Global Novelty Gifts and Souvenirs Market Research Report, Competitive, Technology and Forecast Analysis 2025-2032
Description
Market Overview
According to DIResearch＇s in-depth investigation and research, the global Novelty Gifts and Souvenirs market size will reach 111,261 Million USD in 2025 and is projected to reach 133,615 Million USD by 2032, with a CAGR of 2.65% (2025-2032). Notably, the China Novelty Gifts and Souvenirs market has changed rapidly in the past few years. By 2025, China＇s market size is expected to be Million USD, representing approximately % of the global market share.
Research Summary
Novelty gifts and souvenirs are a diverse category of products designed to provide personal expression, entertainment or memento. Novelty gifts are often characterized by their quirky or unique features and are designed to bring fun and surprise, which may include quirky baubles, humorous accessories or unique designs. Souvenirs, on the other hand, exist as tangible memories, often acquired while traveling, capturing the essence of a particular place or event through items such as keychains, postcards, or local handicrafts. Together, these two product categories offer a variety of options for individuals seeking to express their emotions, add humor to their lives, or preserve treasured experiences through tangible mementos.
The major global manufacturers of Novelty Gifts and Souvenirs include American Greetings, Card Factory, Hallmark, Spencer Gifts, Alibaba Group, etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Novelty Gifts and Souvenirs. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Novelty Gifts and Souvenirs market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include US, Germany, Japan, China, France, UK, South Korea, Canada, Italy, Russia, Mexico, Brazil, India, Vietnam, Thailand, South Africa and other regions, covering the Novelty Gifts and Souvenirs market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Novelty Gifts and Souvenirs industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Manufacturers of Novelty Gifts and Souvenirs Include:
American Greetings
Card Factory
Hallmark
Spencer Gifts
Alibaba Group
Novelty Gifts and Souvenirs Product Segment Include:
Souvenirs and Novelty
Seasonal Decorations
Greeting Cards
Giftware
Others
Novelty Gifts and Souvenirs Product Application Include:
Online Retail
Offline Retail
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trend
Chapter 2: Global Novelty Gifts and Souvenirs Industry PESTEL Analysis
Chapter 3: Global Novelty Gifts and Souvenirs Industry Porter's Five Forces Analysis
Chapter 4: Global Novelty Gifts and Souvenirs Major Regional Market Size (Sales, Revenue, Price) and Forecast Analysis
Chapter 5: Global Novelty Gifts and Souvenirs Competitive Analysis of Key Manufacturers (Sales, Revenue, Market Share, Price, Regional Distribution and Industry Concentration)
Chapter 6: Global Novelty Gifts and Souvenirs Sales, Revenue, Price and Forecast by Product Type
Chapter 7: Key Company Profiles (Product Portfolio, Sales, Revenue, Price and Gross Margin)
Chapter 8: Industrial Chain Analysis, Novelty Gifts and Souvenirs Different Application Market Analysis (Sales and Revenue), Sales Channel Analysis
Chapter 9: Research Findings and Conclusion
Chapter 10: Methodology and Data Sources
According to DIResearch＇s in-depth investigation and research, the global Novelty Gifts and Souvenirs market size will reach 111,261 Million USD in 2025 and is projected to reach 133,615 Million USD by 2032, with a CAGR of 2.65% (2025-2032). Notably, the China Novelty Gifts and Souvenirs market has changed rapidly in the past few years. By 2025, China＇s market size is expected to be Million USD, representing approximately % of the global market share.
Research Summary
Novelty gifts and souvenirs are a diverse category of products designed to provide personal expression, entertainment or memento. Novelty gifts are often characterized by their quirky or unique features and are designed to bring fun and surprise, which may include quirky baubles, humorous accessories or unique designs. Souvenirs, on the other hand, exist as tangible memories, often acquired while traveling, capturing the essence of a particular place or event through items such as keychains, postcards, or local handicrafts. Together, these two product categories offer a variety of options for individuals seeking to express their emotions, add humor to their lives, or preserve treasured experiences through tangible mementos.
