Global Mouthwash Market Research Report, Competitive, Technology and Forecast Analysis 2025-2032
Description
Market Overview
According to DIResearch's in-depth investigation and research, the global Mouthwash market size will reach 3,945.48 Million USD in 2025 and is projected to reach 5,889.58 Million USD by 2032, with a CAGR of 5.89% (2025-2032). Notably, the China Mouthwash market has changed rapidly in the past few years. By 2025, China's market size is expected to be Million USD, representing approximately % of the global market share.
Research Summary
Mouthwash, also known as oral rinse or mouth rinse, is a liquid solution used to rinse the mouth and freshen breath. It is typically composed of various ingredients, including water, alcohol, flavoring agents, and active ingredients that provide specific oral health benefits. Mouthwashes can be categorized into therapeutic and cosmetic types. Therapeutic mouthwashes often contain active ingredients such as antimicrobial agents (e.g., chlorhexidine) to reduce plaque and bacteria, fluoride to strengthen enamel and prevent cavities, or desensitizing agents to alleviate tooth sensitivity. Cosmetic mouthwashes, on the other hand, are mainly intended to mask oral odor and provide a temporary refreshing sensation. Mouthwash is typically used after brushing and flossing by swishing it around the mouth for a specified amount of time before spitting it out. While mouthwash can enhance oral cleanliness and provide immediate breath freshening, it should not be considered a substitute for regular brushing, flossing, and professional dental care. It is important to choose a mouthwash that suits your specific oral health needs and consult with a dentist or dental professional for guidance on its appropriate usage.
The major global manufacturers of Mouthwash include Johnson & Johnson, P&G, Colgate, GSK, Sunstar, Sanofi, Lion Corporation, NYSCPS, Veimeizi, Kao Corporation, Guilin Sanjin Pharmaceutical Company, Amway, Twin Lotus, etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Mouthwash. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Mouthwash market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include US, Germany, Japan, China, France, UK, South Korea, Canada, Italy, Russia, Mexico, Brazil, India, Vietnam, Thailand, South Africa and other regions, covering the Mouthwash market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Mouthwash industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Manufacturers of Mouthwash Include:
Johnson & Johnson
P&G
Colgate
GSK
Sunstar
Sanofi
Lion Corporation
NYSCPS
Veimeizi
Kao Corporation
Guilin Sanjin Pharmaceutical Company
Amway
Twin Lotus
Mouthwash Product Segment Include:
Therapeutic Mouthwash
Cosmetic Mouthwash
Mouthwash Product Application Include:
Household
Hospital & Dental Clinic
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trend
Chapter 2: Global Mouthwash Industry PESTEL Analysis
Chapter 3: Global Mouthwash Industry Porter's Five Forces Analysis
Chapter 4: Global Mouthwash Major Regional Market Size (Sales, Revenue, Price) and Forecast Analysis
Chapter 5: Global Mouthwash Competitive Analysis of Key Manufacturers (Sales, Revenue, Market Share, Price, Regional Distribution and Industry Concentration)
Chapter 6: Global Mouthwash Sales, Revenue, Price and Forecast by Product Type
Chapter 7: Key Company Profiles (Product Portfolio, Sales, Revenue, Price and Gross Margin)
Chapter 8: Industrial Chain Analysis, Mouthwash Different Application Market Analysis (Sales and Revenue), Sales Channel Analysis
Chapter 9: Research Findings and Conclusion
Chapter 10: Methodology and Data Sources
According to DIResearch's in-depth investigation and research, the global Mouthwash market size will reach 3,945.48 Million USD in 2025 and is projected to reach 5,889.58 Million USD by 2032, with a CAGR of 5.89% (2025-2032). Notably, the China Mouthwash market has changed rapidly in the past few years. By 2025, China's market size is expected to be Million USD, representing approximately % of the global market share.
Research Summary
Mouthwash, also known as oral rinse or mouth rinse, is a liquid solution used to rinse the mouth and freshen breath. It is typically composed of various ingredients, including water, alcohol, flavoring agents, and active ingredients that provide specific oral health benefits. Mouthwashes can be categorized into therapeutic and cosmetic types. Therapeutic mouthwashes often contain active ingredients such as antimicrobial agents (e.g., chlorhexidine) to reduce plaque and bacteria, fluoride to strengthen enamel and prevent cavities, or desensitizing agents to alleviate tooth sensitivity. Cosmetic mouthwashes, on the other hand, are mainly intended to mask oral odor and provide a temporary refreshing sensation. Mouthwash is typically used after brushing and flossing by swishing it around the mouth for a specified amount of time before spitting it out. While mouthwash can enhance oral cleanliness and provide immediate breath freshening, it should not be considered a substitute for regular brushing, flossing, and professional dental care. It is important to choose a mouthwash that suits your specific oral health needs and consult with a dentist or dental professional for guidance on its appropriate usage.
