Global Decorative Film Market Research Report, Competitive, Technology and Forecast Analysis 2025-2032
Description
Market Overview
According to DIResearch"s in-depth investigation and research, the global Decorative Film market size will reach 790.69 Million USD in 2025 and is projected to reach 855.99 Million USD by 2032, with a CAGR of 1.14% (2025-2032). Notably, the China Decorative Film market has changed rapidly in the past few years. By 2025, China"s market size is expected to be Million USD, representing approximately % of the global market share.
Research Summary
Decorative film, also known as window film or glass film, is a thin, self-adhesive material applied to glass surfaces for various functional and aesthetic purposes. It comes in a wide range of designs, patterns, and colors, offering privacy, UV protection, and decoration to windows and glass doors. Decorative films are commonly used in residential, commercial, and automotive applications. They provide privacy by obscuring the view from outside while still allowing light to pass through, making them ideal for bathrooms, conference rooms, and storefronts. Additionally, decorative films can add a stylish and artistic touch to interior spaces, enhancing the overall decor and ambiance. Some types of decorative films also offer UV protection, reducing the fading of furniture and fabrics caused by the sun"s harmful rays. Easy to install and remove, decorative films provide a cost-effective and versatile solution for transforming glass surfaces and enhancing the aesthetics and functionality of a space.
The major global manufacturers of Decorative Film include Eastman, 3M, Solar Gard-Saint Gobain, Madico, Johnson, Hanita Coating, Haverkamp, Wintech, Garware SunControl, Erickson, Baojiali Decoration Film, etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Decorative Film. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Decorative Film market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include US, Germany, Japan, China, France, UK, South Korea, Canada, Italy, Russia, Mexico, Brazil, India, Vietnam, Thailand, South Africa and other regions, covering the Decorative Film market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Decorative Film industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Manufacturers of Decorative Film Include:
Eastman
3M
Solar Gard-Saint Gobain
Madico
Johnson
Hanita Coating
Haverkamp
Wintech
Garware SunControl
Erickson
Baojiali Decoration Film
Decorative Film Product Segment Include:
PVC
PET
PP
Others
Decorative Film Product Application Include:
Home Decoration
Automobile Decoration
Others
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trend
Chapter 2: Global Decorative Film Capacity and Production Analysis
Chapter 3: Global Decorative Film Industry PESTEL Analysis
Chapter 4: Global Decorative Film Industry Porter's Five Forces Analysis
Chapter 5: Global Decorative Film Major Regional Market Size (Sales, Revenue, Price) and Forecast Analysis
Chapter 6: Global Decorative Film Competitive Analysis of Key Manufacturers (Sales, Revenue, Market Share, Price, Regional Distribution and Industry Concentration)
Chapter 7: Global Decorative Film Sales, Revenue, Price and Forecast by Product Type
Chapter 8: Key Company Profiles (Product Portfolio, Sales, Revenue, Price and Gross Margin)
Chapter 9: Industrial Chain Analysis, Decorative Film Different Application Market Analysis (Sales and Revenue), Sales Channel Analysis
Chapter 10: Research Findings and Conclusion
Chapter 11: Methodology and Data Sources
According to DIResearch"s in-depth investigation and research, the global Decorative Film market size will reach 790.69 Million USD in 2025 and is projected to reach 855.99 Million USD by 2032, with a CAGR of 1.14% (2025-2032). Notably, the China Decorative Film market has changed rapidly in the past few years. By 2025, China"s market size is expected to be Million USD, representing approximately % of the global market share.
Research Summary
Decorative film, also known as window film or glass film, is a thin, self-adhesive material applied to glass surfaces for various functional and aesthetic purposes. It comes in a wide range of designs, patterns, and colors, offering privacy, UV protection, and decoration to windows and glass doors. Decorative films are commonly used in residential, commercial, and automotive applications. They provide privacy by obscuring the view from outside while still allowing light to pass through, making them ideal for bathrooms, conference rooms, and storefronts. Additionally, decorative films can add a stylish and artistic touch to interior spaces, enhancing the overall decor and ambiance. Some types of decorative films also offer UV protection, reducing the fading of furniture and fabrics caused by the sun"s harmful rays. Easy to install and remove, decorative films provide a cost-effective and versatile solution for transforming glass surfaces and enhancing the aesthetics and functionality of a space.
