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Global Non-prescription Mouthwashes Market Research Report, Competitive, Technology and Forecast Analysis 2025-2032

Publisher DIResearch
Published Jul 10, 2025
Length 165 Pages
SKU # DIR20251187

Description

Market Overview

According to DIResearch's in-depth investigation and research, the global Non-prescription Mouthwashes market size will reach 5,022.84 Million USD in 2025 and is projected to reach 7,384.54 Million USD by 2032, with a CAGR of 5.66% (2025-2032). Notably, the China Non-prescription Mouthwashes market has changed rapidly in the past few years. By 2025, China's market size is expected to be Million USD, representing approximately % of the global market share.

Research Summary

Non-prescription mouthwashes, also known as over-the-counter mouthwashes or OTC mouthwashes, are oral hygiene products that are available for purchase without a prescription. These mouthwashes are specifically formulated to provide oral health benefits and improve overall oral hygiene. Non-prescription mouthwashes typically contain a combination of active ingredients such as antibacterial agents, fluoride, and breath fresheners. They are used to help reduce plaque, fight bad breath, prevent tooth decay, and promote gum health. Non-prescription mouthwashes come in various types, including antiseptic mouthwashes, fluoride rinses, and cosmetic mouthwashes. They are designed to be used as a supplementary oral hygiene practice alongside brushing and flossing. It is important to follow the instructions provided on the product label and consult a dentist or healthcare professional for guidance on selecting the most appropriate non-prescription mouthwash for individual oral health needs.

The major global  manufacturers of Non-prescription Mouthwashes include Johnson & Johnson, Colgate-Palmolive, Crest(P&G), Unilever, GSK, Sunstar, Kao Corporation, Lion Corporation, TheraBreath, Weleda, PIERAS CO, Venture Life Group, NYSCPS, Weimeizi, etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.

This report studies the market size, price trends and future development prospects of Non-prescription Mouthwashes. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Non-prescription Mouthwashes market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.

The regions and countries in the report include US, Germany, Japan, China, France, UK, South Korea, Canada, Italy, Russia, Mexico, Brazil, India, Vietnam, Thailand, South Africa and other regions, covering the Non-prescription Mouthwashes market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Non-prescription Mouthwashes industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.    

The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.

Global Key Manufacturers of Non-prescription Mouthwashes Include:

Johnson & Johnson

Colgate-Palmolive

Crest(P&G)

Unilever

GSK

Sunstar

Kao Corporation

Lion Corporation

TheraBreath

Weleda

PIERAS CO

Venture Life Group

NYSCPS

Weimeizi

Non-prescription Mouthwashes Product Segment Include:

Alcoholic Mouthwashes

Non-alcoholic Mouthwashes

Non-prescription Mouthwashes Product Application Include:

Supermarket & Hypermarket

Online Sale

Retail & Convenience Store

Drugstore

Others

Chapter Scope

Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trend

Chapter 2: Global Non-prescription Mouthwashes Industry PESTEL Analysis

Chapter 3: Global Non-prescription Mouthwashes Industry Porter's Five Forces Analysis

Chapter 4: Global Non-prescription Mouthwashes Major Regional Market Size (Sales, Revenue, Price) and Forecast Analysis

Chapter 5: Global Non-prescription Mouthwashes Competitive Analysis of Key Manufacturers (Sales, Revenue, Market Share, Price, Regional Distribution and Industry Concentration)

Chapter 6: Global Non-prescription Mouthwashes Sales, Revenue, Price and Forecast by Product Type

Chapter 7: Key Company Profiles (Product Portfolio, Sales, Revenue, Price and Gross Margin)

Chapter 8: Industrial Chain Analysis, Non-prescription Mouthwashes Different Application Market Analysis (Sales and Revenue), Sales Channel Analysis

