Global Programmatic Digital Out-of-Home (PDOOH) Competitive Landscape Professional Research Report 2025
Description
Research Summary
Programmatic Digital Out-of-Home (PDOOH) refers to the automated buying and selling of advertising space on digital out-of-home (DOOH) displays through real-time bidding platforms and algorithms. Unlike traditional out-of-home advertising, which involves static billboards and posters, PDOOH enables advertisers to dynamically and strategically display content on digital screens in various locations. This technology allows for targeted and data-driven campaigns, as advertisers can leverage audience insights, real-time data, and contextual factors to deliver more relevant and personalized messages. The automation of the buying process enhances efficiency, flexibility, and the ability to optimize campaigns in real time, making PDOOH an increasingly popular and effective channel for advertisers seeking to engage audiences in specific locations and at specific times.
According to DIResearch's in-depth investigation and research, the global Programmatic Digital Out-of-Home (PDOOH) market size was valued at XX Million USD in 2024 and is projected to reach XX Million USD by 2032, with a CAGR of XX% (2025-2032). Notably, the China market has changed rapidly in the past few years. By 2024, China's market size is expected to be XX Million USD, representing approximately XX% of the global market share. By 2032, it is anticipated to grow further to XX Million USD, contributing XX% to the worldwide market share.
The major global manufacturers of Programmatic Digital Out-of-Home (PDOOH) include JCDecaux, Clear Channel, Lamar Advertising Company, Focus Media, OUTFRONT Media (CBS), Ströer, Daktronics, Quotient Technology, Crimtan, TPS Engage etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Programmatic Digital Out-of-Home (PDOOH). Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Programmatic Digital Out-of-Home (PDOOH) market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Programmatic Digital Out-of-Home (PDOOH) market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Programmatic Digital Out-of-Home (PDOOH) industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Manufacturers of Programmatic Digital Out-of-Home (PDOOH) Include:
JCDecaux
Clear Channel
Lamar Advertising Company
Focus Media
OUTFRONT Media (CBS)
Ströer
Daktronics
Quotient Technology
Crimtan
TPS Engage
Programmatic Digital Out-of-Home (PDOOH) Product Segment Include:
Hardware LCD
Hardware LED
Solution (CMS)
Programmatic Digital Out-of-Home (PDOOH) Product Application Include:
BFSI
IT & Telecommunications
Automobile & Transportation
Education
Food & Beverage
Cosmetics
Entertainment
Government & Public Utilities
Real Estate
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends
Chapter 2: Global Programmatic Digital Out-of-Home (PDOOH) Industry PESTEL Analysis
Chapter 3: Global Programmatic Digital Out-of-Home (PDOOH) Industry Porter’s Five Forces Analysis
Chapter 4: Global Programmatic Digital Out-of-Home (PDOOH) Major Regional Market Size and Forecast Analysis
Chapter 5: Global Programmatic Digital Out-of-Home (PDOOH) Market Size and Forecast by Type and Application Analysis
Chapter 6: North America Passenger Programmatic Digital Out-of-Home (PDOOH) Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 7: Europe Programmatic Digital Out-of-Home (PDOOH) Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 8: China Programmatic Digital Out-of-Home (PDOOH) Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 9: APAC (Excl. China) Programmatic Digital Out-of-Home (PDOOH) Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 10: Latin America Programmatic Digital Out-of-Home (PDOOH) Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 11: Middle East and Africa Programmatic Digital Out-of-Home (PDOOH) Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 12: Global Programmatic Digital Out-of-Home (PDOOH) Competitive Analysis of Key Manufacturers (Revenue, Market Share, Regional Distribution and Industry Concentration)
Chapter 13: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)
Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers
Chapter 15: Research Findings and Conclusion
Chapter 16: Methodology and Data Sources
Programmatic Digital Out-of-Home (PDOOH) refers to the automated buying and selling of advertising space on digital out-of-home (DOOH) displays through real-time bidding platforms and algorithms. Unlike traditional out-of-home advertising, which involves static billboards and posters, PDOOH enables advertisers to dynamically and strategically display content on digital screens in various locations. This technology allows for targeted and data-driven campaigns, as advertisers can leverage audience insights, real-time data, and contextual factors to deliver more relevant and personalized messages. The automation of the buying process enhances efficiency, flexibility, and the ability to optimize campaigns in real time, making PDOOH an increasingly popular and effective channel for advertisers seeking to engage audiences in specific locations and at specific times.
