Global Connected Toys Market Research Report, Competitive, Technology and Forecast Analysis 2025-2032
Description
Market Overview
According to DIResearch＇s in-depth investigation and research, the global Connected Toys market size will reach 3,997.78 Million USD in 2025 and is projected to reach 8,437.08 Million USD by 2032, with a CAGR of 11.26% (2025-2032). Notably, the China Connected Toys market has changed rapidly in the past few years. By 2025, China＇s market size is expected to be Million USD, representing approximately % of the global market share.
Research Summary
Connected toys are interactive and internet-enabled playthings that use technology, such as Wi-Fi or Bluetooth, to connect to the internet or other devices. These toys can offer a range of features, including voice recognition, artificial intelligence, augmented reality, and smartphone app integration. They can engage children in interactive play experiences, enabling them to control or communicate with the toy through various digital platforms. Connected toys often use data to personalize the play experience and provide educational content. While these toys can offer exciting and educational benefits, there are also concerns about data privacy and security, as they collect and transmit information about children＇s interactions and preferences. Therefore, manufacturers and parents need to ensure that connected toys adhere to robust security and privacy standards to protect children＇s safety and data.
The major global manufacturers of Connected Toys include LEGO Group, Sphero, Mattel, PLAYMOBIL, Hasbro, Sony, K’NEX, Konami, PlayFusion, Anki, WowWee, DXTR Labs, Leka, Wonder Workshop, etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Connected Toys. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Connected Toys market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include US, Germany, Japan, China, France, UK, South Korea, Canada, Italy, Russia, Mexico, Brazil, India, Vietnam, Thailand, South Africa and other regions, covering the Connected Toys market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Connected Toys industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Manufacturers of Connected Toys Include:
LEGO Group
Sphero
Mattel
PLAYMOBIL
Hasbro
Sony
K’NEX
Konami
PlayFusion
Anki
WowWee
DXTR Labs
Leka
Wonder Workshop
Connected Toys Product Segment Include:
Smartphone-Connected Toys
App-Connected Drones
Console-Connected Toys
Tablet-Connected Toys
Connected Toys Product Application Include:
2–5 Years
6–8 Years
9–12 Years
Teenagers
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trend
Chapter 2: Global Connected Toys Industry PESTEL Analysis
Chapter 3: Global Connected Toys Industry Porter's Five Forces Analysis
Chapter 4: Global Connected Toys Major Regional Market Size (Sales, Revenue, Price) and Forecast Analysis
Chapter 5: Global Connected Toys Competitive Analysis of Key Manufacturers (Sales, Revenue, Market Share, Price, Regional Distribution and Industry Concentration)
Chapter 6: Global Connected Toys Sales, Revenue, Price and Forecast by Product Type
Chapter 7: Key Company Profiles (Product Portfolio, Sales, Revenue, Price and Gross Margin)
Chapter 8: Industrial Chain Analysis, Connected Toys Different Application Market Analysis (Sales and Revenue), Sales Channel Analysis
Chapter 9: Research Findings and Conclusion
Chapter 10: Methodology and Data Sources
According to DIResearch＇s in-depth investigation and research, the global Connected Toys market size will reach 3,997.78 Million USD in 2025 and is projected to reach 8,437.08 Million USD by 2032, with a CAGR of 11.26% (2025-2032). Notably, the China Connected Toys market has changed rapidly in the past few years. By 2025, China＇s market size is expected to be Million USD, representing approximately % of the global market share.
Research Summary
Connected toys are interactive and internet-enabled playthings that use technology, such as Wi-Fi or Bluetooth, to connect to the internet or other devices. These toys can offer a range of features, including voice recognition, artificial intelligence, augmented reality, and smartphone app integration. They can engage children in interactive play experiences, enabling them to control or communicate with the toy through various digital platforms. Connected toys often use data to personalize the play experience and provide educational content. While these toys can offer exciting and educational benefits, there are also concerns about data privacy and security, as they collect and transmit information about children＇s interactions and preferences. Therefore, manufacturers and parents need to ensure that connected toys adhere to robust security and privacy standards to protect children＇s safety and data.
