Global Nail Polish Market Research Report, Competitive, Technology and Forecast Analysis 2025-2032
Description
Market Overview
According to DIResearch＇s in-depth investigation and research, the global Nail Polish market size will reach 17,649 Million USD in 2025 and is projected to reach 31,728 Million USD by 2032, with a CAGR of 8.74% (2025-2032). Notably, the China Nail Polish market has changed rapidly in the past few years. By 2025, China＇s market size is expected to be Million USD, representing approximately % of the global market share.
Research Summary
Nail polish, also known as nail enamel or nail varnish, is a cosmetic product applied to the fingernails and toenails to enhance their appearance and add color. Nail polish typically consists of a liquid formula containing a mixture of pigments, solvents, resins, and film-forming agents. It is available in a wide range of colors and finishes, including glossy, matte, metallic, and glittery. Nail polish is applied to the nails using a small brush that comes attached to the bottle’s cap. After application, the polish dries, forming a hard and smooth layer on the nails. It helps to protect the nails, adds shine, and allows individuals to express their personal style and creativity. Nail polish is a popular product used in various settings, such as salons, spas, and at-home nail care routines.
The major global manufacturers of Nail Polish include OPI, Maybelline, Dior, CHANEL, ORLY, Butter London, Kiko, Nails Inc, Revlon, Sally Hansen, Rimmel, CND, COSMAY, Essie, ANNA SUI, Bobbi Brown, ZOTOS ACCENT, L’OREAL, Nars, MISSHA, China Glaze, etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Nail Polish. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Nail Polish market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include US, Germany, Japan, China, France, UK, South Korea, Canada, Italy, Russia, Mexico, Brazil, India, Vietnam, Thailand, South Africa and other regions, covering the Nail Polish market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Nail Polish industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Manufacturers of Nail Polish Include:
OPI
Maybelline
Dior
CHANEL
ORLY
Butter London
Kiko
Nails Inc
Revlon
Sally Hansen
Rimmel
CND
COSMAY
Essie
ANNA SUI
Bobbi Brown
ZOTOS ACCENT
L’OREAL
Nars
MISSHA
China Glaze
Nail Polish Product Segment Include:
Organic Solvent Based Nail Polish
Water Based Nail Polish
Nail Polish Product Application Include:
Online Sales
Offline Sales
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trend
Chapter 2: Global Nail Polish Industry PESTEL Analysis
Chapter 3: Global Nail Polish Industry Porter's Five Forces Analysis
Chapter 4: Global Nail Polish Major Regional Market Size (Sales, Revenue, Price) and Forecast Analysis
Chapter 5: Global Nail Polish Competitive Analysis of Key Manufacturers (Sales, Revenue, Market Share, Price, Regional Distribution and Industry Concentration)
Chapter 6: Global Nail Polish Sales, Revenue, Price and Forecast by Product Type
Chapter 7: Key Company Profiles (Product Portfolio, Sales, Revenue, Price and Gross Margin)
Chapter 8: Industrial Chain Analysis, Nail Polish Different Application Market Analysis (Sales and Revenue), Sales Channel Analysis
Chapter 9: Research Findings and Conclusion
Chapter 10: Methodology and Data Sources
According to DIResearch＇s in-depth investigation and research, the global Nail Polish market size will reach 17,649 Million USD in 2025 and is projected to reach 31,728 Million USD by 2032, with a CAGR of 8.74% (2025-2032). Notably, the China Nail Polish market has changed rapidly in the past few years. By 2025, China＇s market size is expected to be Million USD, representing approximately % of the global market share.
Research Summary
Nail polish, also known as nail enamel or nail varnish, is a cosmetic product applied to the fingernails and toenails to enhance their appearance and add color. Nail polish typically consists of a liquid formula containing a mixture of pigments, solvents, resins, and film-forming agents. It is available in a wide range of colors and finishes, including glossy, matte, metallic, and glittery. Nail polish is applied to the nails using a small brush that comes attached to the bottle’s cap. After application, the polish dries, forming a hard and smooth layer on the nails. It helps to protect the nails, adds shine, and allows individuals to express their personal style and creativity. Nail polish is a popular product used in various settings, such as salons, spas, and at-home nail care routines.