According to DIResearch's in-depth investigation and research, the global Programmatic Digital Out-of-Home (PDOOH) market size was valued at XX Million USD in 2024 and is projected to reach XX Million USD by 2032, with a CAGR of XX% (2025-2032). Notably, the China market has changed rapidly in the past few years. By 2024, China's market size is expected to be XX Million USD, representing approximately XX% of the global market share. By 2032, it is anticipated to grow further to XX Million USD, contributing XX% to the worldwide market share.
The major global manufacturers of Programmatic Digital Out-of-Home (PDOOH) include JCDecaux, Clear Channel, Lamar Advertising Company, Focus Media, OUTFRONT Media (CBS), Ströer, Daktronics, Quotient Technology, Crimtan, TPS Engage etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Programmatic Digital Out-of-Home (PDOOH). Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Programmatic Digital Out-of-Home (PDOOH) market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Programmatic Digital Out-of-Home (PDOOH) market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Programmatic Digital Out-of-Home (PDOOH) industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Manufacturers of Programmatic Digital Out-of-Home (PDOOH) Include:
JCDecaux
Clear Channel
Lamar Advertising Company
Focus Media
OUTFRONT Media (CBS)
Ströer
Daktronics
Quotient Technology
Crimtan
TPS Engage
Programmatic Digital Out-of-Home (PDOOH) Product Segment Include:
Hardware LCD
Hardware LED
Solution (CMS)
Programmatic Digital Out-of-Home (PDOOH) Product Application Include:
BFSI
IT & Telecommunications
Automobile & Transportation
Education
Food & Beverage
Cosmetics
Entertainment
Government & Public Utilities
Real Estate
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends
Chapter 2: Global Programmatic Digital Out-of-Home (PDOOH) Industry PESTEL Analysis
Chapter 3: Global Programmatic Digital Out-of-Home (PDOOH) Industry Porter’s Five Forces Analysis
Chapter 4: Global Programmatic Digital Out-of-Home (PDOOH) Major Regional Market Size and Forecast Analysis
Chapter 5: Global Programmatic Digital Out-of-Home (PDOOH) Market Size and Forecast by Type and Application Analysis
Chapter 6: North America Passenger Programmatic Digital Out-of-Home (PDOOH) Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 7: Europe Programmatic Digital Out-of-Home (PDOOH) Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 8: China Programmatic Digital Out-of-Home (PDOOH) Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 9: APAC (Excl. China) Programmatic Digital Out-of-Home (PDOOH) Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 10: Latin America Programmatic Digital Out-of-Home (PDOOH) Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 11: Middle East and Africa Programmatic Digital Out-of-Home (PDOOH) Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 12: Global Programmatic Digital Out-of-Home (PDOOH) Competitive Analysis of Key Manufacturers (Revenue, Market Share, Regional Distribution and Industry Concentration)
Chapter 13: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)
Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers
Chapter 15: Research Findings and Conclusion
Chapter 16: Methodology and Data Sources
Table of Contents
170 Pages
- 1 Programmatic Digital Out-of-Home (PDOOH) Market Overview
- 1.1 Product Definition and Statistical Scope
- 1.2 Programmatic Digital Out-of-Home (PDOOH) Product by Type
- 1.2.1 Hardware LCD
- 1.2.2 Hardware LED
- 1.2.3 Solution (CMS)
- 1.3 Programmatic Digital Out-of-Home (PDOOH) Product by Application
- 1.3.1 BFSI
- 1.3.2 IT & Telecommunications
- 1.3.3 Automobile & Transportation
- 1.3.4 Education
- 1.3.5 Food & Beverage
- 1.3.6 Cosmetics
- 1.3.7 Entertainment
- 1.3.8 Government & Public Utilities
- 1.3.9 Real Estate
- 1.4 Global Programmatic Digital Out-of-Home (PDOOH) Market Size Analysis (2020-2032)
- 1.5 Programmatic Digital Out-of-Home (PDOOH) Market Development Status and Trends
- 1.5.1 Programmatic Digital Out-of-Home (PDOOH) Industry Development Status Analysis
