Report cover image

Global Direct-to-consumer Genetic Testing Market Research Report, Competitive, Technology and Forecast Analysis 2025-2032

Publisher DIResearch
Published Jul 10, 2025
Length 165 Pages
SKU # DIR20254853

Description

Market Overview

According to DIResearch's in-depth investigation and research, the global Direct-to-consumer Genetic Testing market size will reach 2,628.86 Million USD in 2025 and is projected to reach 7,753.97 Million USD by 2032, with a CAGR of 16.71% (2025-2032). Notably, the China Direct-to-consumer Genetic Testing market has changed rapidly in the past few years. By 2025, China's market size is expected to be Million USD, representing approximately % of the global market share.

Research Summary

Direct-to-consumer (DTC) genetic testing refers to the process by which individuals can access and purchase genetic tests directly from companies without involving healthcare professionals or medical intermediaries. These tests analyze an individual's DNA to provide insights into their ancestry, health traits, susceptibility to certain diseases, and other genetic information. Customers typically provide a saliva or cheek swab sample, which is then analyzed to generate personalized genetic reports. While DTC genetic testing offers convenience and the potential for valuable insights into one's genetic makeup, it also raises concerns about the accuracy of results, data privacy, and the interpretation and handling of sensitive genetic information without the guidance of medical professionals.

The major global suppliers of Direct-to-consumer Genetic Testing include 23andMe, MyHeritage, LabCorp, Myriad Genetics, Ancestry.com, Quest Diagnostics, Gene By Gene, DNA Diagnostics Center, Invitae, IntelliGenetics, Ambry Genetics, Living DNA, EasyDNA, Pathway Genomics, Centrillion Technology, Xcode, Color Genomics, Canadian DNA Services, DNA Family Check, Anglia DNA Services, African Ancestry, Alpha Biolaboratories, Test Me DNA, 23 Mofang, Genetic Health, DNA Services of America, Shuwen Health Sciences, Mapmygenome, Full Genomes, etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.

This report studies the market size, price trends and future development prospects of Direct-to-consumer Genetic Testing. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major suppliers, as well as the market status and trends of different product types and applications in the global Direct-to-consumer Genetic Testing market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.

The regions and countries in the report include US, Germany, Japan, China, France, UK, South Korea, Canada, Italy, Russia, Mexico, Brazil, India, Vietnam, Thailand, South Africa and other regions, covering the Direct-to-consumer Genetic Testing market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Direct-to-consumer Genetic Testing industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.

The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.

Global Key Suppliers of Direct-to-consumer Genetic Testing Include:

23andMe

MyHeritage

LabCorp

Myriad Genetics

Ancestry.com

Quest Diagnostics

Gene By Gene

DNA Diagnostics Center

Invitae

IntelliGenetics

Ambry Genetics

Living DNA

EasyDNA

Pathway Genomics

Centrillion Technology

Xcode

Color Genomics

Canadian DNA Services

DNA Family Check

Anglia DNA Services

African Ancestry

Alpha Biolaboratories

Test Me DNA

23 Mofang

Genetic Health

DNA Services of America

Shuwen Health Sciences

Mapmygenome

Full Genomes

Direct-to-consumer Genetic Testing Product Segment Include:

Diagnostic Screening

Preimplantation Genetic Diagnosis (PGD)

Relationship Testing

Direct-to-consumer Genetic Testing Product Application Include:

Online Direct-to-consumer Genetic Testing

Offline Direct-to-consumer Genetic Testing

Chapter Scope

Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trend

Chapter 2: Global Direct-to-consumer Genetic Testing Industry PESTEL Analysis

Chapter 3: Global Direct-to-consumer Genetic Testing Industry Porter's Five Forces Analysis

Chapter 4: Global Direct-to-consumer Genetic Testing Major Regional Market Size (Revenue) and Forecast Analysis

Chapter 5: Global Direct-to-consumer Genetic Testing Competitive Analysis of Key Suppliers (Revenue, Market Share, Regional Distribution and Industry Concentration)

Chapter 6: Global Direct-to-consumer Genetic Testing Revenue and Forecast Analysis by Product Type

Chapter 7: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)

