Global Electronic Massage Devices Competitive Landscape Professional Research Report 2025
Research Summary
Electronic massage devices are innovative gadgets designed for delivering therapeutic massages and relaxation through the use of electronic mechanisms, such as motors, vibration technology, and heat elements. These devices come in various forms, including handheld massagers, massage chairs, foot massagers, and percussive massagers, and are widely used for alleviating muscle tension, reducing stress, and promoting overall well-being. They often feature adjustable settings, different massage techniques, and various intensity levels, allowing users to customize their massage experience. Electronic massage devices have gained popularity for their convenience and effectiveness, offering a practical solution for individuals seeking relaxation and relief from the stresses of daily life without the need for a professional massage therapist.
According to DIResearch's in-depth investigation and research, the global Electronic Massage Devices market size was valued at XX Million USD in 2024 and is projected to reach XX Million USD by 2032, with a CAGR of XX% (2025-2032). Notably, the China market has changed rapidly in the past few years. By 2024, China's market size is expected to be XX Million USD, representing approximately XX% of the global market share. By 2032, it is anticipated to grow further to XX Million USD, contributing XX% to the worldwide market share.
The major global manufacturers of Electronic Massage Devices include OGAWA, Inada, BODYFRIEND, Panasonic, OSIM International, Rotai, Daito-THRIVE, Casada, HoMedics, Beurer, Human Touch, HealthmateForever, JSB Healthcare etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Electronic Massage Devices. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Electronic Massage Devices market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Electronic Massage Devices market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Electronic Massage Devices industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Manufacturers of Electronic Massage Devices Include:
OGAWA
Inada
BODYFRIEND
Panasonic
OSIM International
Rotai
Daito-THRIVE
Casada
HoMedics
Beurer
Human Touch
HealthmateForever
JSB Healthcare
Electronic Massage Devices Product Segment Include:
Back Massager
Hand-Held Massager
Neck and Shoulder Massager
Leg and Foot Massager
Eye Care Massager
Massage Chair
Others
Electronic Massage Devices Product Application Include:
Commercial
Residential
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends
Chapter 2: Global Electronic Massage Devices Industry PESTEL Analysis
Chapter 3: Global Electronic Massage Devices Industry Porter’s Five Forces Analysis
Chapter 4: Global Electronic Massage Devices Major Regional Market Size (Revenue, Sales, Price) and Forecast Analysis
Chapter 5: Global Electronic Massage Devices Market Size and Forecast by Type and Application Analysis
Chapter 6: North America Electronic Massage Devices Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 7: Europe Electronic Massage Devices Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 8: China Electronic Massage Devices Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 9: APAC (Excl. China) Electronic Massage Devices Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 10: Latin America Electronic Massage Devices Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 11: Middle East and Africa Electronic Massage Devices Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 12: Global Electronic Massage Devices Competitive Analysis of Key Manufacturers (Sales, Revenue, Market Share, Price, Regional Distribution and Industry Concentration)
Chapter 13: Key Company Profiles (Product Portfolio, Sales, Revenue, Price and Gross Margin)
Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers
Chapter 15: Research Findings and Conclusion
