Global Baby Powder Competitive Landscape Professional Research Report 2025
Description
Research Summary
Baby powder is a talcum powder or cornstarch-based powder that is commonly used to absorb moisture and reduce friction on the baby＇s skin. It is used to keep the baby＇s skin dry and prevent diaper rash. It can be applied to the baby＇s bottom, underarms, and anywhere where moisture is likely to accumulate. However, due to concerns about potential health risks associated with talcum powder, many parents now prefer to use cornstarch-based baby powder.
According to DIResearch's in-depth investigation and research, the global Baby Powder market size was valued at XX Million USD in 2024 and is projected to reach XX Million USD by 2032, with a CAGR of XX% (2025-2032). Notably, the China market has changed rapidly in the past few years. By 2024, China's market size is expected to be XX Million USD, representing approximately XX% of the global market share. By 2032, it is anticipated to grow further to XX Million USD, contributing XX% to the worldwide market share.
The major global manufacturers of Baby Powder include Johnson & Johnson, Beiersdorf, Bausch Health, Pigeon, Naterra International, Desitin (Pfizer), Church & Dwight, Prestige Consumer Healthcare, Gerber (Nestlé), Jahwa, Chicmax, Goodbaby International etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Baby Powder. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Baby Powder market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Baby Powder market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Baby Powder industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Manufacturers of Baby Powder Include:
Johnson & Johnson
Beiersdorf
Bausch Health
Pigeon
Naterra International
Desitin (Pfizer)
Church & Dwight
Prestige Consumer Healthcare
Gerber (Nestlé)
Jahwa
Chicmax
Goodbaby International
Baby Powder Product Segment Include:
Talc-Based
Cornstarch-Based
Others
Baby Powder Product Application Include:
Online Sales
Offline Sales
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends
Chapter 2: Global Baby Powder Industry PESTEL Analysis
Chapter 3: Global Baby Powder Industry Porter’s Five Forces Analysis
Chapter 4: Global Baby Powder Major Regional Market Size (Revenue, Sales, Price) and Forecast Analysis
Chapter 5: Global Baby Powder Market Size and Forecast by Type and Application Analysis
Chapter 6: North America Baby Powder Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 7: Europe Baby Powder Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 8: China Baby Powder Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 9: APAC (Excl. China) Baby Powder Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 10: Latin America Baby Powder Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 11: Middle East and Africa Baby Powder Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 12: Global Baby Powder Competitive Analysis of Key Manufacturers (Sales, Revenue, Market Share, Price, Regional Distribution and Industry Concentration)
Chapter 13: Key Company Profiles (Product Portfolio, Sales, Revenue, Price and Gross Margin)
Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers
Chapter 15: Research Findings and Conclusion
Chapter 16: Methodology and Data Sources
Baby powder is a talcum powder or cornstarch-based powder that is commonly used to absorb moisture and reduce friction on the baby＇s skin. It is used to keep the baby＇s skin dry and prevent diaper rash. It can be applied to the baby＇s bottom, underarms, and anywhere where moisture is likely to accumulate. However, due to concerns about potential health risks associated with talcum powder, many parents now prefer to use cornstarch-based baby powder.
According to DIResearch's in-depth investigation and research, the global Baby Powder market size was valued at XX Million USD in 2024 and is projected to reach XX Million USD by 2032, with a CAGR of XX% (2025-2032). Notably, the China market has changed rapidly in the past few years. By 2024, China's market size is expected to be XX Million USD, representing approximately XX% of the global market share. By 2032, it is anticipated to grow further to XX Million USD, contributing XX% to the worldwide market share.
