Retargeting Software Product Application Include:
Large Enterprises
SMEs
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends
Chapter 2: Global Retargeting Software Industry PESTEL Analysis
Chapter 3: Global Retargeting Software Industry Porter’s Five Forces Analysis
Chapter 4: Global Retargeting Software Major Regional Market Size and Forecast Analysis
Chapter 5: Global Retargeting Software Market Size and Forecast by Type and Application Analysis
Chapter 6: North America Passenger Retargeting Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 7: Europe Retargeting Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 8: China Retargeting Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 9: APAC (Excl. China) Retargeting Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 10: Latin America Retargeting Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 11: Middle East and Africa Retargeting Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 12: Global Retargeting Software Competitive Analysis of Key Manufacturers (Revenue, Market Share, Regional Distribution and Industry Concentration)
Chapter 13: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)
Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers
Chapter 15: Research Findings and Conclusion
Chapter 16: Methodology and Data Sources
Retargeting software, also known as remarketing software, is a digital marketing tool designed to target and re-engage website visitors who have previously interacted with a brand but did not make a desired action, such as a purchase or sign-up. This software employs tracking pixels or cookies to collect data on users＇ behavior and then delivers personalized ads to them across other websites or digital platforms they subsequently visit. By leveraging this technology, businesses can strategically display tailored advertisements to potential customers, reminding them of products or services they viewed earlier. Retargeting software aims to increase conversion rates, enhance brand recall, and encourage users to return and complete desired actions, ultimately improving the effectiveness of online marketing campaigns.
According to DIResearch's in-depth investigation and research, the global Retargeting Software market size was valued at XX Million USD in 2024 and is projected to reach XX Million USD by 2032, with a CAGR of XX% (2025-2032). Notably, the China market has changed rapidly in the past few years. By 2024, China's market size is expected to be XX Million USD, representing approximately XX% of the global market share. By 2032, it is anticipated to grow further to XX Million USD, contributing XX% to the worldwide market share.
The major global manufacturers of Retargeting Software include AdRoll, Jabmo, Outbrain, SteelHouse, Justuno, Criteo, Mailchimp, ReTargeter, OptiMonk, Marin Software, Retargeting, Match2One etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Retargeting Software. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Retargeting Software market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Retargeting Software market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Retargeting Software industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Manufacturers of Retargeting Software Include:
AdRoll
Jabmo
Outbrain
SteelHouse
Justuno
Criteo
Mailchimp
ReTargeter
OptiMonk
Marin Software
Retargeting
Match2One
Retargeting Software Product Segment Include:
Cloud Based
On Premises
Retargeting Software Product Application Include:
Large Enterprises
SMEs
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends
Chapter 2: Global Retargeting Software Industry PESTEL Analysis
Chapter 3: Global Retargeting Software Industry Porter’s Five Forces Analysis
Chapter 4: Global Retargeting Software Major Regional Market Size and Forecast Analysis
Chapter 5: Global Retargeting Software Market Size and Forecast by Type and Application Analysis
Chapter 6: North America Passenger Retargeting Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 7: Europe Retargeting Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 8: China Retargeting Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 9: APAC (Excl. China) Retargeting Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 10: Latin America Retargeting Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 11: Middle East and Africa Retargeting Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 12: Global Retargeting Software Competitive Analysis of Key Manufacturers (Revenue, Market Share, Regional Distribution and Industry Concentration)
Chapter 13: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)
Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers
Chapter 15: Research Findings and Conclusion
Chapter 16: Methodology and Data Sources
Table of Contents
170 Pages
- 1 Retargeting Software Market Overview
- 1.1 Product Definition and Statistical Scope
- 1.2 Retargeting Software Product by Type
- 1.2.1 Cloud Based
- 1.2.2 On Premises
- 1.3 Retargeting Software Product by Application
- 1.3.1 Large Enterprises
- 1.3.2 SMEs
- 1.4 Global Retargeting Software Market Size Analysis (2020-2032)
- 1.5 Retargeting Software Market Development Status and Trends
- 1.5.1 Retargeting Software Industry Development Status Analysis
- 1.5.2 Retargeting Software Industry Development Trends Analysis
- 2 Retargeting Software Market PESTEL Analysis
- 2.1 Political Factors Analysis
- 2.2 Economic Factors Analysis
- 2.3 Social Factors Analysis
- 2.4 Technological Factors Analysis
- 2.5 Environmental Factors Analysis
- 2.6 Legal Factors Analysis
- 3 Retargeting Software Market Porter's Five Forces Analysis
- 3.1 Competitive Rivalry
- 3.2 Threat of New Entrants
- 3.3 Bargaining Power of Suppliers
- 3.4 Bargaining Power of Buyers
- 3.5 Threat of Substitutes
- 4 Global Retargeting Software Market Analysis by Regions
- 4.1 Global Retargeting Software Overall Market: 2024 VS 2025 VS 2032
- 4.2 Global Retargeting Software Revenue and Forecast Analysis (2020-2032)
- 4.2.1 Global Retargeting Software Revenue and Market Share by Region (2020-2025)
- 4.2.2 Global Retargeting Software Revenue Forecast by Region (2026-2032)
- 5 Global Retargeting Software Market Size by Type and Application