Chapter 8: Industrial Chain Analysis, Direct-to-consumer Genetic Testing Different Application Market Analysis (Revenue and Forecast) and Sales Channel Analysis

Chapter 9: Research Findings and Conclusion

Chapter 10: Methodology and Data Sources

Table of Contents

165 Pages
1 Direct-to-consumer Genetic Testing Market Overview
1.1 Product Definition and Statistical Scope
1.2 Direct-to-consumer Genetic Testing Product by Type
1.2.1 Diagnostic Screening
1.2.2 Preimplantation Genetic Diagnosis (PGD)
1.2.3 Relationship Testing
1.3 Direct-to-consumer Genetic Testing Product by Application
1.3.1 Online Direct-to-consumer Genetic Testing
1.3.2 Offline Direct-to-consumer Genetic Testing
1.4 Global Direct-to-consumer Genetic Testing Market Size Analysis (2020-2032)
1.5 Direct-to-consumer Genetic Testing Market Development Status and Trends
1.5.1 Direct-to-consumer Genetic Testing Industry Development Status Analysis
1.5.2 Direct-to-consumer Genetic Testing Industry Development Trends Analysis
2 Direct-to-consumer Genetic Testing Market PESTEL Analysis
2.1 Political Factors Analysis
2.2 Economic Factors Analysis
2.3 Social Factors Analysis
2.4 Technological Factors Analysis
2.5 Environmental Factors Analysis
2.6 Legal Factors Analysis
3 Direct-to-consumer Genetic Testing Market Porter's Five Forces Analysis
3.1 Competitive Rivalry
3.2 Threat of New Entrants
3.3 Bargaining Power of Suppliers
3.4 Bargaining Power of Buyers
3.5 Threat of Substitutes
4 Global Direct-to-consumer Genetic Testing Market Analysis by Country
4.1 Global Direct-to-consumer Genetic Testing Market Size Analysis by Country: 2024 VS 2025 VS 2032
4.1.1 Global Direct-to-consumer Genetic Testing Revenue Analysis by Country (2020-2025)
4.1.2 Global Direct-to-consumer Genetic Testing Revenue Forecast Analysis by Country (2026-2032)
4.2 United States Direct-to-consumer Genetic Testing Market Revenue and Growth Rate (2020-2032)
4.3 Germany Direct-to-consumer Genetic Testing Market Revenue and Growth Rate (2020-2032)
4.4 Japan Direct-to-consumer Genetic Testing Market Revenue and Growth Rate (2020-2032)
4.5 China Direct-to-consumer Genetic Testing Market Revenue and Growth Rate (2020-2032)
4.6 France Direct-to-consumer Genetic Testing Market Revenue and Growth Rate (2020-2032)
4.7 U.K. Direct-to-consumer Genetic Testing Market Revenue and Growth Rate (2020-2032)
4.8 South Korea Direct-to-consumer Genetic Testing Market Revenue and Growth Rate (2020-2032)
4.9 Canada Direct-to-consumer Genetic Testing Market Revenue and Growth Rate (2020-2032)
4.10 Italy Direct-to-consumer Genetic Testing Market Revenue and Growth Rate (2020-2032)
4.11 Russia Direct-to-consumer Genetic Testing Market Revenue and Growth Rate (2020-2032)
4.12 Mexico Direct-to-consumer Genetic Testing Market Revenue and Growth Rate (2020-2032)
4.13 Brazil Direct-to-consumer Genetic Testing Market Revenue and Growth Rate (2020-2032)
4.14 India Direct-to-consumer Genetic Testing Market Revenue and Growth Rate (2020-2032)
4.15 Vietnam Direct-to-consumer Genetic Testing Market Revenue and Growth Rate (2020-2032)
4.16 Thailand Direct-to-consumer Genetic Testing Market Revenue and Growth Rate (2020-2032)
4.17 South Africa Direct-to-consumer Genetic Testing Market Revenue and Growth Rate (2020-2032)
5 Competition by Suppliers
5.1 Global Direct-to-consumer Genetic Testing Market Revenue by Key Suppliers (2021-2025)
5.2 Direct-to-consumer Genetic Testing Competitive Landscape Analysis and Market Dynamic
5.2.1 Direct-to-consumer Genetic Testing Competitive Landscape Analysis
5.2.2 Global Key Suppliers Headquarter and Key Area Sales
5.2.3 Market Dynamic
6 Direct-to-consumer Genetic Testing Market Analysis by Type
6.1 Global Direct-to-consumer Genetic Testing Market Size Analysis by Type: 2024 VS 2025 VS 2032
6.2 Global Direct-to-consumer Genetic Testing Revenue and Forecast Analysis by Type (2020-2032)
7 Key Companies Analysis
7.1 23andMe
7.1.1 23andMe Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.1.2 23andMe Direct-to-consumer Genetic Testing Product Portfolio
7.1.3 23andMe Direct-to-consumer Genetic Testing Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
7.2 MyHeritage
7.2.1 MyHeritage Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.2.2 MyHeritage Direct-to-consumer Genetic Testing Product Portfolio
