Global Digital Signage Market Research Report, Competitive, Technology and Forecast Analysis 2025-2032

Market Overview

According to DIResearch's in-depth investigation and research, the global Digital Signage market size will reach 12,524 Million USD in 2025 and is projected to reach 17,658 Million USD by 2032, with a CAGR of 5.03% (2025-2032). Notably, the China Digital Signage market has changed rapidly in the past few years. By 2025, China's market size is expected to be  Million USD, representing approximately  % of the global market share.

Research Summary

Digital signage refers to the use of digital displays, such as LED, LCD, or projection screens, to deliver dynamic multimedia content in various public or private spaces. This content can include advertisements, information, announcements, videos, images, and interactive elements. Managed through digital signage software, it can be remotely updated and customized in real-time, allowing for targeted messaging and improved engagement. Digital signage is commonly utilized in retail, hospitality, transportation, corporate environments, education, and other settings to enhance communication, advertising, wayfinding, and branding efforts by providing visually captivating and easily updatable content to a wide audience.

The major global  manufacturers of Digital Signage include Samsung Electronics, LG Electronics, Philips, Daktronics, Toshiba, Sony, Panasonic, NEC Display, Sharp, Planar Systems (Leyard), Mitsubishi, Chimei Innolux (CMI), Advantech, Goodview, Cisco Systems Inc, Marvel Digital, etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.

This report studies the market size, price trends and future development prospects of Digital Signage. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Digital Signage market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.

The regions and countries in the report include US, Germany, Japan, China, France, UK, South Korea, Canada, Italy, Russia, Mexico, Brazil, India, Vietnam, Thailand, South Africa and other regions, covering the Digital Signage market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Digital Signage industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.    

The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.

Global Key Manufacturers of Digital Signage Include:

Samsung Electronics

LG Electronics

Philips

Daktronics

Toshiba

Sony

Panasonic

NEC Display

Sharp

Planar Systems (Leyard)

Mitsubishi

Chimei Innolux (CMI)

Advantech

Goodview

Cisco Systems Inc

Marvel Digital

Digital Signage Product Segment Include:

40 - 50 inch

50 - 60 inch

Under 40 inch

Larger than 60 inch

Digital Signage Product Application Include:

Retail

Healthcare

Hospitality

Transportation

Others

Chapter Scope

Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trend

Chapter 2: Global Digital Signage Industry PESTEL Analysis

Chapter 3: Global Digital Signage Industry Porter's Five Forces Analysis

Chapter 4: Global Digital Signage Major Regional Market Size (Sales, Revenue, Price) and Forecast Analysis

Chapter 5: Global Digital Signage Competitive Analysis of Key Manufacturers (Sales, Revenue, Market Share, Price, Regional Distribution and Industry Concentration)

Chapter 6: Global Digital Signage Sales, Revenue, Price and Forecast by Product Type

Chapter 7: Key Company Profiles (Product Portfolio, Sales, Revenue, Price and Gross Margin)

Chapter 8: Industrial Chain Analysis, Digital Signage Different Application Market Analysis (Sales and Revenue), Sales Channel Analysis

