Global Real Estate Marketing Software Competitive Landscape Professional Research Report 2025
Description
Research Summary
Real estate marketing software refers to digital tools and platforms designed to assist real estate professionals, agents, and agencies in promoting and managing their property listings and services. These software solutions offer a range of features to streamline marketing efforts, enhance client communication, and optimize lead generation. Common functionalities include the creation of visually appealing property listings, the management of advertising campaigns, social media integration, customer relationship management (CRM), and analytics to track the performance of marketing strategies. Real estate marketing software aims to improve efficiency, increase visibility for property listings, and ultimately attract potential buyers or tenants. Additionally, some platforms may incorporate automation, email marketing, and other tools to help real estate professionals effectively reach their target audience and stay competitive in the dynamic real estate market.
According to DIResearch's in-depth investigation and research, the global Real Estate Marketing Software market size was valued at XX Million USD in 2024 and is projected to reach XX Million USD by 2032, with a CAGR of XX% (2025-2032). Notably, the China market has changed rapidly in the past few years. By 2024, China's market size is expected to be XX Million USD, representing approximately XX% of the global market share. By 2032, it is anticipated to grow further to XX Million USD, contributing XX% to the worldwide market share.
The major global manufacturers of Real Estate Marketing Software include AppFolio, BoomTown, Constellation Real Estate Group (CREG), IXACT Contact, Nestio, Placester, CoStar, Propertybase, Rezora, Buildout, Real Geeks, Keller Williams Realty, MRI Software, LeadSquared, IContact, Point2 etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Real Estate Marketing Software. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Real Estate Marketing Software market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Real Estate Marketing Software market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Real Estate Marketing Software industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Manufacturers of Real Estate Marketing Software Include:
AppFolio
BoomTown
Constellation Real Estate Group (CREG)
IXACT Contact
Nestio
Placester
CoStar
Propertybase
Rezora
Buildout
Real Geeks
Keller Williams Realty
MRI Software
LeadSquared
IContact
Point2
Real Estate Marketing Software Product Segment Include:
Cloud Based
Web Based
Real Estate Marketing Software Product Application Include:
Large Enterprises
SMEs
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends
Chapter 2: Global Real Estate Marketing Software Industry PESTEL Analysis
Chapter 3: Global Real Estate Marketing Software Industry Porter’s Five Forces Analysis
Chapter 4: Global Real Estate Marketing Software Major Regional Market Size and Forecast Analysis
Chapter 5: Global Real Estate Marketing Software Market Size and Forecast by Type and Application Analysis
Chapter 6: North America Passenger Real Estate Marketing Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 7: Europe Real Estate Marketing Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 8: China Real Estate Marketing Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 9: APAC (Excl. China) Real Estate Marketing Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 10: Latin America Real Estate Marketing Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 11: Middle East and Africa Real Estate Marketing Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 12: Global Real Estate Marketing Software Competitive Analysis of Key Manufacturers (Revenue, Market Share, Regional Distribution and Industry Concentration)
Chapter 13: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)
Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers
Chapter 15: Research Findings and Conclusion
Chapter 16: Methodology and Data Sources
Real estate marketing software refers to digital tools and platforms designed to assist real estate professionals, agents, and agencies in promoting and managing their property listings and services. These software solutions offer a range of features to streamline marketing efforts, enhance client communication, and optimize lead generation. Common functionalities include the creation of visually appealing property listings, the management of advertising campaigns, social media integration, customer relationship management (CRM), and analytics to track the performance of marketing strategies. Real estate marketing software aims to improve efficiency, increase visibility for property listings, and ultimately attract potential buyers or tenants. Additionally, some platforms may incorporate automation, email marketing, and other tools to help real estate professionals effectively reach their target audience and stay competitive in the dynamic real estate market.
