Global Live E-commerce Competitive Landscape Professional Research Report 2025
Description
Research Summary
Live e-commerce, also known as live-stream shopping or livestream e-commerce, is a form of online retail where sellers interact with their audience in real-time through live video broadcasts to showcase and sell products. This innovative approach combines the convenience of online shopping with the engaging elements of live streaming, allowing consumers to watch product demonstrations, ask questions, and make purchases directly within the streaming platform. Live e-commerce has gained significant popularity, particularly in the realm of social media, enabling brands and influencers to leverage the power of video content, create personalized shopping experiences, and foster a sense of community while driving sales and enhancing customer engagement.
According to DIResearch's in-depth investigation and research, the global Live E-commerce market size was valued at XX Million USD in 2024 and is projected to reach XX Million USD by 2032, with a CAGR of XX% (2025-2032). Notably, the China market has changed rapidly in the past few years. By 2024, China's market size is expected to be XX Million USD, representing approximately XX% of the global market share. By 2032, it is anticipated to grow further to XX Million USD, contributing XX% to the worldwide market share.
The major global manufacturers of Live E-commerce include Alibaba, Amazon, Byte Dance, Tencent, Inly Media, Kwai, Livby, Mogu Inc., Rocket Internet, Sea Group, Shoclef, ShopShops, Shunwang, ST&SAT, Streamlist, Gravy Live, Wayfair Inc. etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Live E-commerce. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Live E-commerce market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Live E-commerce market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Live E-commerce industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Manufacturers of Live E-commerce Include:
Alibaba
Amazon
Byte Dance
Tencent
Inly Media
Kwai
Livby
Mogu Inc.
Rocket Internet
Sea Group
Shoclef
ShopShops
Shunwang
ST&SAT
Streamlist
Gravy Live
Wayfair Inc.
Live E-commerce Product Segment Include:
Domestic
Transboundary
Live E-commerce Product Application Include:
Clothes
Cosmetics
Daily Necessities
Food
Other
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends
Chapter 2: Global Live E-commerce Industry PESTEL Analysis
Chapter 3: Global Live E-commerce Industry Porter’s Five Forces Analysis
Chapter 4: Global Live E-commerce Major Regional Market Size and Forecast Analysis
Chapter 5: Global Live E-commerce Market Size and Forecast by Type and Application Analysis
Chapter 6: North America Passenger Live E-commerce Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 7: Europe Live E-commerce Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 8: China Live E-commerce Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 9: APAC (Excl. China) Live E-commerce Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 10: Latin America Live E-commerce Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 11: Middle East and Africa Live E-commerce Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 12: Global Live E-commerce Competitive Analysis of Key Manufacturers (Revenue, Market Share, Regional Distribution and Industry Concentration)
Chapter 13: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)
Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers
Chapter 15: Research Findings and Conclusion
Chapter 16: Methodology and Data Sources
Live e-commerce, also known as live-stream shopping or livestream e-commerce, is a form of online retail where sellers interact with their audience in real-time through live video broadcasts to showcase and sell products. This innovative approach combines the convenience of online shopping with the engaging elements of live streaming, allowing consumers to watch product demonstrations, ask questions, and make purchases directly within the streaming platform. Live e-commerce has gained significant popularity, particularly in the realm of social media, enabling brands and influencers to leverage the power of video content, create personalized shopping experiences, and foster a sense of community while driving sales and enhancing customer engagement.
According to DIResearch's in-depth investigation and research, the global Live E-commerce market size was valued at XX Million USD in 2024 and is projected to reach XX Million USD by 2032, with a CAGR of XX% (2025-2032). Notably, the China market has changed rapidly in the past few years. By 2024, China's market size is expected to be XX Million USD, representing approximately XX% of the global market share. By 2032, it is anticipated to grow further to XX Million USD, contributing XX% to the worldwide market share.
The major global manufacturers of Live E-commerce include Alibaba, Amazon, Byte Dance, Tencent, Inly Media, Kwai, Livby, Mogu Inc., Rocket Internet, Sea Group, Shoclef, ShopShops, Shunwang, ST&SAT, Streamlist, Gravy Live, Wayfair Inc. etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Live E-commerce. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Live E-commerce market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Live E-commerce market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Live E-commerce industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Manufacturers of Live E-commerce Include:
Alibaba
Amazon
Byte Dance
Tencent
Inly Media
Kwai
Livby
Mogu Inc.
Rocket Internet
Sea Group
Shoclef
ShopShops
Shunwang
ST&SAT
Streamlist
Gravy Live
Wayfair Inc.