- 5.1 Global Retargeting Software Market Size by Type (2020-2032)
- 5.2 Global Retargeting Software Market Size by Application (2020-2032)
- 6 North America
- 6.1 North America Retargeting Software Market Size and Growth Rate Analysis (2020-2032)
- 6.2 North America Key Manufacturers Analysis
- 6.3 North America Retargeting Software Market Size by Type
- 6.4 North America Retargeting Software Market Size by Application
- 6.5 North America Retargeting Software Market Size by Country
- 6.5.1 US
- 6.5.2 Canada
- 7 Europe
- 7.1 Europe Retargeting Software Market Size and Growth Rate Analysis (2020-2032)
- 7.2 Europe Key Manufacturers Analysis
- 7.3 Europe Retargeting Software Market Size by Type
- 7.4 Europe Retargeting Software Market Size by Application
- 7.5 Europe Retargeting Software Market Size by Country
- 7.5.1 Germany
- 7.5.2 France
- 7.5.3 United Kingdom
- 7.5.4 Italy
- 7.5.5 Spain
- 7.5.6 Benelux
- 8 China
- 8.1 China Retargeting Software Market Size and Growth Rate Analysis (2020-2032)
- 8.2 China Key Manufacturers Analysis
- 8.3 China Retargeting Software Market Size by Type
- 8.4 China Retargeting Software Market Size by Application
- 9 APAC (excl. China)
- 9.1 APAC (excl. China) Retargeting Software Market Size and Growth Rate Analysis (2020-2032)
- 9.2 APAC (excl. China) Key Manufacturers Analysis
- 9.3 APAC (excl. China) Retargeting Software Market Size by Type
- 9.4 APAC (excl. China) Retargeting Software Market Size by Application
- 9.5 APAC (excl. China) Retargeting Software Market Size by Country
- 9.5.1 Japan
- 9.5.2 South Korea
- 9.5.3 India
- 9.5.4 Australia
- 9.5.5 Southeast Asia
- 10 Latin America
- 10.1 Latin America Retargeting Software Market Size and Growth Rate Analysis (2020-2032)
- 10.2 Latin America Key Manufacturers Analysis
- 10.3 Latin America Retargeting Software Market Size by Type
- 10.4 Latin America Retargeting Software Market Size by Application
- 10.5 Latin America Retargeting Software Market Size by Country
- 10.5.1 Mexico
- 10.5.2 Brazil
- 11 Middle East & Africa
- 11.1 Middle East & Africa Retargeting Software Market Size and Growth Rate Analysis (2020-2032)
- 11.2 Middle East & Africa Key Manufacturers Analysis
- 11.3 Middle East & Africa Retargeting Software Market Size by Type
- 11.4 Middle East & Africa Retargeting Software Market Size by Application
- 11.5 Middle East & Africa Retargeting Software Market Size by Country
- 11.5.1 Saudi Arabia
- 11.5.2 South Africa
- 12 Competition by Manufacturers
- 12.1 Global Retargeting Software Market Revenue by Key Manufacturers (2021-2025)
- 12.2 Retargeting Software Competitive Landscape Analysis and Market Dynamic
- 12.2.1 Retargeting Software Competitive Landscape Analysis
- 12.2.2 Global Key Manufacturers Headquarter Location and Key Area Sales
- 12.2.3 Market Dynamic
- 13 Key Companies Analysis
- 13.1 AdRoll
- 13.1.1 AdRoll Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.1.2 AdRoll Retargeting Software Product Portfolio
- 13.1.3 AdRoll Retargeting Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.2 Jabmo
- 13.2.1 Jabmo Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.2.2 Jabmo Retargeting Software Product Portfolio
- 13.2.3 Jabmo Retargeting Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.3 Outbrain
- 13.3.1 Outbrain Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.3.2 Outbrain Retargeting Software Product Portfolio
- 13.3.3 Outbrain Retargeting Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.4 SteelHouse
- 13.4.1 SteelHouse Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.4.2 SteelHouse Retargeting Software Product Portfolio
- 13.4.3 SteelHouse Retargeting Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.5 Justuno
- 13.5.1 Justuno Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.5.2 Justuno Retargeting Software Product Portfolio
- 13.5.3 Justuno Retargeting Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.6 Criteo
- 13.6.1 Criteo Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.6.2 Criteo Retargeting Software Product Portfolio
- 13.6.3 Criteo Retargeting Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.7 Mailchimp
- 13.7.1 Mailchimp Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.7.2 Mailchimp Retargeting Software Product Portfolio
- 13.7.3 Mailchimp Retargeting Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.8 ReTargeter
- 13.8.1 ReTargeter Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.8.2 ReTargeter Retargeting Software Product Portfolio
- 13.8.3 ReTargeter Retargeting Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.9 OptiMonk
- 13.9.1 OptiMonk Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.9.2 OptiMonk Retargeting Software Product Portfolio
- 13.9.3 OptiMonk Retargeting Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.10 Marin Software
- 13.10.1 Marin Software Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.10.2 Marin Software Retargeting Software Product Portfolio
- 13.10.3 Marin Software Retargeting Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.11 Retargeting
- 13.11.1 Retargeting Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.11.2 Retargeting Retargeting Software Product Portfolio
- 13.11.3 Retargeting Retargeting Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.12 Match2One
- 13.12.1 Match2One Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.12.2 Match2One Retargeting Software Product Portfolio
- 13.12.3 Match2One Retargeting Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 14 Industry Chain Analysis
- 14.1 Retargeting Software Industry Chain Analysis
- 14.2 Retargeting Software Industry Raw Material and Suppliers Analysis
- 14.2.1 Retargeting Software Key Raw Material Supply Analysis
- 14.2.2 Raw Material Suppliers and Contact Information
- 14.3 Retargeting Software Typical Downstream Customers
- 14.4 Retargeting Software Sales Channel Analysis
- 15 Research Findings and Conclusion
- 16 Methodology and Data Source
- 16.1 Methodology/Research Approach
- 16.2 Research Scope
- 16.3 Benchmarks and Assumptions
- 16.4 Date Source
- 16.4.1 Primary Sources
- 16.4.2 Secondary Sources
- 16.5 Data Cross Validation
- 16.6 Disclaimer
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