Global Experiential Marketing Service Market Research Report, Competitive, Technology and Forecast Analysis 2025-2032
Description
Research Summary
According to DIResearch's in-depth investigation and research, the global Experiential Marketing Service market reached nearly US$ 11.5 billion in 2023 and is expected to grow to US$ 21.5 billion by 2032, reflecting a CAGR of about 7.3%. The United States remains the dominant market, contributing around 40% of total revenue in 2023 and projected to surpass US$ 9 billion by 2032, supported by strong consumer brands, mature event infrastructure, and advanced use of digital-physical hybrid campaigns. China represents the fastest-growing major market, expanding from US$ 1.06 billion in 2023 to nearly US$ 2 billion by 2032, with a CAGR close to 7.9%, fueled by digital-native consumers and mobile-first interactive marketing trends.
The global Experiential Marketing Service market is moderately consolidated, with leading agencies capturing a significant share while numerous smaller firms operate alongside them. In 2024, Interpublic Group, Omnicom Group, Pico Group, WPP Group, and Havas together represented approximately 25–30% of the total market, with revenues ranging from US$ 400 million to US$ 1,000 million. These top players benefit from strong global networks, diversified service offerings, and long-standing client relationships, enabling them to manage large-scale experiential campaigns. Other notable firms such as George P. Johnson, Dentsu, Freeman Company, and Publicis Groupe contribute between US$ 300–450 million each, collectively reinforcing the concentrated segment of the market. The regional distribution shows a dominance of North American and European headquarters, while APAC players like Pico Group, Dentsu, Cheil Worldwide, and NVE Experiential Marketing reflect the growing importance of Asia-Pacific in experiential marketing. A potential merger between Interpublic Group and Omnicom Group could significantly reshape the competitive landscape.
This report studies the market size, price trends and future development prospects of Experiential Marketing Service. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major Players, as well as the market status and trends of different product types and applications in the global Experiential Marketing Service market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include US, Germany, Japan, China, France, UK, South Korea, Canada, Italy, Russia, Mexico, Brazil, India, Vietnam, Thailand, South Africa and other regions, covering the market conditions and future development trends of key regions and countries, combining industry-related policies and latest technological developments for each region and analyse the development characteristics of the country Experiential Marketing Service industry, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization, etc.; some industry statistical data mainly come from industry associations; company data mainly comes from expert’s interviews, public information collection, authorized database, etc., and price data mainly comes from various markets. monitoring database.
Global Key Players of Experiential Marketing Service Include:
Interpublic Group
Pico Group
Omnicom Group
WPP Group
Havas
George P. Johnson
Dentsu
Freeman Company
Publicis Groupe
GES
First Protocol
Imagination
Cheil Worldwide
Stagwell Inc
NVE Experiential Marketing
Activation Group
Experiential Marketing ServiceProduct Segment Include:
Event-Based Experiential Marketing
Retail & In-Store Experiences
Outdoor & Guerrilla Marketing
Others
Experiential Marketing ServiceProduct Application Include:
Consumer Products
Food and Beverage
Automotive and Transportation
Technology & Electronics
Entertainment & Sports
Pharmaceuticals and Healthcare
Others
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends
Chapter 2: Global Experiential Marketing Service Industry PESTEL Analysis
Chapter 3: Global Experiential Marketing Service Industry Porter’s Five Forces Analysis
Chapter 4: Global Experiential Marketing Service Major Regional Market Size and Forecast Analysis
Chapter 5: Global Experiential Marketing Service Competitive Analysis of Key Players (Revenue, Market Share, Regional Distribution and Industry Concentration)
Chapter 6: Global Experiential Marketing Service Revenue and Market Share by Product Type
Chapter 7: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)
Chapter 8: Industrial Chain Analysis, Experiential Marketing Service Different Application Market Analysis (Sales and Revenue), Sales Channel Analysis
Chapter 9: Research Findings and Conclusion
Chapter 10: Methodology and Data Sources
According to DIResearch's in-depth investigation and research, the global Experiential Marketing Service market reached nearly US$ 11.5 billion in 2023 and is expected to grow to US$ 21.5 billion by 2032, reflecting a CAGR of about 7.3%. The United States remains the dominant market, contributing around 40% of total revenue in 2023 and projected to surpass US$ 9 billion by 2032, supported by strong consumer brands, mature event infrastructure, and advanced use of digital-physical hybrid campaigns. China represents the fastest-growing major market, expanding from US$ 1.06 billion in 2023 to nearly US$ 2 billion by 2032, with a CAGR close to 7.9%, fueled by digital-native consumers and mobile-first interactive marketing trends.
