Global Gacha Games Market Research Report, Competitive, Technology and Forecast Analysis 2025-2032
Description
Market Overview
According to DIResearch＇s in-depth investigation and research, the global Gacha Games market size will reach 5,096.94 Million USD in 2025 and is projected to reach 12,443.94 Million USD by 2032, with a CAGR of 13.60% (2025-2032). Notably, the China Gacha Games market has changed rapidly in the past few years. By 2025, China＇s market size is expected to be Million USD, representing approximately % of the global market share.
Research Summary
Gacha games are a genre of mobile and online games that incorporate a virtual “capsule-toy vending machine” mechanic, where players spend in-game currency or real money to obtain randomized virtual items, characters, or equipment. Originating from Japanese game design, these games emphasize collecting and upgrading diverse characters or assets, often featuring gacha pulls that offer varying rarity levels and probabilities. Players are motivated by the excitement of chance and the desire to build strong teams or collections, with many gacha games incorporating role-playing, strategy, or social elements. Despite their popularity for engaging gameplay and progression systems, gacha games have sparked discussions around monetization and gambling-like mechanics.
The major global suppliers of Gacha Games include Genshin Impact (HoYoverse), Fire Emblem Heroes (Nintendo), Langrisser (Zlongame), Azur Lane (Shanghai Manjuu), Pokemon Masters (DeNA), Star Wars, Marvel Strike Force, Dragon Ball Legends (Dimps), Dragalia Lost (Cygames) (CyberAgent), Raid: Shadow Legends, etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Gacha Games. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major suppliers, as well as the market status and trends of different product types and applications in the global Gacha Games market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include US, Germany, Japan, China, France, UK, South Korea, Canada, Italy, Russia, Mexico, Brazil, India, Vietnam, Thailand, South Africa and other regions, covering the Gacha Games market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Gacha Games industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Suppliers of Gacha Games Include:
Genshin Impact (HoYoverse)
Fire Emblem Heroes (Nintendo)
Langrisser (Zlongame)
Azur Lane (Shanghai Manjuu)
Pokemon Masters (DeNA)
Star Wars
Marvel Strike Force
Dragon Ball Legends (Dimps)
Dragalia Lost (Cygames) (CyberAgent)
Raid: Shadow Legends
Gacha Games Product Segment Include:
RPG Games
Card Games
Others
Gacha Games Product Application Include:
Android Platform
iOS Platform
PC and Web Browser
Others
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trend
Chapter 2: Global Gacha Games Industry PESTEL Analysis
Chapter 3: Global Gacha Games Industry Porter's Five Forces Analysis
Chapter 4: Global Gacha Games Major Regional Market Size (Revenue) and Forecast Analysis
Chapter 5: Global Gacha Games Competitive Analysis of Key Suppliers (Revenue, Market Share, Regional Distribution and Industry Concentration)
Chapter 6: Global Gacha Games Revenue and Forecast Analysis by Product Type
Chapter 7: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)
Chapter 8: Industrial Chain Analysis, Gacha Games Different Application Market Analysis (Revenue and Forecast) and Sales Channel Analysis
Chapter 9: Research Findings and Conclusion
Chapter 10: Methodology and Data Sources
According to DIResearch＇s in-depth investigation and research, the global Gacha Games market size will reach 5,096.94 Million USD in 2025 and is projected to reach 12,443.94 Million USD by 2032, with a CAGR of 13.60% (2025-2032). Notably, the China Gacha Games market has changed rapidly in the past few years. By 2025, China＇s market size is expected to be Million USD, representing approximately % of the global market share.
Research Summary
Gacha games are a genre of mobile and online games that incorporate a virtual “capsule-toy vending machine” mechanic, where players spend in-game currency or real money to obtain randomized virtual items, characters, or equipment. Originating from Japanese game design, these games emphasize collecting and upgrading diverse characters or assets, often featuring gacha pulls that offer varying rarity levels and probabilities. Players are motivated by the excitement of chance and the desire to build strong teams or collections, with many gacha games incorporating role-playing, strategy, or social elements. Despite their popularity for engaging gameplay and progression systems, gacha games have sparked discussions around monetization and gambling-like mechanics.
