Global Retail Marketing Automation Competitive Landscape Professional Research Report 2025
Description
Research Summary
Retail marketing automation involves the use of software and technology to automate various marketing processes and campaigns within the retail industry. This includes streamlining and optimizing tasks such as customer segmentation, email marketing, social media management, personalized promotions, and other aspects of the marketing workflow. Retailers leverage marketing automation tools to create targeted and personalized communication with customers, analyze consumer behavior, and enhance customer engagement. By automating repetitive tasks, retailers can save time, increase efficiency, and deliver more relevant and timely marketing messages to their audience. Retail marketing automation aims to improve customer relationships, drive sales, and ultimately enhance the overall customer experience through data-driven and automated marketing strategies.
According to DIResearch's in-depth investigation and research, the global Retail Marketing Automation market size was valued at XX Million USD in 2024 and is projected to reach XX Million USD by 2032, with a CAGR of XX% (2025-2032). Notably, the China market has changed rapidly in the past few years. By 2024, China's market size is expected to be XX Million USD, representing approximately XX% of the global market share. By 2032, it is anticipated to grow further to XX Million USD, contributing XX% to the worldwide market share.
The major global manufacturers of Retail Marketing Automation include HubSpot, Marketo, Act-On Software, Salesforce, Adobe Systems, Oracle, Infusionsoft, IBM, Cognizant, ETrigue, Hatchbuck, GreenRope, IContact, LeadSquared, Salesfusion, MarcomCentral, SALESmanago, SAP, SAS Institute, SharpSpring, Aprimo etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Retail Marketing Automation. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Retail Marketing Automation market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Retail Marketing Automation market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Retail Marketing Automation industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Manufacturers of Retail Marketing Automation Include:
HubSpot
Marketo
Act-On Software
Salesforce
Adobe Systems
Oracle
Infusionsoft
IBM
Cognizant
ETrigue
Hatchbuck
GreenRope
IContact
LeadSquared
Salesfusion
MarcomCentral
SALESmanago
SAP
SAS Institute
SharpSpring
Aprimo
Retail Marketing Automation Product Segment Include:
Cloud Deployment
On-premise Deployment
Retail Marketing Automation Product Application Include:
Large Enterprises
Small and Mid-sized Enterprises (SMEs)
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends
Chapter 2: Global Retail Marketing Automation Industry PESTEL Analysis
Chapter 3: Global Retail Marketing Automation Industry Porter’s Five Forces Analysis
Chapter 4: Global Retail Marketing Automation Major Regional Market Size and Forecast Analysis
Chapter 5: Global Retail Marketing Automation Market Size and Forecast by Type and Application Analysis
Chapter 6: North America Passenger Retail Marketing Automation Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 7: Europe Retail Marketing Automation Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 8: China Retail Marketing Automation Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 9: APAC (Excl. China) Retail Marketing Automation Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 10: Latin America Retail Marketing Automation Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 11: Middle East and Africa Retail Marketing Automation Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 12: Global Retail Marketing Automation Competitive Analysis of Key Manufacturers (Revenue, Market Share, Regional Distribution and Industry Concentration)
Chapter 13: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)
Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers
Chapter 15: Research Findings and Conclusion
Chapter 16: Methodology and Data Sources
Retail marketing automation involves the use of software and technology to automate various marketing processes and campaigns within the retail industry. This includes streamlining and optimizing tasks such as customer segmentation, email marketing, social media management, personalized promotions, and other aspects of the marketing workflow. Retailers leverage marketing automation tools to create targeted and personalized communication with customers, analyze consumer behavior, and enhance customer engagement. By automating repetitive tasks, retailers can save time, increase efficiency, and deliver more relevant and timely marketing messages to their audience. Retail marketing automation aims to improve customer relationships, drive sales, and ultimately enhance the overall customer experience through data-driven and automated marketing strategies.
According to DIResearch's in-depth investigation and research, the global Retail Marketing Automation market size was valued at XX Million USD in 2024 and is projected to reach XX Million USD by 2032, with a CAGR of XX% (2025-2032). Notably, the China market has changed rapidly in the past few years. By 2024, China's market size is expected to be XX Million USD, representing approximately XX% of the global market share. By 2032, it is anticipated to grow further to XX Million USD, contributing XX% to the worldwide market share.
