Global Mascara Market Research Report, Competitive, Technology and Forecast Analysis 2025-2032
Description
Market Overview
According to DIResearch＇s in-depth investigation and research, the global Mascara market size will reach 6,824.56 Million USD in 2025 and is projected to reach 8,013.06 Million USD by 2032, with a CAGR of 2.32% (2025-2032). Notably, the China Mascara market has changed rapidly in the past few years. By 2025, China＇s market size is expected to be Million USD, representing approximately % of the global market share.
Research Summary
Mascara is a cosmetic product used to enhance the appearance of eyelashes. It typically comes in a tube with a wand applicator. The formulation of mascara usually consists of pigmented liquids, waxes, and polymers. When applied, mascara coats the lashes, giving them volume, length, and definition. It darkens the lashes, making them more prominent and accentuating the eyes. Mascara can come in various types, such as volumizing, lengthening, curling, or waterproof, to cater to different desired effects and preferences. It is a staple in many makeup routines, providing a finishing touch that helps define the eyes and create a more dramatic look.
The major global manufacturers of Mascara include L’Oreal, Estee Lauder, Procter & Gamble, LVMH, Coty, Avon, Shiseido, Amore Pacific, Missha, Chanel, Mary Kay, Alticor, PIAS, Natura, Revlon, Oriflame, Groupe Rocher, Kose Corp, Beiersdorf, DHC, Thefaceshop, Gurwitch, Pola Orbis, Marie Dalgar, Elizabeth Arden, etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Mascara. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Mascara market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include US, Germany, Japan, China, France, UK, South Korea, Canada, Italy, Russia, Mexico, Brazil, India, Vietnam, Thailand, South Africa and other regions, covering the Mascara market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Mascara industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Manufacturers of Mascara Include:
L’Oreal
Estee Lauder
Procter & Gamble
LVMH
Coty
Avon
Shiseido
Amore Pacific
Missha
Chanel
Mary Kay
Alticor
PIAS
Natura
Revlon
Oriflame
Groupe Rocher
Kose Corp
Beiersdorf
DHC
Thefaceshop
Gurwitch
Pola Orbis
Marie Dalgar
Elizabeth Arden
Mascara Product Segment Include:
Regular
Waterproof
Water Resistant
Mascara Product Application Include:
Age 12-17
Age 18-24
Age 25-44
Age 45-64
Other
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trend
Chapter 2: Global Mascara Industry PESTEL Analysis
Chapter 3: Global Mascara Industry Porter's Five Forces Analysis
Chapter 4: Global Mascara Major Regional Market Size (Sales, Revenue, Price) and Forecast Analysis
Chapter 5: Global Mascara Competitive Analysis of Key Manufacturers (Sales, Revenue, Market Share, Price, Regional Distribution and Industry Concentration)
Chapter 6: Global Mascara Sales, Revenue, Price and Forecast by Product Type
Chapter 7: Key Company Profiles (Product Portfolio, Sales, Revenue, Price and Gross Margin)
Chapter 8: Industrial Chain Analysis, Mascara Different Application Market Analysis (Sales and Revenue), Sales Channel Analysis
Chapter 9: Research Findings and Conclusion
Chapter 10: Methodology and Data Sources
According to DIResearch＇s in-depth investigation and research, the global Mascara market size will reach 6,824.56 Million USD in 2025 and is projected to reach 8,013.06 Million USD by 2032, with a CAGR of 2.32% (2025-2032). Notably, the China Mascara market has changed rapidly in the past few years. By 2025, China＇s market size is expected to be Million USD, representing approximately % of the global market share.
Research Summary
Mascara is a cosmetic product used to enhance the appearance of eyelashes. It typically comes in a tube with a wand applicator. The formulation of mascara usually consists of pigmented liquids, waxes, and polymers. When applied, mascara coats the lashes, giving them volume, length, and definition. It darkens the lashes, making them more prominent and accentuating the eyes. Mascara can come in various types, such as volumizing, lengthening, curling, or waterproof, to cater to different desired effects and preferences. It is a staple in many makeup routines, providing a finishing touch that helps define the eyes and create a more dramatic look.
