Global Marketing Automation Software Market Research Report, Competitive, Technology and Forecast Analysis 2025-2032
Description
Market Overview
According to DIResearch＇s in-depth investigation and research, the global Marketing Automation Software market size will reach 5,521.39 Million USD in 2025 and is projected to reach 14,812.62 Million USD by 2032, with a CAGR of 15.14% (2025-2032). Notably, the China Marketing Automation Software market has changed rapidly in the past few years. By 2025, China＇s market size is expected to be Million USD, representing approximately % of the global market share.
Research Summary
Marketing automation software refers to a set of tools and platforms designed to streamline and automate marketing tasks and workflows. It allows businesses to automate repetitive marketing processes, such as email marketing, lead nurturing, social media management, campaign tracking, and customer segmentation. Marketing automation software often incorporates features like customer relationship management (CRM), email marketing automation, lead scoring, analytics, and personalized content delivery. By leveraging this software, businesses can save time, improve efficiency, and deliver more targeted and personalized marketing campaigns to their audience. It enables marketers to nurture leads, track customer interactions, automate personalized messaging based on user behavior and preferences, and measure the effectiveness of marketing campaigns. This software empowers businesses to optimize their marketing efforts, increase productivity, and ultimately drive better results by delivering relevant and timely messages to their target audience at different stages of the customer journey.
The major global suppliers of Marketing Automation Software include HubSpot, Marketo, Act-On Software, Salesforce, Adobe Systems, Oracle, Infusionsoft, IBM, Cognizant, ETrigue, GreenRope, Hatchbuck, IContact, LeadSquared, MarcomCentral, SALESmanago, Salesfusion, SAP, SAS Institute, SharpSpring, Aprimo, etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Marketing Automation Software. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major suppliers, as well as the market status and trends of different product types and applications in the global Marketing Automation Software market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include US, Germany, Japan, China, France, UK, South Korea, Canada, Italy, Russia, Mexico, Brazil, India, Vietnam, Thailand, South Africa and other regions, covering the Marketing Automation Software market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Marketing Automation Software industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Suppliers of Marketing Automation Software Include:
HubSpot
Marketo
Act-On Software
Salesforce
Adobe Systems
Oracle
Infusionsoft
IBM
Cognizant
ETrigue
GreenRope
Hatchbuck
IContact
LeadSquared
MarcomCentral
SALESmanago
Salesfusion
SAP
SAS Institute
SharpSpring
Aprimo
Marketing Automation Software Product Segment Include:
Campaign Management
Email Marketing
Mobile Application
Inbound Marketing
Lead Nurturing and Lead Scoring
Reporting and Analytics
Social Media Marketing
Others
Marketing Automation Software Product Application Include:
Large Enterprises
Small and Mid-sized Enterprises (SMEs)
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trend
Chapter 2: Global Marketing Automation Software Industry PESTEL Analysis
Chapter 3: Global Marketing Automation Software Industry Porter's Five Forces Analysis
Chapter 4: Global Marketing Automation Software Major Regional Market Size (Revenue) and Forecast Analysis
Chapter 5: Global Marketing Automation Software Competitive Analysis of Key Suppliers (Revenue, Market Share, Regional Distribution and Industry Concentration)
Chapter 6: Global Marketing Automation Software Revenue and Forecast Analysis by Product Type
Chapter 7: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)
Chapter 8: Industrial Chain Analysis, Marketing Automation Software Different Application Market Analysis (Revenue and Forecast) and Sales Channel Analysis
Chapter 9: Research Findings and Conclusion
Chapter 10: Methodology and Data Sources
According to DIResearch＇s in-depth investigation and research, the global Marketing Automation Software market size will reach 5,521.39 Million USD in 2025 and is projected to reach 14,812.62 Million USD by 2032, with a CAGR of 15.14% (2025-2032). Notably, the China Marketing Automation Software market has changed rapidly in the past few years. By 2025, China＇s market size is expected to be Million USD, representing approximately % of the global market share.