The major global manufacturers of Baby Powder include Johnson & Johnson, Beiersdorf, Bausch Health, Pigeon, Naterra International, Desitin (Pfizer), Church & Dwight, Prestige Consumer Healthcare, Gerber (Nestlé), Jahwa, Chicmax, Goodbaby International etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Baby Powder. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Baby Powder market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Baby Powder market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Baby Powder industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Manufacturers of Baby Powder Include:
Johnson & Johnson
Beiersdorf
Bausch Health
Pigeon
Naterra International
Desitin (Pfizer)
Church & Dwight
Prestige Consumer Healthcare
Gerber (Nestlé)
Jahwa
Chicmax
Goodbaby International
Baby Powder Product Segment Include:
Talc-Based
Cornstarch-Based
Others
Baby Powder Product Application Include:
Online Sales
Offline Sales
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends
Chapter 2: Global Baby Powder Industry PESTEL Analysis
Chapter 3: Global Baby Powder Industry Porter’s Five Forces Analysis
Chapter 4: Global Baby Powder Major Regional Market Size (Revenue, Sales, Price) and Forecast Analysis
Chapter 5: Global Baby Powder Market Size and Forecast by Type and Application Analysis
Chapter 6: North America Baby Powder Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 7: Europe Baby Powder Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 8: China Baby Powder Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 9: APAC (Excl. China) Baby Powder Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 10: Latin America Baby Powder Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 11: Middle East and Africa Baby Powder Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 12: Global Baby Powder Competitive Analysis of Key Manufacturers (Sales, Revenue, Market Share, Price, Regional Distribution and Industry Concentration)
Chapter 13: Key Company Profiles (Product Portfolio, Sales, Revenue, Price and Gross Margin)
Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers
Chapter 15: Research Findings and Conclusion
Chapter 16: Methodology and Data Sources
Table of Contents
170 Pages
- 1 Baby Play Mats Market Overview
- 1.1 Product Definition and Statistical Scope
- 1.2 Baby Play Mats Product by Type
- 1.2.1 PE
- 1.2.2 PVC
- 1.2.3 EVA
- 1.2.4 Others
- 1.3 Baby Play Mats Product by Application
- 1.3.1 Residential
- 1.3.2 Education Center (Kindergarten)
- 1.3.3 Amusement Park
- 1.3.4 Others
- 1.4 Global Baby Play Mats Market Revenue and Sales Analysis
- 1.4.1 Global Baby Play Mats Market Size Analysis (2020-2032)
- 1.4.2 Global Baby Play Mats Market Sales Analysis (2020-2032)
- 1.4.3 Global Baby Play Mats Market Sales Price Trend Analysis (2020-2032)
- 1.5 Baby Play Mats Industry Trends and Innovation
- 1.5.1 Baby Play Mats Industry Trends and Innovation
- 1.5.2 Baby Play Mats Market Drivers and Challenges
- 2 Baby Play Mats Market PESTEL Analysis
- 2.1 Political Factors Analysis
- 2.2 Economic Factors Analysis
- 2.3 Social Factors Analysis
- 2.4 Technological Factors Analysis
- 2.5 Environmental Factors Analysis
- 2.6 Legal Factors Analysis
- 3 Baby Play Mats Market Porter's Five Forces Analysis
- 3.1 Competitive Rivalry
- 3.2 Threat of New Entrants
- 3.3 Bargaining Power of Suppliers
- 3.4 Bargaining Power of Buyers
- 3.5 Threat of Substitutes
- 4 Global Baby Play Mats Market Analysis by Regions
- 4.1 Global Baby Play Mats Overall Market: 2024 VS 2025 VS 2032
- 4.2 Global Baby Play Mats Revenue and Forecast Analysis (2020-2032)
- 4.2.1 Global Baby Play Mats Revenue and Market Share by Region (2020-2025)
- 4.2.2 Global Baby Play Mats Revenue Forecast by Region (2026-2032)
- 4.3 Global Baby Play Mats Sales and Forecast Analysis (2020-2032)
- 4.3.1 Global Baby Play Mats Sales and Market Share by Region (2020-2025)
- 4.3.2 Global Baby Play Mats Sales Forecast by Region (2026-2032)
- 4.4 Global Baby Play Mats Sales Price Trend Analysis (2020-2032)
- 5 Global Baby Play Mats Market Size by Type and Application
- 5.1 Global Baby Play Mats Market Size by Type
- 5.1.1 Global Baby Play Mats Revenue and Forecast Analysis by Type (2020-2032)
- 5.1.2 Global Baby Play Mats Sales and Forecast Analysis by Type (2020-2032)