The major global manufacturers of Mascara include L’Oreal, Estee Lauder, Procter & Gamble, LVMH, Coty, Avon, Shiseido, Amore Pacific, Missha, Chanel, Mary Kay, Alticor, PIAS, Natura, Revlon, Oriflame, Groupe Rocher, Kose Corp, Beiersdorf, DHC, Thefaceshop, Gurwitch, Pola Orbis, Marie Dalgar, Elizabeth Arden, etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Mascara. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Mascara market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include US, Germany, Japan, China, France, UK, South Korea, Canada, Italy, Russia, Mexico, Brazil, India, Vietnam, Thailand, South Africa and other regions, covering the Mascara market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Mascara industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Manufacturers of Mascara Include:
L’Oreal
Estee Lauder
Procter & Gamble
LVMH
Coty
Avon
Shiseido
Amore Pacific
Missha
Chanel
Mary Kay
Alticor
PIAS
Natura
Revlon
Oriflame
Groupe Rocher
Kose Corp
Beiersdorf
DHC
Thefaceshop
Gurwitch
Pola Orbis
Marie Dalgar
Elizabeth Arden
Mascara Product Segment Include:
Regular
Waterproof
Water Resistant
Mascara Product Application Include:
Age 12-17
Age 18-24
Age 25-44
Age 45-64
Other
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trend
Chapter 2: Global Mascara Industry PESTEL Analysis
Chapter 3: Global Mascara Industry Porter's Five Forces Analysis
Chapter 4: Global Mascara Major Regional Market Size (Sales, Revenue, Price) and Forecast Analysis
Chapter 5: Global Mascara Competitive Analysis of Key Manufacturers (Sales, Revenue, Market Share, Price, Regional Distribution and Industry Concentration)
Chapter 6: Global Mascara Sales, Revenue, Price and Forecast by Product Type
Chapter 7: Key Company Profiles (Product Portfolio, Sales, Revenue, Price and Gross Margin)
Chapter 8: Industrial Chain Analysis, Mascara Different Application Market Analysis (Sales and Revenue), Sales Channel Analysis
Chapter 9: Research Findings and Conclusion
Chapter 10: Methodology and Data Sources
Table of Contents
165 Pages
- 1 Mascara Market Overview
- 1.1 Product Definition and Statistical Scope
- 1.2 Mascara Product by Type
- 1.2.1 Regular
- 1.2.2 Waterproof
- 1.2.3 Water Resistant
- 1.3 Mascara Product by Application
- 1.3.1 Age 12-17
- 1.3.2 Age 18-24
- 1.3.3 Age 25-44
- 1.3.4 Age 45-64
- 1.3.5 Other
- 1.4 Global Mascara Market Revenue and Sales Analysis
- 1.4.1 Global Mascara Revenue Market Size Analysis (2020-2032)
- 1.4.2 Global Mascara Sales Market Size Analysis (2020-2032)
- 1.4.3 Global Mascara Market Sales Price Trend Analysis (2020-2032)
- 1.5 Mascara Market Development Status and Trends
- 1.5.1 Mascara Industry Development Status Analysis
- 1.5.2 Mascara Industry Development Trends Analysis
- 2 Mascara Market PESTEL Analysis
- 2.1 Political Factors Analysis
- 2.2 Economic Factors Analysis
- 2.3 Social Factors Analysis
- 2.4 Technological Factors Analysis
- 2.5 Environmental Factors Analysis
- 2.6 Legal Factors Analysis
- 3 Mascara Market Porter's Five Forces Analysis
- 3.1 Competitive Rivalry
- 3.2 Threat of New Entrants
- 3.3 Bargaining Power of Suppliers
- 3.4 Bargaining Power of Buyers
- 3.5 Threat of Substitutes
- 4 Global Mascara Market Analysis by Country
- 4.1 Global Mascara Market Size Analysis by Country: 2024 VS 2025 VS 2032
- 4.1.1 Global Mascara Revenue and Market Share by Country (2020-2025)
- 4.1.2 Global Mascara Revenue and Market Share Forecast by Country (2026-2032)
- 4.2 Global Mascara Sales Analysis by Country: 2024 VS 2025 VS 2032
- 4.2.1 Global Mascara Sales and Market Share by Country (2020-2025)
- 4.2.2 Global Mascara Sales and Market Share Forecast by Country (2026-2032)
- 4.3 United States Mascara Market Sales, Revenue and Growth Rate (2020-2032)
- 4.4 Germany Mascara Market Sales, Revenue and Growth Rate (2020-2032)
- 4.5 Japan Mascara Market Sales, Revenue and Growth Rate (2020-2032)