Chapter 9: Research Findings and Conclusion

Chapter 10: Methodology and Data Sources


1 Digital Signage Market Overview
1.1 Product Definition and Statistical Scope
1.2 Digital Signage Product by Type
1.2.1 40 - 50 inch
1.2.2 50 - 60 inch
1.2.3 Under 40 inch
1.2.4 Larger than 60 inch
1.3 Digital Signage Product by Application
1.3.1 Retail
1.3.2 Healthcare
1.3.3 Hospitality
1.3.4 Transportation
1.3.5 Others
1.4 Global Digital Signage Market Revenue and Sales Analysis
1.4.1 Global Digital Signage Revenue Market Size Analysis (2020-2032)
1.4.2 Global Digital Signage Sales Market Size Analysis (2020-2032)
1.4.3 Global Digital Signage Market Sales Price Trend Analysis (2020-2032)
1.5 Digital Signage Market Development Status and Trends
1.5.1 Digital Signage Industry Development Status Analysis
1.5.2 Digital Signage Industry Development Trends Analysis
2 Digital Signage Market PESTEL Analysis
2.1 Political Factors Analysis
2.2 Economic Factors Analysis
2.3 Social Factors Analysis
2.4 Technological Factors Analysis
2.5 Environmental Factors Analysis
2.6 Legal Factors Analysis
3 Digital Signage Market Porter's Five Forces Analysis
3.1 Competitive Rivalry
3.2 Threat of New Entrants
3.3 Bargaining Power of Suppliers
3.4 Bargaining Power of Buyers
3.5 Threat of Substitutes
4 Global Digital Signage Market Analysis by Country
4.1 Global Digital Signage Market Size Analysis by Country: 2024 VS 2025 VS 2032
4.1.1 Global Digital Signage Revenue and Market Share by Country (2020-2025)
4.1.2 Global Digital Signage Revenue and Market Share Forecast by Country (2026-2032)
4.2 Global Digital Signage Sales Analysis by Country: 2024 VS 2025 VS 2032
4.2.1 Global Digital Signage Sales and Market Share by Country (2020-2025)
4.2.2 Global Digital Signage Sales and Market Share Forecast by Country (2026-2032)
4.3 United States Digital Signage Market Sales, Revenue and Growth Rate (2020-2032)
4.4 Germany Digital Signage Market Sales, Revenue and Growth Rate (2020-2032)
4.5 Japan Digital Signage Market Sales, Revenue and Growth Rate (2020-2032)
4.6 China Digital Signage Market Sales, Revenue and Growth Rate (2020-2032)
4.7 France Digital Signage Market Sales, Revenue and Growth Rate (2020-2032)
4.8 U.K. Digital Signage Market Sales, Revenue and Growth Rate (2020-2032)
4.9 South Korea Digital Signage Market Sales, Revenue and Growth Rate (2020-2032)
4.10 Canada Digital Signage Market Sales, Revenue and Growth Rate (2020-2032)
4.11 Italy Digital Signage Market Sales, Revenue and Growth Rate (2020-2032)
4.12 Russia Digital Signage Market Sales, Revenue and Growth Rate (2020-2032)
4.13 Mexico Digital Signage Market Sales, Revenue and Growth Rate (2020-2032)
4.14 Brazil Digital Signage Market Sales, Revenue and Growth Rate (2020-2032)
4.15 India Digital Signage Market Sales, Revenue and Growth Rate (2020-2032)
4.16 Vietnam Digital Signage Market Sales, Revenue and Growth Rate (2020-2032)
4.17 Thailand Digital Signage Market Sales, Revenue and Growth Rate (2020-2032)
4.18 South Africa Digital Signage Market Sales, Revenue and Growth Rate (2020-2032)
5 Competition by Manufacturers
5.1 Global Digital Signage Market Sales, Revenue and Sales Price by Key Manufacturers (2021-2025)
5.1.1 Global Digital Signage Market Sales by Key Manufacturers (2021-2025)
5.1.2 Global Digital Signage Market Revenue by Key Manufacturers (2021-2025)
5.1.3 Global Digital Signage Average Sales Price by Manufacturers (2021-2025)
5.2 Digital Signage Competitive Landscape Analysis and Market Dynamic
5.2.1 Digital Signage Competitive Landscape Analysis
5.2.2 Global Key Manufacturers Headquarter and Key Area Sales
5.2.3 Market Dynamic
6 Digital Signage Market Analysis by Type
6.1 Global Digital Signage Market Revenue Analysis by Type
6.1.1 Global Digital Signage Market Size Analysis by Type: 2024 & 2025 & 2032
6.1.2 Global Digital Signage Revenue and Forecast Analysis by Type (2020-2032)
6.2 Global Digital Signage Market Sales and Forecast Analysis by Type (2020-2032)
6.3 Global Digital Signage Sales Price Trend Analysis by Type (2020-2032)
7 Key Companies Analysis
7.1 Samsung Electronics
7.1.1 Samsung Electronics Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.1.2 Samsung Electronics Digital Signage Product Portfolio
7.1.3 Samsung Electronics Digital Signage Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
7.2 LG Electronics
7.2.1 LG Electronics Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.2.2 LG Electronics Digital Signage Product Portfolio
7.2.3 LG Electronics Digital Signage Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
7.3 Philips
7.3.1 Philips Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.3.2 Philips Digital Signage Product Portfolio
7.3.3 Philips Digital Signage Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
7.4 Daktronics
7.4.1 Daktronics Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.4.2 Daktronics Digital Signage Product Portfolio
7.4.3 Daktronics Digital Signage Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
7.5 Toshiba
7.5.1 Toshiba Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.5.2 Toshiba Digital Signage Product Portfolio
7.5.3 Toshiba Digital Signage Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
7.6 Sony
7.6.1 Sony Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.6.2 Sony Digital Signage Product Portfolio
7.6.3 Sony Digital Signage Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
7.7 Panasonic
7.7.1 Panasonic Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.7.2 Panasonic Digital Signage Product Portfolio
7.7.3 Panasonic Digital Signage Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
7.8 NEC Display
7.8.1 NEC Display Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.8.2 NEC Display Digital Signage Product Portfolio
7.8.3 NEC Display Digital Signage Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
7.9 Sharp
7.9.1 Sharp Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.9.2 Sharp Digital Signage Product Portfolio
7.9.3 Sharp Digital Signage Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
7.10 Planar Systems (Leyard)
7.10.1 Planar Systems (Leyard) Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.10.2 Planar Systems (Leyard) Digital Signage Product Portfolio
7.10.3 Planar Systems (Leyard) Digital Signage Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
7.11 Mitsubishi
7.11.1 Mitsubishi Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.11.2 Mitsubishi Digital Signage Product Portfolio
7.11.3 Mitsubishi Digital Signage Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021

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