The global Experiential Marketing Service market is moderately consolidated, with leading agencies capturing a significant share while numerous smaller firms operate alongside them. In 2024, Interpublic Group, Omnicom Group, Pico Group, WPP Group, and Havas together represented approximately 25–30% of the total market, with revenues ranging from US$ 400 million to US$ 1,000 million. These top players benefit from strong global networks, diversified service offerings, and long-standing client relationships, enabling them to manage large-scale experiential campaigns. Other notable firms such as George P. Johnson, Dentsu, Freeman Company, and Publicis Groupe contribute between US$ 300–450 million each, collectively reinforcing the concentrated segment of the market. The regional distribution shows a dominance of North American and European headquarters, while APAC players like Pico Group, Dentsu, Cheil Worldwide, and NVE Experiential Marketing reflect the growing importance of Asia-Pacific in experiential marketing. A potential merger between Interpublic Group and Omnicom Group could significantly reshape the competitive landscape.
This report studies the market size, price trends and future development prospects of Experiential Marketing Service. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major Players, as well as the market status and trends of different product types and applications in the global Experiential Marketing Service market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include US, Germany, Japan, China, France, UK, South Korea, Canada, Italy, Russia, Mexico, Brazil, India, Vietnam, Thailand, South Africa and other regions, covering the market conditions and future development trends of key regions and countries, combining industry-related policies and latest technological developments for each region and analyse the development characteristics of the country Experiential Marketing Service industry, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization, etc.; some industry statistical data mainly come from industry associations; company data mainly comes from expert’s interviews, public information collection, authorized database, etc., and price data mainly comes from various markets. monitoring database.
Global Key Players of Experiential Marketing Service Include:
Interpublic Group
Pico Group
Omnicom Group
WPP Group
Havas
George P. Johnson
Dentsu
Freeman Company
Publicis Groupe
GES
First Protocol
Imagination
Cheil Worldwide
Stagwell Inc
NVE Experiential Marketing
Activation Group
Experiential Marketing ServiceProduct Segment Include:
Event-Based Experiential Marketing
Retail & In-Store Experiences
Outdoor & Guerrilla Marketing
Others
Experiential Marketing ServiceProduct Application Include:
Consumer Products
Food and Beverage
Automotive and Transportation
Technology & Electronics
Entertainment & Sports
Pharmaceuticals and Healthcare
Others
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends
Chapter 2: Global Experiential Marketing Service Industry PESTEL Analysis
Chapter 3: Global Experiential Marketing Service Industry Porter’s Five Forces Analysis
Chapter 4: Global Experiential Marketing Service Major Regional Market Size and Forecast Analysis
Chapter 5: Global Experiential Marketing Service Competitive Analysis of Key Players (Revenue, Market Share, Regional Distribution and Industry Concentration)
Chapter 6: Global Experiential Marketing Service Revenue and Market Share by Product Type
Chapter 7: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)
Chapter 8: Industrial Chain Analysis, Experiential Marketing Service Different Application Market Analysis (Sales and Revenue), Sales Channel Analysis
Chapter 9: Research Findings and Conclusion
Chapter 10: Methodology and Data Sources
Table of Contents
98 Pages
- 1 Experiential Marketing Service Market Overview
- 1.1 Product Definition and Statistical Scope
- 1.2 Experiential Marketing Service Product by Type
- 1.2.1 Global Experiential Marketing Service Market Size by Type, 2024 VS 2025 VS 2032
- 1.2.2 Event-Based Experiential Marketing
- 1.2.3 Retail & In-Store Experiences
- 1.2.4 Outdoor & Guerrilla Marketing
- 1.2.5 Others
- 1.3 Experiential Marketing Service Product by Application
- 1.3.1 Global Experiential Marketing Service Market Size by Application, 2024 VS 2025 VS 2032
- 1.3.2 Consumer Products
- 1.3.3 Food and Beverage