- 1.5.2 Programmatic Digital Out-of-Home (PDOOH) Industry Development Trends Analysis
- 2 Programmatic Digital Out-of-Home (PDOOH) Market PESTEL Analysis
- 2.1 Political Factors Analysis
- 2.2 Economic Factors Analysis
- 2.3 Social Factors Analysis
- 2.4 Technological Factors Analysis
- 2.5 Environmental Factors Analysis
- 2.6 Legal Factors Analysis
- 3 Programmatic Digital Out-of-Home (PDOOH) Market Porter's Five Forces Analysis
- 3.1 Competitive Rivalry
- 3.2 Threat of New Entrants
- 3.3 Bargaining Power of Suppliers
- 3.4 Bargaining Power of Buyers
- 3.5 Threat of Substitutes
- 4 Global Programmatic Digital Out-of-Home (PDOOH) Market Analysis by Regions
- 4.1 Global Programmatic Digital Out-of-Home (PDOOH) Overall Market: 2024 VS 2025 VS 2032
- 4.2 Global Programmatic Digital Out-of-Home (PDOOH) Revenue and Forecast Analysis (2020-2032)
- 4.2.1 Global Programmatic Digital Out-of-Home (PDOOH) Revenue and Market Share by Region (2020-2025)
- 4.2.2 Global Programmatic Digital Out-of-Home (PDOOH) Revenue Forecast by Region (2026-2032)
- 5 Global Programmatic Digital Out-of-Home (PDOOH) Market Size by Type and Application
- 5.1 Global Programmatic Digital Out-of-Home (PDOOH) Market Size by Type (2020-2032)
- 5.2 Global Programmatic Digital Out-of-Home (PDOOH) Market Size by Application (2020-2032)
- 6 North America
- 6.1 North America Programmatic Digital Out-of-Home (PDOOH) Market Size and Growth Rate Analysis (2020-2032)
- 6.2 North America Key Manufacturers Analysis
- 6.3 North America Programmatic Digital Out-of-Home (PDOOH) Market Size by Type
- 6.4 North America Programmatic Digital Out-of-Home (PDOOH) Market Size by Application
- 6.5 North America Programmatic Digital Out-of-Home (PDOOH) Market Size by Country
- 6.5.1 US
- 6.5.2 Canada
- 7 Europe
- 7.1 Europe Programmatic Digital Out-of-Home (PDOOH) Market Size and Growth Rate Analysis (2020-2032)
- 7.2 Europe Key Manufacturers Analysis
- 7.3 Europe Programmatic Digital Out-of-Home (PDOOH) Market Size by Type
- 7.4 Europe Programmatic Digital Out-of-Home (PDOOH) Market Size by Application
- 7.5 Europe Programmatic Digital Out-of-Home (PDOOH) Market Size by Country
- 7.5.1 Germany
- 7.5.2 France
- 7.5.3 United Kingdom
- 7.5.4 Italy
- 7.5.5 Spain
- 7.5.6 Benelux
- 8 China
- 8.1 China Programmatic Digital Out-of-Home (PDOOH) Market Size and Growth Rate Analysis (2020-2032)
- 8.2 China Key Manufacturers Analysis
- 8.3 China Programmatic Digital Out-of-Home (PDOOH) Market Size by Type
- 8.4 China Programmatic Digital Out-of-Home (PDOOH) Market Size by Application
- 9 APAC (excl. China)
- 9.1 APAC (excl. China) Programmatic Digital Out-of-Home (PDOOH) Market Size and Growth Rate Analysis (2020-2032)
- 9.2 APAC (excl. China) Key Manufacturers Analysis
- 9.3 APAC (excl. China) Programmatic Digital Out-of-Home (PDOOH) Market Size by Type
- 9.4 APAC (excl. China) Programmatic Digital Out-of-Home (PDOOH) Market Size by Application
- 9.5 APAC (excl. China) Programmatic Digital Out-of-Home (PDOOH) Market Size by Country
- 9.5.1 Japan
- 9.5.2 South Korea
- 9.5.3 India
- 9.5.4 Australia
- 9.5.5 Southeast Asia
- 10 Latin America
- 10.1 Latin America Programmatic Digital Out-of-Home (PDOOH) Market Size and Growth Rate Analysis (2020-2032)
- 10.2 Latin America Key Manufacturers Analysis
- 10.3 Latin America Programmatic Digital Out-of-Home (PDOOH) Market Size by Type
- 10.4 Latin America Programmatic Digital Out-of-Home (PDOOH) Market Size by Application
- 10.5 Latin America Programmatic Digital Out-of-Home (PDOOH) Market Size by Country
- 10.5.1 Mexico
- 10.5.2 Brazil
- 11 Middle East & Africa
- 11.1 Middle East & Africa Programmatic Digital Out-of-Home (PDOOH) Market Size and Growth Rate Analysis (2020-2032)
- 11.2 Middle East & Africa Key Manufacturers Analysis
- 11.3 Middle East & Africa Programmatic Digital Out-of-Home (PDOOH) Market Size by Type
- 11.4 Middle East & Africa Programmatic Digital Out-of-Home (PDOOH) Market Size by Application
- 11.5 Middle East & Africa Programmatic Digital Out-of-Home (PDOOH) Market Size by Country
- 11.5.1 Saudi Arabia
- 11.5.2 South Africa
- 12 Competition by Manufacturers
