Market Overview
According to DIResearch＇s in-depth investigation and research, the global Greeting Cards market size will reach 7,708.86 Million USD in 2025 and is projected to reach 6,360.15 Million USD by 2032, with a CAGR of -2.71% (2025-2032). Notably, the China Greeting Cards market has changed rapidly in the past few years. By 2025, China＇s market size is expected to be Million USD, representing approximately % of the global market share.
Research Summary
Greeting cards are printed or handcrafted pieces of cardstock or paper designed to convey personal sentiments or messages on various occasions. Typically exchanged to celebrate birthdays, holidays, weddings, graduations, or other special events, greeting cards often feature decorative artwork, illustrations, or photographs along with written messages expressing well-wishes, congratulations, or expressions of love. They come in a variety of designs, styles, and sizes, and may be accompanied by envelopes for mailing. Greeting cards serve as a thoughtful and tangible way for people to communicate emotions and sentiments, and the industry has evolved to include electronic or digital versions alongside traditional paper cards. Whether store-bought or homemade, greeting cards remain a popular means of expressing personal connections and sharing joyous moments.
The major global manufacturers of Greeting Cards include Hallmark Cards, American Greetings, Card Factory, Schurman Retail Group, CSS Industries Inc., Avanti Press, Simon Elvin, Myron Manufacturing Corp., Herbert Walkers Ltd, Moo, etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Greeting Cards. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Greeting Cards market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include US, Germany, Japan, China, France, UK, South Korea, Canada, Italy, Russia, Mexico, Brazil, India, Vietnam, Thailand, South Africa and other regions, covering the Greeting Cards market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Greeting Cards industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Manufacturers of Greeting Cards Include:
Hallmark Cards
American Greetings
Card Factory
Schurman Retail Group
CSS Industries Inc.
Avanti Press
Simon Elvin
Myron Manufacturing Corp.
Herbert Walkers Ltd
Moo
Greeting Cards Product Segment Include:
Seasonal Greeting Cards
Every Day Greeting Cards
Greeting Cards Product Application Include:
Business Cards
Personal Cards
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trend
Chapter 2: Global Greeting Cards Industry PESTEL Analysis
Chapter 3: Global Greeting Cards Industry Porter's Five Forces Analysis
Chapter 4: Global Greeting Cards Major Regional Market Size (Sales, Revenue, Price) and Forecast Analysis
Chapter 5: Global Greeting Cards Competitive Analysis of Key Manufacturers (Sales, Revenue, Market Share, Price, Regional Distribution and Industry Concentration)
Chapter 6: Global Greeting Cards Sales, Revenue, Price and Forecast by Product Type
Chapter 7: Key Company Profiles (Product Portfolio, Sales, Revenue, Price and Gross Margin)
Chapter 8: Industrial Chain Analysis, Greeting Cards Different Application Market Analysis (Sales and Revenue), Sales Channel Analysis
Chapter 9: Research Findings and Conclusion
Chapter 10: Methodology and Data Sources
- 1 Greeting Cards Market Overview
- 1.1 Product Definition and Statistical Scope
- 1.2 Greeting Cards Product by Type
- 1.2.1 Seasonal Greeting Cards
- 1.2.2 Every Day Greeting Cards
- 1.3 Greeting Cards Product by Application
- 1.3.1 Business Cards
- 1.3.2 Personal Cards
- 1.4 Global Greeting Cards Market Revenue and Sales Analysis
- 1.4.1 Global Greeting Cards Revenue Market Size Analysis (2020-2032)
- 1.4.2 Global Greeting Cards Sales Market Size Analysis (2020-2032)
- 1.4.3 Global Greeting Cards Market Sales Price Trend Analysis (2020-2032)
- 1.5 Greeting Cards Market Development Status and Trends
- 1.5.1 Greeting Cards Industry Development Status Analysis
- 1.5.2 Greeting Cards Industry Development Trends Analysis
- 2 Greeting Cards Market PESTEL Analysis
- 2.1 Political Factors Analysis
- 2.2 Economic Factors Analysis
- 2.3 Social Factors Analysis
- 2.4 Technological Factors Analysis
- 2.5 Environmental Factors Analysis
- 2.6 Legal Factors Analysis
- 3 Greeting Cards Market Porter's Five Forces Analysis
- 3.1 Competitive Rivalry
- 3.2 Threat of New Entrants
- 3.3 Bargaining Power of Suppliers
- 3.4 Bargaining Power of Buyers
- 3.5 Threat of Substitutes
- 4 Global Greeting Cards Market Analysis by Country
- 4.1 Global Greeting Cards Market Size Analysis by Country: 2024 VS 2025 VS 2032
- 4.1.1 Global Greeting Cards Revenue and Market Share by Country (2020-2025)
- 4.1.2 Global Greeting Cards Revenue and Market Share Forecast by Country (2026-2032)
- 4.2 Global Greeting Cards Sales Analysis by Country: 2024 VS 2025 VS 2032
- 4.2.1 Global Greeting Cards Sales and Market Share by Country (2020-2025)
- 4.2.2 Global Greeting Cards Sales and Market Share Forecast by Country (2026-2032)
- 4.3 United States Greeting Cards Market Sales, Revenue and Growth Rate (2020-2032)
- 4.4 Germany Greeting Cards Market Sales, Revenue and Growth Rate (2020-2032)
- 4.5 Japan Greeting Cards Market Sales, Revenue and Growth Rate (2020-2032)
- 4.6 China Greeting Cards Market Sales, Revenue and Growth Rate (2020-2032)
