Global MICE and Brand Activation Market Research Report, Competitive, Technology and Forecast Analysis 2025-2032
Description
Market Overview
According to DIResearch＇s in-depth investigation and research, the global MICE and Brand Activation market size will reach Million USD in 2025 and is projected to reach Million USD by 2032, with a CAGR of % (2025-2032). Notably, the China MICE and Brand Activation market has changed rapidly in the past few years. By 2025, China＇s market size is expected to be Million USD, representing approximately % of the global market share.
Research Summary
MICE, an acronym for Meetings, Incentives, Conferences, and Exhibitions/Events, refers to the various types of corporate events and gatherings organized to facilitate business interactions, knowledge sharing, and networking opportunities. MICE events are commonly used to strengthen relationships between businesses, clients, employees, and other stakeholders.
Brand activation, on the other hand, involves creating engaging experiences and interactions that bring a brand to life and promote consumer engagement. It is a marketing strategy aimed at increasing brand awareness, affinity, and loyalty by creating memorable and interactive experiences. Brand activations often incorporate elements that stimulate the senses, such as experiential marketing events, product demonstrations, pop-up shops, guerrilla marketing campaigns, and social media engagement. The goal of brand activation is to establish a strong emotional connection between consumers and the brand, fostering positive associations and driving consumer action.
The major global suppliers of MICE and Brand Activation include Questex, Carlson Wagonlit Travel, BCD Group, Capita Travel and Events, Cievents, IPG, ATPI, Pico, Uniplan, Conference Care, Freeman, MCI, etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of MICE and Brand Activation. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major suppliers, as well as the market status and trends of different product types and applications in the global MICE and Brand Activation market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include US, Germany, Japan, China, France, UK, South Korea, Canada, Italy, Russia, Mexico, Brazil, India, Vietnam, Thailand, South Africa and other regions, covering the MICE and Brand Activation market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of MICE and Brand Activation industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Suppliers of MICE and Brand Activation Include:
Questex
Carlson Wagonlit Travel
BCD Group
Capita Travel and Events
Cievents
IPG
ATPI
Pico
Uniplan
Conference Care
Freeman
MCI
MICE and Brand Activation Product Segment Include:
Meetings
Conventions
Exhibitions
Incentives
MICE and Brand Activation Product Application Include:
SME
Large Enterprise
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trend
Chapter 2: Global MICE and Brand Activation Industry PESTEL Analysis
Chapter 3: Global MICE and Brand Activation Industry Porter's Five Forces Analysis
Chapter 4: Global MICE and Brand Activation Major Regional Market Size (Revenue) and Forecast Analysis
Chapter 5: Global MICE and Brand Activation Competitive Analysis of Key Suppliers (Revenue, Market Share, Regional Distribution and Industry Concentration)
Chapter 6: Global MICE and Brand Activation Revenue and Forecast Analysis by Product Type
Chapter 7: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)
Chapter 8: Industrial Chain Analysis, MICE and Brand Activation Different Application Market Analysis (Revenue and Forecast) and Sales Channel Analysis
Chapter 9: Research Findings and Conclusion
Chapter 10: Methodology and Data Sources
According to DIResearch＇s in-depth investigation and research, the global MICE and Brand Activation market size will reach Million USD in 2025 and is projected to reach Million USD by 2032, with a CAGR of % (2025-2032). Notably, the China MICE and Brand Activation market has changed rapidly in the past few years. By 2025, China＇s market size is expected to be Million USD, representing approximately % of the global market share.
Research Summary
MICE, an acronym for Meetings, Incentives, Conferences, and Exhibitions/Events, refers to the various types of corporate events and gatherings organized to facilitate business interactions, knowledge sharing, and networking opportunities. MICE events are commonly used to strengthen relationships between businesses, clients, employees, and other stakeholders.
Brand activation, on the other hand, involves creating engaging experiences and interactions that bring a brand to life and promote consumer engagement. It is a marketing strategy aimed at increasing brand awareness, affinity, and loyalty by creating memorable and interactive experiences. Brand activations often incorporate elements that stimulate the senses, such as experiential marketing events, product demonstrations, pop-up shops, guerrilla marketing campaigns, and social media engagement. The goal of brand activation is to establish a strong emotional connection between consumers and the brand, fostering positive associations and driving consumer action.