According to DIResearch's in-depth investigation and research, the global Real Estate Marketing Software market size was valued at XX Million USD in 2024 and is projected to reach XX Million USD by 2032, with a CAGR of XX% (2025-2032). Notably, the China market has changed rapidly in the past few years. By 2024, China's market size is expected to be XX Million USD, representing approximately XX% of the global market share. By 2032, it is anticipated to grow further to XX Million USD, contributing XX% to the worldwide market share.
The major global manufacturers of Real Estate Marketing Software include AppFolio, BoomTown, Constellation Real Estate Group (CREG), IXACT Contact, Nestio, Placester, CoStar, Propertybase, Rezora, Buildout, Real Geeks, Keller Williams Realty, MRI Software, LeadSquared, IContact, Point2 etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Real Estate Marketing Software. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Real Estate Marketing Software market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Real Estate Marketing Software market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Real Estate Marketing Software industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Manufacturers of Real Estate Marketing Software Include:
AppFolio
BoomTown
Constellation Real Estate Group (CREG)
IXACT Contact
Nestio
Placester
CoStar
Propertybase
Rezora
Buildout
Real Geeks
Keller Williams Realty
MRI Software
LeadSquared
IContact
Point2
Real Estate Marketing Software Product Segment Include:
Cloud Based
Web Based
Real Estate Marketing Software Product Application Include:
Large Enterprises
SMEs
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends
Chapter 2: Global Real Estate Marketing Software Industry PESTEL Analysis
Chapter 3: Global Real Estate Marketing Software Industry Porter’s Five Forces Analysis
Chapter 4: Global Real Estate Marketing Software Major Regional Market Size and Forecast Analysis
Chapter 5: Global Real Estate Marketing Software Market Size and Forecast by Type and Application Analysis
Chapter 6: North America Passenger Real Estate Marketing Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 7: Europe Real Estate Marketing Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 8: China Real Estate Marketing Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 9: APAC (Excl. China) Real Estate Marketing Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 10: Latin America Real Estate Marketing Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 11: Middle East and Africa Real Estate Marketing Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 12: Global Real Estate Marketing Software Competitive Analysis of Key Manufacturers (Revenue, Market Share, Regional Distribution and Industry Concentration)
Chapter 13: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)
Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers
Chapter 15: Research Findings and Conclusion
Chapter 16: Methodology and Data Sources
Table of Contents
170 Pages
- 1 Real Estate Marketing Software Market Overview
- 1.1 Product Definition and Statistical Scope
- 1.2 Real Estate Marketing Software Product by Type
- 1.2.1 Cloud Based
- 1.2.2 Web Based
- 1.3 Real Estate Marketing Software Product by Application
- 1.3.1 Large Enterprises
- 1.3.2 SMEs
- 1.4 Global Real Estate Marketing Software Market Size Analysis (2020-2032)
- 1.5 Real Estate Marketing Software Market Development Status and Trends
- 1.5.1 Real Estate Marketing Software Industry Development Status Analysis
- 1.5.2 Real Estate Marketing Software Industry Development Trends Analysis
- 2 Real Estate Marketing Software Market PESTEL Analysis
- 2.1 Political Factors Analysis
- 2.2 Economic Factors Analysis
- 2.3 Social Factors Analysis
- 2.4 Technological Factors Analysis
- 2.5 Environmental Factors Analysis
- 2.6 Legal Factors Analysis
- 3 Real Estate Marketing Software Market Porter's Five Forces Analysis
- 3.1 Competitive Rivalry
- 3.2 Threat of New Entrants
- 3.3 Bargaining Power of Suppliers
- 3.4 Bargaining Power of Buyers
- 3.5 Threat of Substitutes
- 4 Global Real Estate Marketing Software Market Analysis by Regions