- 4.6 China Mascara Market Sales, Revenue and Growth Rate (2020-2032)
- 4.7 France Mascara Market Sales, Revenue and Growth Rate (2020-2032)
- 4.8 U.K. Mascara Market Sales, Revenue and Growth Rate (2020-2032)
- 4.9 South Korea Mascara Market Sales, Revenue and Growth Rate (2020-2032)
- 4.10 Canada Mascara Market Sales, Revenue and Growth Rate (2020-2032)
- 4.11 Italy Mascara Market Sales, Revenue and Growth Rate (2020-2032)
- 4.12 Russia Mascara Market Sales, Revenue and Growth Rate (2020-2032)
- 4.13 Mexico Mascara Market Sales, Revenue and Growth Rate (2020-2032)
- 4.14 Brazil Mascara Market Sales, Revenue and Growth Rate (2020-2032)
- 4.15 India Mascara Market Sales, Revenue and Growth Rate (2020-2032)
- 4.16 Vietnam Mascara Market Sales, Revenue and Growth Rate (2020-2032)
- 4.17 Thailand Mascara Market Sales, Revenue and Growth Rate (2020-2032)
- 4.18 South Africa Mascara Market Sales, Revenue and Growth Rate (2020-2032)
- 5 Competition by Manufacturers
- 5.1 Global Mascara Market Sales, Revenue and Sales Price by Key Manufacturers (2021-2025)
- 5.1.1 Global Mascara Market Sales by Key Manufacturers (2021-2025)
- 5.1.2 Global Mascara Market Revenue by Key Manufacturers (2021-2025)
- 5.1.3 Global Mascara Average Sales Price by Manufacturers (2021-2025)
- 5.2 Mascara Competitive Landscape Analysis and Market Dynamic
- 5.2.1 Mascara Competitive Landscape Analysis
- 5.2.2 Global Key Manufacturers Headquarter and Key Area Sales
- 5.2.3 Market Dynamic
- 6 Mascara Market Analysis by Type
- 6.1 Global Mascara Market Revenue Analysis by Type
- 6.1.1 Global Mascara Market Size Analysis by Type: 2024 & 2025 & 2032
- 6.1.2 Global Mascara Revenue and Forecast Analysis by Type (2020-2032)
- 6.2 Global Mascara Market Sales and Forecast Analysis by Type (2020-2032)
- 6.3 Global Mascara Sales Price Trend Analysis by Type (2020-2032)
- 7 Key Companies Analysis
- 7.1 L’Oreal
- 7.1.1 L’Oreal Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.1.2 L’Oreal Mascara Product Portfolio
- 7.1.3 L’Oreal Mascara Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.2 Estee Lauder
- 7.2.1 Estee Lauder Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.2.2 Estee Lauder Mascara Product Portfolio
- 7.2.3 Estee Lauder Mascara Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.3 Procter & Gamble
- 7.3.1 Procter & Gamble Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.3.2 Procter & Gamble Mascara Product Portfolio
- 7.3.3 Procter & Gamble Mascara Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.4 LVMH
- 7.4.1 LVMH Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.4.2 LVMH Mascara Product Portfolio
- 7.4.3 LVMH Mascara Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.5 Coty
- 7.5.1 Coty Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.5.2 Coty Mascara Product Portfolio
- 7.5.3 Coty Mascara Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.6 Avon
- 7.6.1 Avon Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.6.2 Avon Mascara Product Portfolio
- 7.6.3 Avon Mascara Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.7 Shiseido
- 7.7.1 Shiseido Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.7.2 Shiseido Mascara Product Portfolio
- 7.7.3 Shiseido Mascara Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.8 Amore Pacific
- 7.8.1 Amore Pacific Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.8.2 Amore Pacific Mascara Product Portfolio
- 7.8.3 Amore Pacific Mascara Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.9 Missha
- 7.9.1 Missha Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.9.2 Missha Mascara Product Portfolio
- 7.9.3 Missha Mascara Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.10 Chanel
- 7.10.1 Chanel Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.10.2 Chanel Mascara Product Portfolio
- 7.10.3 Chanel Mascara Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.11 Mary Kay
- 7.11.1 Mary Kay Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.11.2 Mary Kay Mascara Product Portfolio