The major global suppliers of MICE and Brand Activation include Questex, Carlson Wagonlit Travel, BCD Group, Capita Travel and Events, Cievents, IPG, ATPI, Pico, Uniplan, Conference Care, Freeman, MCI, etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of MICE and Brand Activation. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major suppliers, as well as the market status and trends of different product types and applications in the global MICE and Brand Activation market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include US, Germany, Japan, China, France, UK, South Korea, Canada, Italy, Russia, Mexico, Brazil, India, Vietnam, Thailand, South Africa and other regions, covering the MICE and Brand Activation market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of MICE and Brand Activation industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Suppliers of MICE and Brand Activation Include:
Questex
Carlson Wagonlit Travel
BCD Group
Capita Travel and Events
Cievents
IPG
ATPI
Pico
Uniplan
Conference Care
Freeman
MCI
MICE and Brand Activation Product Segment Include:
Meetings
Conventions
Exhibitions
Incentives
MICE and Brand Activation Product Application Include:
SME
Large Enterprise
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trend
Chapter 2: Global MICE and Brand Activation Industry PESTEL Analysis
Chapter 3: Global MICE and Brand Activation Industry Porter's Five Forces Analysis
Chapter 4: Global MICE and Brand Activation Major Regional Market Size (Revenue) and Forecast Analysis
Chapter 5: Global MICE and Brand Activation Competitive Analysis of Key Suppliers (Revenue, Market Share, Regional Distribution and Industry Concentration)
Chapter 6: Global MICE and Brand Activation Revenue and Forecast Analysis by Product Type
Chapter 7: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)
Chapter 8: Industrial Chain Analysis, MICE and Brand Activation Different Application Market Analysis (Revenue and Forecast) and Sales Channel Analysis
Chapter 9: Research Findings and Conclusion
Chapter 10: Methodology and Data Sources
Table of Contents
165 Pages
- 1 MICE and Brand Activation Market Overview
- 1.1 Product Definition and Statistical Scope
- 1.2 MICE and Brand Activation Product by Type
- 1.2.1 Meetings
- 1.2.2 Conventions
- 1.2.3 Exhibitions
- 1.2.4 Incentives
- 1.3 MICE and Brand Activation Product by Application
- 1.3.1 SME
- 1.3.2 Large Enterprise
- 1.4 Global MICE and Brand Activation Market Size Analysis (2020-2032)
- 1.5 MICE and Brand Activation Market Development Status and Trends
- 1.5.1 MICE and Brand Activation Industry Development Status Analysis
- 1.5.2 MICE and Brand Activation Industry Development Trends Analysis
- 2 MICE and Brand Activation Market PESTEL Analysis
- 2.1 Political Factors Analysis
- 2.2 Economic Factors Analysis
- 2.3 Social Factors Analysis
- 2.4 Technological Factors Analysis
- 2.5 Environmental Factors Analysis
- 2.6 Legal Factors Analysis
- 3 MICE and Brand Activation Market Porter's Five Forces Analysis
- 3.1 Competitive Rivalry
- 3.2 Threat of New Entrants
- 3.3 Bargaining Power of Suppliers
- 3.4 Bargaining Power of Buyers
- 3.5 Threat of Substitutes
- 4 Global MICE and Brand Activation Market Analysis by Country
- 4.1 Global MICE and Brand Activation Market Size Analysis by Country: 2024 VS 2025 VS 2032
- 4.1.1 Global MICE and Brand Activation Revenue Analysis by Country (2020-2025)
- 4.1.2 Global MICE and Brand Activation Revenue Forecast Analysis by Country (2026-2032)
- 4.2 United States MICE and Brand Activation Market Revenue and Growth Rate (2020-2032)
- 4.3 Germany MICE and Brand Activation Market Revenue and Growth Rate (2020-2032)
- 4.4 Japan MICE and Brand Activation Market Revenue and Growth Rate (2020-2032)
- 4.5 China MICE and Brand Activation Market Revenue and Growth Rate (2020-2032)
- 4.6 France MICE and Brand Activation Market Revenue and Growth Rate (2020-2032)
- 4.7 U.K. MICE and Brand Activation Market Revenue and Growth Rate (2020-2032)
- 4.8 South Korea MICE and Brand Activation Market Revenue and Growth Rate (2020-2032)
- 4.9 Canada MICE and Brand Activation Market Revenue and Growth Rate (2020-2032)
- 4.10 Italy MICE and Brand Activation Market Revenue and Growth Rate (2020-2032)
- 4.11 Russia MICE and Brand Activation Market Revenue and Growth Rate (2020-2032)
- 4.12 Mexico MICE and Brand Activation Market Revenue and Growth Rate (2020-2032)
- 4.13 Brazil MICE and Brand Activation Market Revenue and Growth Rate (2020-2032)
- 4.14 India MICE and Brand Activation Market Revenue and Growth Rate (2020-2032)