The major global manufacturers of Decorative Film include Eastman, 3M, Solar Gard-Saint Gobain, Madico, Johnson, Hanita Coating, Haverkamp, Wintech, Garware SunControl, Erickson, Baojiali Decoration Film, etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Decorative Film. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Decorative Film market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include US, Germany, Japan, China, France, UK, South Korea, Canada, Italy, Russia, Mexico, Brazil, India, Vietnam, Thailand, South Africa and other regions, covering the Decorative Film market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Decorative Film industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Manufacturers of Decorative Film Include:
Eastman
3M
Solar Gard-Saint Gobain
Madico
Johnson
Hanita Coating
Haverkamp
Wintech
Garware SunControl
Erickson
Baojiali Decoration Film
Decorative Film Product Segment Include:
PVC
PET
PP
Others
Decorative Film Product Application Include:
Home Decoration
Automobile Decoration
Others
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trend
Chapter 2: Global Decorative Film Capacity and Production Analysis
Chapter 3: Global Decorative Film Industry PESTEL Analysis
Chapter 4: Global Decorative Film Industry Porter's Five Forces Analysis
Chapter 5: Global Decorative Film Major Regional Market Size (Sales, Revenue, Price) and Forecast Analysis
Chapter 6: Global Decorative Film Competitive Analysis of Key Manufacturers (Sales, Revenue, Market Share, Price, Regional Distribution and Industry Concentration)
Chapter 7: Global Decorative Film Sales, Revenue, Price and Forecast by Product Type
Chapter 8: Key Company Profiles (Product Portfolio, Sales, Revenue, Price and Gross Margin)
Chapter 9: Industrial Chain Analysis, Decorative Film Different Application Market Analysis (Sales and Revenue), Sales Channel Analysis
Chapter 10: Research Findings and Conclusion
Chapter 11: Methodology and Data Sources
Table of Contents
165 Pages
- 1 Decorative Film Market Overview
- 1.1 Product Definition and Statistical Scope
- 1.2 Decorative Film Product by Type
- 1.2.1 PVC
- 1.2.2 PET
- 1.2.3 PP
- 1.2.4 Others
- 1.3 Decorative Film Product by Application
- 1.3.1 Home Decoration
- 1.3.2 Automobile Decoration
- 1.3.3 Others
- 1.4 Global Decorative Film Market Revenue and Sales Analysis
- 1.4.1 Global Decorative Film Revenue Market Size Analysis (2020-2032)
- 1.4.2 Global Decorative Film Sales Market Sales Analysis (2020-2032)
- 1.4.3 Global Decorative Film Market Sales Price Trend Analysis (2020-2032)
- 1.5 Decorative Film Market Development Status and Trends
- 1.5.1 Decorative Film Industry Development Status Analysis
- 1.5.2 Decorative Film Industry Development Trends Analysis
- 2 Global Decorative Film Capacity and Production Analysis
- 2.1 Global Decorative Film Capacity, Production and Utilization (2020-2032)
- 2.2 Global Decorative Film Production Growth Trend by Region: 2024 VS 2025 VS 2032
- 2.3 Global Decorative Film Production by Region
- 2.3.1 Global Decorative Film Production by Region (2020-2025)
- 2.3.2 Global Decorative Film Production Forecast by Region (2026-2032)
- 2.3.3 Global Decorative Film Production Market Share by Region (2020-2032)
- 3 Decorative Film Market PESTEL Analysis
- 3.1 Political Factors Analysis
- 3.2 Economic Factors Analysis
- 3.3 Social Factors Analysis
- 3.4 Technological Factors Analysis
- 3.5 Environmental Factors Analysis
- 3.6 Legal Factors Analysis
- 4 Decorative Film Market Porter's Five Forces Analysis
- 4.1 Competitive Rivalry
- 4.2 Threat of New Entrants
- 4.3 Bargaining Power of Suppliers
- 4.4 Bargaining Power of Buyers
- 4.5 Threat of Substitutes
- 5 Global Decorative Film Market Analysis by Country
- 5.1 Global Decorative Film Market Size Analysis by Country: 2024 VS 2025 VS 2032
- 5.1.1 Global Decorative Film Revenue and Market Share by Country (2020-2025)
- 5.1.2 Global Decorative Film Revenue and Market Share Forecast by Country (2026-2032)
- 5.2 Global Decorative Film Sales Analysis by Country: 2024 VS 2025 VS 2032
- 5.2.1 Global Decorative Film Sales and Market Share by Country (2020-2025)
- 5.2.2 Global Decorative Film Sales and Market Share Forecast by Country (2026-2032)
- 5.3 United States Decorative Film Market Sales, Revenue and Growth Rate (2020-2032)
- 5.4 Germany Decorative Film Market Sales, Revenue and Growth Rate (2020-2032)
- 5.5 Japan Decorative Film Market Sales, Revenue and Growth Rate (2020-2032)
- 5.6 China Decorative Film Market Sales, Revenue and Growth Rate (2020-2032)
- 5.7 France Decorative Film Market Sales, Revenue and Growth Rate (2020-2032)
- 5.8 U.K. Decorative Film Market Sales, Revenue and Growth Rate (2020-2032)
- 5.9 South Korea Decorative Film Market Sales, Revenue and Growth Rate (2020-2032)
- 5.10 Canada Decorative Film Market Sales, Revenue and Growth Rate (2020-2032)
- 5.11 Italy Decorative Film Market Sales, Revenue and Growth Rate (2020-2032)
- 5.12 Russia Decorative Film Market Sales, Revenue and Growth Rate (2020-2032)
