Global Loyalty Management Software Market Research Report, Competitive, Technology and Forecast Analysis 2025-2032
Description
Market Overview
According to DIResearch＇s in-depth investigation and research, the global Loyalty Management Software market size will reach 6,189.26 Million USD in 2025 and is projected to reach 16,817.52 Million USD by 2032, with a CAGR of 15.35% (2025-2032). Notably, the China Loyalty Management Software market has changed rapidly in the past few years. By 2025, China＇s market size is expected to be Million USD, representing approximately % of the global market share.
Research Summary
Loyalty management software is a specialized computer program or platform that enables businesses to effectively manage and enhance customer loyalty programs. It provides businesses with the tools and features necessary to design, implement, and track loyalty initiatives to engage and retain customers. This software typically includes features such as customer database management, reward program creation, points tracking, personalized promotions, customer analytics, and reporting. Loyalty management software helps businesses streamline their loyalty programs, allowing them to track customer behavior, preferences, and purchase history to offer targeted rewards and incentives. It also provides insights and analytics to assess the effectiveness of loyalty initiatives and make data-driven decisions to optimize customer retention and satisfaction. Loyalty management software empowers businesses to build stronger customer relationships, drive repeat purchases, and ultimately increase customer loyalty and profitability.
The major global suppliers of Loyalty Management Software include Loyalty Ventures, Oracle Corporation, IBM Corporation, Kognitiv Corporation（Aimia）, SAP SE, Brierley+Partners, Epsilon, Fidelity Information Services, Kobie Marketing, ICF International, Bond Brand Loyalty, Tibco Software, Comarch, etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Loyalty Management Software. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major suppliers, as well as the market status and trends of different product types and applications in the global Loyalty Management Software market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include US, Germany, Japan, China, France, UK, South Korea, Canada, Italy, Russia, Mexico, Brazil, India, Vietnam, Thailand, South Africa and other regions, covering the Loyalty Management Software market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Loyalty Management Software industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Suppliers of Loyalty Management Software Include:
Loyalty Ventures
Oracle Corporation
IBM Corporation
Kognitiv Corporation（Aimia）
SAP SE
Brierley+Partners
Epsilon
Fidelity Information Services
Kobie Marketing
ICF International
Bond Brand Loyalty
Tibco Software
Comarch
Loyalty Management Software Product Segment Include:
Customer Loyalty
Employee Retention
Channel Loyalty
Loyalty Management Software Product Application Include:
BFSI
Travel & Hospitality
Consumer goods & Retail
Other
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trend
Chapter 2: Global Loyalty Management Software Industry PESTEL Analysis
Chapter 3: Global Loyalty Management Software Industry Porter's Five Forces Analysis
Chapter 4: Global Loyalty Management Software Major Regional Market Size (Revenue) and Forecast Analysis
Chapter 5: Global Loyalty Management Software Competitive Analysis of Key Suppliers (Revenue, Market Share, Regional Distribution and Industry Concentration)
Chapter 6: Global Loyalty Management Software Revenue and Forecast Analysis by Product Type
Chapter 7: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)
Chapter 8: Industrial Chain Analysis, Loyalty Management Software Different Application Market Analysis (Revenue and Forecast) and Sales Channel Analysis
Chapter 9: Research Findings and Conclusion
Chapter 10: Methodology and Data Sources
According to DIResearch＇s in-depth investigation and research, the global Loyalty Management Software market size will reach 6,189.26 Million USD in 2025 and is projected to reach 16,817.52 Million USD by 2032, with a CAGR of 15.35% (2025-2032). Notably, the China Loyalty Management Software market has changed rapidly in the past few years. By 2025, China＇s market size is expected to be Million USD, representing approximately % of the global market share.
Research Summary
Loyalty management software is a specialized computer program or platform that enables businesses to effectively manage and enhance customer loyalty programs. It provides businesses with the tools and features necessary to design, implement, and track loyalty initiatives to engage and retain customers. This software typically includes features such as customer database management, reward program creation, points tracking, personalized promotions, customer analytics, and reporting. Loyalty management software helps businesses streamline their loyalty programs, allowing them to track customer behavior, preferences, and purchase history to offer targeted rewards and incentives. It also provides insights and analytics to assess the effectiveness of loyalty initiatives and make data-driven decisions to optimize customer retention and satisfaction. Loyalty management software empowers businesses to build stronger customer relationships, drive repeat purchases, and ultimately increase customer loyalty and profitability.