The major global manufacturers of Mouthwash include Johnson & Johnson, P&G, Colgate, GSK, Sunstar, Sanofi, Lion Corporation, NYSCPS, Veimeizi, Kao Corporation, Guilin Sanjin Pharmaceutical Company, Amway, Twin Lotus, etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Mouthwash. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Mouthwash market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include US, Germany, Japan, China, France, UK, South Korea, Canada, Italy, Russia, Mexico, Brazil, India, Vietnam, Thailand, South Africa and other regions, covering the Mouthwash market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Mouthwash industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Manufacturers of Mouthwash Include:
Johnson & Johnson
P&G
Colgate
GSK
Sunstar
Sanofi
Lion Corporation
NYSCPS
Veimeizi
Kao Corporation
Guilin Sanjin Pharmaceutical Company
Amway
Twin Lotus
Mouthwash Product Segment Include:
Therapeutic Mouthwash
Cosmetic Mouthwash
Mouthwash Product Application Include:
Household
Hospital & Dental Clinic
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trend
Chapter 2: Global Mouthwash Industry PESTEL Analysis
Chapter 3: Global Mouthwash Industry Porter's Five Forces Analysis
Chapter 4: Global Mouthwash Major Regional Market Size (Sales, Revenue, Price) and Forecast Analysis
Chapter 5: Global Mouthwash Competitive Analysis of Key Manufacturers (Sales, Revenue, Market Share, Price, Regional Distribution and Industry Concentration)
Chapter 6: Global Mouthwash Sales, Revenue, Price and Forecast by Product Type
Chapter 7: Key Company Profiles (Product Portfolio, Sales, Revenue, Price and Gross Margin)
Chapter 8: Industrial Chain Analysis, Mouthwash Different Application Market Analysis (Sales and Revenue), Sales Channel Analysis
Chapter 9: Research Findings and Conclusion
Chapter 10: Methodology and Data Sources
Table of Contents
165 Pages
- 1 Mouthwash Market Overview
- 1.1 Product Definition and Statistical Scope
- 1.2 Mouthwash Product by Type
- 1.2.1 Therapeutic Mouthwash
- 1.2.2 Cosmetic Mouthwash
- 1.3 Mouthwash Product by Application
- 1.3.1 Household
- 1.3.2 Hospital & Dental Clinic
- 1.4 Global Mouthwash Market Revenue and Sales Analysis
- 1.4.1 Global Mouthwash Revenue Market Size Analysis (2020-2032)
- 1.4.2 Global Mouthwash Sales Market Size Analysis (2020-2032)
- 1.4.3 Global Mouthwash Market Sales Price Trend Analysis (2020-2032)
- 1.5 Mouthwash Market Development Status and Trends
- 1.5.1 Mouthwash Industry Development Status Analysis
- 1.5.2 Mouthwash Industry Development Trends Analysis
- 2 Mouthwash Market PESTEL Analysis
- 2.1 Political Factors Analysis
- 2.2 Economic Factors Analysis
- 2.3 Social Factors Analysis
- 2.4 Technological Factors Analysis
- 2.5 Environmental Factors Analysis
- 2.6 Legal Factors Analysis
- 3 Mouthwash Market Porter's Five Forces Analysis
- 3.1 Competitive Rivalry
- 3.2 Threat of New Entrants
- 3.3 Bargaining Power of Suppliers
- 3.4 Bargaining Power of Buyers
- 3.5 Threat of Substitutes
- 4 Global Mouthwash Market Analysis by Country
- 4.1 Global Mouthwash Market Size Analysis by Country: 2024 VS 2025 VS 2032
- 4.1.1 Global Mouthwash Revenue and Market Share by Country (2020-2025)
- 4.1.2 Global Mouthwash Revenue and Market Share Forecast by Country (2026-2032)
- 4.2 Global Mouthwash Sales Analysis by Country: 2024 VS 2025 VS 2032
- 4.2.1 Global Mouthwash Sales and Market Share by Country (2020-2025)
- 4.2.2 Global Mouthwash Sales and Market Share Forecast by Country (2026-2032)
- 4.3 United States Mouthwash Market Sales, Revenue and Growth Rate (2020-2032)
- 4.4 Germany Mouthwash Market Sales, Revenue and Growth Rate (2020-2032)
- 4.5 Japan Mouthwash Market Sales, Revenue and Growth Rate (2020-2032)
- 4.6 China Mouthwash Market Sales, Revenue and Growth Rate (2020-2032)
- 4.7 France Mouthwash Market Sales, Revenue and Growth Rate (2020-2032)
- 4.8 U.K. Mouthwash Market Sales, Revenue and Growth Rate (2020-2032)
- 4.9 South Korea Mouthwash Market Sales, Revenue and Growth Rate (2020-2032)
- 4.10 Canada Mouthwash Market Sales, Revenue and Growth Rate (2020-2032)
- 4.11 Italy Mouthwash Market Sales, Revenue and Growth Rate (2020-2032)
- 4.12 Russia Mouthwash Market Sales, Revenue and Growth Rate (2020-2032)
- 4.13 Mexico Mouthwash Market Sales, Revenue and Growth Rate (2020-2032)
- 4.14 Brazil Mouthwash Market Sales, Revenue and Growth Rate (2020-2032)
- 4.15 India Mouthwash Market Sales, Revenue and Growth Rate (2020-2032)
- 4.16 Vietnam Mouthwash Market Sales, Revenue and Growth Rate (2020-2032)
- 4.17 Thailand Mouthwash Market Sales, Revenue and Growth Rate (2020-2032)
- 4.18 South Africa Mouthwash Market Sales, Revenue and Growth Rate (2020-2032)
