Global Matcha Tea Competitive Landscape Professional Research Report 2025
Description
Research Summary
Matcha tea is a finely ground green tea powder that has gained popularity for its unique flavor, vibrant green color, and potential health benefits. It originated in Japan and is made from shade-grown tea leaves that are carefully hand-picked, steamed, dried, and ground using traditional stone mills. Unlike other types of tea, where the leaves are steeped and then discarded, matcha involves consuming the entire leaf, providing a concentrated dose of nutrients and antioxidants. Matcha has a rich, umami flavor with a slightly vegetal taste and a creamy texture. It is most commonly prepared by whisking a small amount of matcha powder with hot water until frothy. Matcha tea is known for its potential health benefits, delivering a boost of energy, promoting relaxation and focus, enhancing metabolism, and offering a high concentration of antioxidants. It is also used in various culinary applications, such as in baking, smoothies, and desserts, to add flavor and color.
According to DIResearch's in-depth investigation and research, the global Matcha Tea market size was valued at XX Million USD in 2024 and is projected to reach XX Million USD by 2032, with a CAGR of XX% (2025-2032). Notably, the China market has changed rapidly in the past few years. By 2024, China's market size is expected to be XX Million USD, representing approximately XX% of the global market share. By 2032, it is anticipated to grow further to XX Million USD, contributing XX% to the worldwide market share.
The major global manufacturers of Matcha Tea include Guizhou Gui Tea Group, Aiya, Marushichi Seicha, ShaoXing Royal Tea Village, Zhejiang Huamingyuan Tea, Marukyu Koyamaen, Yanoen, DoMatcha, ujimatcha, AOI Seicha etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Matcha Tea. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Matcha Tea market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Matcha Tea market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Matcha Tea industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Manufacturers of Matcha Tea Include:
Guizhou Gui Tea Group
Aiya
Marushichi Seicha
ShaoXing Royal Tea Village
Zhejiang Huamingyuan Tea
Marukyu Koyamaen
Yanoen
DoMatcha
ujimatcha
AOI Seicha
Matcha Tea Product Segment Include:
Ceremonial Grade
Culinary Grade
Ingredient Grade
Matcha Tea Product Application Include:
Food Additives
Beverage Additives
Others
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends
Chapter 2: Global Matcha Tea Industry PESTEL Analysis
Chapter 3: Global Matcha Tea Industry Porter’s Five Forces Analysis
Chapter 4: Global Matcha Tea Major Regional Market Size (Revenue, Sales, Price) and Forecast Analysis
Chapter 5: Global Matcha Tea Market Size and Forecast by Type and Application Analysis
Chapter 6: North America Matcha Tea Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 7: Europe Matcha Tea Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 8: China Matcha Tea Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 9: APAC (Excl. China) Matcha Tea Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 10: Latin America Matcha Tea Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 11: Middle East and Africa Matcha Tea Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 12: Global Matcha Tea Competitive Analysis of Key Manufacturers (Sales, Revenue, Market Share, Price, Regional Distribution and Industry Concentration)
Chapter 13: Key Company Profiles (Product Portfolio, Sales, Revenue, Price and Gross Margin)
Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers
Chapter 15: Research Findings and Conclusion
Chapter 16: Methodology and Data Sources
Matcha tea is a finely ground green tea powder that has gained popularity for its unique flavor, vibrant green color, and potential health benefits. It originated in Japan and is made from shade-grown tea leaves that are carefully hand-picked, steamed, dried, and ground using traditional stone mills. Unlike other types of tea, where the leaves are steeped and then discarded, matcha involves consuming the entire leaf, providing a concentrated dose of nutrients and antioxidants. Matcha has a rich, umami flavor with a slightly vegetal taste and a creamy texture. It is most commonly prepared by whisking a small amount of matcha powder with hot water until frothy. Matcha tea is known for its potential health benefits, delivering a boost of energy, promoting relaxation and focus, enhancing metabolism, and offering a high concentration of antioxidants. It is also used in various culinary applications, such as in baking, smoothies, and desserts, to add flavor and color.
According to DIResearch's in-depth investigation and research, the global Matcha Tea market size was valued at XX Million USD in 2024 and is projected to reach XX Million USD by 2032, with a CAGR of XX% (2025-2032). Notably, the China market has changed rapidly in the past few years. By 2024, China's market size is expected to be XX Million USD, representing approximately XX% of the global market share. By 2032, it is anticipated to grow further to XX Million USD, contributing XX% to the worldwide market share.