Chapter 9: Research Findings and Conclusion

Chapter 10: Methodology and Data Sources

Table of Contents

165 Pages
1 Non-prescription Mouthwashes Market Overview
1.1 Product Definition and Statistical Scope
1.2 Non-prescription Mouthwashes Product by Type
1.2.1 Alcoholic Mouthwashes
1.2.2 Non-alcoholic Mouthwashes
1.3 Non-prescription Mouthwashes Product by Application
1.3.1 Supermarket & Hypermarket
1.3.2 Online Sale
1.3.3 Retail & Convenience Store
1.3.4 Drugstore
1.3.5 Others
1.4 Global Non-prescription Mouthwashes Market Revenue and Sales Analysis
1.4.1 Global Non-prescription Mouthwashes Revenue Market Size Analysis (2020-2032)
1.4.2 Global Non-prescription Mouthwashes Sales Market Size Analysis (2020-2032)
1.4.3 Global Non-prescription Mouthwashes Market Sales Price Trend Analysis (2020-2032)
1.5 Non-prescription Mouthwashes Market Development Status and Trends
1.5.1 Non-prescription Mouthwashes Industry Development Status Analysis
1.5.2 Non-prescription Mouthwashes Industry Development Trends Analysis
2 Non-prescription Mouthwashes Market PESTEL Analysis
2.1 Political Factors Analysis
2.2 Economic Factors Analysis
2.3 Social Factors Analysis
2.4 Technological Factors Analysis
2.5 Environmental Factors Analysis
2.6 Legal Factors Analysis
3 Non-prescription Mouthwashes Market Porter's Five Forces Analysis
3.1 Competitive Rivalry
3.2 Threat of New Entrants
3.3 Bargaining Power of Suppliers
3.4 Bargaining Power of Buyers
3.5 Threat of Substitutes
4 Global Non-prescription Mouthwashes Market Analysis by Country
4.1 Global Non-prescription Mouthwashes Market Size Analysis by Country: 2024 VS 2025 VS 2032
4.1.1 Global Non-prescription Mouthwashes Revenue and Market Share by Country (2020-2025)
4.1.2 Global Non-prescription Mouthwashes Revenue and Market Share Forecast by Country (2026-2032)
4.2 Global Non-prescription Mouthwashes Sales Analysis by Country: 2024 VS 2025 VS 2032
4.2.1 Global Non-prescription Mouthwashes Sales and Market Share by Country (2020-2025)
4.2.2 Global Non-prescription Mouthwashes Sales and Market Share Forecast by Country (2026-2032)
4.3 United States Non-prescription Mouthwashes Market Sales, Revenue and Growth Rate (2020-2032)
4.4 Germany Non-prescription Mouthwashes Market Sales, Revenue and Growth Rate (2020-2032)
4.5 Japan Non-prescription Mouthwashes Market Sales, Revenue and Growth Rate (2020-2032)
4.6 China Non-prescription Mouthwashes Market Sales, Revenue and Growth Rate (2020-2032)
4.7 France Non-prescription Mouthwashes Market Sales, Revenue and Growth Rate (2020-2032)
4.8 U.K. Non-prescription Mouthwashes Market Sales, Revenue and Growth Rate (2020-2032)
4.9 South Korea Non-prescription Mouthwashes Market Sales, Revenue and Growth Rate (2020-2032)
4.10 Canada Non-prescription Mouthwashes Market Sales, Revenue and Growth Rate (2020-2032)
4.11 Italy Non-prescription Mouthwashes Market Sales, Revenue and Growth Rate (2020-2032)
4.12 Russia Non-prescription Mouthwashes Market Sales, Revenue and Growth Rate (2020-2032)
4.13 Mexico Non-prescription Mouthwashes Market Sales, Revenue and Growth Rate (2020-2032)
4.14 Brazil Non-prescription Mouthwashes Market Sales, Revenue and Growth Rate (2020-2032)
4.15 India Non-prescription Mouthwashes Market Sales, Revenue and Growth Rate (2020-2032)
4.16 Vietnam Non-prescription Mouthwashes Market Sales, Revenue and Growth Rate (2020-2032)
4.17 Thailand Non-prescription Mouthwashes Market Sales, Revenue and Growth Rate (2020-2032)
4.18 South Africa Non-prescription Mouthwashes Market Sales, Revenue and Growth Rate (2020-2032)
5 Competition by Manufacturers
5.1 Global Non-prescription Mouthwashes Market Sales, Revenue and Sales Price by Key Manufacturers (2021-2025)
5.1.1 Global Non-prescription Mouthwashes Market Sales by Key Manufacturers (2021-2025)
5.1.2 Global Non-prescription Mouthwashes Market Revenue by Key Manufacturers (2021-2025)
5.1.3 Global Non-prescription Mouthwashes Average Sales Price by Manufacturers (2021-2025)
5.2 Non-prescription Mouthwashes Competitive Landscape Analysis and Market Dynamic
5.2.1 Non-prescription Mouthwashes Competitive Landscape Analysis
5.2.2 Global Key Manufacturers Headquarter and Key Area Sales
5.2.3 Market Dynamic
6 Non-prescription Mouthwashes Market Analysis by Type
6.1 Global Non-prescription Mouthwashes Market Revenue Analysis by Type
6.1.1 Global Non-prescription Mouthwashes Market Size Analysis by Type: 2024 & 2025 & 2032
6.1.2 Global Non-prescription Mouthwashes Revenue and Forecast Analysis by Type (2020-2032)
6.2 Global Non-prescription Mouthwashes Market Sales and Forecast Analysis by Type (2020-2032)