The major global manufacturers of Retail Marketing Automation include HubSpot, Marketo, Act-On Software, Salesforce, Adobe Systems, Oracle, Infusionsoft, IBM, Cognizant, ETrigue, Hatchbuck, GreenRope, IContact, LeadSquared, Salesfusion, MarcomCentral, SALESmanago, SAP, SAS Institute, SharpSpring, Aprimo etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Retail Marketing Automation. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Retail Marketing Automation market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Retail Marketing Automation market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Retail Marketing Automation industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Manufacturers of Retail Marketing Automation Include:
HubSpot
Marketo
Act-On Software
Salesforce
Adobe Systems
Oracle
Infusionsoft
IBM
Cognizant
ETrigue
Hatchbuck
GreenRope
IContact
LeadSquared
Salesfusion
MarcomCentral
SALESmanago
SAP
SAS Institute
SharpSpring
Aprimo
Retail Marketing Automation Product Segment Include:
Cloud Deployment
On-premise Deployment
Retail Marketing Automation Product Application Include:
Large Enterprises
Small and Mid-sized Enterprises (SMEs)
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends
Chapter 2: Global Retail Marketing Automation Industry PESTEL Analysis
Chapter 3: Global Retail Marketing Automation Industry Porter’s Five Forces Analysis
Chapter 4: Global Retail Marketing Automation Major Regional Market Size and Forecast Analysis
Chapter 5: Global Retail Marketing Automation Market Size and Forecast by Type and Application Analysis
Chapter 6: North America Passenger Retail Marketing Automation Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 7: Europe Retail Marketing Automation Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 8: China Retail Marketing Automation Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 9: APAC (Excl. China) Retail Marketing Automation Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 10: Latin America Retail Marketing Automation Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 11: Middle East and Africa Retail Marketing Automation Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 12: Global Retail Marketing Automation Competitive Analysis of Key Manufacturers (Revenue, Market Share, Regional Distribution and Industry Concentration)
Chapter 13: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)
Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers
Chapter 15: Research Findings and Conclusion
Chapter 16: Methodology and Data Sources
Table of Contents
170 Pages
- 1 Retail Marketing Automation Market Overview
- 1.1 Product Definition and Statistical Scope
- 1.2 Retail Marketing Automation Product by Type
- 1.2.1 Cloud Deployment
- 1.2.2 On-premise Deployment
- 1.3 Retail Marketing Automation Product by Application
- 1.3.1 Large Enterprises
- 1.3.2 Small and Mid-sized Enterprises (SMEs)
- 1.4 Global Retail Marketing Automation Market Size Analysis (2020-2032)
- 1.5 Retail Marketing Automation Market Development Status and Trends
- 1.5.1 Retail Marketing Automation Industry Development Status Analysis
- 1.5.2 Retail Marketing Automation Industry Development Trends Analysis
- 2 Retail Marketing Automation Market PESTEL Analysis
- 2.1 Political Factors Analysis
- 2.2 Economic Factors Analysis
- 2.3 Social Factors Analysis
- 2.4 Technological Factors Analysis
- 2.5 Environmental Factors Analysis
- 2.6 Legal Factors Analysis
- 3 Retail Marketing Automation Market Porter's Five Forces Analysis
- 3.1 Competitive Rivalry
- 3.2 Threat of New Entrants
- 3.3 Bargaining Power of Suppliers
- 3.4 Bargaining Power of Buyers
- 3.5 Threat of Substitutes
- 4 Global Retail Marketing Automation Market Analysis by Regions
- 4.1 Global Retail Marketing Automation Overall Market: 2024 VS 2025 VS 2032
- 4.2 Global Retail Marketing Automation Revenue and Forecast Analysis (2020-2032)
- 4.2.1 Global Retail Marketing Automation Revenue and Market Share by Region (2020-2025)
- 4.2.2 Global Retail Marketing Automation Revenue Forecast by Region (2026-2032)
- 5 Global Retail Marketing Automation Market Size by Type and Application
- 5.1 Global Retail Marketing Automation Market Size by Type (2020-2032)
- 5.2 Global Retail Marketing Automation Market Size by Application (2020-2032)
- 6 North America
- 6.1 North America Retail Marketing Automation Market Size and Growth Rate Analysis (2020-2032)