Research Summary
Marketing automation software refers to a set of tools and platforms designed to streamline and automate marketing tasks and workflows. It allows businesses to automate repetitive marketing processes, such as email marketing, lead nurturing, social media management, campaign tracking, and customer segmentation. Marketing automation software often incorporates features like customer relationship management (CRM), email marketing automation, lead scoring, analytics, and personalized content delivery. By leveraging this software, businesses can save time, improve efficiency, and deliver more targeted and personalized marketing campaigns to their audience. It enables marketers to nurture leads, track customer interactions, automate personalized messaging based on user behavior and preferences, and measure the effectiveness of marketing campaigns. This software empowers businesses to optimize their marketing efforts, increase productivity, and ultimately drive better results by delivering relevant and timely messages to their target audience at different stages of the customer journey.
The major global suppliers of Marketing Automation Software include HubSpot, Marketo, Act-On Software, Salesforce, Adobe Systems, Oracle, Infusionsoft, IBM, Cognizant, ETrigue, GreenRope, Hatchbuck, IContact, LeadSquared, MarcomCentral, SALESmanago, Salesfusion, SAP, SAS Institute, SharpSpring, Aprimo, etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Marketing Automation Software. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major suppliers, as well as the market status and trends of different product types and applications in the global Marketing Automation Software market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include US, Germany, Japan, China, France, UK, South Korea, Canada, Italy, Russia, Mexico, Brazil, India, Vietnam, Thailand, South Africa and other regions, covering the Marketing Automation Software market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Marketing Automation Software industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Suppliers of Marketing Automation Software Include:
HubSpot
Marketo
Act-On Software
Salesforce
Adobe Systems
Oracle
Infusionsoft
IBM
Cognizant
ETrigue
GreenRope
Hatchbuck
IContact
LeadSquared
MarcomCentral
SALESmanago
Salesfusion
SAP
SAS Institute
SharpSpring
Aprimo
Marketing Automation Software Product Segment Include:
Campaign Management
Email Marketing
Mobile Application
Inbound Marketing
Lead Nurturing and Lead Scoring
Reporting and Analytics
Social Media Marketing
Others
Marketing Automation Software Product Application Include:
Large Enterprises
Small and Mid-sized Enterprises (SMEs)
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trend
Chapter 2: Global Marketing Automation Software Industry PESTEL Analysis
Chapter 3: Global Marketing Automation Software Industry Porter's Five Forces Analysis
Chapter 4: Global Marketing Automation Software Major Regional Market Size (Revenue) and Forecast Analysis
Chapter 5: Global Marketing Automation Software Competitive Analysis of Key Suppliers (Revenue, Market Share, Regional Distribution and Industry Concentration)
Chapter 6: Global Marketing Automation Software Revenue and Forecast Analysis by Product Type
Chapter 7: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)
Chapter 8: Industrial Chain Analysis, Marketing Automation Software Different Application Market Analysis (Revenue and Forecast) and Sales Channel Analysis
Chapter 9: Research Findings and Conclusion
Chapter 10: Methodology and Data Sources
Table of Contents
165 Pages
- 1 Marketing Automation Software Market Overview
- 1.1 Product Definition and Statistical Scope
- 1.2 Marketing Automation Software Product by Type
- 1.2.1 Campaign Management
- 1.2.2 Email Marketing
- 1.2.3 Mobile Application
- 1.2.4 Inbound Marketing
- 1.2.5 Lead Nurturing and Lead Scoring