The major global manufacturers of Connected Toys include LEGO Group, Sphero, Mattel, PLAYMOBIL, Hasbro, Sony, K’NEX, Konami, PlayFusion, Anki, WowWee, DXTR Labs, Leka, Wonder Workshop, etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Connected Toys. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Connected Toys market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include US, Germany, Japan, China, France, UK, South Korea, Canada, Italy, Russia, Mexico, Brazil, India, Vietnam, Thailand, South Africa and other regions, covering the Connected Toys market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Connected Toys industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Manufacturers of Connected Toys Include:
LEGO Group
Sphero
Mattel
PLAYMOBIL
Hasbro
Sony
K’NEX
Konami
PlayFusion
Anki
WowWee
DXTR Labs
Leka
Wonder Workshop
Connected Toys Product Segment Include:
Smartphone-Connected Toys
App-Connected Drones
Console-Connected Toys
Tablet-Connected Toys
Connected Toys Product Application Include:
2–5 Years
6–8 Years
9–12 Years
Teenagers
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trend
Chapter 2: Global Connected Toys Industry PESTEL Analysis
Chapter 3: Global Connected Toys Industry Porter's Five Forces Analysis
Chapter 4: Global Connected Toys Major Regional Market Size (Sales, Revenue, Price) and Forecast Analysis
Chapter 5: Global Connected Toys Competitive Analysis of Key Manufacturers (Sales, Revenue, Market Share, Price, Regional Distribution and Industry Concentration)
Chapter 6: Global Connected Toys Sales, Revenue, Price and Forecast by Product Type
Chapter 7: Key Company Profiles (Product Portfolio, Sales, Revenue, Price and Gross Margin)
Chapter 8: Industrial Chain Analysis, Connected Toys Different Application Market Analysis (Sales and Revenue), Sales Channel Analysis
Chapter 9: Research Findings and Conclusion
Chapter 10: Methodology and Data Sources
Table of Contents
165 Pages
- 1 Connected Toys Market Overview
- 1.1 Product Definition and Statistical Scope
- 1.2 Connected Toys Product by Type
- 1.2.1 Smartphone-Connected Toys
- 1.2.2 App-Connected Drones
- 1.2.3 Console-Connected Toys
- 1.2.4 Tablet-Connected Toys
- 1.3 Connected Toys Product by Application
- 1.3.1 2–5 Years
- 1.3.2 6–8 Years
- 1.3.3 9–12 Years
- 1.3.4 Teenagers
- 1.4 Global Connected Toys Market Revenue and Sales Analysis
- 1.4.1 Global Connected Toys Revenue Market Size Analysis (2020-2032)
- 1.4.2 Global Connected Toys Sales Market Size Analysis (2020-2032)
- 1.4.3 Global Connected Toys Market Sales Price Trend Analysis (2020-2032)
- 1.5 Connected Toys Market Development Status and Trends
- 1.5.1 Connected Toys Industry Development Status Analysis
- 1.5.2 Connected Toys Industry Development Trends Analysis
- 2 Connected Toys Market PESTEL Analysis
- 2.1 Political Factors Analysis
- 2.2 Economic Factors Analysis
- 2.3 Social Factors Analysis
- 2.4 Technological Factors Analysis
- 2.5 Environmental Factors Analysis
- 2.6 Legal Factors Analysis
- 3 Connected Toys Market Porter's Five Forces Analysis
- 3.1 Competitive Rivalry
- 3.2 Threat of New Entrants
- 3.3 Bargaining Power of Suppliers
- 3.4 Bargaining Power of Buyers
- 3.5 Threat of Substitutes
- 4 Global Connected Toys Market Analysis by Country
- 4.1 Global Connected Toys Market Size Analysis by Country: 2024 VS 2025 VS 2032
- 4.1.1 Global Connected Toys Revenue and Market Share by Country (2020-2025)
- 4.1.2 Global Connected Toys Revenue and Market Share Forecast by Country (2026-2032)
- 4.2 Global Connected Toys Sales Analysis by Country: 2024 VS 2025 VS 2032
- 4.2.1 Global Connected Toys Sales and Market Share by Country (2020-2025)
- 4.2.2 Global Connected Toys Sales and Market Share Forecast by Country (2026-2032)
- 4.3 United States Connected Toys Market Sales, Revenue and Growth Rate (2020-2032)
- 4.4 Germany Connected Toys Market Sales, Revenue and Growth Rate (2020-2032)
- 4.5 Japan Connected Toys Market Sales, Revenue and Growth Rate (2020-2032)
- 4.6 China Connected Toys Market Sales, Revenue and Growth Rate (2020-2032)
- 4.7 France Connected Toys Market Sales, Revenue and Growth Rate (2020-2032)
- 4.8 U.K. Connected Toys Market Sales, Revenue and Growth Rate (2020-2032)
- 4.9 South Korea Connected Toys Market Sales, Revenue and Growth Rate (2020-2032)
- 4.10 Canada Connected Toys Market Sales, Revenue and Growth Rate (2020-2032)
- 4.11 Italy Connected Toys Market Sales, Revenue and Growth Rate (2020-2032)
- 4.12 Russia Connected Toys Market Sales, Revenue and Growth Rate (2020-2032)
- 4.13 Mexico Connected Toys Market Sales, Revenue and Growth Rate (2020-2032)
- 4.14 Brazil Connected Toys Market Sales, Revenue and Growth Rate (2020-2032)
- 4.15 India Connected Toys Market Sales, Revenue and Growth Rate (2020-2032)
- 4.16 Vietnam Connected Toys Market Sales, Revenue and Growth Rate (2020-2032)
- 4.17 Thailand Connected Toys Market Sales, Revenue and Growth Rate (2020-2032)
- 4.18 South Africa Connected Toys Market Sales, Revenue and Growth Rate (2020-2032)