Live E-commerce Product Segment Include:
Domestic
Transboundary
Live E-commerce Product Application Include:
Clothes
Cosmetics
Daily Necessities
Food
Other
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends
Chapter 2: Global Live E-commerce Industry PESTEL Analysis
Chapter 3: Global Live E-commerce Industry Porter’s Five Forces Analysis
Chapter 4: Global Live E-commerce Major Regional Market Size and Forecast Analysis
Chapter 5: Global Live E-commerce Market Size and Forecast by Type and Application Analysis
Chapter 6: North America Passenger Live E-commerce Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 7: Europe Live E-commerce Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 8: China Live E-commerce Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 9: APAC (Excl. China) Live E-commerce Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 10: Latin America Live E-commerce Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 11: Middle East and Africa Live E-commerce Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 12: Global Live E-commerce Competitive Analysis of Key Manufacturers (Revenue, Market Share, Regional Distribution and Industry Concentration)
Chapter 13: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)
Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers
Chapter 15: Research Findings and Conclusion
Chapter 16: Methodology and Data Sources
Table of Contents
170 Pages
- 1 Live E-commerce Market Overview
- 1.1 Product Definition and Statistical Scope
- 1.2 Live E-commerce Product by Type
- 1.2.1 Domestic
- 1.2.2 Transboundary
- 1.3 Live E-commerce Product by Application
- 1.3.1 Clothes
- 1.3.2 Cosmetics
- 1.3.3 Daily Necessities
- 1.3.4 Food
- 1.3.5 Other
- 1.4 Global Live E-commerce Market Size Analysis (2020-2032)
- 1.5 Live E-commerce Market Development Status and Trends
- 1.5.1 Live E-commerce Industry Development Status Analysis
- 1.5.2 Live E-commerce Industry Development Trends Analysis
- 2 Live E-commerce Market PESTEL Analysis
- 2.1 Political Factors Analysis
- 2.2 Economic Factors Analysis
- 2.3 Social Factors Analysis
- 2.4 Technological Factors Analysis
- 2.5 Environmental Factors Analysis
- 2.6 Legal Factors Analysis
- 3 Live E-commerce Market Porter's Five Forces Analysis
- 3.1 Competitive Rivalry
- 3.2 Threat of New Entrants
- 3.3 Bargaining Power of Suppliers
- 3.4 Bargaining Power of Buyers
- 3.5 Threat of Substitutes
- 4 Global Live E-commerce Market Analysis by Regions
- 4.1 Global Live E-commerce Overall Market: 2024 VS 2025 VS 2032
- 4.2 Global Live E-commerce Revenue and Forecast Analysis (2020-2032)
- 4.2.1 Global Live E-commerce Revenue and Market Share by Region (2020-2025)
- 4.2.2 Global Live E-commerce Revenue Forecast by Region (2026-2032)
- 5 Global Live E-commerce Market Size by Type and Application
- 5.1 Global Live E-commerce Market Size by Type (2020-2032)
- 5.2 Global Live E-commerce Market Size by Application (2020-2032)
- 6 North America
- 6.1 North America Live E-commerce Market Size and Growth Rate Analysis (2020-2032)
- 6.2 North America Key Manufacturers Analysis
- 6.3 North America Live E-commerce Market Size by Type
- 6.4 North America Live E-commerce Market Size by Application
- 6.5 North America Live E-commerce Market Size by Country
- 6.5.1 US
- 6.5.2 Canada
- 7 Europe
- 7.1 Europe Live E-commerce Market Size and Growth Rate Analysis (2020-2032)
- 7.2 Europe Key Manufacturers Analysis
- 7.3 Europe Live E-commerce Market Size by Type
- 7.4 Europe Live E-commerce Market Size by Application
- 7.5 Europe Live E-commerce Market Size by Country
- 7.5.1 Germany
- 7.5.2 France
- 7.5.3 United Kingdom
- 7.5.4 Italy
- 7.5.5 Spain
- 7.5.6 Benelux
- 8 China
- 8.1 China Live E-commerce Market Size and Growth Rate Analysis (2020-2032)
- 8.2 China Key Manufacturers Analysis
- 8.3 China Live E-commerce Market Size by Type
- 8.4 China Live E-commerce Market Size by Application
- 9 APAC (excl. China)
- 9.1 APAC (excl. China) Live E-commerce Market Size and Growth Rate Analysis (2020-2032)
- 9.2 APAC (excl. China) Key Manufacturers Analysis
- 9.3 APAC (excl. China) Live E-commerce Market Size by Type
- 9.4 APAC (excl. China) Live E-commerce Market Size by Application
- 9.5 APAC (excl. China) Live E-commerce Market Size by Country
- 9.5.1 Japan
- 9.5.2 South Korea
- 9.5.3 India
- 9.5.4 Australia
- 9.5.5 Southeast Asia
- 10 Latin America
- 10.1 Latin America Live E-commerce Market Size and Growth Rate Analysis (2020-2032)
- 10.2 Latin America Key Manufacturers Analysis
- 10.3 Latin America Live E-commerce Market Size by Type
- 10.4 Latin America Live E-commerce Market Size by Application
- 10.5 Latin America Live E-commerce Market Size by Country
- 10.5.1 Mexico
- 10.5.2 Brazil
- 11 Middle East & Africa
- 11.1 Middle East & Africa Live E-commerce Market Size and Growth Rate Analysis (2020-2032)
- 11.2 Middle East & Africa Key Manufacturers Analysis
- 11.3 Middle East & Africa Live E-commerce Market Size by Type
