Market Overview
According to DIResearch＇s in-depth investigation and research, the global Educational Toys market size will reach 40,187 Million USD in 2025 and is projected to reach 62,163 Million USD by 2032, with a CAGR of 6.43% (2025-2032). Notably, the China Educational Toys market has changed rapidly in the past few years. By 2025, China＇s market size is expected to be Million USD, representing approximately % of the global market share.
Research Summary
Educational toys are playthings specifically designed to promote learning, skill development, and cognitive growth in children while providing entertainment and engagement. These toys come in a wide variety of forms, from building blocks and puzzles to interactive electronic devices and science kits, and they are engineered to stimulate a child＇s intellectual, social, physical, and emotional development. Educational toys are often designed to enhance problem-solving abilities, encourage creativity, foster critical thinking, and introduce fundamental concepts in subjects like mathematics, science, language, and art. By blending fun and education, these toys can support children＇s natural curiosity and provide hands-on, enjoyable ways to explore and learn about the world around them, making them a valuable resource for parents, caregivers, and educators in early childhood development.
The major global suppliers of Educational Toys include LEGO, Mattel, Hasbro, Bandai, Gigotoys, TAKARA TOMY, MGA Enternment, Melissa & Doug, Simba - Dickie Group, Giochi Preziosi, PLAYMOBIL, Ravensburger, Vtech, Leapfrog, Spin Master, MindWare, Safari, BanBao, Qunxing, Goldlok Toys, Osmo, etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Educational Toys. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major suppliers, as well as the market status and trends of different product types and applications in the global Educational Toys market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include US, Germany, Japan, China, France, UK, South Korea, Canada, Italy, Russia, Mexico, Brazil, India, Vietnam, Thailand, South Africa and other regions, covering the Educational Toys market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Educational Toys industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Suppliers of Educational Toys Include:
LEGO
Mattel
Hasbro
Bandai
Gigotoys
TAKARA TOMY
MGA Enternment
Melissa & Doug
Simba - Dickie Group
Giochi Preziosi
PLAYMOBIL
Ravensburger
Vtech
Leapfrog
Spin Master
MindWare
Safari
BanBao
Qunxing
Goldlok Toys
Osmo
Educational Toys Product Segment Include:
Activity Toys
Games and Puzzles
Construction Toys
Dolls and Accessories
Outdoor and Sports Toys
Other Type
Educational Toys Product Application Include:
Infant/Preschool
Age 6-8
Age 9-11
Other
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trend
Chapter 2: Global Educational Toys Industry PESTEL Analysis
Chapter 3: Global Educational Toys Industry Porter's Five Forces Analysis
Chapter 4: Global Educational Toys Major Regional Market Size (Revenue) and Forecast Analysis
Chapter 5: Global Educational Toys Competitive Analysis of Key Suppliers (Revenue, Market Share, Regional Distribution and Industry Concentration)
Chapter 6: Global Educational Toys Revenue and Forecast Analysis by Product Type
Chapter 7: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)
Chapter 8: Industrial Chain Analysis, Educational Toys Different Application Market Analysis (Revenue and Forecast) and Sales Channel Analysis
Chapter 9: Research Findings and Conclusion
Chapter 10: Methodology and Data Sources
- 1 Educational Toys Market Overview
- 1.1 Product Definition and Statistical Scope
- 1.2 Educational Toys Product by Type
- 1.2.1 Activity Toys
- 1.2.2 Games and Puzzles
- 1.2.3 Construction Toys
- 1.2.4 Dolls and Accessories
- 1.2.5 Outdoor and Sports Toys
- 1.2.6 Other Type
- 1.3 Educational Toys Product by Application
- 1.3.1 Infant/Preschool
- 1.3.2 Age 6-8
- 1.3.3 Age 9-11
- 1.3.4 Other
- 1.4 Global Educational Toys Market Size Analysis (2020-2032)