- 1.3.4 Automotive and Transportation
- 1.3.5 Technology & Electronics
- 1.3.6 Entertainment & Sports
- 1.3.7 Pharmaceuticals and Healthcare
- 1.3.8 Others
- 1.4 Global Experiential Marketing Service Market Size Analysis
- 1.5 Experiential Marketing Service Industry Trends and Innovation
- 1.5.1 Experiential Marketing Service Industry Trends and Innovation
- 1.5.2 Experiential Marketing Service Market Drivers and Challenges
- 2 Experiential Marketing Service Market PESTEL Analysis
- 2.1 Political Factors Analysis
- 2.2 Economic Factors Analysis
- 2.3 Social Factors Analysis
- 2.4 Technological Factors Analysis
- 2.5 Environmental Factors Analysis
- 2.6 Legal Factors Analysis
- 3 Experiential Marketing Service Market Porter's Five Forces Analysis
- 3.1 Competitive Rivalry
- 3.2 Threat of New Entrants
- 3.3 Bargaining Power of Suppliers
- 3.4 Bargaining Power of Buyers
- 3.5 Threat of Substitute Products or Services
- 4 Global Experiential Marketing Service Market Analysis by Country
- 4.1 Global Experiential Marketing Service Market Size Analysis by Country: 2024 VS 2025 VS 2032
- 4.1.1 Global Experiential Marketing Service Revenue by Country (2019-2024)
- 4.1.2 Global Experiential Marketing Service Revenue Forecast by Country (2026-2032)
- 4.2 United States Experiential Marketing Service Market Revenue and Growth Rate (2020-2032)
- 4.3 U.K. Experiential Marketing Service Market Revenue and Growth Rate (2020-2032)
- 4.4 China Experiential Marketing Service Market Revenue and Growth Rate (2020-2032)
- 4.5 France Experiential Marketing Service Market Revenue and Growth Rate (2020-2032)
- 4.6 Japan Experiential Marketing Service Market Revenue and Growth Rate (2020-2032)
- 4.7 Germany Experiential Marketing Service Market Revenue and Growth Rate (2020-2032)
- 4.8 South Korea Experiential Marketing Service Market Revenue and Growth Rate (2020-2032)
- 4.9 Canada Experiential Marketing Service Market Revenue and Growth Rate (2020-2032)
- 4.10 Brazil Experiential Marketing Service Market Revenue and Growth Rate (2020-2032)
- 4.11 India Experiential Marketing Service Market Revenue and Growth Rate (2020-2032)
- 4.12 Russia Experiential Marketing Service Market Revenue and Growth Rate (2020-2032)
- 4.13 Mexico Experiential Marketing Service Market Revenue and Growth Rate (2020-2032)
- 4.14 Italy Experiential Marketing Service Market Revenue and Growth Rate (2020-2032)
- 4.15 Thailand Experiential Marketing Service Market Revenue and Growth Rate (2020-2032)
- 4.16 Vietnam Experiential Marketing Service Market Revenue and Growth Rate (2020-2032)
- 4.17 South Africa Experiential Marketing Service Market Revenue and Growth Rate (2020-2032)
- 5 Competition by Players
- 5.1 Global Experiential Marketing Service Market Revenue by Key Players (2020-2024)
- 5.2 Experiential Marketing Service Competitive Landscape Analysis and Market Dynamic
- 5.2.1 Experiential Marketing Service Competitive Landscape Analysis
- 5.2.2 Global Key Players Headquarter Location and Key Area Sales
- 5.2.3 Market Dynamic
- 6 Global Experiential Marketing Service Market Size by Type
- 7 Key Companies Analysis
- 7.1 Interpublic Group
- 7.1.1 Interpublic Group Basic Company Profile (Headquarter, Employees, Main Service Areas and Contact Information)
- 7.1.2 Interpublic Group Experiential Marketing Service Product Portfolio
- 7.1.3 Interpublic Group Experiential Marketing Service Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
- 7.2 Pico Group
- 7.2.1 Pico Group Basic Company Profile (Headquarter, Employees, Main Service Areas and Contact Information)
- 7.2.2 Pico Group Experiential Marketing Service Product Portfolio
- 7.2.3 Pico Group Experiential Marketing Service Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
- 7.3 Omnicom Group
- 7.3.1 Omnicom Group Basic Company Profile (Headquarter, Employees, Main Service Areas and Contact Information)
- 7.3.2 Omnicom Group Experiential Marketing Service Product Portfolio
- 7.3.3 Omnicom Group Experiential Marketing Service Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
- 7.4 WPP Group
- 7.4.1 WPP Group Basic Company Profile (Headquarter, Employees, Main Service Areas and Contact Information)
- 7.4.2 WPP Group Experiential Marketing Service Product Portfolio
- 7.4.3 WPP Group Experiential Marketing Service Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
- 7.5 Havas