- 11.4 Middle East & Africa Live E-commerce Market Size by Application
- 11.5 Middle East & Africa Live E-commerce Market Size by Country
- 11.5.1 Saudi Arabia
- 11.5.2 South Africa
- 12 Competition by Manufacturers
- 12.1 Global Live E-commerce Market Revenue by Key Manufacturers (2021-2025)
- 12.2 Live E-commerce Competitive Landscape Analysis and Market Dynamic
- 12.2.1 Live E-commerce Competitive Landscape Analysis
- 12.2.2 Global Key Manufacturers Headquarter Location and Key Area Sales
- 12.2.3 Market Dynamic
- 13 Key Companies Analysis
- 13.1 Alibaba
- 13.1.1 Alibaba Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.1.2 Alibaba Live E-commerce Product Portfolio
- 13.1.3 Alibaba Live E-commerce Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.2 Amazon
- 13.2.1 Amazon Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.2.2 Amazon Live E-commerce Product Portfolio
- 13.2.3 Amazon Live E-commerce Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.3 Byte Dance
- 13.3.1 Byte Dance Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.3.2 Byte Dance Live E-commerce Product Portfolio
- 13.3.3 Byte Dance Live E-commerce Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.4 Tencent
- 13.4.1 Tencent Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.4.2 Tencent Live E-commerce Product Portfolio
- 13.4.3 Tencent Live E-commerce Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.5 Inly Media
- 13.5.1 Inly Media Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.5.2 Inly Media Live E-commerce Product Portfolio
- 13.5.3 Inly Media Live E-commerce Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.6 Kwai
- 13.6.1 Kwai Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.6.2 Kwai Live E-commerce Product Portfolio
- 13.6.3 Kwai Live E-commerce Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.7 Livby
- 13.7.1 Livby Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.7.2 Livby Live E-commerce Product Portfolio
- 13.7.3 Livby Live E-commerce Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.8 Mogu Inc.
- 13.8.1 Mogu Inc. Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.8.2 Mogu Inc. Live E-commerce Product Portfolio
- 13.8.3 Mogu Inc. Live E-commerce Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.9 Rocket Internet
- 13.9.1 Rocket Internet Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.9.2 Rocket Internet Live E-commerce Product Portfolio
- 13.9.3 Rocket Internet Live E-commerce Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.10 Sea Group
- 13.10.1 Sea Group Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.10.2 Sea Group Live E-commerce Product Portfolio
- 13.10.3 Sea Group Live E-commerce Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.11 Shoclef
- 13.11.1 Shoclef Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.11.2 Shoclef Live E-commerce Product Portfolio
- 13.11.3 Shoclef Live E-commerce Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.12 ShopShops
- 13.12.1 ShopShops Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.12.2 ShopShops Live E-commerce Product Portfolio
- 13.12.3 ShopShops Live E-commerce Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.13 Shunwang
- 13.13.1 Shunwang Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.13.2 Shunwang Live E-commerce Product Portfolio
- 13.13.3 Shunwang Live E-commerce Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.14 ST&SAT
- 13.14.1 ST&SAT Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.14.2 ST&SAT Live E-commerce Product Portfolio
- 13.14.3 ST&SAT Live E-commerce Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.15 Streamlist
- 13.15.1 Streamlist Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.15.2 Streamlist Live E-commerce Product Portfolio
- 13.15.3 Streamlist Live E-commerce Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.16 Gravy Live
- 13.16.1 Gravy Live Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.16.2 Gravy Live Live E-commerce Product Portfolio
- 13.16.3 Gravy Live Live E-commerce Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.17 Wayfair Inc.
- 13.17.1 Wayfair Inc. Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.17.2 Wayfair Inc. Live E-commerce Product Portfolio
- 13.17.3 Wayfair Inc. Live E-commerce Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 14 Industry Chain Analysis
- 14.1 Live E-commerce Industry Chain Analysis
- 14.2 Live E-commerce Industry Raw Material and Suppliers Analysis
- 14.2.1 Live E-commerce Key Raw Material Supply Analysis
- 14.2.2 Raw Material Suppliers and Contact Information
- 14.3 Live E-commerce Typical Downstream Customers
- 14.4 Live E-commerce Sales Channel Analysis
- 15 Research Findings and Conclusion
- 16 Methodology and Data Source
- 16.1 Methodology/Research Approach
- 16.2 Research Scope
- 16.3 Benchmarks and Assumptions
- 16.4 Date Source
- 16.4.1 Primary Sources
- 16.4.2 Secondary Sources
- 16.5 Data Cross Validation
- 16.6 Disclaimer
Pricing
Currency Rates
Questions or Comments?
Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