The major global manufacturers of Nail Polish include OPI, Maybelline, Dior, CHANEL, ORLY, Butter London, Kiko, Nails Inc, Revlon, Sally Hansen, Rimmel, CND, COSMAY, Essie, ANNA SUI, Bobbi Brown, ZOTOS ACCENT, L’OREAL, Nars, MISSHA, China Glaze, etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Nail Polish. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Nail Polish market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include US, Germany, Japan, China, France, UK, South Korea, Canada, Italy, Russia, Mexico, Brazil, India, Vietnam, Thailand, South Africa and other regions, covering the Nail Polish market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Nail Polish industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Manufacturers of Nail Polish Include:
OPI
Maybelline
Dior
CHANEL
ORLY
Butter London
Kiko
Nails Inc
Revlon
Sally Hansen
Rimmel
CND
COSMAY
Essie
ANNA SUI
Bobbi Brown
ZOTOS ACCENT
L’OREAL
Nars
MISSHA
China Glaze
Nail Polish Product Segment Include:
Organic Solvent Based Nail Polish
Water Based Nail Polish
Nail Polish Product Application Include:
Online Sales
Offline Sales
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trend
Chapter 2: Global Nail Polish Industry PESTEL Analysis
Chapter 3: Global Nail Polish Industry Porter's Five Forces Analysis
Chapter 4: Global Nail Polish Major Regional Market Size (Sales, Revenue, Price) and Forecast Analysis
Chapter 5: Global Nail Polish Competitive Analysis of Key Manufacturers (Sales, Revenue, Market Share, Price, Regional Distribution and Industry Concentration)
Chapter 6: Global Nail Polish Sales, Revenue, Price and Forecast by Product Type
Chapter 7: Key Company Profiles (Product Portfolio, Sales, Revenue, Price and Gross Margin)
Chapter 8: Industrial Chain Analysis, Nail Polish Different Application Market Analysis (Sales and Revenue), Sales Channel Analysis
Chapter 9: Research Findings and Conclusion
Chapter 10: Methodology and Data Sources
Table of Contents
165 Pages
- 1 Nail Polish Market Overview
- 1.1 Product Definition and Statistical Scope
- 1.2 Nail Polish Product by Type
- 1.2.1 Organic Solvent Based Nail Polish
- 1.2.2 Water Based Nail Polish
- 1.3 Nail Polish Product by Application
- 1.3.1 Online Sales
- 1.3.2 Offline Sales
- 1.4 Global Nail Polish Market Revenue and Sales Analysis
- 1.4.1 Global Nail Polish Revenue Market Size Analysis (2020-2032)
- 1.4.2 Global Nail Polish Sales Market Size Analysis (2020-2032)
- 1.4.3 Global Nail Polish Market Sales Price Trend Analysis (2020-2032)
- 1.5 Nail Polish Market Development Status and Trends
- 1.5.1 Nail Polish Industry Development Status Analysis
- 1.5.2 Nail Polish Industry Development Trends Analysis
- 2 Nail Polish Market PESTEL Analysis
- 2.1 Political Factors Analysis
- 2.2 Economic Factors Analysis
- 2.3 Social Factors Analysis
- 2.4 Technological Factors Analysis
- 2.5 Environmental Factors Analysis
- 2.6 Legal Factors Analysis
- 3 Nail Polish Market Porter's Five Forces Analysis
- 3.1 Competitive Rivalry
- 3.2 Threat of New Entrants
- 3.3 Bargaining Power of Suppliers
- 3.4 Bargaining Power of Buyers
- 3.5 Threat of Substitutes
- 4 Global Nail Polish Market Analysis by Country
- 4.1 Global Nail Polish Market Size Analysis by Country: 2024 VS 2025 VS 2032
- 4.1.1 Global Nail Polish Revenue and Market Share by Country (2020-2025)
- 4.1.2 Global Nail Polish Revenue and Market Share Forecast by Country (2026-2032)
- 4.2 Global Nail Polish Sales Analysis by Country: 2024 VS 2025 VS 2032
- 4.2.1 Global Nail Polish Sales and Market Share by Country (2020-2025)
- 4.2.2 Global Nail Polish Sales and Market Share Forecast by Country (2026-2032)
- 4.3 United States Nail Polish Market Sales, Revenue and Growth Rate (2020-2032)