- 5 Competition by Manufacturers
- 5.1 Global Mouthwash Market Sales, Revenue and Sales Price by Key Manufacturers (2021-2025)
- 5.1.1 Global Mouthwash Market Sales by Key Manufacturers (2021-2025)
- 5.1.2 Global Mouthwash Market Revenue by Key Manufacturers (2021-2025)
- 5.1.3 Global Mouthwash Average Sales Price by Manufacturers (2021-2025)
- 5.2 Mouthwash Competitive Landscape Analysis and Market Dynamic
- 5.2.1 Mouthwash Competitive Landscape Analysis
- 5.2.2 Global Key Manufacturers Headquarter and Key Area Sales
- 5.2.3 Market Dynamic
- 6 Mouthwash Market Analysis by Type
- 6.1 Global Mouthwash Market Revenue Analysis by Type
- 6.1.1 Global Mouthwash Market Size Analysis by Type: 2024 & 2025 & 2032
- 6.1.2 Global Mouthwash Revenue and Forecast Analysis by Type (2020-2032)
- 6.2 Global Mouthwash Market Sales and Forecast Analysis by Type (2020-2032)
- 6.3 Global Mouthwash Sales Price Trend Analysis by Type (2020-2032)
- 7 Key Companies Analysis
- 7.1 Johnson & Johnson
- 7.1.1 Johnson & Johnson Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.1.2 Johnson & Johnson Mouthwash Product Portfolio
- 7.1.3 Johnson & Johnson Mouthwash Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.2 P&G
- 7.2.1 P&G Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.2.2 P&G Mouthwash Product Portfolio
- 7.2.3 P&G Mouthwash Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.3 Colgate
- 7.3.1 Colgate Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.3.2 Colgate Mouthwash Product Portfolio
- 7.3.3 Colgate Mouthwash Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.4 GSK
- 7.4.1 GSK Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.4.2 GSK Mouthwash Product Portfolio
- 7.4.3 GSK Mouthwash Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.5 Sunstar
- 7.5.1 Sunstar Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.5.2 Sunstar Mouthwash Product Portfolio
- 7.5.3 Sunstar Mouthwash Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.6 Sanofi
- 7.6.1 Sanofi Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.6.2 Sanofi Mouthwash Product Portfolio
- 7.6.3 Sanofi Mouthwash Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.7 Lion Corporation
- 7.7.1 Lion Corporation Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.7.2 Lion Corporation Mouthwash Product Portfolio
- 7.7.3 Lion Corporation Mouthwash Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.8 NYSCPS
- 7.8.1 NYSCPS Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.8.2 NYSCPS Mouthwash Product Portfolio
- 7.8.3 NYSCPS Mouthwash Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.9 Veimeizi
- 7.9.1 Veimeizi Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.9.2 Veimeizi Mouthwash Product Portfolio
- 7.9.3 Veimeizi Mouthwash Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.10 Kao Corporation
- 7.10.1 Kao Corporation Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.10.2 Kao Corporation Mouthwash Product Portfolio
- 7.10.3 Kao Corporation Mouthwash Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.11 Guilin Sanjin Pharmaceutical Company
- 7.11.1 Guilin Sanjin Pharmaceutical Company Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.11.2 Guilin Sanjin Pharmaceutical Company Mouthwash Product Portfolio
- 7.11.3 Guilin Sanjin Pharmaceutical Company Mouthwash Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.12 Amway
- 7.12.1 Amway Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.12.2 Amway Mouthwash Product Portfolio
- 7.12.3 Amway Mouthwash Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.13 Twin Lotus
- 7.13.1 Twin Lotus Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.13.2 Twin Lotus Mouthwash Product Portfolio
- 7.13.3 Twin Lotus Mouthwash Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 8 Industry Chain Analysis
- 8.1 Mouthwash Industry Chain Analysis
- 8.2 Mouthwash Industry Upstream Supply Analysis
- 8.2.1 Upstream Key Raw Material Supply Analysis
- 8.2.2 Raw Material Suppliers and Contact Information
- 8.3 Mouthwash Product Downstream Application Analysis
- 8.3.1 Global Mouthwash Revenue Market Size by Application: 2024 & 2025 & 2032
- 8.3.2 Global Mouthwash Revenue and Forecast Analysis by Application (2020-2032)
- 8.3.3 Global Mouthwash Sales and Forecast Analysis by Application (2020-2032)
- 8.4 Mouthwash Typical Downstream Customers
- 8.5 Mouthwash Sales Channel Analysis
- 9 Research Findings and Conclusion
- 10 Methodology and Data Source
- 10.1 Methodology/Research Approach
- 10.2 Research Scope
- 10.3 Benchmarks and Assumptions
- 10.4 Date Source
- 10.4.1 Primary Sources
- 10.4.2 Secondary Sources
- 10.5 Data Cross Validation
- 10.6 Disclaimer
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