- 1.5 Educational Toys Market Development Status and Trends
- 1.5.1 Educational Toys Industry Development Status Analysis
- 1.5.2 Educational Toys Industry Development Trends Analysis
- 2 Educational Toys Market PESTEL Analysis
- 2.1 Political Factors Analysis
- 2.2 Economic Factors Analysis
- 2.3 Social Factors Analysis
- 2.4 Technological Factors Analysis
- 2.5 Environmental Factors Analysis
- 2.6 Legal Factors Analysis
- 3 Educational Toys Market Porter's Five Forces Analysis
- 3.1 Competitive Rivalry
- 3.2 Threat of New Entrants
- 3.3 Bargaining Power of Suppliers
- 3.4 Bargaining Power of Buyers
- 3.5 Threat of Substitutes
- 4 Global Educational Toys Market Analysis by Country
- 4.1 Global Educational Toys Market Size Analysis by Country: 2024 VS 2025 VS 2032
- 4.1.1 Global Educational Toys Revenue Analysis by Country (2020-2025)
- 4.1.2 Global Educational Toys Revenue Forecast Analysis by Country (2026-2032)
- 4.2 United States Educational Toys Market Revenue and Growth Rate (2020-2032)
- 4.3 Germany Educational Toys Market Revenue and Growth Rate (2020-2032)
- 4.4 Japan Educational Toys Market Revenue and Growth Rate (2020-2032)
- 4.5 China Educational Toys Market Revenue and Growth Rate (2020-2032)
- 4.6 France Educational Toys Market Revenue and Growth Rate (2020-2032)
- 4.7 U.K. Educational Toys Market Revenue and Growth Rate (2020-2032)
- 4.8 South Korea Educational Toys Market Revenue and Growth Rate (2020-2032)
- 4.9 Canada Educational Toys Market Revenue and Growth Rate (2020-2032)
- 4.10 Italy Educational Toys Market Revenue and Growth Rate (2020-2032)
- 4.11 Russia Educational Toys Market Revenue and Growth Rate (2020-2032)
- 4.12 Mexico Educational Toys Market Revenue and Growth Rate (2020-2032)
- 4.13 Brazil Educational Toys Market Revenue and Growth Rate (2020-2032)
- 4.14 India Educational Toys Market Revenue and Growth Rate (2020-2032)
- 4.15 Vietnam Educational Toys Market Revenue and Growth Rate (2020-2032)
- 4.16 Thailand Educational Toys Market Revenue and Growth Rate (2020-2032)
- 4.17 South Africa Educational Toys Market Revenue and Growth Rate (2020-2032)
- 5 Competition by Suppliers
- 5.1 Global Educational Toys Market Revenue by Key Suppliers (2021-2025)
- 5.2 Educational Toys Competitive Landscape Analysis and Market Dynamic
- 5.2.1 Educational Toys Competitive Landscape Analysis
- 5.2.2 Global Key Suppliers Headquarter and Key Area Sales
- 5.2.3 Market Dynamic
- 6 Educational Toys Market Analysis by Type
- 6.1 Global Educational Toys Market Size Analysis by Type: 2024 VS 2025 VS 2032
- 6.2 Global Educational Toys Revenue and Forecast Analysis by Type (2020-2032)
- 7 Key Companies Analysis
- 7.1 LEGO
- 7.1.1 LEGO Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.1.2 LEGO Educational Toys Product Portfolio
- 7.1.3 LEGO Educational Toys Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.2 Mattel
- 7.2.1 Mattel Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.2.2 Mattel Educational Toys Product Portfolio
- 7.2.3 Mattel Educational Toys Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.3 Hasbro
- 7.3.1 Hasbro Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.3.2 Hasbro Educational Toys Product Portfolio
- 7.3.3 Hasbro Educational Toys Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.4 Bandai
- 7.4.1 Bandai Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.4.2 Bandai Educational Toys Product Portfolio
- 7.4.3 Bandai Educational Toys Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.5 Gigotoys
- 7.5.1 Gigotoys Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.5.2 Gigotoys Educational Toys Product Portfolio
- 7.5.3 Gigotoys Educational Toys Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.6 TAKARA TOMY
- 7.6.1 TAKARA TOMY Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.6.2 TAKARA TOMY Educational Toys Product Portfolio
- 7.6.3 TAKARA TOMY Educational Toys Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.7 MGA Enternment
- 7.7.1 MGA Enternment Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.7.2 MGA Enternment Educational Toys Product Portfolio
