Global Mouthwash Competitive Landscape Professional Research Report 2025
Description
Global Mouthwash Competitive Landscape Professional Research Report 2025
Research Summary
Mouthwash, also known as oral rinse or mouth rinse, is a liquid solution used to rinse the mouth and freshen breath. It is typically composed of various ingredients, including water, alcohol, flavoring agents, and active ingredients that provide specific oral health benefits. Mouthwashes can be categorized into therapeutic and cosmetic types. Therapeutic mouthwashes often contain active ingredients such as antimicrobial agents (e.g., chlorhexidine) to reduce plaque and bacteria, fluoride to strengthen enamel and prevent cavities, or desensitizing agents to alleviate tooth sensitivity. Cosmetic mouthwashes, on the other hand, are mainly intended to mask oral odor and provide a temporary refreshing sensation. Mouthwash is typically used after brushing and flossing by swishing it around the mouth for a specified amount of time before spitting it out. While mouthwash can enhance oral cleanliness and provide immediate breath freshening, it should not be considered a substitute for regular brushing, flossing, and professional dental care. It is important to choose a mouthwash that suits your specific oral health needs and consult with a dentist or dental professional for guidance on its appropriate usage.
According to DIResearch's in-depth investigation and research, the global Mouthwash market size was valued at XX Million USD in 2024 and is projected to reach XX Million USD by 2032, with a CAGR of XX% (2025-2032). Notably, the China market has changed rapidly in the past few years. By 2024, China's market size is expected to be XX Million USD, representing approximately XX% of the global market share. By 2032, it is anticipated to grow further to XX Million USD, contributing XX% to the worldwide market share.
The major global manufacturers of Mouthwash include Johnson & Johnson, P&G, Colgate, GSK, Sunstar, Sanofi, Lion Corporation, NYSCPS, Veimeizi, Kao Corporation, Guilin Sanjin Pharmaceutical Company, Amway, Twin Lotus etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Mouthwash. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Mouthwash market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Mouthwash market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Mouthwash industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Manufacturers of Mouthwash Include:
Johnson & Johnson
P&G
Colgate
GSK
Sunstar
Sanofi
Lion Corporation
NYSCPS
Veimeizi
Kao Corporation
Guilin Sanjin Pharmaceutical Company
Amway
Twin Lotus
Mouthwash Product Segment Include:
Therapeutic Mouthwash
Cosmetic Mouthwash
Mouthwash Product Application Include:
Household
Hospital & Dental Clinic
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends
Chapter 2: Global Mouthwash Industry PESTEL Analysis
Chapter 3: Global Mouthwash Industry Porter’s Five Forces Analysis
Chapter 4: Global Mouthwash Major Regional Market Size (Revenue, Sales, Price) and Forecast Analysis
Chapter 5: Global Mouthwash Market Size and Forecast by Type and Application Analysis
Chapter 6: North America Mouthwash Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 7: Europe Mouthwash Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 8: China Mouthwash Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 9: APAC (Excl. China) Mouthwash Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 10: Latin America Mouthwash Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 11: Middle East and Africa Mouthwash Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 12: Global Mouthwash Competitive Analysis of Key Manufacturers (Sales, Revenue, Market Share, Price, Regional Distribution and Industry Concentration)
Chapter 13: Key Company Profiles (Product Portfolio, Sales, Revenue, Price and Gross Margin)
Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers
Chapter 15: Research Findings and Conclusion
Chapter 16: Methodology and Data Sources
Table of Contents
170 Pages
- 1 Mouthwash Market Overview
- 1.1 Product Definition and Statistical Scope
- 1.2 Mouthwash Product by Type
- 1.2.1 Therapeutic Mouthwash
- 1.2.2 Cosmetic Mouthwash
- 1.3 Mouthwash Product by Application
- 1.3.1 Household
- 1.3.2 Hospital & Dental Clinic
- 1.4 Global Mouthwash Market Revenue and Sales Analysis
- 1.4.1 Global Mouthwash Revenue Market Size Analysis (2020-2032)
- 1.4.2 Global Mouthwash Sales Market Size Analysis (2020-2032)
- 1.4.3 Global Mouthwash Market Sales Price Trend Analysis (2020-2032)
- 1.5 Mouthwash Industry Trends and Innovation