The major global manufacturers of Matcha Tea include Guizhou Gui Tea Group, Aiya, Marushichi Seicha, ShaoXing Royal Tea Village, Zhejiang Huamingyuan Tea, Marukyu Koyamaen, Yanoen, DoMatcha, ujimatcha, AOI Seicha etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Matcha Tea. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Matcha Tea market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Matcha Tea market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Matcha Tea industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Manufacturers of Matcha Tea Include:
Guizhou Gui Tea Group
Aiya
Marushichi Seicha
ShaoXing Royal Tea Village
Zhejiang Huamingyuan Tea
Marukyu Koyamaen
Yanoen
DoMatcha
ujimatcha
AOI Seicha
Matcha Tea Product Segment Include:
Ceremonial Grade
Culinary Grade
Ingredient Grade
Matcha Tea Product Application Include:
Food Additives
Beverage Additives
Others
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends
Chapter 2: Global Matcha Tea Industry PESTEL Analysis
Chapter 3: Global Matcha Tea Industry Porter’s Five Forces Analysis
Chapter 4: Global Matcha Tea Major Regional Market Size (Revenue, Sales, Price) and Forecast Analysis
Chapter 5: Global Matcha Tea Market Size and Forecast by Type and Application Analysis
Chapter 6: North America Matcha Tea Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 7: Europe Matcha Tea Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 8: China Matcha Tea Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 9: APAC (Excl. China) Matcha Tea Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 10: Latin America Matcha Tea Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 11: Middle East and Africa Matcha Tea Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 12: Global Matcha Tea Competitive Analysis of Key Manufacturers (Sales, Revenue, Market Share, Price, Regional Distribution and Industry Concentration)
Chapter 13: Key Company Profiles (Product Portfolio, Sales, Revenue, Price and Gross Margin)
Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers
Chapter 15: Research Findings and Conclusion
Chapter 16: Methodology and Data Sources
Table of Contents
170 Pages
- 1 Matcha Tea Market Overview
- 1.1 Product Definition and Statistical Scope
- 1.2 Matcha Tea Product by Type
- 1.2.1 Ceremonial Grade
- 1.2.2 Culinary Grade
- 1.2.3 Ingredient Grade
- 1.3 Matcha Tea Product by Application
- 1.3.1 Food Additives
- 1.3.2 Beverage Additives
- 1.3.3 Others
- 1.4 Global Matcha Tea Market Revenue and Sales Analysis
- 1.4.1 Global Matcha Tea Revenue Market Size Analysis (2020-2032)
- 1.4.2 Global Matcha Tea Sales Market Size Analysis (2020-2032)
- 1.4.3 Global Matcha Tea Market Sales Price Trend Analysis (2020-2032)
- 1.5 Matcha Tea Industry Trends and Innovation
- 1.5.1 Matcha Tea Industry Trends and Innovation
- 1.5.2 Matcha Tea Market Drivers and Challenges
- 2 Matcha Tea Market PESTEL Analysis
- 2.1 Political Factors Analysis
- 2.2 Economic Factors Analysis
- 2.3 Social Factors Analysis
- 2.4 Technological Factors Analysis
- 2.5 Environmental Factors Analysis
- 2.6 Legal Factors Analysis
- 3 Matcha Tea Market Porter's Five Forces Analysis
- 3.1 Competitive Rivalry
- 3.2 Threat of New Entrants
- 3.3 Bargaining Power of Suppliers
- 3.4 Bargaining Power of Buyers
- 3.5 Threat of Substitutes
- 4 Global Matcha Tea Market Analysis by Regions
- 4.1 Matcha Tea Overall Market: 2024 VS 2025 VS 2032
- 4.2 Global Matcha Tea Revenue and Forecast Analysis (2020-2032)
- 4.2.1 Global Matcha Tea Revenue and Market Share by Region (2020-2025)
- 4.2.2 Global Matcha Tea Revenue and Market Share Forecast by Region (2026-2032)
- 4.3 Global Matcha Tea Sales and Forecast Analysis (2020-2032)
- 4.3.1 Global Matcha Tea Sales and Market Share by Region (2020-2025)
- 4.3.2 Global Matcha Tea Sales and Market Share Forecast by Region (2026-2032)