The major global suppliers of Loyalty Management Software include Loyalty Ventures, Oracle Corporation, IBM Corporation, Kognitiv Corporation（Aimia）, SAP SE, Brierley+Partners, Epsilon, Fidelity Information Services, Kobie Marketing, ICF International, Bond Brand Loyalty, Tibco Software, Comarch, etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Loyalty Management Software. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major suppliers, as well as the market status and trends of different product types and applications in the global Loyalty Management Software market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include US, Germany, Japan, China, France, UK, South Korea, Canada, Italy, Russia, Mexico, Brazil, India, Vietnam, Thailand, South Africa and other regions, covering the Loyalty Management Software market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Loyalty Management Software industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Suppliers of Loyalty Management Software Include:
Loyalty Ventures
Oracle Corporation
IBM Corporation
Kognitiv Corporation（Aimia）
SAP SE
Brierley+Partners
Epsilon
Fidelity Information Services
Kobie Marketing
ICF International
Bond Brand Loyalty
Tibco Software
Comarch
Loyalty Management Software Product Segment Include:
Customer Loyalty
Employee Retention
Channel Loyalty
Loyalty Management Software Product Application Include:
BFSI
Travel & Hospitality
Consumer goods & Retail
Other
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trend
Chapter 2: Global Loyalty Management Software Industry PESTEL Analysis
Chapter 3: Global Loyalty Management Software Industry Porter's Five Forces Analysis
Chapter 4: Global Loyalty Management Software Major Regional Market Size (Revenue) and Forecast Analysis
Chapter 5: Global Loyalty Management Software Competitive Analysis of Key Suppliers (Revenue, Market Share, Regional Distribution and Industry Concentration)
Chapter 6: Global Loyalty Management Software Revenue and Forecast Analysis by Product Type
Chapter 7: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)
Chapter 8: Industrial Chain Analysis, Loyalty Management Software Different Application Market Analysis (Revenue and Forecast) and Sales Channel Analysis
Chapter 9: Research Findings and Conclusion
Chapter 10: Methodology and Data Sources
Table of Contents
165 Pages
- 1 Loyalty Management Software Market Overview
- 1.1 Product Definition and Statistical Scope
- 1.2 Loyalty Management Software Product by Type
- 1.2.1 Customer Loyalty
- 1.2.2 Employee Retention
- 1.2.3 Channel Loyalty
- 1.3 Loyalty Management Software Product by Application
- 1.3.1 BFSI
- 1.3.2 Travel & Hospitality
- 1.3.3 Consumer goods & Retail
- 1.3.4 Other
- 1.4 Global Loyalty Management Software Market Size Analysis (2020-2032)
- 1.5 Loyalty Management Software Market Development Status and Trends
- 1.5.1 Loyalty Management Software Industry Development Status Analysis
- 1.5.2 Loyalty Management Software Industry Development Trends Analysis
- 2 Loyalty Management Software Market PESTEL Analysis
- 2.1 Political Factors Analysis
- 2.2 Economic Factors Analysis
- 2.3 Social Factors Analysis
- 2.4 Technological Factors Analysis
- 2.5 Environmental Factors Analysis
- 2.6 Legal Factors Analysis
- 3 Loyalty Management Software Market Porter's Five Forces Analysis
- 3.1 Competitive Rivalry
- 3.2 Threat of New Entrants
- 3.3 Bargaining Power of Suppliers
- 3.4 Bargaining Power of Buyers
- 3.5 Threat of Substitutes
- 4 Global Loyalty Management Software Market Analysis by Country
- 4.1 Global Loyalty Management Software Market Size Analysis by Country: 2024 VS 2025 VS 2032
- 4.1.1 Global Loyalty Management Software Revenue Analysis by Country (2020-2025)
- 4.1.2 Global Loyalty Management Software Revenue Forecast Analysis by Country (2026-2032)
- 4.2 United States Loyalty Management Software Market Revenue and Growth Rate (2020-2032)
- 4.3 Germany Loyalty Management Software Market Revenue and Growth Rate (2020-2032)
- 4.4 Japan Loyalty Management Software Market Revenue and Growth Rate (2020-2032)
- 4.5 China Loyalty Management Software Market Revenue and Growth Rate (2020-2032)
- 4.6 France Loyalty Management Software Market Revenue and Growth Rate (2020-2032)
- 4.7 U.K. Loyalty Management Software Market Revenue and Growth Rate (2020-2032)
- 4.8 South Korea Loyalty Management Software Market Revenue and Growth Rate (2020-2032)
- 4.9 Canada Loyalty Management Software Market Revenue and Growth Rate (2020-2032)
- 4.10 Italy Loyalty Management Software Market Revenue and Growth Rate (2020-2032)
- 4.11 Russia Loyalty Management Software Market Revenue and Growth Rate (2020-2032)
- 4.12 Mexico Loyalty Management Software Market Revenue and Growth Rate (2020-2032)
- 4.13 Brazil Loyalty Management Software Market Revenue and Growth Rate (2020-2032)
- 4.14 India Loyalty Management Software Market Revenue and Growth Rate (2020-2032)
- 4.15 Vietnam Loyalty Management Software Market Revenue and Growth Rate (2020-2032)