- 4.4 Germany Nail Polish Market Sales, Revenue and Growth Rate (2020-2032)
- 4.5 Japan Nail Polish Market Sales, Revenue and Growth Rate (2020-2032)
- 4.6 China Nail Polish Market Sales, Revenue and Growth Rate (2020-2032)
- 4.7 France Nail Polish Market Sales, Revenue and Growth Rate (2020-2032)
- 4.8 U.K. Nail Polish Market Sales, Revenue and Growth Rate (2020-2032)
- 4.9 South Korea Nail Polish Market Sales, Revenue and Growth Rate (2020-2032)
- 4.10 Canada Nail Polish Market Sales, Revenue and Growth Rate (2020-2032)
- 4.11 Italy Nail Polish Market Sales, Revenue and Growth Rate (2020-2032)
- 4.12 Russia Nail Polish Market Sales, Revenue and Growth Rate (2020-2032)
- 4.13 Mexico Nail Polish Market Sales, Revenue and Growth Rate (2020-2032)
- 4.14 Brazil Nail Polish Market Sales, Revenue and Growth Rate (2020-2032)
- 4.15 India Nail Polish Market Sales, Revenue and Growth Rate (2020-2032)
- 4.16 Vietnam Nail Polish Market Sales, Revenue and Growth Rate (2020-2032)
- 4.17 Thailand Nail Polish Market Sales, Revenue and Growth Rate (2020-2032)
- 4.18 South Africa Nail Polish Market Sales, Revenue and Growth Rate (2020-2032)
- 5 Competition by Manufacturers
- 5.1 Global Nail Polish Market Sales, Revenue and Sales Price by Key Manufacturers (2021-2025)
- 5.1.1 Global Nail Polish Market Sales by Key Manufacturers (2021-2025)
- 5.1.2 Global Nail Polish Market Revenue by Key Manufacturers (2021-2025)
- 5.1.3 Global Nail Polish Average Sales Price by Manufacturers (2021-2025)
- 5.2 Nail Polish Competitive Landscape Analysis and Market Dynamic
- 5.2.1 Nail Polish Competitive Landscape Analysis
- 5.2.2 Global Key Manufacturers Headquarter and Key Area Sales
- 5.2.3 Market Dynamic
- 6 Nail Polish Market Analysis by Type
- 6.1 Global Nail Polish Market Revenue Analysis by Type
- 6.1.1 Global Nail Polish Market Size Analysis by Type: 2024 & 2025 & 2032
- 6.1.2 Global Nail Polish Revenue and Forecast Analysis by Type (2020-2032)
- 6.2 Global Nail Polish Market Sales and Forecast Analysis by Type (2020-2032)
- 6.3 Global Nail Polish Sales Price Trend Analysis by Type (2020-2032)
- 7 Key Companies Analysis
- 7.1 OPI
- 7.1.1 OPI Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.1.2 OPI Nail Polish Product Portfolio
- 7.1.3 OPI Nail Polish Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.2 Maybelline
- 7.2.1 Maybelline Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.2.2 Maybelline Nail Polish Product Portfolio
- 7.2.3 Maybelline Nail Polish Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.3 Dior
- 7.3.1 Dior Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.3.2 Dior Nail Polish Product Portfolio
- 7.3.3 Dior Nail Polish Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.4 CHANEL
- 7.4.1 CHANEL Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.4.2 CHANEL Nail Polish Product Portfolio
- 7.4.3 CHANEL Nail Polish Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.5 ORLY
- 7.5.1 ORLY Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.5.2 ORLY Nail Polish Product Portfolio
- 7.5.3 ORLY Nail Polish Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.6 Butter London
- 7.6.1 Butter London Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.6.2 Butter London Nail Polish Product Portfolio
- 7.6.3 Butter London Nail Polish Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.7 Kiko
- 7.7.1 Kiko Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.7.2 Kiko Nail Polish Product Portfolio
- 7.7.3 Kiko Nail Polish Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.8 Nails Inc
- 7.8.1 Nails Inc Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.8.2 Nails Inc Nail Polish Product Portfolio