The major global suppliers of Gacha Games include Genshin Impact (HoYoverse), Fire Emblem Heroes (Nintendo), Langrisser (Zlongame), Azur Lane (Shanghai Manjuu), Pokemon Masters (DeNA), Star Wars, Marvel Strike Force, Dragon Ball Legends (Dimps), Dragalia Lost (Cygames) (CyberAgent), Raid: Shadow Legends, etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Gacha Games. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major suppliers, as well as the market status and trends of different product types and applications in the global Gacha Games market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include US, Germany, Japan, China, France, UK, South Korea, Canada, Italy, Russia, Mexico, Brazil, India, Vietnam, Thailand, South Africa and other regions, covering the Gacha Games market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Gacha Games industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Suppliers of Gacha Games Include:
Genshin Impact (HoYoverse)
Fire Emblem Heroes (Nintendo)
Langrisser (Zlongame)
Azur Lane (Shanghai Manjuu)
Pokemon Masters (DeNA)
Star Wars
Marvel Strike Force
Dragon Ball Legends (Dimps)
Dragalia Lost (Cygames) (CyberAgent)
Raid: Shadow Legends
Gacha Games Product Segment Include:
RPG Games
Card Games
Others
Gacha Games Product Application Include:
Android Platform
iOS Platform
PC and Web Browser
Others
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trend
Chapter 2: Global Gacha Games Industry PESTEL Analysis
Chapter 3: Global Gacha Games Industry Porter's Five Forces Analysis
Chapter 4: Global Gacha Games Major Regional Market Size (Revenue) and Forecast Analysis
Chapter 5: Global Gacha Games Competitive Analysis of Key Suppliers (Revenue, Market Share, Regional Distribution and Industry Concentration)
Chapter 6: Global Gacha Games Revenue and Forecast Analysis by Product Type
Chapter 7: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)
Chapter 8: Industrial Chain Analysis, Gacha Games Different Application Market Analysis (Revenue and Forecast) and Sales Channel Analysis
Chapter 9: Research Findings and Conclusion
Chapter 10: Methodology and Data Sources
Table of Contents
165 Pages
- 1 Gacha Games Market Overview
- 1.1 Product Definition and Statistical Scope
- 1.2 Gacha Games Product by Type
- 1.2.1 RPG Games
- 1.2.2 Card Games
- 1.2.3 Others
- 1.3 Gacha Games Product by Application
- 1.3.1 Android Platform
- 1.3.2 iOS Platform
- 1.3.3 PC and Web Browser
- 1.3.4 Others
- 1.4 Global Gacha Games Market Size Analysis (2020-2032)
- 1.5 Gacha Games Market Development Status and Trends
- 1.5.1 Gacha Games Industry Development Status Analysis
- 1.5.2 Gacha Games Industry Development Trends Analysis
- 2 Gacha Games Market PESTEL Analysis
- 2.1 Political Factors Analysis
- 2.2 Economic Factors Analysis
- 2.3 Social Factors Analysis
- 2.4 Technological Factors Analysis
- 2.5 Environmental Factors Analysis
- 2.6 Legal Factors Analysis
- 3 Gacha Games Market Porter's Five Forces Analysis
- 3.1 Competitive Rivalry
- 3.2 Threat of New Entrants
- 3.3 Bargaining Power of Suppliers
- 3.4 Bargaining Power of Buyers
- 3.5 Threat of Substitutes
- 4 Global Gacha Games Market Analysis by Country
- 4.1 Global Gacha Games Market Size Analysis by Country: 2024 VS 2025 VS 2032
- 4.1.1 Global Gacha Games Revenue Analysis by Country (2020-2025)
- 4.1.2 Global Gacha Games Revenue Forecast Analysis by Country (2026-2032)
- 4.2 United States Gacha Games Market Revenue and Growth Rate (2020-2032)
- 4.3 Germany Gacha Games Market Revenue and Growth Rate (2020-2032)
- 4.4 Japan Gacha Games Market Revenue and Growth Rate (2020-2032)
- 4.5 China Gacha Games Market Revenue and Growth Rate (2020-2032)
- 4.6 France Gacha Games Market Revenue and Growth Rate (2020-2032)
- 4.7 U.K. Gacha Games Market Revenue and Growth Rate (2020-2032)
- 4.8 South Korea Gacha Games Market Revenue and Growth Rate (2020-2032)
- 4.9 Canada Gacha Games Market Revenue and Growth Rate (2020-2032)
- 4.10 Italy Gacha Games Market Revenue and Growth Rate (2020-2032)
- 4.11 Russia Gacha Games Market Revenue and Growth Rate (2020-2032)
- 4.12 Mexico Gacha Games Market Revenue and Growth Rate (2020-2032)
- 4.13 Brazil Gacha Games Market Revenue and Growth Rate (2020-2032)