The major global manufacturers of Novelty Gifts and Souvenirs include American Greetings, Card Factory, Hallmark, Spencer Gifts, Alibaba Group, etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Novelty Gifts and Souvenirs. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Novelty Gifts and Souvenirs market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include US, Germany, Japan, China, France, UK, South Korea, Canada, Italy, Russia, Mexico, Brazil, India, Vietnam, Thailand, South Africa and other regions, covering the Novelty Gifts and Souvenirs market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Novelty Gifts and Souvenirs industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Manufacturers of Novelty Gifts and Souvenirs Include:
American Greetings
Card Factory
Hallmark
Spencer Gifts
Alibaba Group
Novelty Gifts and Souvenirs Product Segment Include:
Souvenirs and Novelty
Seasonal Decorations
Greeting Cards
Giftware
Others
Novelty Gifts and Souvenirs Product Application Include:
Online Retail
Offline Retail
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trend
Chapter 2: Global Novelty Gifts and Souvenirs Industry PESTEL Analysis
Chapter 3: Global Novelty Gifts and Souvenirs Industry Porter's Five Forces Analysis
Chapter 4: Global Novelty Gifts and Souvenirs Major Regional Market Size (Sales, Revenue, Price) and Forecast Analysis
Chapter 5: Global Novelty Gifts and Souvenirs Competitive Analysis of Key Manufacturers (Sales, Revenue, Market Share, Price, Regional Distribution and Industry Concentration)
Chapter 6: Global Novelty Gifts and Souvenirs Sales, Revenue, Price and Forecast by Product Type
Chapter 7: Key Company Profiles (Product Portfolio, Sales, Revenue, Price and Gross Margin)
Chapter 8: Industrial Chain Analysis, Novelty Gifts and Souvenirs Different Application Market Analysis (Sales and Revenue), Sales Channel Analysis
Chapter 9: Research Findings and Conclusion
Chapter 10: Methodology and Data Sources
Table of Contents
165 Pages
- 1 Novelty Gifts and Souvenirs Market Overview
- 1.1 Product Definition and Statistical Scope
- 1.2 Novelty Gifts and Souvenirs Product by Type
- 1.2.1 Souvenirs and Novelty
- 1.2.2 Seasonal Decorations
- 1.2.3 Greeting Cards
- 1.2.4 Giftware
- 1.2.5 Others
- 1.3 Novelty Gifts and Souvenirs Product by Application
- 1.3.1 Online Retail
- 1.3.2 Offline Retail
- 1.4 Global Novelty Gifts and Souvenirs Market Revenue and Sales Analysis
- 1.4.1 Global Novelty Gifts and Souvenirs Revenue Market Size Analysis (2020-2032)
- 1.4.2 Global Novelty Gifts and Souvenirs Sales Market Size Analysis (2020-2032)
- 1.4.3 Global Novelty Gifts and Souvenirs Market Sales Price Trend Analysis (2020-2032)
- 1.5 Novelty Gifts and Souvenirs Market Development Status and Trends
- 1.5.1 Novelty Gifts and Souvenirs Industry Development Status Analysis
- 1.5.2 Novelty Gifts and Souvenirs Industry Development Trends Analysis
- 2 Novelty Gifts and Souvenirs Market PESTEL Analysis
- 2.1 Political Factors Analysis
- 2.2 Economic Factors Analysis
- 2.3 Social Factors Analysis
- 2.4 Technological Factors Analysis
- 2.5 Environmental Factors Analysis
- 2.6 Legal Factors Analysis
- 3 Novelty Gifts and Souvenirs Market Porter's Five Forces Analysis
- 3.1 Competitive Rivalry
- 3.2 Threat of New Entrants
- 3.3 Bargaining Power of Suppliers
- 3.4 Bargaining Power of Buyers
- 3.5 Threat of Substitutes
- 4 Global Novelty Gifts and Souvenirs Market Analysis by Country
- 4.1 Global Novelty Gifts and Souvenirs Market Size Analysis by Country: 2024 VS 2025 VS 2032
- 4.1.1 Global Novelty Gifts and Souvenirs Revenue and Market Share by Country (2020-2025)
- 4.1.2 Global Novelty Gifts and Souvenirs Revenue and Market Share Forecast by Country (2026-2032)
- 4.2 Global Novelty Gifts and Souvenirs Sales Analysis by Country: 2024 VS 2025 VS 2032
- 4.2.1 Global Novelty Gifts and Souvenirs Sales and Market Share by Country (2020-2025)
- 4.2.2 Global Novelty Gifts and Souvenirs Sales and Market Share Forecast by Country (2026-2032)
- 4.3 United States Novelty Gifts and Souvenirs Market Sales, Revenue and Growth Rate (2020-2032)
- 4.4 Germany Novelty Gifts and Souvenirs Market Sales, Revenue and Growth Rate (2020-2032)
- 4.5 Japan Novelty Gifts and Souvenirs Market Sales, Revenue and Growth Rate (2020-2032)
- 4.6 China Novelty Gifts and Souvenirs Market Sales, Revenue and Growth Rate (2020-2032)
- 4.7 France Novelty Gifts and Souvenirs Market Sales, Revenue and Growth Rate (2020-2032)
- 4.8 U.K. Novelty Gifts and Souvenirs Market Sales, Revenue and Growth Rate (2020-2032)