- 4.7 France Greeting Cards Market Sales, Revenue and Growth Rate (2020-2032)
- 4.8 U.K. Greeting Cards Market Sales, Revenue and Growth Rate (2020-2032)
- 4.9 South Korea Greeting Cards Market Sales, Revenue and Growth Rate (2020-2032)
- 4.10 Canada Greeting Cards Market Sales, Revenue and Growth Rate (2020-2032)
- 4.11 Italy Greeting Cards Market Sales, Revenue and Growth Rate (2020-2032)
- 4.12 Russia Greeting Cards Market Sales, Revenue and Growth Rate (2020-2032)
- 4.13 Mexico Greeting Cards Market Sales, Revenue and Growth Rate (2020-2032)
- 4.14 Brazil Greeting Cards Market Sales, Revenue and Growth Rate (2020-2032)
- 4.15 India Greeting Cards Market Sales, Revenue and Growth Rate (2020-2032)
- 4.16 Vietnam Greeting Cards Market Sales, Revenue and Growth Rate (2020-2032)
- 4.17 Thailand Greeting Cards Market Sales, Revenue and Growth Rate (2020-2032)
- 4.18 South Africa Greeting Cards Market Sales, Revenue and Growth Rate (2020-2032)
- 5 Competition by Manufacturers
- 5.1 Global Greeting Cards Market Sales, Revenue and Sales Price by Key Manufacturers (2021-2025)
- 5.1.1 Global Greeting Cards Market Sales by Key Manufacturers (2021-2025)
- 5.1.2 Global Greeting Cards Market Revenue by Key Manufacturers (2021-2025)
- 5.1.3 Global Greeting Cards Average Sales Price by Manufacturers (2021-2025)
- 5.2 Greeting Cards Competitive Landscape Analysis and Market Dynamic
- 5.2.1 Greeting Cards Competitive Landscape Analysis
- 5.2.2 Global Key Manufacturers Headquarter and Key Area Sales
- 5.2.3 Market Dynamic
- 6 Greeting Cards Market Analysis by Type
- 6.1 Global Greeting Cards Market Revenue Analysis by Type
- 6.1.1 Global Greeting Cards Market Size Analysis by Type: 2024 & 2025 & 2032
- 6.1.2 Global Greeting Cards Revenue and Forecast Analysis by Type (2020-2032)
- 6.2 Global Greeting Cards Market Sales and Forecast Analysis by Type (2020-2032)
- 6.3 Global Greeting Cards Sales Price Trend Analysis by Type (2020-2032)
- 7 Key Companies Analysis
- 7.1 Hallmark Cards
- 7.1.1 Hallmark Cards Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.1.2 Hallmark Cards Greeting Cards Product Portfolio
- 7.1.3 Hallmark Cards Greeting Cards Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.2 American Greetings
- 7.2.1 American Greetings Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.2.2 American Greetings Greeting Cards Product Portfolio
- 7.2.3 American Greetings Greeting Cards Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.3 Card Factory
- 7.3.1 Card Factory Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.3.2 Card Factory Greeting Cards Product Portfolio
- 7.3.3 Card Factory Greeting Cards Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.4 Schurman Retail Group
- 7.4.1 Schurman Retail Group Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.4.2 Schurman Retail Group Greeting Cards Product Portfolio
- 7.4.3 Schurman Retail Group Greeting Cards Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.5 CSS Industries Inc.
- 7.5.1 CSS Industries Inc. Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.5.2 CSS Industries Inc. Greeting Cards Product Portfolio
- 7.5.3 CSS Industries Inc. Greeting Cards Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.6 Avanti Press
- 7.6.1 Avanti Press Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.6.2 Avanti Press Greeting Cards Product Portfolio
- 7.6.3 Avanti Press Greeting Cards Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.7 Simon Elvin
- 7.7.1 Simon Elvin Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.7.2 Simon Elvin Greeting Cards Product Portfolio
- 7.7.3 Simon Elvin Greeting Cards Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.8 Myron Manufacturing Corp.
- 7.8.1 Myron Manufacturing Corp. Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.8.2 Myron Manufacturing Corp. Greeting Cards Product Portfolio
- 7.8.3 Myron Manufacturing Corp. Greeting Cards Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.9 Herbert Walkers Ltd
- 7.9.1 Herbert Walkers Ltd Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.9.2 Herbert Walkers Ltd Greeting Cards Product Portfolio
- 7.9.3 Herbert Walkers Ltd Greeting Cards Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.10 Moo
- 7.10.1 Moo Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.10.2 Moo Greeting Cards Product Portfolio
- 7.10.3 Moo Greeting Cards Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 8 Industry Chain Analysis
- 8.1 Greeting Cards Industry Chain Analysis
- 8.2 Greeting Cards Industry Upstream Supply Analysis
- 8.2.1 Upstream Key Raw Material Supply Analysis
- 8.2.2 Raw Material Suppliers and Contact Information
- 8.3 Greeting Cards Product Downstream Application Analysis
- 8.3.1 Global Greeting Cards Revenue Market Size by Application: 2024 & 2025 & 2032
- 8.3.2 Global Greeting Cards Revenue and Forecast Analysis by Application (2020-2032)
- 8.3.3 Global Greeting Cards Sales and Forecast Analysis by Application (2020-2032)
- 8.4 Greeting Cards Typical Downstream Customers
- 8.5 Greeting Cards Sales Channel Analysis
- 9 Research Findings and Conclusion
- 10 Methodology and Data Source
- 10.1 Methodology/Research Approach
- 10.2 Research Scope
- 10.3 Benchmarks and Assumptions
- 10.4 Date Source
- 10.4.1 Primary Sources
- 10.4.2 Secondary Sources
- 10.5 Data Cross Validation
- 10.6 Disclaimer
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