- 7.5.1 Havas Basic Company Profile (Headquarter, Employees, Main Service Areas and Contact Information)
- 7.5.2 Havas Experiential Marketing Service Product Portfolio
- 7.5.3 Havas Experiential Marketing Service Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
- 7.6 George P. Johnson
- 7.6.1 George P. Johnson Basic Company Profile (Headquarter, Employees, Main Service Areas and Contact Information)
- 7.6.2 George P. Johnson Experiential Marketing Service Product Portfolio
- 7.6.3 George P. Johnson Experiential Marketing Service Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
- 7.7 Dentsu
- 7.7.1 Dentsu Basic Company Profile (Headquarter, Employees, Main Service Areas and Contact Information)
- 7.7.2 Dentsu Experiential Marketing Service Product Portfolio
- 7.7.3 Dentsu Experiential Marketing Service Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
- 7.8 Freeman Company
- 7.8.1 Freeman Company Basic Company Profile (Headquarter, Employees, Main Service Areas and Contact Information)
- 7.8.2 Freeman Company Experiential Marketing Service Product Portfolio
- 7.8.3 Freeman Company Experiential Marketing Service Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
- 7.9 Publicis Groupe
- 7.9.1 Publicis Groupe Basic Company Profile (Headquarter, Employees, Main Service Areas and Contact Information)
- 7.9.2 Publicis Groupe Experiential Marketing Service Product Portfolio
- 7.9.3 Publicis Groupe Experiential Marketing Service Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
- 7.10 GES
- 7.10.1 GES Basic Company Profile (Headquarter, Employees, Main Service Areas and Contact Information)
- 7.10.2 GES Experiential Marketing Service Product Portfolio
- 7.10.3 GES Experiential Marketing Service Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
- 7.11 First Protocol
- 7.11.1 First Protocol Basic Company Profile (Headquarter, Employees, Main Service Areas and Contact Information)
- 7.11.2 First Protocol Experiential Marketing Service Product Portfolio
- 7.11.3 First Protocol Experiential Marketing Service Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
- 7.12 Imagination
- 7.12.1 Imagination Basic Company Profile (Headquarter, Employees, Main Service Areas and Contact Information)
- 7.12.2 Imagination Experiential Marketing Service Product Portfolio
- 7.12.3 Imagination Experiential Marketing Service Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
- 7.13 Cheil Worldwide
- 7.13.1 Cheil Worldwide Basic Company Profile (Headquarter, Employees, Main Service Areas and Contact Information)
- 7.13.2 Cheil Worldwide Experiential Marketing Service Product Portfolio
- 7.13.3 Cheil Worldwide Experiential Marketing Service Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
- 7.14 Stagwell Inc
- 7.14.1 Stagwell Inc Basic Company Profile (Headquarter, Employees, Main Service Areas and Contact Information)
- 7.14.2 Stagwell Inc Experiential Marketing Service Product Portfolio
- 7.14.3 Stagwell Inc Experiential Marketing Service Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
- 7.15 NVE Experiential Marketing
- 7.15.1 NVE Experiential Marketing Basic Company Profile (Headquarter, Employees, Main Service Areas and Contact Information)
- 7.15.2 NVE Experiential Marketing Experiential Marketing Service Product Portfolio
- 7.15.3 NVE Experiential Marketing Experiential Marketing Service Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
- 7.16 Activation Group
- 7.16.1 Activation Group Basic Company Profile (Headquarter, Employees, Main Service Areas and Contact Information)
- 7.16.2 Activation Group Experiential Marketing Service Product Portfolio
- 7.16.3 Activation Group Experiential Marketing Service Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
- 8 Industry Chain Analysis
- 8.1 Experiential Marketing Service Industry Value Analysis
- 8.2 Experiential Marketing Service Product Downstream Application Analysis
- 8.3 Experiential Marketing Service Typical Downstream Customers
- 8.4 Experiential Marketing Service Sales Channel Analysis
- 9 Research Findings and Conclusion
- 10 Methodology and Data Source
- 10.1 Methodology/Research Approach
- 10.2 Research Scope
- 10.3 Benchmarks and Assumptions
- 10.4 Date Source
- 10.4.1 Primary Sources
- 10.4.2 Secondary Sources
- 10.5 Data Cross Validation
- 10.6 Disclaimer
Search Inside Report
Pricing
Currency Rates
Questions or Comments?
Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