- 4.9 South Korea Novelty Gifts and Souvenirs Market Sales, Revenue and Growth Rate (2020-2032)
- 4.10 Canada Novelty Gifts and Souvenirs Market Sales, Revenue and Growth Rate (2020-2032)
- 4.11 Italy Novelty Gifts and Souvenirs Market Sales, Revenue and Growth Rate (2020-2032)
- 4.12 Russia Novelty Gifts and Souvenirs Market Sales, Revenue and Growth Rate (2020-2032)
- 4.13 Mexico Novelty Gifts and Souvenirs Market Sales, Revenue and Growth Rate (2020-2032)
- 4.14 Brazil Novelty Gifts and Souvenirs Market Sales, Revenue and Growth Rate (2020-2032)
- 4.15 India Novelty Gifts and Souvenirs Market Sales, Revenue and Growth Rate (2020-2032)
- 4.16 Vietnam Novelty Gifts and Souvenirs Market Sales, Revenue and Growth Rate (2020-2032)
- 4.17 Thailand Novelty Gifts and Souvenirs Market Sales, Revenue and Growth Rate (2020-2032)
- 4.18 South Africa Novelty Gifts and Souvenirs Market Sales, Revenue and Growth Rate (2020-2032)
- 5 Competition by Manufacturers
- 5.1 Global Novelty Gifts and Souvenirs Market Sales, Revenue and Sales Price by Key Manufacturers (2021-2025)
- 5.1.1 Global Novelty Gifts and Souvenirs Market Sales by Key Manufacturers (2021-2025)
- 5.1.2 Global Novelty Gifts and Souvenirs Market Revenue by Key Manufacturers (2021-2025)
- 5.1.3 Global Novelty Gifts and Souvenirs Average Sales Price by Manufacturers (2021-2025)
- 5.2 Novelty Gifts and Souvenirs Competitive Landscape Analysis and Market Dynamic
- 5.2.1 Novelty Gifts and Souvenirs Competitive Landscape Analysis
- 5.2.2 Global Key Manufacturers Headquarter and Key Area Sales
- 5.2.3 Market Dynamic
- 6 Novelty Gifts and Souvenirs Market Analysis by Type
- 6.1 Global Novelty Gifts and Souvenirs Market Revenue Analysis by Type
- 6.1.1 Global Novelty Gifts and Souvenirs Market Size Analysis by Type: 2024 & 2025 & 2032
- 6.1.2 Global Novelty Gifts and Souvenirs Revenue and Forecast Analysis by Type (2020-2032)
- 6.2 Global Novelty Gifts and Souvenirs Market Sales and Forecast Analysis by Type (2020-2032)
- 6.3 Global Novelty Gifts and Souvenirs Sales Price Trend Analysis by Type (2020-2032)
- 7 Key Companies Analysis
- 7.1 American Greetings
- 7.1.1 American Greetings Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.1.2 American Greetings Novelty Gifts and Souvenirs Product Portfolio
- 7.1.3 American Greetings Novelty Gifts and Souvenirs Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.2 Card Factory
- 7.2.1 Card Factory Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.2.2 Card Factory Novelty Gifts and Souvenirs Product Portfolio
- 7.2.3 Card Factory Novelty Gifts and Souvenirs Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.3 Hallmark
- 7.3.1 Hallmark Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.3.2 Hallmark Novelty Gifts and Souvenirs Product Portfolio
- 7.3.3 Hallmark Novelty Gifts and Souvenirs Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.4 Spencer Gifts
- 7.4.1 Spencer Gifts Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.4.2 Spencer Gifts Novelty Gifts and Souvenirs Product Portfolio
- 7.4.3 Spencer Gifts Novelty Gifts and Souvenirs Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.5 Alibaba Group
- 7.5.1 Alibaba Group Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.5.2 Alibaba Group Novelty Gifts and Souvenirs Product Portfolio
- 7.5.3 Alibaba Group Novelty Gifts and Souvenirs Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 8 Industry Chain Analysis
- 8.1 Novelty Gifts and Souvenirs Industry Chain Analysis
- 8.2 Novelty Gifts and Souvenirs Industry Upstream Supply Analysis
- 8.2.1 Upstream Key Raw Material Supply Analysis
- 8.2.2 Raw Material Suppliers and Contact Information
- 8.3 Novelty Gifts and Souvenirs Product Downstream Application Analysis
- 8.3.1 Global Novelty Gifts and Souvenirs Revenue Market Size by Application: 2024 & 2025 & 2032
- 8.3.2 Global Novelty Gifts and Souvenirs Revenue and Forecast Analysis by Application (2020-2032)
- 8.3.3 Global Novelty Gifts and Souvenirs Sales and Forecast Analysis by Application (2020-2032)
- 8.4 Novelty Gifts and Souvenirs Typical Downstream Customers
- 8.5 Novelty Gifts and Souvenirs Sales Channel Analysis
- 9 Research Findings and Conclusion
- 10 Methodology and Data Source
- 10.1 Methodology/Research Approach
- 10.2 Research Scope
- 10.3 Benchmarks and Assumptions
- 10.4 Date Source
- 10.4.1 Primary Sources
- 10.4.2 Secondary Sources
- 10.5 Data Cross Validation
- 10.6 Disclaimer
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