- 7.8.3 Nails Inc Nail Polish Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.9 Revlon
- 7.9.1 Revlon Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.9.2 Revlon Nail Polish Product Portfolio
- 7.9.3 Revlon Nail Polish Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.10 Sally Hansen
- 7.10.1 Sally Hansen Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.10.2 Sally Hansen Nail Polish Product Portfolio
- 7.10.3 Sally Hansen Nail Polish Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.11 Rimmel
- 7.11.1 Rimmel Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.11.2 Rimmel Nail Polish Product Portfolio
- 7.11.3 Rimmel Nail Polish Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.12 CND
- 7.12.1 CND Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.12.2 CND Nail Polish Product Portfolio
- 7.12.3 CND Nail Polish Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.13 COSMAY
- 7.13.1 COSMAY Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.13.2 COSMAY Nail Polish Product Portfolio
- 7.13.3 COSMAY Nail Polish Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.14 Essie
- 7.14.1 Essie Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.14.2 Essie Nail Polish Product Portfolio
- 7.14.3 Essie Nail Polish Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.15 ANNA SUI
- 7.15.1 ANNA SUI Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.15.2 ANNA SUI Nail Polish Product Portfolio
- 7.15.3 ANNA SUI Nail Polish Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.16 Bobbi Brown
- 7.16.1 Bobbi Brown Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.16.2 Bobbi Brown Nail Polish Product Portfolio
- 7.16.3 Bobbi Brown Nail Polish Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.17 ZOTOS ACCENT
- 7.17.1 ZOTOS ACCENT Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.17.2 ZOTOS ACCENT Nail Polish Product Portfolio
- 7.17.3 ZOTOS ACCENT Nail Polish Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.18 L’OREAL
- 7.18.1 L’OREAL Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.18.2 L’OREAL Nail Polish Product Portfolio
- 7.18.3 L’OREAL Nail Polish Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.19 Nars
- 7.19.1 Nars Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.19.2 Nars Nail Polish Product Portfolio
- 7.19.3 Nars Nail Polish Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.20 MISSHA
- 7.20.1 MISSHA Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.20.2 MISSHA Nail Polish Product Portfolio
- 7.20.3 MISSHA Nail Polish Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.21 China Glaze
- 7.21.1 China Glaze Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.21.2 China Glaze Nail Polish Product Portfolio
- 7.21.3 China Glaze Nail Polish Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 8 Industry Chain Analysis
- 8.1 Nail Polish Industry Chain Analysis
- 8.2 Nail Polish Industry Upstream Supply Analysis
- 8.2.1 Upstream Key Raw Material Supply Analysis
- 8.2.2 Raw Material Suppliers and Contact Information
- 8.3 Nail Polish Product Downstream Application Analysis
- 8.3.1 Global Nail Polish Revenue Market Size by Application: 2024 & 2025 & 2032
- 8.3.2 Global Nail Polish Revenue and Forecast Analysis by Application (2020-2032)
- 8.3.3 Global Nail Polish Sales and Forecast Analysis by Application (2020-2032)
- 8.4 Nail Polish Typical Downstream Customers
- 8.5 Nail Polish Sales Channel Analysis
- 9 Research Findings and Conclusion
- 10 Methodology and Data Source
- 10.1 Methodology/Research Approach
- 10.2 Research Scope
- 10.3 Benchmarks and Assumptions
- 10.4 Date Source
- 10.4.1 Primary Sources
- 10.4.2 Secondary Sources
- 10.5 Data Cross Validation
- 10.6 Disclaimer
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