- 5.13 Mexico Decorative Film Market Sales, Revenue and Growth Rate (2020-2032)
- 5.14 Brazil Decorative Film Market Sales, Revenue and Growth Rate (2020-2032)
- 5.15 India Decorative Film Market Sales, Revenue and Growth Rate (2020-2032)
- 5.16 Vietnam Decorative Film Market Sales, Revenue and Growth Rate (2020-2032)
- 5.17 Thailand Decorative Film Market Sales, Revenue and Growth Rate (2020-2032)
- 5.18 South Africa Decorative Film Market Sales, Revenue and Growth Rate (2020-2032)
- 6 Competition by Manufacturers
- 6.1 Global Decorative Film Market Sales, Revenue and Sales Price by Key Manufacturers (2021-2025)
- 6.1.1 Global Decorative Film Market Sales by Key Manufacturers (2021-2025)
- 6.1.2 Global Decorative Film Market Revenue by Key Manufacturers (2021-2025)
- 6.1.3 Global Decorative Film Average Sales Price by Manufacturers (2021-2025)
- 6.2 Decorative Film Competitive Landscape Analysis and Market Dynamic
- 6.2.1 Decorative Film Competitive Landscape Analysis
- 6.2.2 Global Key Manufacturers Headquarter and Key Area Sales
- 6.2.3 Market Dynamic
- 7 Decorative Film Market Analysis by Type
- 7.1 Global Decorative Film Market Revenue Analysis by Type
- 7.1.1 Global Decorative Film Market Size Analysis by Type: 2024 & 2025 & 2032
- 7.1.2 Global Decorative Film Revenue and Forecast Analysis by Type (2020-2032)
- 7.2 Global Decorative Film Market Sales and Forecast Analysis by Type (2020-2032)
- 7.3 Global Decorative Film Sales Price Trend Analysis by Type (2020-2032)
- 8 Key Companies Analysis
- 8.1 Eastman
- 8.1.1 Eastman Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 8.1.2 Eastman Decorative Film Product Portfolio
- 8.1.3 Eastman Decorative Film Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 8.2 3M
- 8.2.1 3M Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 8.2.2 3M Decorative Film Product Portfolio
- 8.2.3 3M Decorative Film Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 8.3 Solar Gard-Saint Gobain
- 8.3.1 Solar Gard-Saint Gobain Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 8.3.2 Solar Gard-Saint Gobain Decorative Film Product Portfolio
- 8.3.3 Solar Gard-Saint Gobain Decorative Film Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 8.4 Madico
- 8.4.1 Madico Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 8.4.2 Madico Decorative Film Product Portfolio
- 8.4.3 Madico Decorative Film Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 8.5 Johnson
- 8.5.1 Johnson Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 8.5.2 Johnson Decorative Film Product Portfolio
- 8.5.3 Johnson Decorative Film Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 8.6 Hanita Coating
- 8.6.1 Hanita Coating Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 8.6.2 Hanita Coating Decorative Film Product Portfolio
- 8.6.3 Hanita Coating Decorative Film Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 8.7 Haverkamp
- 8.7.1 Haverkamp Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 8.7.2 Haverkamp Decorative Film Product Portfolio
- 8.7.3 Haverkamp Decorative Film Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 8.8 Wintech
- 8.8.1 Wintech Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 8.8.2 Wintech Decorative Film Product Portfolio
- 8.8.3 Wintech Decorative Film Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 8.9 Garware SunControl
- 8.9.1 Garware SunControl Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 8.9.2 Garware SunControl Decorative Film Product Portfolio
- 8.9.3 Garware SunControl Decorative Film Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 8.10 Erickson
- 8.10.1 Erickson Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 8.10.2 Erickson Decorative Film Product Portfolio
- 8.10.3 Erickson Decorative Film Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 8.11 Baojiali Decoration Film
- 8.11.1 Baojiali Decoration Film Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 8.11.2 Baojiali Decoration Film Decorative Film Product Portfolio
- 8.11.3 Baojiali Decoration Film Decorative Film Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 9 Industry Chain Analysis
- 9.1 Decorative Film Industry Chain Analysis
- 9.2 Decorative Film Industry Upstream Supply Analysis
- 9.2.1 Upstream Key Raw Material Supply Analysis
- 9.2.2 Raw Material Suppliers and Contact Information
- 9.3 Decorative Film Product Downstream Application Analysis
- 9.3.1 Global Decorative Film Revenue Market Size by Application: 2024 VS 2025 VS 2032
- 9.3.2 Global Decorative Film Revenue and Forecast Analysis by Application (2020-2032)
- 9.3.3 Global Decorative Film Sales and Forecast Analysis by Application (2020-2032)
- 9.4 Decorative Film Typical Downstream Customers
- 9.5 Decorative Film Sales Channel Analysis
- 10 Research Findings and Conclusion
- 11 Methodology and Data Source
- 11.1 Methodology/Research Approach
- 11.2 Research Scope
- 11.3 Benchmarks and Assumptions
- 11.4 Date Source
- 11.4.1 Primary Sources
- 11.4.2 Secondary Sources
- 11.5 Data Cross Validation
- 11.6 Disclaimer
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