- 5.2 Global Baby Play Mats Market Size by Application
- 5.2.1 Global Baby Play Mats Revenue and Forecast Analysis by Application (2020-2032)
- 5.2.2 Global Baby Play Mats Sales and Forecast Analysis by Application (2020-2032)
- 6 North America
- 6.1 North America Baby Play Mats Market Size and Growth Rate Analysis (2020-2032)
- 6.2 North America Key Manufacturers Analysis
- 6.3 North America Baby Play Mats Market Size by Type
- 6.3.1 North America Baby Play Mats Sales by Type (2020-2032)
- 6.3.2 North America Baby Play Mats Revenue by Type (2020-2032)
- 6.4 North America Baby Play Mats Market Size by Application
- 6.4.1 North America Baby Play Mats Sales by Application (2020-2032)
- 6.4.2 North America Baby Play Mats Revenue by Application (2020-2032)
- 6.5 North America Baby Play Mats Market Size by Country
- 6.5.1 US
- 6.5.2 Canada
- 7 Europe
- 7.1 Europe Baby Play Mats Market Size and Growth Rate Analysis (2020-2032)
- 7.2 Europe Key Manufacturers Analysis
- 7.3 Europe Baby Play Mats Market Size by Type
- 7.3.1 Europe Baby Play Mats Sales by Type (2020-2032)
- 7.3.2 Europe Baby Play Mats Revenue by Type (2020-2032)
- 7.4 Europe Baby Play Mats Market Size by Application
- 7.4.1 Europe Baby Play Mats Sales by Application (2020-2032)
- 7.4.2 Europe Baby Play Mats Revenue by Application (2020-2032)
- 7.5 Europe Baby Play Mats Market Size by Country
- 7.5.1 Germany
- 7.5.2 France
- 7.5.3 United Kingdom
- 7.5.4 Italy
- 7.5.5 Spain
- 7.5.6 Benelux
- 8 China
- 8.1 China Baby Play Mats Market Size and Growth Rate Analysis (2020-2032)
- 8.2 China Key Manufacturers Analysis
- 8.3 China Baby Play Mats Market Size by Type
- 8.3.1 China Baby Play Mats Sales by Type (2020-2032)
- 8.3.2 China Baby Play Mats Revenue by Type (2020-2032)
- 8.4 China Baby Play Mats Market Size by Application
- 8.4.1 China Baby Play Mats Sales by Application (2020-2032)
- 8.4.2 China Baby Play Mats Revenue by Application (2020-2032)
- 9 APAC (excl. China)
- 9.1 APAC (excl. China) Baby Play Mats Market Size and Growth Rate Analysis (2020-2032)
- 9.2 APAC (excl. China) Key Manufacturers Analysis
- 9.3 APAC (excl. China) Baby Play Mats Market Size by Type
- 9.3.1 APAC (excl. China) Baby Play Mats Sales by Type (2020-2032)
- 9.3.2 APAC (excl. China) Baby Play Mats Revenue by Type (2020-2032)
- 9.4 APAC (excl. China) Baby Play Mats Market Size by Application
- 9.4.1 APAC (excl. China) Baby Play Mats Sales by Application (2020-2032)
- 9.4.2 APAC (excl. China) Baby Play Mats Revenue by Application (2020-2032)
- 9.5 APAC (excl. China) Baby Play Mats Market Size by Country
- 9.5.1 Japan
- 9.5.2 South Korea
- 9.5.3 India
- 9.5.4 Australia
- 9.5.5 Southeast Asia
- 10 Latin America
- 10.1 Latin America Baby Play Mats Market Size and Growth Rate Analysis (2020-2032)
- 10.2 Latin America Key Manufacturers Analysis
- 10.3 Latin America Baby Play Mats Market Size by Type
- 10.3.1 Latin America Baby Play Mats Sales by Type (2020-2032)
- 10.3.2 Latin America Baby Play Mats Revenue by Type (2020-2032)
- 10.4 Latin America Baby Play Mats Market Size by Application
- 10.4.1 Latin America Baby Play Mats Sales by Application (2020-2032)
- 10.4.2 Latin America Baby Play Mats Revenue by Application (2020-2032)
- 10.5 Latin America Baby Play Mats Market Size by Country
- 10.6 Latin America Baby Play Mats Market Size by Country
- 10.6.1 Mexico
- 10.6.2 Brazil
- 11 Middle East & Africa
- 11.1 Middle East & Africa Baby Play Mats Market Size and Growth Rate Analysis (2020-2032)
- 11.2 Middle East & Africa Key Manufacturers Analysis
- 11.3 Middle East & Africa Baby Play Mats Market Size by Type
- 11.3.1 Middle East & Africa Baby Play Mats Sales by Type (2020-2032)
- 11.3.2 Middle East & Africa Baby Play Mats Revenue by Type (2020-2032)
- 11.4 Middle East & Africa Baby Play Mats Market Size by Application
- 11.4.1 Middle East & Africa Baby Play Mats Sales by Application (2020-2032)
- 11.4.2 Middle East & Africa Baby Play Mats Revenue by Application (2020-2032)
- 11.5 Middle East Baby Play Mats Market Size by Country
- 11.5.1 Saudi Arabia
- 11.5.2 South Africa
- 12 Competition by Manufacturers
- 12.1 Global Baby Play Mats Market Sales, Revenue and Price by Key Manufacturers (2021-2025)
- 12.1.1 Global Baby Play Mats Market Sales by Key Manufacturers (2021-2025)
- 12.1.2 Global Baby Play Mats Market Revenue by Key Manufacturers (2021-2025)