- 4.4 Global Matcha Tea Sales Price Trend Analysis (2020-2032)
- 5 Global Matcha Tea Market Size by Type and Application
- 5.1 Global Matcha Tea Market Size by Type
- 5.1.1 Global Matcha Tea Revenue and Forecast Analysis by Type (2020-2032)
- 5.1.2 Global Matcha Tea Sales and Forecast Analysis by Type (2020-2032)
- 5.2 Global Matcha Tea Market Size by Application
- 5.2.1 Global Matcha Tea Revenue and Forecast Analysis by Application (2020-2032)
- 5.2.2 Global Matcha Tea Sales and Forecast Analysis by Application (2020-2032)
- 6 North America
- 6.1 North America Matcha Tea Market Size and Growth Rate Analysis (2020-2032)
- 6.2 North America Key Manufacturers Analysis
- 6.3 North America Matcha Tea Market Size by Type
- 6.3.1 North America Matcha Tea Sales by Type (2020-2032)
- 6.3.2 North America Matcha Tea Revenue by Type (2020-2032)
- 6.4 North America Matcha Tea Market Size by Application
- 6.4.1 North America Matcha Tea Sales by Application (2020-2032)
- 6.4.2 North America Matcha Tea Revenue by Application (2020-2032)
- 6.5 North America Matcha Tea Market Size by Country
- 6.5.1 US
- 6.5.2 Canada
- 7 Europe
- 7.1 Europe Matcha Tea Market Size and Growth Rate Analysis (2020-2032)
- 7.2 Europe Key Manufacturers Analysis
- 7.3 Europe Matcha Tea Market Size by Type
- 7.3.1 Europe Matcha Tea Sales by Type (2020-2032)
- 7.3.2 Europe Matcha Tea Revenue by Type (2020-2032)
- 7.4 Europe Matcha Tea Market Size by Application
- 7.4.1 Europe Matcha Tea Sales by Application (2020-2032)
- 7.4.2 Europe Matcha Tea Revenue by Application (2020-2032)
- 7.5 Europe Matcha Tea Market Size by Country
- 7.5.1 Germany
- 7.5.2 France
- 7.5.3 United Kingdom
- 7.5.4 Italy
- 7.5.5 Spain
- 7.5.6 Benelux
- 8 China
- 8.1 China Matcha Tea Market Size and Growth Rate Analysis (2020-2032)
- 8.2 China Key Manufacturers Analysis
- 8.3 China Matcha Tea Market Size by Type
- 8.3.1 China Matcha Tea Sales by Type (2020-2032)
- 8.3.2 China Matcha Tea Revenue by Type (2020-2032)
- 8.4 China Matcha Tea Market Size by Application
- 8.4.1 China Matcha Tea Sales by Application (2020-2032)
- 8.4.2 China Matcha Tea Revenue by Application (2020-2032)
- 9 APAC (excl. China)
- 9.1 APAC (excl. China) Matcha Tea Market Size and Growth Rate Analysis (2020-2032)
- 9.2 APAC (excl. China) Key Manufacturers Analysis
- 9.3 APAC (excl. China) Matcha Tea Market Size by Type
- 9.3.1 APAC (excl. China) Matcha Tea Sales by Type (2020-2032)
- 9.3.2 APAC (excl. China) Matcha Tea Revenue by Type (2020-2032)
- 9.4 APAC (excl. China) Matcha Tea Market Size by Application
- 9.4.1 APAC (excl. China) Matcha Tea Sales by Application (2020-2032)
- 9.4.2 APAC (excl. China) Matcha Tea Revenue by Application (2020-2032)
- 9.5 APAC (excl. China) Matcha Tea Market Size by Country
- 9.5.1 Japan
- 9.5.2 South Korea
- 9.5.3 India
- 9.5.4 Australia
- 9.5.5 Southeast Asia
- 10 Latin America
- 10.1 Latin America Matcha Tea Market Size and Growth Rate Analysis (2020-2032)
- 10.2 Latin America Key Manufacturers Analysis
- 10.3 Latin America Matcha Tea Market Size by Type
- 10.3.1 Latin America Matcha Tea Sales by Type (2020-2032)
- 10.3.2 Latin America Matcha Tea Revenue by Type (2020-2032)
- 10.4 Latin America Matcha Tea Market Size by Application
- 10.4.1 Latin America Matcha Tea Sales by Application (2020-2032)
- 10.4.2 Latin America Matcha Tea Revenue by Application (2020-2032)
- 10.5 Latin America Matcha Tea Market Size by Country
- 10.6 Latin America Matcha Tea Market Size by Country
- 10.6.1 Mexico
- 10.6.2 Brazil
- 11 Middle East & Africa
- 11.1 Middle East & Africa Matcha Tea Market Size and Growth Rate Analysis (2020-2032)
- 11.2 Middle East & Africa Key Manufacturers Analysis
- 11.3 Middle East & Africa Matcha Tea Market Size by Type
- 11.3.1 Middle East & Africa Matcha Tea Sales by Type (2020-2032)
- 11.3.2 Middle East & Africa Matcha Tea Revenue by Type (2020-2032)