Chapter 16: Methodology and Data Sources
- 1 Electronic Massage Devices Market Overview
- 1.1 Product Definition and Statistical Scope
- 1.2 Electronic Massage Devices Product by Type
- 1.2.1 Back Massager
- 1.2.2 Hand-Held Massager
- 1.2.3 Neck and Shoulder Massager
- 1.2.4 Leg and Foot Massager
- 1.2.5 Eye Care Massager
- 1.2.6 Massage Chair
- 1.2.7 Others
- 1.3 Electronic Massage Devices Product by Application
- 1.3.1 Commercial
- 1.3.2 Residential
- 1.4 Global Electronic Massage Devices Market Revenue and Sales Analysis
- 1.4.1 Global Electronic Massage Devices Revenue Market Size Analysis (2020-2032)
- 1.4.2 Global Electronic Massage Devices Sales Market Size Analysis (2020-2032)
- 1.4.3 Global Electronic Massage Devices Market Sales Price Trend Analysis (2020-2032)
- 1.5 Electronic Massage Devices Industry Trends and Innovation
- 1.5.1 Electronic Massage Devices Industry Trends and Innovation
- 1.5.2 Electronic Massage Devices Market Drivers and Challenges
- 2 Electronic Massage Devices Market PESTEL Analysis
- 2.1 Political Factors Analysis
- 2.2 Economic Factors Analysis
- 2.3 Social Factors Analysis
- 2.4 Technological Factors Analysis
- 2.5 Environmental Factors Analysis
- 2.6 Legal Factors Analysis
- 3 Electronic Massage Devices Market Porter's Five Forces Analysis
- 3.1 Competitive Rivalry
- 3.2 Threat of New Entrants
- 3.3 Bargaining Power of Suppliers
- 3.4 Bargaining Power of Buyers
- 3.5 Threat of Substitutes
- 4 Global Electronic Massage Devices Market Analysis by Regions
- 4.1 Electronic Massage Devices Overall Market: 2024 VS 2025 VS 2032
- 4.2 Global Electronic Massage Devices Revenue and Forecast Analysis (2020-2032)
- 4.2.1 Global Electronic Massage Devices Revenue and Market Share by Region (2020-2025)
- 4.2.2 Global Electronic Massage Devices Revenue and Market Share Forecast by Region (2026-2032)
- 4.3 Global Electronic Massage Devices Sales and Forecast Analysis (2020-2032)
- 4.3.1 Global Electronic Massage Devices Sales and Market Share by Region (2020-2025)
- 4.3.2 Global Electronic Massage Devices Sales and Market Share Forecast by Region (2026-2032)
- 4.4 Global Electronic Massage Devices Sales Price Trend Analysis (2020-2032)
- 5 Global Electronic Massage Devices Market Size by Type and Application
- 5.1 Global Electronic Massage Devices Market Size by Type
- 5.1.1 Global Electronic Massage Devices Revenue and Forecast Analysis by Type (2020-2032)
- 5.1.2 Global Electronic Massage Devices Sales and Forecast Analysis by Type (2020-2032)
- 5.2 Global Electronic Massage Devices Market Size by Application
- 5.2.1 Global Electronic Massage Devices Revenue and Forecast Analysis by Application (2020-2032)
- 5.2.2 Global Electronic Massage Devices Sales and Forecast Analysis by Application (2020-2032)
- 6 North America
- 6.1 North America Electronic Massage Devices Market Size and Growth Rate Analysis (2020-2032)
- 6.2 North America Key Manufacturers Analysis
- 6.3 North America Electronic Massage Devices Market Size by Type
- 6.3.1 North America Electronic Massage Devices Sales by Type (2020-2032)
- 6.3.2 North America Electronic Massage Devices Revenue by Type (2020-2032)
- 6.4 North America Electronic Massage Devices Market Size by Application
- 6.4.1 North America Electronic Massage Devices Sales by Application (2020-2032)
- 6.4.2 North America Electronic Massage Devices Revenue by Application (2020-2032)
- 6.5 North America Electronic Massage Devices Market Size by Country
- 6.5.1 US
- 6.5.2 Canada
- 7 Europe
- 7.1 Europe Electronic Massage Devices Market Size and Growth Rate Analysis (2020-2032)
- 7.2 Europe Key Manufacturers Analysis
- 7.3 Europe Electronic Massage Devices Market Size by Type
- 7.3.1 Europe Electronic Massage Devices Sales by Type (2020-2032)
- 7.3.2 Europe Electronic Massage Devices Revenue by Type (2020-2032)
- 7.4 Europe Electronic Massage Devices Market Size by Application
- 7.4.1 Europe Electronic Massage Devices Sales by Application (2020-2032)