- 12.1.3 Global Baby Play Mats Average Sales Price by Manufacturers (2021-2025)
- 12.2 Baby Play Mats Competitive Landscape Analysis and Market Dynamic
- 12.2.1 Baby Play Mats Competitive Landscape Analysis
- 12.2.2 Global Key Manufacturers Headquarter Location and Key Area Sales
- 12.2.3 Market Dynamic
- 13 Key Companies Analysis
- 13.1 Infantino
- 13.1.1 Infantino Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.1.2 Infantino Baby Play Mats Product Portfolio
- 13.1.3 Infantino Baby Play Mats Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.2 Parklon
- 13.2.1 Parklon Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.2.2 Parklon Baby Play Mats Product Portfolio
- 13.2.3 Parklon Baby Play Mats Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.3 ALZIPmat
- 13.3.1 ALZIPmat Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.3.2 ALZIPmat Baby Play Mats Product Portfolio
- 13.3.3 ALZIPmat Baby Play Mats Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.4 Dwinguler
- 13.4.1 Dwinguler Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.4.2 Dwinguler Baby Play Mats Product Portfolio
- 13.4.3 Dwinguler Baby Play Mats Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.5 Ggumbi
- 13.5.1 Ggumbi Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.5.2 Ggumbi Baby Play Mats Product Portfolio
- 13.5.3 Ggumbi Baby Play Mats Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.6 Fisher-Price
- 13.6.1 Fisher-Price Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.6.2 Fisher-Price Baby Play Mats Product Portfolio
- 13.6.3 Fisher-Price Baby Play Mats Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.7 Ifam
- 13.7.1 Ifam Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.7.2 Ifam Baby Play Mats Product Portfolio
- 13.7.3 Ifam Baby Play Mats Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.8 Tiny Love
- 13.8.1 Tiny Love Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.8.2 Tiny Love Baby Play Mats Product Portfolio
- 13.8.3 Tiny Love Baby Play Mats Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.9 Skip Hop
- 13.9.1 Skip Hop Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.9.2 Skip Hop Baby Play Mats Product Portfolio
- 13.9.3 Skip Hop Baby Play Mats Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.10 Munchkin and Bear
- 13.10.1 Munchkin and Bear Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.10.2 Munchkin and Bear Baby Play Mats Product Portfolio
- 13.10.3 Munchkin and Bear Baby Play Mats Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.11 Pehr
- 13.11.1 Pehr Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.11.2 Pehr Baby Play Mats Product Portfolio
- 13.11.3 Pehr Baby Play Mats Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.12 Ashtonbee
- 13.12.1 Ashtonbee Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.12.2 Ashtonbee Baby Play Mats Product Portfolio
- 13.12.3 Ashtonbee Baby Play Mats Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.13 Little Wiwa
- 13.13.1 Little Wiwa Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.13.2 Little Wiwa Baby Play Mats Product Portfolio
- 13.13.3 Little Wiwa Baby Play Mats Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.14 Freddy & Co
- 13.14.1 Freddy & Co Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.14.2 Freddy & Co Baby Play Mats Product Portfolio
- 13.14.3 Freddy & Co Baby Play Mats Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.15 Kulinya
- 13.15.1 Kulinya Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.15.2 Kulinya Baby Play Mats Product Portfolio
- 13.15.3 Kulinya Baby Play Mats Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 14 Industry Chain Analysis
- 14.1 Baby Play Mats Industry Chain Analysis
- 14.2 Baby Play Mats Industry Raw Material and Suppliers Analysis
- 14.2.1 Baby Play Mats Key Raw Material Supply Analysis
- 14.2.2 Raw Material Suppliers and Contact Information
- 14.3 Baby Play Mats Typical Downstream Customers
- 14.4 Baby Play Mats Sales Channel Analysis
- 15 Research Findings and Conclusion
- 16 Methodology and Data Source
- 16.1 Methodology/Research Approach
- 16.2 Research Scope
- 16.3 Benchmarks and Assumptions
- 16.4 Date Source
- 16.4.1 Primary Sources
- 16.4.2 Secondary Sources
- 16.5 Data Cross Validation
- 16.6 Disclaimer
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