- 7.11.3 Mary Kay Mascara Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.12 Alticor
- 7.12.1 Alticor Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.12.2 Alticor Mascara Product Portfolio
- 7.12.3 Alticor Mascara Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.13 PIAS
- 7.13.1 PIAS Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.13.2 PIAS Mascara Product Portfolio
- 7.13.3 PIAS Mascara Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.14 Natura
- 7.14.1 Natura Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.14.2 Natura Mascara Product Portfolio
- 7.14.3 Natura Mascara Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.15 Revlon
- 7.15.1 Revlon Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.15.2 Revlon Mascara Product Portfolio
- 7.15.3 Revlon Mascara Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.16 Oriflame
- 7.16.1 Oriflame Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.16.2 Oriflame Mascara Product Portfolio
- 7.16.3 Oriflame Mascara Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.17 Groupe Rocher
- 7.17.1 Groupe Rocher Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.17.2 Groupe Rocher Mascara Product Portfolio
- 7.17.3 Groupe Rocher Mascara Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.18 Kose Corp
- 7.18.1 Kose Corp Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.18.2 Kose Corp Mascara Product Portfolio
- 7.18.3 Kose Corp Mascara Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.19 Beiersdorf
- 7.19.1 Beiersdorf Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.19.2 Beiersdorf Mascara Product Portfolio
- 7.19.3 Beiersdorf Mascara Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.20 DHC
- 7.20.1 DHC Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.20.2 DHC Mascara Product Portfolio
- 7.20.3 DHC Mascara Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.21 Thefaceshop
- 7.21.1 Thefaceshop Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.21.2 Thefaceshop Mascara Product Portfolio
- 7.21.3 Thefaceshop Mascara Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.22 Gurwitch
- 7.22.1 Gurwitch Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.22.2 Gurwitch Mascara Product Portfolio
- 7.22.3 Gurwitch Mascara Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.23 Pola Orbis
- 7.23.1 Pola Orbis Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.23.2 Pola Orbis Mascara Product Portfolio
- 7.23.3 Pola Orbis Mascara Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.24 Marie Dalgar
- 7.24.1 Marie Dalgar Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.24.2 Marie Dalgar Mascara Product Portfolio
- 7.24.3 Marie Dalgar Mascara Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.25 Elizabeth Arden
- 7.25.1 Elizabeth Arden Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.25.2 Elizabeth Arden Mascara Product Portfolio
- 7.25.3 Elizabeth Arden Mascara Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 8 Industry Chain Analysis
- 8.1 Mascara Industry Chain Analysis
- 8.2 Mascara Industry Upstream Supply Analysis
- 8.2.1 Upstream Key Raw Material Supply Analysis
- 8.2.2 Raw Material Suppliers and Contact Information
- 8.3 Mascara Product Downstream Application Analysis
- 8.3.1 Global Mascara Revenue Market Size by Application: 2024 & 2025 & 2032
- 8.3.2 Global Mascara Revenue and Forecast Analysis by Application (2020-2032)
- 8.3.3 Global Mascara Sales and Forecast Analysis by Application (2020-2032)
- 8.4 Mascara Typical Downstream Customers
- 8.5 Mascara Sales Channel Analysis
- 9 Research Findings and Conclusion
- 10 Methodology and Data Source
- 10.1 Methodology/Research Approach
- 10.2 Research Scope
- 10.3 Benchmarks and Assumptions
- 10.4 Date Source
- 10.4.1 Primary Sources
- 10.4.2 Secondary Sources
- 10.5 Data Cross Validation
- 10.6 Disclaimer
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