- 12.1 Global Programmatic Digital Out-of-Home (PDOOH) Market Revenue by Key Manufacturers (2021-2025)
- 12.2 Programmatic Digital Out-of-Home (PDOOH) Competitive Landscape Analysis and Market Dynamic
- 12.2.1 Programmatic Digital Out-of-Home (PDOOH) Competitive Landscape Analysis
- 12.2.2 Global Key Manufacturers Headquarter Location and Key Area Sales
- 12.2.3 Market Dynamic
- 13 Key Companies Analysis
- 13.1 JCDecaux
- 13.1.1 JCDecaux Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.1.2 JCDecaux Programmatic Digital Out-of-Home (PDOOH) Product Portfolio
- 13.1.3 JCDecaux Programmatic Digital Out-of-Home (PDOOH) Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.2 Clear Channel
- 13.2.1 Clear Channel Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.2.2 Clear Channel Programmatic Digital Out-of-Home (PDOOH) Product Portfolio
- 13.2.3 Clear Channel Programmatic Digital Out-of-Home (PDOOH) Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.3 Lamar Advertising Company
- 13.3.1 Lamar Advertising Company Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.3.2 Lamar Advertising Company Programmatic Digital Out-of-Home (PDOOH) Product Portfolio
- 13.3.3 Lamar Advertising Company Programmatic Digital Out-of-Home (PDOOH) Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.4 Focus Media
- 13.4.1 Focus Media Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.4.2 Focus Media Programmatic Digital Out-of-Home (PDOOH) Product Portfolio
- 13.4.3 Focus Media Programmatic Digital Out-of-Home (PDOOH) Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.5 OUTFRONT Media (CBS)
- 13.5.1 OUTFRONT Media (CBS) Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.5.2 OUTFRONT Media (CBS) Programmatic Digital Out-of-Home (PDOOH) Product Portfolio
- 13.5.3 OUTFRONT Media (CBS) Programmatic Digital Out-of-Home (PDOOH) Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.6 Ströer
- 13.6.1 Ströer Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.6.2 Ströer Programmatic Digital Out-of-Home (PDOOH) Product Portfolio
- 13.6.3 Ströer Programmatic Digital Out-of-Home (PDOOH) Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.7 Daktronics
- 13.7.1 Daktronics Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.7.2 Daktronics Programmatic Digital Out-of-Home (PDOOH) Product Portfolio
- 13.7.3 Daktronics Programmatic Digital Out-of-Home (PDOOH) Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.8 Quotient Technology
- 13.8.1 Quotient Technology Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.8.2 Quotient Technology Programmatic Digital Out-of-Home (PDOOH) Product Portfolio
- 13.8.3 Quotient Technology Programmatic Digital Out-of-Home (PDOOH) Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.9 Crimtan
- 13.9.1 Crimtan Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.9.2 Crimtan Programmatic Digital Out-of-Home (PDOOH) Product Portfolio
- 13.9.3 Crimtan Programmatic Digital Out-of-Home (PDOOH) Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.10 TPS Engage
- 13.10.1 TPS Engage Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.10.2 TPS Engage Programmatic Digital Out-of-Home (PDOOH) Product Portfolio
- 13.10.3 TPS Engage Programmatic Digital Out-of-Home (PDOOH) Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 14 Industry Chain Analysis
- 14.1 Programmatic Digital Out-of-Home (PDOOH) Industry Chain Analysis
- 14.2 Programmatic Digital Out-of-Home (PDOOH) Industry Raw Material and Suppliers Analysis
- 14.2.1 Programmatic Digital Out-of-Home (PDOOH) Key Raw Material Supply Analysis
- 14.2.2 Raw Material Suppliers and Contact Information
- 14.3 Programmatic Digital Out-of-Home (PDOOH) Typical Downstream Customers
- 14.4 Programmatic Digital Out-of-Home (PDOOH) Sales Channel Analysis
- 15 Research Findings and Conclusion
- 16 Methodology and Data Source
- 16.1 Methodology/Research Approach
- 16.2 Research Scope
- 16.3 Benchmarks and Assumptions
- 16.4 Date Source
- 16.4.1 Primary Sources
- 16.4.2 Secondary Sources
- 16.5 Data Cross Validation
- 16.6 Disclaimer
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