- 1.5.1 Mouthwash Industry Trends and Innovation
- 1.5.2 Mouthwash Market Drivers and Challenges
- 2 Mouthwash Market PESTEL Analysis
- 2.1 Political Factors Analysis
- 2.2 Economic Factors Analysis
- 2.3 Social Factors Analysis
- 2.4 Technological Factors Analysis
- 2.5 Environmental Factors Analysis
- 2.6 Legal Factors Analysis
- 3 Mouthwash Market Porter's Five Forces Analysis
- 3.1 Competitive Rivalry
- 3.2 Threat of New Entrants
- 3.3 Bargaining Power of Suppliers
- 3.4 Bargaining Power of Buyers
- 3.5 Threat of Substitutes
- 4 Global Mouthwash Market Analysis by Regions
- 4.1 Mouthwash Overall Market: 2024 VS 2025 VS 2032
- 4.2 Global Mouthwash Revenue and Forecast Analysis (2020-2032)
- 4.2.1 Global Mouthwash Revenue and Market Share by Region (2020-2025)
- 4.2.2 Global Mouthwash Revenue and Market Share Forecast by Region (2026-2032)
- 4.3 Global Mouthwash Sales and Forecast Analysis (2020-2032)
- 4.3.1 Global Mouthwash Sales and Market Share by Region (2020-2025)
- 4.3.2 Global Mouthwash Sales Forecast by Region (2026-2032)
- 4.4 Global Mouthwash Sales Price Trend Analysis (2020-2032)
- 5 Global Mouthwash Market Size by Type and Application
- 5.1 Global Mouthwash Market Size by Type
- 5.1.1 Global Mouthwash Revenue and Forecast Analysis by Type (2020-2032)
- 5.1.2 Global Mouthwash Sales and Forecast Analysis by Type (2020-2032)
- 5.2 Global Mouthwash Market Size by Application
- 5.2.1 Global Mouthwash Revenue and Forecast Analysis by Application (2020-2032)
- 5.2.2 Global Mouthwash Sales and Forecast Analysis by Application (2020-2032)
- 6 North America
- 6.1 North America Mouthwash Market Size and Growth Rate Analysis (2020-2032)
- 6.2 North America Key Manufacturers Analysis
- 6.3 North America Mouthwash Market Size by Type
- 6.3.1 North America Mouthwash Sales by Type (2020-2032)
- 6.3.2 North America Mouthwash Revenue by Type (2020-2032)
- 6.4 North America Mouthwash Market Size by Application
- 6.4.1 North America Mouthwash Sales by Application (2020-2032)
- 6.4.2 North America Mouthwash Revenue by Application (2020-2032)
- 6.5 North America Mouthwash Market Size by Country
- 6.5.1 US
- 6.5.2 Canada
- 7 Europe
- 7.1 Europe Mouthwash Market Size and Growth Rate Analysis (2020-2032)
- 7.2 Europe Key Manufacturers Analysis
- 7.3 Europe Mouthwash Market Size by Type
- 7.3.1 Europe Mouthwash Sales by Type (2020-2032)
- 7.3.2 Europe Mouthwash Revenue by Type (2020-2032)
- 7.4 Europe Mouthwash Market Size by Application
- 7.4.1 Europe Mouthwash Sales by Application (2020-2032)
- 7.4.2 Europe Mouthwash Revenue by Application (2020-2032)
- 7.5 Europe Mouthwash Market Size by Country
- 7.5.1 Germany
- 7.5.2 France
- 7.5.3 United Kingdom
- 7.5.4 Italy
- 7.5.5 Spain
- 7.5.6 Benelux
- 8 China
- 8.1 China Mouthwash Market Size and Growth Rate Analysis (2020-2032)
- 8.2 China Key Manufacturers Analysis
- 8.3 China Mouthwash Market Size by Type
- 8.3.1 China Mouthwash Sales by Type (2020-2032)
- 8.3.2 China Mouthwash Revenue by Type (2020-2032)
- 8.4 China Mouthwash Market Size by Application
- 8.4.1 China Mouthwash Sales by Application (2020-2032)
- 8.4.2 China Mouthwash Revenue by Application (2020-2032)
- 9 APAC (excl. China)
- 9.1 APAC (excl. China) Mouthwash Market Size and Growth Rate Analysis (2020-2032)
- 9.2 APAC (excl. China) Key Manufacturers Analysis
- 9.3 APAC (excl. China) Mouthwash Market Size by Type
- 9.3.1 APAC (excl. China) Mouthwash Sales by Type (2020-2032)
- 9.3.2 APAC (excl. China) Mouthwash Revenue by Type (2020-2032)
- 9.4 APAC (excl. China) Mouthwash Market Size by Application
- 9.4.1 APAC (excl. China) Mouthwash Sales by Application (2020-2032)
- 9.4.2 APAC (excl. China) Mouthwash Revenue by Application (2020-2032)
- 9.5 APAC (excl. China) Mouthwash Market Size by Country
- 9.5.1 Japan
- 9.5.2 South Korea
- 9.5.3 India
- 9.5.4 Australia
- 9.5.5 Southeast Asia
- 10 Latin America
- 10.1 Latin America Mouthwash Market Size and Growth Rate Analysis (2020-2032)
- 10.2 Latin America Key Manufacturers Analysis
- 10.3 Latin America Mouthwash Market Size by Type
- 10.3.1 Latin America Mouthwash Sales by Type (2020-2032)
- 10.3.2 Latin America Mouthwash Revenue by Type (2020-2032)
- 10.4 Latin America Mouthwash Market Size by Application
- 10.4.1 Latin America Mouthwash Sales by Application (2020-2032)
- 10.4.2 Latin America Mouthwash Revenue by Application (2020-2032)
- 10.5 Latin America Mouthwash Market Size by Country
- 10.6 Latin America Mouthwash Market Size by Country
- 10.6.1 Mexico
- 10.6.2 Brazil
- 11 Middle East & Africa
- 11.1 Middle East & Africa Mouthwash Market Size and Growth Rate Analysis (2020-2032)