6.3 Global Non-prescription Mouthwashes Sales Price Trend Analysis by Type (2020-2032)
7 Key Companies Analysis
7.1 Johnson & Johnson
7.1.1 Johnson & Johnson Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.1.2 Johnson & Johnson Non-prescription Mouthwashes Product Portfolio
7.1.3 Johnson & Johnson Non-prescription Mouthwashes Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
7.2 Colgate-Palmolive
7.2.1 Colgate-Palmolive Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.2.2 Colgate-Palmolive Non-prescription Mouthwashes Product Portfolio
7.2.3 Colgate-Palmolive Non-prescription Mouthwashes Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
7.3 Crest(P&G)
7.3.1 Crest(P&G) Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.3.2 Crest(P&G) Non-prescription Mouthwashes Product Portfolio
7.3.3 Crest(P&G) Non-prescription Mouthwashes Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
7.4 Unilever
7.4.1 Unilever Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.4.2 Unilever Non-prescription Mouthwashes Product Portfolio
7.4.3 Unilever Non-prescription Mouthwashes Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
7.5 GSK
7.5.1 GSK Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.5.2 GSK Non-prescription Mouthwashes Product Portfolio
7.5.3 GSK Non-prescription Mouthwashes Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
7.6 Sunstar
7.6.1 Sunstar Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.6.2 Sunstar Non-prescription Mouthwashes Product Portfolio
7.6.3 Sunstar Non-prescription Mouthwashes Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
7.7 Kao Corporation
7.7.1 Kao Corporation Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.7.2 Kao Corporation Non-prescription Mouthwashes Product Portfolio
7.7.3 Kao Corporation Non-prescription Mouthwashes Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
7.8 Lion Corporation
7.8.1 Lion Corporation Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.8.2 Lion Corporation Non-prescription Mouthwashes Product Portfolio
7.8.3 Lion Corporation Non-prescription Mouthwashes Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
7.9 TheraBreath
7.9.1 TheraBreath Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.9.2 TheraBreath Non-prescription Mouthwashes Product Portfolio
7.9.3 TheraBreath Non-prescription Mouthwashes Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
7.10 Weleda
7.10.1 Weleda Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.10.2 Weleda Non-prescription Mouthwashes Product Portfolio
7.10.3 Weleda Non-prescription Mouthwashes Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
7.11 PIERAS CO
7.11.1 PIERAS CO Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.11.2 PIERAS CO Non-prescription Mouthwashes Product Portfolio
7.11.3 PIERAS CO Non-prescription Mouthwashes Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
7.12 Venture Life Group
7.12.1 Venture Life Group Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.12.2 Venture Life Group Non-prescription Mouthwashes Product Portfolio
7.12.3 Venture Life Group Non-prescription Mouthwashes Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
7.13 NYSCPS
7.13.1 NYSCPS Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.13.2 NYSCPS Non-prescription Mouthwashes Product Portfolio
7.13.3 NYSCPS Non-prescription Mouthwashes Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
7.14 Weimeizi
7.14.1 Weimeizi Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.14.2 Weimeizi Non-prescription Mouthwashes Product Portfolio
7.14.3 Weimeizi Non-prescription Mouthwashes Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
8 Industry Chain Analysis
8.1 Non-prescription Mouthwashes Industry Chain Analysis
8.2 Non-prescription Mouthwashes Industry Upstream Supply Analysis
8.2.1 Upstream Key Raw Material Supply Analysis
8.2.2 Raw Material Suppliers and Contact Information
8.3 Non-prescription Mouthwashes Product Downstream Application Analysis
8.3.1 Global Non-prescription Mouthwashes Revenue Market Size by Application: 2024 & 2025 & 2032
8.3.2 Global Non-prescription Mouthwashes Revenue and Forecast Analysis by Application (2020-2032)
8.3.3 Global Non-prescription Mouthwashes Sales and Forecast Analysis by Application (2020-2032)
8.4 Non-prescription Mouthwashes Typical Downstream Customers
8.5 Non-prescription Mouthwashes Sales Channel Analysis
9 Research Findings and Conclusion
10 Methodology and Data Source
10.1 Methodology/Research Approach
10.2 Research Scope
10.3 Benchmarks and Assumptions
10.4 Date Source
10.4.1 Primary Sources
10.4.2 Secondary Sources
10.5 Data Cross Validation
10.6 Disclaimer
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