7.2.3 MyHeritage Direct-to-consumer Genetic Testing Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
7.3 LabCorp
7.3.1 LabCorp Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.3.2 LabCorp Direct-to-consumer Genetic Testing Product Portfolio
7.3.3 LabCorp Direct-to-consumer Genetic Testing Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
7.4 Myriad Genetics
7.4.1 Myriad Genetics Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.4.2 Myriad Genetics Direct-to-consumer Genetic Testing Product Portfolio
7.4.3 Myriad Genetics Direct-to-consumer Genetic Testing Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
7.5 Ancestry.com
7.5.1 Ancestry.com Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.5.2 Ancestry.com Direct-to-consumer Genetic Testing Product Portfolio
7.5.3 Ancestry.com Direct-to-consumer Genetic Testing Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
7.6 Quest Diagnostics
7.6.1 Quest Diagnostics Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.6.2 Quest Diagnostics Direct-to-consumer Genetic Testing Product Portfolio
7.6.3 Quest Diagnostics Direct-to-consumer Genetic Testing Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
7.7 Gene By Gene
7.7.1 Gene By Gene Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.7.2 Gene By Gene Direct-to-consumer Genetic Testing Product Portfolio
7.7.3 Gene By Gene Direct-to-consumer Genetic Testing Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
7.8 DNA Diagnostics Center
7.8.1 DNA Diagnostics Center Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.8.2 DNA Diagnostics Center Direct-to-consumer Genetic Testing Product Portfolio
7.8.3 DNA Diagnostics Center Direct-to-consumer Genetic Testing Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
7.9 Invitae
7.9.1 Invitae Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.9.2 Invitae Direct-to-consumer Genetic Testing Product Portfolio
7.9.3 Invitae Direct-to-consumer Genetic Testing Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
7.10 IntelliGenetics
7.10.1 IntelliGenetics Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.10.2 IntelliGenetics Direct-to-consumer Genetic Testing Product Portfolio
7.10.3 IntelliGenetics Direct-to-consumer Genetic Testing Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
7.11 Ambry Genetics
7.11.1 Ambry Genetics Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.11.2 Ambry Genetics Direct-to-consumer Genetic Testing Product Portfolio
7.11.3 Ambry Genetics Direct-to-consumer Genetic Testing Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
7.12 Living DNA
7.12.1 Living DNA Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.12.2 Living DNA Direct-to-consumer Genetic Testing Product Portfolio
7.12.3 Living DNA Direct-to-consumer Genetic Testing Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
7.13 EasyDNA
7.13.1 EasyDNA Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.13.2 EasyDNA Direct-to-consumer Genetic Testing Product Portfolio
7.13.3 EasyDNA Direct-to-consumer Genetic Testing Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
7.14 Pathway Genomics
7.14.1 Pathway Genomics Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.14.2 Pathway Genomics Direct-to-consumer Genetic Testing Product Portfolio
7.14.3 Pathway Genomics Direct-to-consumer Genetic Testing Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
7.15 Centrillion Technology
7.15.1 Centrillion Technology Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.15.2 Centrillion Technology Direct-to-consumer Genetic Testing Product Portfolio
7.15.3 Centrillion Technology Direct-to-consumer Genetic Testing Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
7.16 Xcode
7.16.1 Xcode Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.16.2 Xcode Direct-to-consumer Genetic Testing Product Portfolio
7.16.3 Xcode Direct-to-consumer Genetic Testing Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
7.17 Color Genomics
7.17.1 Color Genomics Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.17.2 Color Genomics Direct-to-consumer Genetic Testing Product Portfolio
7.17.3 Color Genomics Direct-to-consumer Genetic Testing Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
7.18 Canadian DNA Services