- 7.4.2 Europe Electronic Massage Devices Revenue by Application (2020-2032)
- 7.5 Europe Electronic Massage Devices Market Size by Country
- 7.5.1 Germany
- 7.5.2 France
- 7.5.3 United Kingdom
- 7.5.4 Italy
- 7.5.5 Spain
- 7.5.6 Benelux
- 8 China
- 8.1 China Electronic Massage Devices Market Size and Growth Rate Analysis (2020-2032)
- 8.2 China Key Manufacturers Analysis
- 8.3 China Electronic Massage Devices Market Size by Type
- 8.3.1 China Electronic Massage Devices Sales by Type (2020-2032)
- 8.3.2 China Electronic Massage Devices Revenue by Type (2020-2032)
- 8.4 China Electronic Massage Devices Market Size by Application
- 8.4.1 China Electronic Massage Devices Sales by Application (2020-2032)
- 8.4.2 China Electronic Massage Devices Revenue by Application (2020-2032)
- 9 APAC (excl. China)
- 9.1 APAC (excl. China) Electronic Massage Devices Market Size and Growth Rate Analysis (2020-2032)
- 9.2 APAC (excl. China) Key Manufacturers Analysis
- 9.3 APAC (excl. China) Electronic Massage Devices Market Size by Type
- 9.3.1 APAC (excl. China) Electronic Massage Devices Sales by Type (2020-2032)
- 9.3.2 APAC (excl. China) Electronic Massage Devices Revenue by Type (2020-2032)
- 9.4 APAC (excl. China) Electronic Massage Devices Market Size by Application
- 9.4.1 APAC (excl. China) Electronic Massage Devices Sales by Application (2020-2032)
- 9.4.2 APAC (excl. China) Electronic Massage Devices Revenue by Application (2020-2032)
- 9.5 APAC (excl. China) Electronic Massage Devices Market Size by Country
- 9.5.1 Japan
- 9.5.2 South Korea
- 9.5.3 India
- 9.5.4 Australia
- 9.5.5 Southeast Asia
- 10 Latin America
- 10.1 Latin America Electronic Massage Devices Market Size and Growth Rate Analysis (2020-2032)
- 10.2 Latin America Key Manufacturers Analysis
- 10.3 Latin America Electronic Massage Devices Market Size by Type
- 10.3.1 Latin America Electronic Massage Devices Sales by Type (2020-2032)
- 10.3.2 Latin America Electronic Massage Devices Revenue by Type (2020-2032)
- 10.4 Latin America Electronic Massage Devices Market Size by Application
- 10.4.1 Latin America Electronic Massage Devices Sales by Application (2020-2032)
- 10.4.2 Latin America Electronic Massage Devices Revenue by Application (2020-2032)
- 10.5 Latin America Electronic Massage Devices Market Size by Country
- 10.6 Latin America Electronic Massage Devices Market Size by Country
- 10.6.1 Mexico
- 10.6.2 Brazil
- 11 Middle East & Africa
- 11.1 Middle East & Africa Electronic Massage Devices Market Size and Growth Rate Analysis (2020-2032)
- 11.2 Middle East & Africa Key Manufacturers Analysis
- 11.3 Middle East & Africa Electronic Massage Devices Market Size by Type
- 11.3.1 Middle East & Africa Electronic Massage Devices Sales by Type (2020-2032)
- 11.3.2 Middle East & Africa Electronic Massage Devices Revenue by Type (2020-2032)
- 11.4 Middle East & Africa Electronic Massage Devices Market Size by Application
- 11.4.1 Middle East & Africa Electronic Massage Devices Sales by Application (2020-2032)
- 11.4.2 Middle East & Africa Electronic Massage Devices Revenue by Application (2020-2032)
- 11.5 Middle East Electronic Massage Devices Market Size by Country
- 11.5.1 Saudi Arabia
- 11.5.2 South Africa
- 12 Competition by Manufacturers
- 12.1 Global Electronic Massage Devices Market Sales, Revenue and Price by Key Manufacturers (2021-2025)
- 12.1.1 Global Electronic Massage Devices Market Sales by Key Manufacturers (2021-2025)
- 12.1.2 Global Electronic Massage Devices Market Revenue by Key Manufacturers (2021-2025)
- 12.1.3 Global Electronic Massage Devices Average Sales Price by Manufacturers (2021-2025)
- 12.2 Electronic Massage Devices Competitive Landscape Analysis and Market Dynamic
- 12.2.1 Electronic Massage Devices Competitive Landscape Analysis
- 12.2.2 Global Key Manufacturers Headquarter Location and Key Area Sales
- 12.2.3 Market Dynamic
- 13 Key Companies Analysis
- 13.1 OGAWA
