Global Live E-commerce Market Research Report, Competitive, Technology and Forecast Analysis 2025-2032
Description
Market Overview
According to DIResearch＇s in-depth investigation and research, the global Live E-commerce market size will reach Million USD in 2025 and is projected to reach Million USD by 2032, with a CAGR of % (2025-2032). Notably, the China Live E-commerce market has changed rapidly in the past few years. By 2025, China＇s market size is expected to be Million USD, representing approximately % of the global market share.
Research Summary
Live e-commerce, also known as live-stream shopping or livestream e-commerce, is a form of online retail where sellers interact with their audience in real-time through live video broadcasts to showcase and sell products. This innovative approach combines the convenience of online shopping with the engaging elements of live streaming, allowing consumers to watch product demonstrations, ask questions, and make purchases directly within the streaming platform. Live e-commerce has gained significant popularity, particularly in the realm of social media, enabling brands and influencers to leverage the power of video content, create personalized shopping experiences, and foster a sense of community while driving sales and enhancing customer engagement.
The major global suppliers of Live E-commerce include Alibaba, Amazon, Byte Dance, Tencent, Inly Media, Kwai, Livby, Mogu Inc., Rocket Internet, Sea Group, Shoclef, ShopShops, Shunwang, ST&SAT, Streamlist, Gravy Live, Wayfair Inc., etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Live E-commerce. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major suppliers, as well as the market status and trends of different product types and applications in the global Live E-commerce market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include US, Germany, Japan, China, France, UK, South Korea, Canada, Italy, Russia, Mexico, Brazil, India, Vietnam, Thailand, South Africa and other regions, covering the Live E-commerce market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Live E-commerce industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Suppliers of Live E-commerce Include:
Alibaba
Amazon
Byte Dance
Tencent
Inly Media
Kwai
Livby
Mogu Inc.
Rocket Internet
Sea Group
Shoclef
ShopShops
Shunwang
ST&SAT
Streamlist
Gravy Live
Wayfair Inc.
Live E-commerce Product Segment Include:
Domestic
Transboundary
Live E-commerce Product Application Include:
Clothes
Cosmetics
Daily Necessities
Food
Other
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trend
Chapter 2: Global Live E-commerce Industry PESTEL Analysis
Chapter 3: Global Live E-commerce Industry Porter's Five Forces Analysis
Chapter 4: Global Live E-commerce Major Regional Market Size (Revenue) and Forecast Analysis
Chapter 5: Global Live E-commerce Competitive Analysis of Key Suppliers (Revenue, Market Share, Regional Distribution and Industry Concentration)
Chapter 6: Global Live E-commerce Revenue and Forecast Analysis by Product Type
Chapter 7: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)
Chapter 8: Industrial Chain Analysis, Live E-commerce Different Application Market Analysis (Revenue and Forecast) and Sales Channel Analysis
Chapter 9: Research Findings and Conclusion
Chapter 10: Methodology and Data Sources
According to DIResearch＇s in-depth investigation and research, the global Live E-commerce market size will reach Million USD in 2025 and is projected to reach Million USD by 2032, with a CAGR of % (2025-2032). Notably, the China Live E-commerce market has changed rapidly in the past few years. By 2025, China＇s market size is expected to be Million USD, representing approximately % of the global market share.
Research Summary
Live e-commerce, also known as live-stream shopping or livestream e-commerce, is a form of online retail where sellers interact with their audience in real-time through live video broadcasts to showcase and sell products. This innovative approach combines the convenience of online shopping with the engaging elements of live streaming, allowing consumers to watch product demonstrations, ask questions, and make purchases directly within the streaming platform. Live e-commerce has gained significant popularity, particularly in the realm of social media, enabling brands and influencers to leverage the power of video content, create personalized shopping experiences, and foster a sense of community while driving sales and enhancing customer engagement.
The major global suppliers of Live E-commerce include Alibaba, Amazon, Byte Dance, Tencent, Inly Media, Kwai, Livby, Mogu Inc., Rocket Internet, Sea Group, Shoclef, ShopShops, Shunwang, ST&SAT, Streamlist, Gravy Live, Wayfair Inc., etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Live E-commerce. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major suppliers, as well as the market status and trends of different product types and applications in the global Live E-commerce market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include US, Germany, Japan, China, France, UK, South Korea, Canada, Italy, Russia, Mexico, Brazil, India, Vietnam, Thailand, South Africa and other regions, covering the Live E-commerce market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Live E-commerce industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Suppliers of Live E-commerce Include:
Alibaba
Amazon
Byte Dance
Tencent
Inly Media
Kwai
Livby
Mogu Inc.