- 4.1 Global Real Estate Marketing Software Overall Market: 2024 VS 2025 VS 2032
- 4.2 Global Real Estate Marketing Software Revenue and Forecast Analysis (2020-2032)
- 4.2.1 Global Real Estate Marketing Software Revenue and Market Share by Region (2020-2025)
- 4.2.2 Global Real Estate Marketing Software Revenue Forecast by Region (2026-2032)
- 5 Global Real Estate Marketing Software Market Size by Type and Application
- 5.1 Global Real Estate Marketing Software Market Size by Type (2020-2032)
- 5.2 Global Real Estate Marketing Software Market Size by Application (2020-2032)
- 6 North America
- 6.1 North America Real Estate Marketing Software Market Size and Growth Rate Analysis (2020-2032)
- 6.2 North America Key Manufacturers Analysis
- 6.3 North America Real Estate Marketing Software Market Size by Type
- 6.4 North America Real Estate Marketing Software Market Size by Application
- 6.5 North America Real Estate Marketing Software Market Size by Country
- 6.5.1 US
- 6.5.2 Canada
- 7 Europe
- 7.1 Europe Real Estate Marketing Software Market Size and Growth Rate Analysis (2020-2032)
- 7.2 Europe Key Manufacturers Analysis
- 7.3 Europe Real Estate Marketing Software Market Size by Type
- 7.4 Europe Real Estate Marketing Software Market Size by Application
- 7.5 Europe Real Estate Marketing Software Market Size by Country
- 7.5.1 Germany
- 7.5.2 France
- 7.5.3 United Kingdom
- 7.5.4 Italy
- 7.5.5 Spain
- 7.5.6 Benelux
- 8 China
- 8.1 China Real Estate Marketing Software Market Size and Growth Rate Analysis (2020-2032)
- 8.2 China Key Manufacturers Analysis
- 8.3 China Real Estate Marketing Software Market Size by Type
- 8.4 China Real Estate Marketing Software Market Size by Application
- 9 APAC (excl. China)
- 9.1 APAC (excl. China) Real Estate Marketing Software Market Size and Growth Rate Analysis (2020-2032)
- 9.2 APAC (excl. China) Key Manufacturers Analysis
- 9.3 APAC (excl. China) Real Estate Marketing Software Market Size by Type
- 9.4 APAC (excl. China) Real Estate Marketing Software Market Size by Application
- 9.5 APAC (excl. China) Real Estate Marketing Software Market Size by Country
- 9.5.1 Japan
- 9.5.2 South Korea
- 9.5.3 India
- 9.5.4 Australia
- 9.5.5 Southeast Asia
- 10 Latin America
- 10.1 Latin America Real Estate Marketing Software Market Size and Growth Rate Analysis (2020-2032)
- 10.2 Latin America Key Manufacturers Analysis
- 10.3 Latin America Real Estate Marketing Software Market Size by Type
- 10.4 Latin America Real Estate Marketing Software Market Size by Application
- 10.5 Latin America Real Estate Marketing Software Market Size by Country
- 10.5.1 Mexico
- 10.5.2 Brazil
- 11 Middle East & Africa
- 11.1 Middle East & Africa Real Estate Marketing Software Market Size and Growth Rate Analysis (2020-2032)
- 11.2 Middle East & Africa Key Manufacturers Analysis
- 11.3 Middle East & Africa Real Estate Marketing Software Market Size by Type
- 11.4 Middle East & Africa Real Estate Marketing Software Market Size by Application
- 11.5 Middle East & Africa Real Estate Marketing Software Market Size by Country
- 11.5.1 Saudi Arabia
- 11.5.2 South Africa
- 12 Competition by Manufacturers
- 12.1 Global Real Estate Marketing Software Market Revenue by Key Manufacturers (2021-2025)
- 12.2 Real Estate Marketing Software Competitive Landscape Analysis and Market Dynamic
- 12.2.1 Real Estate Marketing Software Competitive Landscape Analysis
- 12.2.2 Global Key Manufacturers Headquarter Location and Key Area Sales
- 12.2.3 Market Dynamic
- 13 Key Companies Analysis
- 13.1 AppFolio
- 13.1.1 AppFolio Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.1.2 AppFolio Real Estate Marketing Software Product Portfolio
- 13.1.3 AppFolio Real Estate Marketing Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.2 BoomTown
- 13.2.1 BoomTown Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.2.2 BoomTown Real Estate Marketing Software Product Portfolio
- 13.2.3 BoomTown Real Estate Marketing Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.3 Constellation Real Estate Group (CREG)
- 13.3.1 Constellation Real Estate Group (CREG) Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.3.2 Constellation Real Estate Group (CREG) Real Estate Marketing Software Product Portfolio