- 4.15 Vietnam MICE and Brand Activation Market Revenue and Growth Rate (2020-2032)
- 4.16 Thailand MICE and Brand Activation Market Revenue and Growth Rate (2020-2032)
- 4.17 South Africa MICE and Brand Activation Market Revenue and Growth Rate (2020-2032)
- 5 Competition by Suppliers
- 5.1 Global MICE and Brand Activation Market Revenue by Key Suppliers (2021-2025)
- 5.2 MICE and Brand Activation Competitive Landscape Analysis and Market Dynamic
- 5.2.1 MICE and Brand Activation Competitive Landscape Analysis
- 5.2.2 Global Key Suppliers Headquarter and Key Area Sales
- 5.2.3 Market Dynamic
- 6 MICE and Brand Activation Market Analysis by Type
- 6.1 Global MICE and Brand Activation Market Size Analysis by Type: 2024 VS 2025 VS 2032
- 6.2 Global MICE and Brand Activation Revenue and Forecast Analysis by Type (2020-2032)
- 7 Key Companies Analysis
- 7.1 Questex
- 7.1.1 Questex Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.1.2 Questex MICE and Brand Activation Product Portfolio
- 7.1.3 Questex MICE and Brand Activation Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.2 Carlson Wagonlit Travel
- 7.2.1 Carlson Wagonlit Travel Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.2.2 Carlson Wagonlit Travel MICE and Brand Activation Product Portfolio
- 7.2.3 Carlson Wagonlit Travel MICE and Brand Activation Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.3 BCD Group
- 7.3.1 BCD Group Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.3.2 BCD Group MICE and Brand Activation Product Portfolio
- 7.3.3 BCD Group MICE and Brand Activation Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.4 Capita Travel and Events
- 7.4.1 Capita Travel and Events Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.4.2 Capita Travel and Events MICE and Brand Activation Product Portfolio
- 7.4.3 Capita Travel and Events MICE and Brand Activation Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.5 Cievents
- 7.5.1 Cievents Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.5.2 Cievents MICE and Brand Activation Product Portfolio
- 7.5.3 Cievents MICE and Brand Activation Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.6 IPG
- 7.6.1 IPG Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.6.2 IPG MICE and Brand Activation Product Portfolio
- 7.6.3 IPG MICE and Brand Activation Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.7 ATPI
- 7.7.1 ATPI Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.7.2 ATPI MICE and Brand Activation Product Portfolio
- 7.7.3 ATPI MICE and Brand Activation Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.8 Pico
- 7.8.1 Pico Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.8.2 Pico MICE and Brand Activation Product Portfolio
- 7.8.3 Pico MICE and Brand Activation Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.9 Uniplan
- 7.9.1 Uniplan Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.9.2 Uniplan MICE and Brand Activation Product Portfolio
- 7.9.3 Uniplan MICE and Brand Activation Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.10 Conference Care
- 7.10.1 Conference Care Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.10.2 Conference Care MICE and Brand Activation Product Portfolio
- 7.10.3 Conference Care MICE and Brand Activation Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.11 Freeman
- 7.11.1 Freeman Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.11.2 Freeman MICE and Brand Activation Product Portfolio
- 7.11.3 Freeman MICE and Brand Activation Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.12 MCI
- 7.12.1 MCI Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.12.2 MCI MICE and Brand Activation Product Portfolio
- 7.12.3 MCI MICE and Brand Activation Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 8 Industry Chain Analysis
- 8.1 MICE and Brand Activation Industry Chain Analysis
- 8.2 MICE and Brand Activation Product Downstream Application Analysis
- 8.2.1 Global MICE and Brand Activation Market Size and Growth Rate (CAGR) by Application: 2024 VS 2025 VS 2032
- 8.2.2 Global MICE and Brand Activation Revenue and Forecast by Application (2020-2032)
- 8.3 MICE and Brand Activation Typical Downstream Customers
- 8.4 MICE and Brand Activation Sales Channel Analysis
- 9 Research Findings and Conclusion
- 10 Methodology and Data Source
- 10.1 Methodology/Research Approach
- 10.2 Research Scope
- 10.3 Benchmarks and Assumptions
- 10.4 Date Source
- 10.4.1 Primary Sources
- 10.4.2 Secondary Sources
- 10.5 Data Cross Validation
- 10.6 Disclaimer
Pricing
Currency Rates
Questions or Comments?
Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