- 6.2 North America Key Manufacturers Analysis
- 6.3 North America Retail Marketing Automation Market Size by Type
- 6.4 North America Retail Marketing Automation Market Size by Application
- 6.5 North America Retail Marketing Automation Market Size by Country
- 6.5.1 US
- 6.5.2 Canada
- 7 Europe
- 7.1 Europe Retail Marketing Automation Market Size and Growth Rate Analysis (2020-2032)
- 7.2 Europe Key Manufacturers Analysis
- 7.3 Europe Retail Marketing Automation Market Size by Type
- 7.4 Europe Retail Marketing Automation Market Size by Application
- 7.5 Europe Retail Marketing Automation Market Size by Country
- 7.5.1 Germany
- 7.5.2 France
- 7.5.3 United Kingdom
- 7.5.4 Italy
- 7.5.5 Spain
- 7.5.6 Benelux
- 8 China
- 8.1 China Retail Marketing Automation Market Size and Growth Rate Analysis (2020-2032)
- 8.2 China Key Manufacturers Analysis
- 8.3 China Retail Marketing Automation Market Size by Type
- 8.4 China Retail Marketing Automation Market Size by Application
- 9 APAC (excl. China)
- 9.1 APAC (excl. China) Retail Marketing Automation Market Size and Growth Rate Analysis (2020-2032)
- 9.2 APAC (excl. China) Key Manufacturers Analysis
- 9.3 APAC (excl. China) Retail Marketing Automation Market Size by Type
- 9.4 APAC (excl. China) Retail Marketing Automation Market Size by Application
- 9.5 APAC (excl. China) Retail Marketing Automation Market Size by Country
- 9.5.1 Japan
- 9.5.2 South Korea
- 9.5.3 India
- 9.5.4 Australia
- 9.5.5 Southeast Asia
- 10 Latin America
- 10.1 Latin America Retail Marketing Automation Market Size and Growth Rate Analysis (2020-2032)
- 10.2 Latin America Key Manufacturers Analysis
- 10.3 Latin America Retail Marketing Automation Market Size by Type
- 10.4 Latin America Retail Marketing Automation Market Size by Application
- 10.5 Latin America Retail Marketing Automation Market Size by Country
- 10.5.1 Mexico
- 10.5.2 Brazil
- 11 Middle East & Africa
- 11.1 Middle East & Africa Retail Marketing Automation Market Size and Growth Rate Analysis (2020-2032)
- 11.2 Middle East & Africa Key Manufacturers Analysis
- 11.3 Middle East & Africa Retail Marketing Automation Market Size by Type
- 11.4 Middle East & Africa Retail Marketing Automation Market Size by Application
- 11.5 Middle East & Africa Retail Marketing Automation Market Size by Country
- 11.5.1 Saudi Arabia
- 11.5.2 South Africa
- 12 Competition by Manufacturers
- 12.1 Global Retail Marketing Automation Market Revenue by Key Manufacturers (2021-2025)
- 12.2 Retail Marketing Automation Competitive Landscape Analysis and Market Dynamic
- 12.2.1 Retail Marketing Automation Competitive Landscape Analysis
- 12.2.2 Global Key Manufacturers Headquarter Location and Key Area Sales
- 12.2.3 Market Dynamic
- 13 Key Companies Analysis
- 13.1 HubSpot
- 13.1.1 HubSpot Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.1.2 HubSpot Retail Marketing Automation Product Portfolio
- 13.1.3 HubSpot Retail Marketing Automation Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.2 Marketo
- 13.2.1 Marketo Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.2.2 Marketo Retail Marketing Automation Product Portfolio
- 13.2.3 Marketo Retail Marketing Automation Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.3 Act-On Software
- 13.3.1 Act-On Software Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.3.2 Act-On Software Retail Marketing Automation Product Portfolio
- 13.3.3 Act-On Software Retail Marketing Automation Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.4 Salesforce
- 13.4.1 Salesforce Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.4.2 Salesforce Retail Marketing Automation Product Portfolio
- 13.4.3 Salesforce Retail Marketing Automation Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.5 Adobe Systems
- 13.5.1 Adobe Systems Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.5.2 Adobe Systems Retail Marketing Automation Product Portfolio
- 13.5.3 Adobe Systems Retail Marketing Automation Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.6 Oracle
- 13.6.1 Oracle Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.6.2 Oracle Retail Marketing Automation Product Portfolio
- 13.6.3 Oracle Retail Marketing Automation Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.7 Infusionsoft