- 4.14 India Gacha Games Market Revenue and Growth Rate (2020-2032)
- 4.15 Vietnam Gacha Games Market Revenue and Growth Rate (2020-2032)
- 4.16 Thailand Gacha Games Market Revenue and Growth Rate (2020-2032)
- 4.17 South Africa Gacha Games Market Revenue and Growth Rate (2020-2032)
- 5 Competition by Suppliers
- 5.1 Global Gacha Games Market Revenue by Key Suppliers (2021-2025)
- 5.2 Gacha Games Competitive Landscape Analysis and Market Dynamic
- 5.2.1 Gacha Games Competitive Landscape Analysis
- 5.2.2 Global Key Suppliers Headquarter and Key Area Sales
- 5.2.3 Market Dynamic
- 6 Gacha Games Market Analysis by Type
- 6.1 Global Gacha Games Market Size Analysis by Type: 2024 VS 2025 VS 2032
- 6.2 Global Gacha Games Revenue and Forecast Analysis by Type (2020-2032)
- 7 Key Companies Analysis
- 7.1 Genshin Impact (HoYoverse)
- 7.1.1 Genshin Impact (HoYoverse) Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.1.2 Genshin Impact (HoYoverse) Gacha Games Product Portfolio
- 7.1.3 Genshin Impact (HoYoverse) Gacha Games Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.2 Fire Emblem Heroes (Nintendo)
- 7.2.1 Fire Emblem Heroes (Nintendo) Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.2.2 Fire Emblem Heroes (Nintendo) Gacha Games Product Portfolio
- 7.2.3 Fire Emblem Heroes (Nintendo) Gacha Games Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.3 Langrisser (Zlongame)
- 7.3.1 Langrisser (Zlongame) Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.3.2 Langrisser (Zlongame) Gacha Games Product Portfolio
- 7.3.3 Langrisser (Zlongame) Gacha Games Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.4 Azur Lane (Shanghai Manjuu)
- 7.4.1 Azur Lane (Shanghai Manjuu) Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.4.2 Azur Lane (Shanghai Manjuu) Gacha Games Product Portfolio
- 7.4.3 Azur Lane (Shanghai Manjuu) Gacha Games Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.5 Pokemon Masters (DeNA)
- 7.5.1 Pokemon Masters (DeNA) Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.5.2 Pokemon Masters (DeNA) Gacha Games Product Portfolio
- 7.5.3 Pokemon Masters (DeNA) Gacha Games Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.6 Star Wars
- 7.6.1 Star Wars Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.6.2 Star Wars Gacha Games Product Portfolio
- 7.6.3 Star Wars Gacha Games Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.7 Marvel Strike Force
- 7.7.1 Marvel Strike Force Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.7.2 Marvel Strike Force Gacha Games Product Portfolio
- 7.7.3 Marvel Strike Force Gacha Games Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.8 Dragon Ball Legends (Dimps)
- 7.8.1 Dragon Ball Legends (Dimps) Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.8.2 Dragon Ball Legends (Dimps) Gacha Games Product Portfolio
- 7.8.3 Dragon Ball Legends (Dimps) Gacha Games Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.9 Dragalia Lost (Cygames) (CyberAgent)
- 7.9.1 Dragalia Lost (Cygames) (CyberAgent) Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.9.2 Dragalia Lost (Cygames) (CyberAgent) Gacha Games Product Portfolio
- 7.9.3 Dragalia Lost (Cygames) (CyberAgent) Gacha Games Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.10 Raid: Shadow Legends
- 7.10.1 Raid: Shadow Legends Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.10.2 Raid: Shadow Legends Gacha Games Product Portfolio
- 7.10.3 Raid: Shadow Legends Gacha Games Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 8 Industry Chain Analysis
- 8.1 Gacha Games Industry Chain Analysis
- 8.2 Gacha Games Product Downstream Application Analysis
- 8.2.1 Global Gacha Games Market Size and Growth Rate (CAGR) by Application: 2024 VS 2025 VS 2032
- 8.2.2 Global Gacha Games Revenue and Forecast by Application (2020-2032)
- 8.3 Gacha Games Typical Downstream Customers
- 8.4 Gacha Games Sales Channel Analysis
- 9 Research Findings and Conclusion
- 10 Methodology and Data Source
- 10.1 Methodology/Research Approach
- 10.2 Research Scope
- 10.3 Benchmarks and Assumptions
- 10.4 Date Source
- 10.4.1 Primary Sources
- 10.4.2 Secondary Sources
- 10.5 Data Cross Validation
- 10.6 Disclaimer
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