- 13.1.1 OGAWA Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.1.2 OGAWA Electronic Massage Devices Product Portfolio
- 13.1.3 OGAWA Electronic Massage Devices Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.2 Inada
- 13.2.1 Inada Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.2.2 Inada Electronic Massage Devices Product Portfolio
- 13.2.3 Inada Electronic Massage Devices Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.3 BODYFRIEND
- 13.3.1 BODYFRIEND Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.3.2 BODYFRIEND Electronic Massage Devices Product Portfolio
- 13.3.3 BODYFRIEND Electronic Massage Devices Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.4 Panasonic
- 13.4.1 Panasonic Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.4.2 Panasonic Electronic Massage Devices Product Portfolio
- 13.4.3 Panasonic Electronic Massage Devices Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.5 OSIM International
- 13.5.1 OSIM International Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.5.2 OSIM International Electronic Massage Devices Product Portfolio
- 13.5.3 OSIM International Electronic Massage Devices Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.6 Rotai
- 13.6.1 Rotai Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.6.2 Rotai Electronic Massage Devices Product Portfolio
- 13.6.3 Rotai Electronic Massage Devices Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.7 Daito-THRIVE
- 13.7.1 Daito-THRIVE Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.7.2 Daito-THRIVE Electronic Massage Devices Product Portfolio
- 13.7.3 Daito-THRIVE Electronic Massage Devices Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.8 Casada
- 13.8.1 Casada Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.8.2 Casada Electronic Massage Devices Product Portfolio
- 13.8.3 Casada Electronic Massage Devices Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.9 HoMedics
- 13.9.1 HoMedics Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.9.2 HoMedics Electronic Massage Devices Product Portfolio
- 13.9.3 HoMedics Electronic Massage Devices Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.10 Beurer
- 13.10.1 Beurer Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.10.2 Beurer Electronic Massage Devices Product Portfolio
- 13.10.3 Beurer Electronic Massage Devices Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.11 Human Touch
- 13.11.1 Human Touch Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.11.2 Human Touch Electronic Massage Devices Product Portfolio
- 13.11.3 Human Touch Electronic Massage Devices Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.12 HealthmateForever
- 13.12.1 HealthmateForever Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.12.2 HealthmateForever Electronic Massage Devices Product Portfolio
- 13.12.3 HealthmateForever Electronic Massage Devices Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.13 JSB Healthcare
- 13.13.1 JSB Healthcare Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.13.2 JSB Healthcare Electronic Massage Devices Product Portfolio
- 13.13.3 JSB Healthcare Electronic Massage Devices Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 14 Industry Chain Analysis
- 14.1 Electronic Massage Devices Industry Chain Analysis
- 14.2 Electronic Massage Devices Industry Raw Material and Suppliers Analysis
- 14.2.1 Electronic Massage Devices Key Raw Material Supply Analysis
- 14.2.2 Raw Material Suppliers and Contact Information
- 14.3 Electronic Massage Devices Typical Downstream Customers
- 14.4 Electronic Massage Devices Sales Channel Analysis
- 15 Research Findings and Conclusion
- 16 Methodology and Data Source
- 16.1 Methodology/Research Approach
- 16.2 Research Scope
- 16.3 Benchmarks and Assumptions
- 16.4 Date Source
- 16.4.1 Primary Sources
- 16.4.2 Secondary Sources
- 16.5 Data Cross Validation
- 16.6 Disclaimer
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