- 13.7.1 Infusionsoft Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.7.2 Infusionsoft Retail Marketing Automation Product Portfolio
- 13.7.3 Infusionsoft Retail Marketing Automation Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.8 IBM
- 13.8.1 IBM Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.8.2 IBM Retail Marketing Automation Product Portfolio
- 13.8.3 IBM Retail Marketing Automation Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.9 Cognizant
- 13.9.1 Cognizant Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.9.2 Cognizant Retail Marketing Automation Product Portfolio
- 13.9.3 Cognizant Retail Marketing Automation Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.10 ETrigue
- 13.10.1 ETrigue Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.10.2 ETrigue Retail Marketing Automation Product Portfolio
- 13.10.3 ETrigue Retail Marketing Automation Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.11 Hatchbuck
- 13.11.1 Hatchbuck Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.11.2 Hatchbuck Retail Marketing Automation Product Portfolio
- 13.11.3 Hatchbuck Retail Marketing Automation Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.12 GreenRope
- 13.12.1 GreenRope Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.12.2 GreenRope Retail Marketing Automation Product Portfolio
- 13.12.3 GreenRope Retail Marketing Automation Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.13 IContact
- 13.13.1 IContact Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.13.2 IContact Retail Marketing Automation Product Portfolio
- 13.13.3 IContact Retail Marketing Automation Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.14 LeadSquared
- 13.14.1 LeadSquared Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.14.2 LeadSquared Retail Marketing Automation Product Portfolio
- 13.14.3 LeadSquared Retail Marketing Automation Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.15 Salesfusion
- 13.15.1 Salesfusion Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.15.2 Salesfusion Retail Marketing Automation Product Portfolio
- 13.15.3 Salesfusion Retail Marketing Automation Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.16 MarcomCentral
- 13.16.1 MarcomCentral Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.16.2 MarcomCentral Retail Marketing Automation Product Portfolio
- 13.16.3 MarcomCentral Retail Marketing Automation Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.17 SALESmanago
- 13.17.1 SALESmanago Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.17.2 SALESmanago Retail Marketing Automation Product Portfolio
- 13.17.3 SALESmanago Retail Marketing Automation Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.18 SAP
- 13.18.1 SAP Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.18.2 SAP Retail Marketing Automation Product Portfolio
- 13.18.3 SAP Retail Marketing Automation Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.19 SAS Institute
- 13.19.1 SAS Institute Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.19.2 SAS Institute Retail Marketing Automation Product Portfolio
- 13.19.3 SAS Institute Retail Marketing Automation Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.20 SharpSpring
- 13.20.1 SharpSpring Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.20.2 SharpSpring Retail Marketing Automation Product Portfolio
- 13.20.3 SharpSpring Retail Marketing Automation Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.21 Aprimo
- 13.21.1 Aprimo Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.21.2 Aprimo Retail Marketing Automation Product Portfolio
- 13.21.3 Aprimo Retail Marketing Automation Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 14 Industry Chain Analysis
- 14.1 Retail Marketing Automation Industry Chain Analysis
- 14.2 Retail Marketing Automation Industry Raw Material and Suppliers Analysis
- 14.2.1 Retail Marketing Automation Key Raw Material Supply Analysis
- 14.2.2 Raw Material Suppliers and Contact Information
- 14.3 Retail Marketing Automation Typical Downstream Customers
- 14.4 Retail Marketing Automation Sales Channel Analysis
- 15 Research Findings and Conclusion
- 16 Methodology and Data Source
- 16.1 Methodology/Research Approach
- 16.2 Research Scope
- 16.3 Benchmarks and Assumptions
- 16.4 Date Source
- 16.4.1 Primary Sources
- 16.4.2 Secondary Sources
- 16.5 Data Cross Validation
- 16.6 Disclaimer
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