- 11.4 Middle East & Africa Matcha Tea Market Size by Application
- 11.4.1 Middle East & Africa Matcha Tea Sales by Application (2020-2032)
- 11.4.2 Middle East & Africa Matcha Tea Revenue by Application (2020-2032)
- 11.5 Middle East Matcha Tea Market Size by Country
- 11.5.1 Saudi Arabia
- 11.5.2 South Africa
- 12 Competition by Manufacturers
- 12.1 Global Matcha Tea Market Sales, Revenue and Price by Key Manufacturers (2021-2025)
- 12.1.1 Global Matcha Tea Market Sales by Key Manufacturers (2021-2025)
- 12.1.2 Global Matcha Tea Market Revenue by Key Manufacturers (2021-2025)
- 12.1.3 Global Matcha Tea Average Sales Price by Manufacturers (2021-2025)
- 12.2 Matcha Tea Competitive Landscape Analysis and Market Dynamic
- 12.2.1 Matcha Tea Competitive Landscape Analysis
- 12.2.2 Global Key Manufacturers Headquarter Location and Key Area Sales
- 12.2.3 Market Dynamic
- 13 Key Companies Analysis
- 13.1 Guizhou Gui Tea Group
- 13.1.1 Guizhou Gui Tea Group Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.1.2 Guizhou Gui Tea Group Matcha Tea Product Portfolio
- 13.1.3 Guizhou Gui Tea Group Matcha Tea Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.2 Aiya
- 13.2.1 Aiya Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.2.2 Aiya Matcha Tea Product Portfolio
- 13.2.3 Aiya Matcha Tea Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.3 Marushichi Seicha
- 13.3.1 Marushichi Seicha Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.3.2 Marushichi Seicha Matcha Tea Product Portfolio
- 13.3.3 Marushichi Seicha Matcha Tea Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.4 ShaoXing Royal Tea Village
- 13.4.1 ShaoXing Royal Tea Village Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.4.2 ShaoXing Royal Tea Village Matcha Tea Product Portfolio
- 13.4.3 ShaoXing Royal Tea Village Matcha Tea Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.5 Zhejiang Huamingyuan Tea
- 13.5.1 Zhejiang Huamingyuan Tea Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.5.2 Zhejiang Huamingyuan Tea Matcha Tea Product Portfolio
- 13.5.3 Zhejiang Huamingyuan Tea Matcha Tea Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.6 Marukyu Koyamaen
- 13.6.1 Marukyu Koyamaen Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.6.2 Marukyu Koyamaen Matcha Tea Product Portfolio
- 13.6.3 Marukyu Koyamaen Matcha Tea Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.7 Yanoen
- 13.7.1 Yanoen Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.7.2 Yanoen Matcha Tea Product Portfolio
- 13.7.3 Yanoen Matcha Tea Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.8 DoMatcha
- 13.8.1 DoMatcha Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.8.2 DoMatcha Matcha Tea Product Portfolio
- 13.8.3 DoMatcha Matcha Tea Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.9 ujimatcha
- 13.9.1 ujimatcha Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.9.2 ujimatcha Matcha Tea Product Portfolio
- 13.9.3 ujimatcha Matcha Tea Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.10 AOI Seicha
- 13.10.1 AOI Seicha Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.10.2 AOI Seicha Matcha Tea Product Portfolio
- 13.10.3 AOI Seicha Matcha Tea Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 14 Industry Chain Analysis
- 14.1 Matcha Tea Industry Chain Analysis
- 14.2 Matcha Tea Industry Raw Material and Suppliers Analysis
- 14.2.1 Matcha Tea Key Raw Material Supply Analysis
- 14.2.2 Raw Material Suppliers and Contact Information
- 14.3 Matcha Tea Typical Downstream Customers
- 14.4 Matcha Tea Sales Channel Analysis
- 15 Research Findings and Conclusion
- 16 Methodology and Data Source
- 16.1 Methodology/Research Approach
- 16.2 Research Scope
- 16.3 Benchmarks and Assumptions
- 16.4 Date Source
- 16.4.1 Primary Sources
- 16.4.2 Secondary Sources
- 16.5 Data Cross Validation
- 16.6 Disclaimer
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