- 7.7.3 MGA Enternment Educational Toys Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.8 Melissa & Doug
- 7.8.1 Melissa & Doug Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.8.2 Melissa & Doug Educational Toys Product Portfolio
- 7.8.3 Melissa & Doug Educational Toys Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.9 Simba - Dickie Group
- 7.9.1 Simba - Dickie Group Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.9.2 Simba - Dickie Group Educational Toys Product Portfolio
- 7.9.3 Simba - Dickie Group Educational Toys Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.10 Giochi Preziosi
- 7.10.1 Giochi Preziosi Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.10.2 Giochi Preziosi Educational Toys Product Portfolio
- 7.10.3 Giochi Preziosi Educational Toys Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.11 PLAYMOBIL
- 7.11.1 PLAYMOBIL Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.11.2 PLAYMOBIL Educational Toys Product Portfolio
- 7.11.3 PLAYMOBIL Educational Toys Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.12 Ravensburger
- 7.12.1 Ravensburger Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.12.2 Ravensburger Educational Toys Product Portfolio
- 7.12.3 Ravensburger Educational Toys Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.13 Vtech
- 7.13.1 Vtech Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.13.2 Vtech Educational Toys Product Portfolio
- 7.13.3 Vtech Educational Toys Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.14 Leapfrog
- 7.14.1 Leapfrog Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.14.2 Leapfrog Educational Toys Product Portfolio
- 7.14.3 Leapfrog Educational Toys Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.15 Spin Master
- 7.15.1 Spin Master Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.15.2 Spin Master Educational Toys Product Portfolio
- 7.15.3 Spin Master Educational Toys Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.16 MindWare
- 7.16.1 MindWare Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.16.2 MindWare Educational Toys Product Portfolio
- 7.16.3 MindWare Educational Toys Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.17 Safari
- 7.17.1 Safari Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.17.2 Safari Educational Toys Product Portfolio
- 7.17.3 Safari Educational Toys Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.18 BanBao
- 7.18.1 BanBao Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.18.2 BanBao Educational Toys Product Portfolio
- 7.18.3 BanBao Educational Toys Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.19 Qunxing
- 7.19.1 Qunxing Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.19.2 Qunxing Educational Toys Product Portfolio
- 7.19.3 Qunxing Educational Toys Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.20 Goldlok Toys
- 7.20.1 Goldlok Toys Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.20.2 Goldlok Toys Educational Toys Product Portfolio
- 7.20.3 Goldlok Toys Educational Toys Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.21 Osmo
- 7.21.1 Osmo Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.21.2 Osmo Educational Toys Product Portfolio
- 7.21.3 Osmo Educational Toys Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 8 Industry Chain Analysis
- 8.1 Educational Toys Industry Chain Analysis
- 8.2 Educational Toys Product Downstream Application Analysis
- 8.2.1 Global Educational Toys Market Size and Growth Rate (CAGR) by Application: 2024 VS 2025 VS 2032
- 8.2.2 Global Educational Toys Revenue and Forecast by Application (2020-2032)
- 8.3 Educational Toys Typical Downstream Customers
- 8.4 Educational Toys Sales Channel Analysis
- 9 Research Findings and Conclusion
- 10 Methodology and Data Source
- 10.1 Methodology/Research Approach
- 10.2 Research Scope
- 10.3 Benchmarks and Assumptions
- 10.4 Date Source
- 10.4.1 Primary Sources
- 10.4.2 Secondary Sources
- 10.5 Data Cross Validation
- 10.6 Disclaimer
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