- 13.3.3 Constellation Real Estate Group (CREG) Real Estate Marketing Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.4 IXACT Contact
- 13.4.1 IXACT Contact Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.4.2 IXACT Contact Real Estate Marketing Software Product Portfolio
- 13.4.3 IXACT Contact Real Estate Marketing Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.5 Nestio
- 13.5.1 Nestio Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.5.2 Nestio Real Estate Marketing Software Product Portfolio
- 13.5.3 Nestio Real Estate Marketing Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.6 Placester
- 13.6.1 Placester Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.6.2 Placester Real Estate Marketing Software Product Portfolio
- 13.6.3 Placester Real Estate Marketing Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.7 CoStar
- 13.7.1 CoStar Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.7.2 CoStar Real Estate Marketing Software Product Portfolio
- 13.7.3 CoStar Real Estate Marketing Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.8 Propertybase
- 13.8.1 Propertybase Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.8.2 Propertybase Real Estate Marketing Software Product Portfolio
- 13.8.3 Propertybase Real Estate Marketing Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.9 Rezora
- 13.9.1 Rezora Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.9.2 Rezora Real Estate Marketing Software Product Portfolio
- 13.9.3 Rezora Real Estate Marketing Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.10 Buildout
- 13.10.1 Buildout Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.10.2 Buildout Real Estate Marketing Software Product Portfolio
- 13.10.3 Buildout Real Estate Marketing Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.11 Real Geeks
- 13.11.1 Real Geeks Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.11.2 Real Geeks Real Estate Marketing Software Product Portfolio
- 13.11.3 Real Geeks Real Estate Marketing Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.12 Keller Williams Realty
- 13.12.1 Keller Williams Realty Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.12.2 Keller Williams Realty Real Estate Marketing Software Product Portfolio
- 13.12.3 Keller Williams Realty Real Estate Marketing Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.13 MRI Software
- 13.13.1 MRI Software Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.13.2 MRI Software Real Estate Marketing Software Product Portfolio
- 13.13.3 MRI Software Real Estate Marketing Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.14 LeadSquared
- 13.14.1 LeadSquared Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.14.2 LeadSquared Real Estate Marketing Software Product Portfolio
- 13.14.3 LeadSquared Real Estate Marketing Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.15 IContact
- 13.15.1 IContact Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.15.2 IContact Real Estate Marketing Software Product Portfolio
- 13.15.3 IContact Real Estate Marketing Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.16 Point2
- 13.16.1 Point2 Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.16.2 Point2 Real Estate Marketing Software Product Portfolio
- 13.16.3 Point2 Real Estate Marketing Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 14 Industry Chain Analysis
- 14.1 Real Estate Marketing Software Industry Chain Analysis
- 14.2 Real Estate Marketing Software Industry Raw Material and Suppliers Analysis
- 14.2.1 Real Estate Marketing Software Key Raw Material Supply Analysis
- 14.2.2 Raw Material Suppliers and Contact Information
- 14.3 Real Estate Marketing Software Typical Downstream Customers
- 14.4 Real Estate Marketing Software Sales Channel Analysis
- 15 Research Findings and Conclusion
- 16 Methodology and Data Source
- 16.1 Methodology/Research Approach
- 16.2 Research Scope
- 16.3 Benchmarks and Assumptions
- 16.4 Date Source
- 16.4.1 Primary Sources
- 16.4.2 Secondary Sources
- 16.5 Data Cross Validation
- 16.6 Disclaimer
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