- 5 Competition by Manufacturers
- 5.1 Global Connected Toys Market Sales, Revenue and Sales Price by Key Manufacturers (2021-2025)
- 5.1.1 Global Connected Toys Market Sales by Key Manufacturers (2021-2025)
- 5.1.2 Global Connected Toys Market Revenue by Key Manufacturers (2021-2025)
- 5.1.3 Global Connected Toys Average Sales Price by Manufacturers (2021-2025)
- 5.2 Connected Toys Competitive Landscape Analysis and Market Dynamic
- 5.2.1 Connected Toys Competitive Landscape Analysis
- 5.2.2 Global Key Manufacturers Headquarter and Key Area Sales
- 5.2.3 Market Dynamic
- 6 Connected Toys Market Analysis by Type
- 6.1 Global Connected Toys Market Revenue Analysis by Type
- 6.1.1 Global Connected Toys Market Size Analysis by Type: 2024 & 2025 & 2032
- 6.1.2 Global Connected Toys Revenue and Forecast Analysis by Type (2020-2032)
- 6.2 Global Connected Toys Market Sales and Forecast Analysis by Type (2020-2032)
- 6.3 Global Connected Toys Sales Price Trend Analysis by Type (2020-2032)
- 7 Key Companies Analysis
- 7.1 LEGO Group
- 7.1.1 LEGO Group Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.1.2 LEGO Group Connected Toys Product Portfolio
- 7.1.3 LEGO Group Connected Toys Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.2 Sphero
- 7.2.1 Sphero Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.2.2 Sphero Connected Toys Product Portfolio
- 7.2.3 Sphero Connected Toys Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.3 Mattel
- 7.3.1 Mattel Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.3.2 Mattel Connected Toys Product Portfolio
- 7.3.3 Mattel Connected Toys Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.4 PLAYMOBIL
- 7.4.1 PLAYMOBIL Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.4.2 PLAYMOBIL Connected Toys Product Portfolio
- 7.4.3 PLAYMOBIL Connected Toys Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.5 Hasbro
- 7.5.1 Hasbro Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.5.2 Hasbro Connected Toys Product Portfolio
- 7.5.3 Hasbro Connected Toys Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.6 Sony
- 7.6.1 Sony Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.6.2 Sony Connected Toys Product Portfolio
- 7.6.3 Sony Connected Toys Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.7 K’NEX
- 7.7.1 K’NEX Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.7.2 K’NEX Connected Toys Product Portfolio
- 7.7.3 K’NEX Connected Toys Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.8 Konami
- 7.8.1 Konami Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.8.2 Konami Connected Toys Product Portfolio
- 7.8.3 Konami Connected Toys Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.9 PlayFusion
- 7.9.1 PlayFusion Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.9.2 PlayFusion Connected Toys Product Portfolio
- 7.9.3 PlayFusion Connected Toys Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.10 Anki
- 7.10.1 Anki Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.10.2 Anki Connected Toys Product Portfolio
- 7.10.3 Anki Connected Toys Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.11 WowWee
- 7.11.1 WowWee Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.11.2 WowWee Connected Toys Product Portfolio
- 7.11.3 WowWee Connected Toys Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.12 DXTR Labs
- 7.12.1 DXTR Labs Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.12.2 DXTR Labs Connected Toys Product Portfolio
- 7.12.3 DXTR Labs Connected Toys Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.13 Leka
- 7.13.1 Leka Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.13.2 Leka Connected Toys Product Portfolio
- 7.13.3 Leka Connected Toys Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 7.14 Wonder Workshop
- 7.14.1 Wonder Workshop Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.14.2 Wonder Workshop Connected Toys Product Portfolio
- 7.14.3 Wonder Workshop Connected Toys Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 8 Industry Chain Analysis
- 8.1 Connected Toys Industry Chain Analysis
- 8.2 Connected Toys Industry Upstream Supply Analysis
- 8.2.1 Upstream Key Raw Material Supply Analysis
- 8.2.2 Raw Material Suppliers and Contact Information
- 8.3 Connected Toys Product Downstream Application Analysis
- 8.3.1 Global Connected Toys Revenue Market Size by Application: 2024 & 2025 & 2032
- 8.3.2 Global Connected Toys Revenue and Forecast Analysis by Application (2020-2032)
- 8.3.3 Global Connected Toys Sales and Forecast Analysis by Application (2020-2032)
- 8.4 Connected Toys Typical Downstream Customers
- 8.5 Connected Toys Sales Channel Analysis
- 9 Research Findings and Conclusion
- 10 Methodology and Data Source
- 10.1 Methodology/Research Approach
- 10.2 Research Scope
- 10.3 Benchmarks and Assumptions
- 10.4 Date Source
- 10.4.1 Primary Sources
- 10.4.2 Secondary Sources
- 10.5 Data Cross Validation
- 10.6 Disclaimer
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