Rocket Internet
Sea Group
Shoclef
ShopShops
Shunwang
ST&SAT
Streamlist
Gravy Live
Wayfair Inc.
Live E-commerce Product Segment Include:
Domestic
Transboundary
Live E-commerce Product Application Include:
Clothes
Cosmetics
Daily Necessities
Food
Other
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trend
Chapter 2: Global Live E-commerce Industry PESTEL Analysis
Chapter 3: Global Live E-commerce Industry Porter's Five Forces Analysis
Chapter 4: Global Live E-commerce Major Regional Market Size (Revenue) and Forecast Analysis
Chapter 5: Global Live E-commerce Competitive Analysis of Key Suppliers (Revenue, Market Share, Regional Distribution and Industry Concentration)
Chapter 6: Global Live E-commerce Revenue and Forecast Analysis by Product Type
Chapter 7: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)
Chapter 8: Industrial Chain Analysis, Live E-commerce Different Application Market Analysis (Revenue and Forecast) and Sales Channel Analysis
Chapter 9: Research Findings and Conclusion
Chapter 10: Methodology and Data Sources
Table of Contents
165 Pages
- 1 Live E-commerce Market Overview
- 1.1 Product Definition and Statistical Scope
- 1.2 Live E-commerce Product by Type
- 1.2.1 Domestic
- 1.2.2 Transboundary
- 1.3 Live E-commerce Product by Application
- 1.3.1 Clothes
- 1.3.2 Cosmetics
- 1.3.3 Daily Necessities
- 1.3.4 Food
- 1.3.5 Other
- 1.4 Global Live E-commerce Market Size Analysis (2020-2032)
- 1.5 Live E-commerce Market Development Status and Trends
- 1.5.1 Live E-commerce Industry Development Status Analysis
- 1.5.2 Live E-commerce Industry Development Trends Analysis
- 2 Live E-commerce Market PESTEL Analysis
- 2.1 Political Factors Analysis
- 2.2 Economic Factors Analysis
- 2.3 Social Factors Analysis
- 2.4 Technological Factors Analysis
- 2.5 Environmental Factors Analysis
- 2.6 Legal Factors Analysis
- 3 Live E-commerce Market Porter's Five Forces Analysis
- 3.1 Competitive Rivalry
- 3.2 Threat of New Entrants
- 3.3 Bargaining Power of Suppliers
- 3.4 Bargaining Power of Buyers
- 3.5 Threat of Substitutes
- 4 Global Live E-commerce Market Analysis by Country
- 4.1 Global Live E-commerce Market Size Analysis by Country: 2024 VS 2025 VS 2032
- 4.1.1 Global Live E-commerce Revenue Analysis by Country (2020-2025)
- 4.1.2 Global Live E-commerce Revenue Forecast Analysis by Country (2026-2032)
- 4.2 United States Live E-commerce Market Revenue and Growth Rate (2020-2032)
- 4.3 Germany Live E-commerce Market Revenue and Growth Rate (2020-2032)
- 4.4 Japan Live E-commerce Market Revenue and Growth Rate (2020-2032)
- 4.5 China Live E-commerce Market Revenue and Growth Rate (2020-2032)
- 4.6 France Live E-commerce Market Revenue and Growth Rate (2020-2032)
- 4.7 U.K. Live E-commerce Market Revenue and Growth Rate (2020-2032)
- 4.8 South Korea Live E-commerce Market Revenue and Growth Rate (2020-2032)
- 4.9 Canada Live E-commerce Market Revenue and Growth Rate (2020-2032)
- 4.10 Italy Live E-commerce Market Revenue and Growth Rate (2020-2032)
- 4.11 Russia Live E-commerce Market Revenue and Growth Rate (2020-2032)
- 4.12 Mexico Live E-commerce Market Revenue and Growth Rate (2020-2032)
- 4.13 Brazil Live E-commerce Market Revenue and Growth Rate (2020-2032)
- 4.14 India Live E-commerce Market Revenue and Growth Rate (2020-2032)
- 4.15 Vietnam Live E-commerce Market Revenue and Growth Rate (2020-2032)
- 4.16 Thailand Live E-commerce Market Revenue and Growth Rate (2020-2032)
- 4.17 South Africa Live E-commerce Market Revenue and Growth Rate (2020-2032)
- 5 Competition by Suppliers
- 5.1 Global Live E-commerce Market Revenue by Key Suppliers (2021-2025)
- 5.2 Live E-commerce Competitive Landscape Analysis and Market Dynamic
- 5.2.1 Live E-commerce Competitive Landscape Analysis
- 5.2.2 Global Key Suppliers Headquarter and Key Area Sales
- 5.2.3 Market Dynamic
- 6 Live E-commerce Market Analysis by Type
- 6.1 Global Live E-commerce Market Size Analysis by Type: 2024 VS 2025 VS 2032
- 6.2 Global Live E-commerce Revenue and Forecast Analysis by Type (2020-2032)
- 7 Key Companies Analysis
- 7.1 Alibaba
- 7.1.1 Alibaba Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.1.2 Alibaba Live E-commerce Product Portfolio
- 7.1.3 Alibaba Live E-commerce Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.2 Amazon