7.18.1 Canadian DNA Services Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.18.2 Canadian DNA Services Direct-to-consumer Genetic Testing Product Portfolio
7.18.3 Canadian DNA Services Direct-to-consumer Genetic Testing Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
7.19 DNA Family Check
7.19.1 DNA Family Check Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.19.2 DNA Family Check Direct-to-consumer Genetic Testing Product Portfolio
7.19.3 DNA Family Check Direct-to-consumer Genetic Testing Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
7.20 Anglia DNA Services
7.20.1 Anglia DNA Services Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.20.2 Anglia DNA Services Direct-to-consumer Genetic Testing Product Portfolio
7.20.3 Anglia DNA Services Direct-to-consumer Genetic Testing Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
7.21 African Ancestry
7.21.1 African Ancestry Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.21.2 African Ancestry Direct-to-consumer Genetic Testing Product Portfolio
7.21.3 African Ancestry Direct-to-consumer Genetic Testing Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
7.22 Alpha Biolaboratories
7.22.1 Alpha Biolaboratories Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.22.2 Alpha Biolaboratories Direct-to-consumer Genetic Testing Product Portfolio
7.22.3 Alpha Biolaboratories Direct-to-consumer Genetic Testing Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
7.23 Test Me DNA
7.23.1 Test Me DNA Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.23.2 Test Me DNA Direct-to-consumer Genetic Testing Product Portfolio
7.23.3 Test Me DNA Direct-to-consumer Genetic Testing Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
7.24 23 Mofang
7.24.1 23 Mofang Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.24.2 23 Mofang Direct-to-consumer Genetic Testing Product Portfolio
7.24.3 23 Mofang Direct-to-consumer Genetic Testing Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
7.25 Genetic Health
7.25.1 Genetic Health Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.25.2 Genetic Health Direct-to-consumer Genetic Testing Product Portfolio
7.25.3 Genetic Health Direct-to-consumer Genetic Testing Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
7.26 DNA Services of America
7.26.1 DNA Services of America Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.26.2 DNA Services of America Direct-to-consumer Genetic Testing Product Portfolio
7.26.3 DNA Services of America Direct-to-consumer Genetic Testing Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
7.27 Shuwen Health Sciences
7.27.1 Shuwen Health Sciences Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.27.2 Shuwen Health Sciences Direct-to-consumer Genetic Testing Product Portfolio
7.27.3 Shuwen Health Sciences Direct-to-consumer Genetic Testing Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
7.28 Mapmygenome
7.28.1 Mapmygenome Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.28.2 Mapmygenome Direct-to-consumer Genetic Testing Product Portfolio
7.28.3 Mapmygenome Direct-to-consumer Genetic Testing Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
7.29 Full Genomes
7.29.1 Full Genomes Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.29.2 Full Genomes Direct-to-consumer Genetic Testing Product Portfolio
7.29.3 Full Genomes Direct-to-consumer Genetic Testing Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
8 Industry Chain Analysis
8.1 Direct-to-consumer Genetic Testing Industry Chain Analysis
8.2 Direct-to-consumer Genetic Testing Product Downstream Application Analysis
8.2.1 Global Direct-to-consumer Genetic Testing Market Size and Growth Rate (CAGR) by Application: 2024 VS 2025 VS 2032
8.2.2 Global Direct-to-consumer Genetic Testing Revenue and Forecast by Application (2020-2032)
8.3 Direct-to-consumer Genetic Testing Typical Downstream Customers
8.4 Direct-to-consumer Genetic Testing Sales Channel Analysis
9 Research Findings and Conclusion
10 Methodology and Data Source
10.1 Methodology/Research Approach
10.2 Research Scope
10.3 Benchmarks and Assumptions
10.4 Date Source
10.4.1 Primary Sources
10.4.2 Secondary Sources
10.5 Data Cross Validation
10.6 Disclaimer
How Do Licenses Work?
Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.