- 11.2 Middle East & Africa Key Manufacturers Analysis
- 11.3 Middle East & Africa Mouthwash Market Size by Type
- 11.3.1 Middle East & Africa Mouthwash Sales by Type (2020-2032)
- 11.3.2 Middle East & Africa Mouthwash Revenue by Type (2020-2032)
- 11.4 Middle East & Africa Mouthwash Market Size by Application
- 11.4.1 Middle East & Africa Mouthwash Sales by Application (2020-2032)
- 11.4.2 Middle East & Africa Mouthwash Revenue by Application (2020-2032)
- 11.5 Middle East Mouthwash Market Size by Country
- 11.5.1 Saudi Arabia
- 11.5.2 South Africa
- 12 Competition by Manufacturers
- 12.1 Global Mouthwash Market Sales, Revenue and Price by Key Manufacturers (2021-2025)
- 12.1.1 Global Mouthwash Market Sales by Key Manufacturers (2021-2025)
- 12.1.2 Global Mouthwash Market Revenue by Key Manufacturers (2021-2025)
- 12.1.3 Global Mouthwash Average Sales Price by Manufacturers (2021-2025)
- 12.2 Mouthwash Competitive Landscape Analysis and Market Dynamic
- 12.2.1 Mouthwash Competitive Landscape Analysis
- 12.2.2 Global Key Manufacturers Headquarter Location and Key Area Sales
- 12.2.3 Market Dynamic
- 13 Key Companies Analysis
- 13.1 Johnson & Johnson
- 13.1.1 Johnson & Johnson Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.1.2 Johnson & Johnson Mouthwash Product Portfolio
- 13.1.3 Johnson & Johnson Mouthwash Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.2 P&G
- 13.2.1 P&G Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.2.2 P&G Mouthwash Product Portfolio
- 13.2.3 P&G Mouthwash Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.3 Colgate
- 13.3.1 Colgate Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.3.2 Colgate Mouthwash Product Portfolio
- 13.3.3 Colgate Mouthwash Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.4 GSK
- 13.4.1 GSK Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.4.2 GSK Mouthwash Product Portfolio
- 13.4.3 GSK Mouthwash Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.5 Sunstar
- 13.5.1 Sunstar Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.5.2 Sunstar Mouthwash Product Portfolio
- 13.5.3 Sunstar Mouthwash Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.6 Sanofi
- 13.6.1 Sanofi Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.6.2 Sanofi Mouthwash Product Portfolio
- 13.6.3 Sanofi Mouthwash Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.7 Lion Corporation
- 13.7.1 Lion Corporation Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.7.2 Lion Corporation Mouthwash Product Portfolio
- 13.7.3 Lion Corporation Mouthwash Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.8 NYSCPS
- 13.8.1 NYSCPS Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.8.2 NYSCPS Mouthwash Product Portfolio
- 13.8.3 NYSCPS Mouthwash Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.9 Veimeizi
- 13.9.1 Veimeizi Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.9.2 Veimeizi Mouthwash Product Portfolio
- 13.9.3 Veimeizi Mouthwash Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.10 Kao Corporation
- 13.10.1 Kao Corporation Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.10.2 Kao Corporation Mouthwash Product Portfolio
- 13.10.3 Kao Corporation Mouthwash Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.11 Guilin Sanjin Pharmaceutical Company
- 13.11.1 Guilin Sanjin Pharmaceutical Company Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.11.2 Guilin Sanjin Pharmaceutical Company Mouthwash Product Portfolio
- 13.11.3 Guilin Sanjin Pharmaceutical Company Mouthwash Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.12 Amway
- 13.12.1 Amway Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.12.2 Amway Mouthwash Product Portfolio
- 13.12.3 Amway Mouthwash Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.13 Twin Lotus
- 13.13.1 Twin Lotus Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.13.2 Twin Lotus Mouthwash Product Portfolio
- 13.13.3 Twin Lotus Mouthwash Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 14 Industry Chain Analysis
- 14.1 Mouthwash Industry Chain Analysis
- 14.2 Mouthwash Industry Raw Material and Suppliers Analysis
- 14.2.1 Mouthwash Key Raw Material Supply Analysis
- 14.2.2 Raw Material Suppliers and Contact Information
- 14.3 Mouthwash Typical Downstream Customers
- 14.4 Mouthwash Sales Channel Analysis
- 15 Research Findings and Conclusion
- 16 Methodology and Data Source
- 16.1 Methodology/Research Approach
- 16.2 Research Scope
- 16.3 Benchmarks and Assumptions
- 16.4 Date Source
- 16.4.1 Primary Sources
- 16.4.2 Secondary Sources
- 16.5 Data Cross Validation
- 16.6 Disclaimer
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