- 7.2.1 Amazon Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.2.2 Amazon Live E-commerce Product Portfolio
- 7.2.3 Amazon Live E-commerce Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.3 Byte Dance
- 7.3.1 Byte Dance Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.3.2 Byte Dance Live E-commerce Product Portfolio
- 7.3.3 Byte Dance Live E-commerce Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.4 Tencent
- 7.4.1 Tencent Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.4.2 Tencent Live E-commerce Product Portfolio
- 7.4.3 Tencent Live E-commerce Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.5 Inly Media
- 7.5.1 Inly Media Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.5.2 Inly Media Live E-commerce Product Portfolio
- 7.5.3 Inly Media Live E-commerce Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.6 Kwai
- 7.6.1 Kwai Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.6.2 Kwai Live E-commerce Product Portfolio
- 7.6.3 Kwai Live E-commerce Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.7 Livby
- 7.7.1 Livby Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.7.2 Livby Live E-commerce Product Portfolio
- 7.7.3 Livby Live E-commerce Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.8 Mogu Inc.
- 7.8.1 Mogu Inc. Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.8.2 Mogu Inc. Live E-commerce Product Portfolio
- 7.8.3 Mogu Inc. Live E-commerce Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.9 Rocket Internet
- 7.9.1 Rocket Internet Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.9.2 Rocket Internet Live E-commerce Product Portfolio
- 7.9.3 Rocket Internet Live E-commerce Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.10 Sea Group
- 7.10.1 Sea Group Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.10.2 Sea Group Live E-commerce Product Portfolio
- 7.10.3 Sea Group Live E-commerce Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.11 Shoclef
- 7.11.1 Shoclef Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.11.2 Shoclef Live E-commerce Product Portfolio
- 7.11.3 Shoclef Live E-commerce Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.12 ShopShops
- 7.12.1 ShopShops Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.12.2 ShopShops Live E-commerce Product Portfolio
- 7.12.3 ShopShops Live E-commerce Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.13 Shunwang
- 7.13.1 Shunwang Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.13.2 Shunwang Live E-commerce Product Portfolio
- 7.13.3 Shunwang Live E-commerce Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.14 ST&SAT
- 7.14.1 ST&SAT Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.14.2 ST&SAT Live E-commerce Product Portfolio
- 7.14.3 ST&SAT Live E-commerce Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.15 Streamlist
- 7.15.1 Streamlist Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.15.2 Streamlist Live E-commerce Product Portfolio
- 7.15.3 Streamlist Live E-commerce Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.16 Gravy Live
- 7.16.1 Gravy Live Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.16.2 Gravy Live Live E-commerce Product Portfolio
- 7.16.3 Gravy Live Live E-commerce Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.17 Wayfair Inc.
- 7.17.1 Wayfair Inc. Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.17.2 Wayfair Inc. Live E-commerce Product Portfolio
- 7.17.3 Wayfair Inc. Live E-commerce Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 8 Industry Chain Analysis
- 8.1 Live E-commerce Industry Chain Analysis
- 8.2 Live E-commerce Product Downstream Application Analysis
- 8.2.1 Global Live E-commerce Market Size and Growth Rate (CAGR) by Application: 2024 VS 2025 VS 2032
- 8.2.2 Global Live E-commerce Revenue and Forecast by Application (2020-2032)
- 8.3 Live E-commerce Typical Downstream Customers
- 8.4 Live E-commerce Sales Channel Analysis
- 9 Research Findings and Conclusion
- 10 Methodology and Data Source
- 10.1 Methodology/Research Approach
- 10.2 Research Scope
- 10.3 Benchmarks and Assumptions
- 10.4 Date Source
- 10.4.1 Primary Sources
- 10.4.2 Secondary Sources
- 10.5 Data Cross Validation
- 10.6 Disclaimer
Pricing
Currency Rates
Questions or Comments?
Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