- 4.16 Thailand Loyalty Management Software Market Revenue and Growth Rate (2020-2032)
- 4.17 South Africa Loyalty Management Software Market Revenue and Growth Rate (2020-2032)
- 5 Competition by Suppliers
- 5.1 Global Loyalty Management Software Market Revenue by Key Suppliers (2021-2025)
- 5.2 Loyalty Management Software Competitive Landscape Analysis and Market Dynamic
- 5.2.1 Loyalty Management Software Competitive Landscape Analysis
- 5.2.2 Global Key Suppliers Headquarter and Key Area Sales
- 5.2.3 Market Dynamic
- 6 Loyalty Management Software Market Analysis by Type
- 6.1 Global Loyalty Management Software Market Size Analysis by Type: 2024 VS 2025 VS 2032
- 6.2 Global Loyalty Management Software Revenue and Forecast Analysis by Type (2020-2032)
- 7 Key Companies Analysis
- 7.1 Loyalty Ventures
- 7.1.1 Loyalty Ventures Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.1.2 Loyalty Ventures Loyalty Management Software Product Portfolio
- 7.1.3 Loyalty Ventures Loyalty Management Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.2 Oracle Corporation
- 7.2.1 Oracle Corporation Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.2.2 Oracle Corporation Loyalty Management Software Product Portfolio
- 7.2.3 Oracle Corporation Loyalty Management Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.3 IBM Corporation
- 7.3.1 IBM Corporation Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.3.2 IBM Corporation Loyalty Management Software Product Portfolio
- 7.3.3 IBM Corporation Loyalty Management Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.4 Kognitiv Corporation（Aimia）
- 7.4.1 Kognitiv Corporation（Aimia） Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.4.2 Kognitiv Corporation（Aimia） Loyalty Management Software Product Portfolio
- 7.4.3 Kognitiv Corporation（Aimia） Loyalty Management Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.5 SAP SE
- 7.5.1 SAP SE Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.5.2 SAP SE Loyalty Management Software Product Portfolio
- 7.5.3 SAP SE Loyalty Management Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.6 Brierley+Partners
- 7.6.1 Brierley+Partners Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.6.2 Brierley+Partners Loyalty Management Software Product Portfolio
- 7.6.3 Brierley+Partners Loyalty Management Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.7 Epsilon
- 7.7.1 Epsilon Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.7.2 Epsilon Loyalty Management Software Product Portfolio
- 7.7.3 Epsilon Loyalty Management Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.8 Fidelity Information Services
- 7.8.1 Fidelity Information Services Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.8.2 Fidelity Information Services Loyalty Management Software Product Portfolio
- 7.8.3 Fidelity Information Services Loyalty Management Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.9 Kobie Marketing
- 7.9.1 Kobie Marketing Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.9.2 Kobie Marketing Loyalty Management Software Product Portfolio
- 7.9.3 Kobie Marketing Loyalty Management Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.10 ICF International
- 7.10.1 ICF International Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.10.2 ICF International Loyalty Management Software Product Portfolio
- 7.10.3 ICF International Loyalty Management Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.11 Bond Brand Loyalty
- 7.11.1 Bond Brand Loyalty Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.11.2 Bond Brand Loyalty Loyalty Management Software Product Portfolio
- 7.11.3 Bond Brand Loyalty Loyalty Management Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.12 Tibco Software
- 7.12.1 Tibco Software Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.12.2 Tibco Software Loyalty Management Software Product Portfolio
- 7.12.3 Tibco Software Loyalty Management Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.13 Comarch
- 7.13.1 Comarch Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.13.2 Comarch Loyalty Management Software Product Portfolio
- 7.13.3 Comarch Loyalty Management Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 8 Industry Chain Analysis
- 8.1 Loyalty Management Software Industry Chain Analysis
- 8.2 Loyalty Management Software Product Downstream Application Analysis
- 8.2.1 Global Loyalty Management Software Market Size and Growth Rate (CAGR) by Application: 2024 VS 2025 VS 2032
- 8.2.2 Global Loyalty Management Software Revenue and Forecast by Application (2020-2032)
- 8.3 Loyalty Management Software Typical Downstream Customers
- 8.4 Loyalty Management Software Sales Channel Analysis
- 9 Research Findings and Conclusion
- 10 Methodology and Data Source
- 10.1 Methodology/Research Approach
- 10.2 Research Scope
- 10.3 Benchmarks and Assumptions
- 10.4 Date Source
- 10.4.1 Primary Sources
- 10.4.2 Secondary Sources
- 10.5 Data Cross Validation
- 10.6 Disclaimer
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