- 1.2.6 Reporting and Analytics
- 1.2.7 Social Media Marketing
- 1.2.8 Others
- 1.3 Marketing Automation Software Product by Application
- 1.3.1 Large Enterprises
- 1.3.2 Small and Mid-sized Enterprises (SMEs)
- 1.4 Global Marketing Automation Software Market Size Analysis (2020-2032)
- 1.5 Marketing Automation Software Market Development Status and Trends
- 1.5.1 Marketing Automation Software Industry Development Status Analysis
- 1.5.2 Marketing Automation Software Industry Development Trends Analysis
- 2 Marketing Automation Software Market PESTEL Analysis
- 2.1 Political Factors Analysis
- 2.2 Economic Factors Analysis
- 2.3 Social Factors Analysis
- 2.4 Technological Factors Analysis
- 2.5 Environmental Factors Analysis
- 2.6 Legal Factors Analysis
- 3 Marketing Automation Software Market Porter's Five Forces Analysis
- 3.1 Competitive Rivalry
- 3.2 Threat of New Entrants
- 3.3 Bargaining Power of Suppliers
- 3.4 Bargaining Power of Buyers
- 3.5 Threat of Substitutes
- 4 Global Marketing Automation Software Market Analysis by Country
- 4.1 Global Marketing Automation Software Market Size Analysis by Country: 2024 VS 2025 VS 2032
- 4.1.1 Global Marketing Automation Software Revenue Analysis by Country (2020-2025)
- 4.1.2 Global Marketing Automation Software Revenue Forecast Analysis by Country (2026-2032)
- 4.2 United States Marketing Automation Software Market Revenue and Growth Rate (2020-2032)
- 4.3 Germany Marketing Automation Software Market Revenue and Growth Rate (2020-2032)
- 4.4 Japan Marketing Automation Software Market Revenue and Growth Rate (2020-2032)
- 4.5 China Marketing Automation Software Market Revenue and Growth Rate (2020-2032)
- 4.6 France Marketing Automation Software Market Revenue and Growth Rate (2020-2032)
- 4.7 U.K. Marketing Automation Software Market Revenue and Growth Rate (2020-2032)
- 4.8 South Korea Marketing Automation Software Market Revenue and Growth Rate (2020-2032)
- 4.9 Canada Marketing Automation Software Market Revenue and Growth Rate (2020-2032)
- 4.10 Italy Marketing Automation Software Market Revenue and Growth Rate (2020-2032)
- 4.11 Russia Marketing Automation Software Market Revenue and Growth Rate (2020-2032)
- 4.12 Mexico Marketing Automation Software Market Revenue and Growth Rate (2020-2032)
- 4.13 Brazil Marketing Automation Software Market Revenue and Growth Rate (2020-2032)
- 4.14 India Marketing Automation Software Market Revenue and Growth Rate (2020-2032)
- 4.15 Vietnam Marketing Automation Software Market Revenue and Growth Rate (2020-2032)
- 4.16 Thailand Marketing Automation Software Market Revenue and Growth Rate (2020-2032)
- 4.17 South Africa Marketing Automation Software Market Revenue and Growth Rate (2020-2032)
- 5 Competition by Suppliers
- 5.1 Global Marketing Automation Software Market Revenue by Key Suppliers (2021-2025)
- 5.2 Marketing Automation Software Competitive Landscape Analysis and Market Dynamic
- 5.2.1 Marketing Automation Software Competitive Landscape Analysis
- 5.2.2 Global Key Suppliers Headquarter and Key Area Sales
- 5.2.3 Market Dynamic
- 6 Marketing Automation Software Market Analysis by Type
- 6.1 Global Marketing Automation Software Market Size Analysis by Type: 2024 VS 2025 VS 2032
- 6.2 Global Marketing Automation Software Revenue and Forecast Analysis by Type (2020-2032)
- 7 Key Companies Analysis
- 7.1 HubSpot
- 7.1.1 HubSpot Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.1.2 HubSpot Marketing Automation Software Product Portfolio
- 7.1.3 HubSpot Marketing Automation Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.2 Marketo
- 7.2.1 Marketo Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.2.2 Marketo Marketing Automation Software Product Portfolio
- 7.2.3 Marketo Marketing Automation Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.3 Act-On Software
- 7.3.1 Act-On Software Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.3.2 Act-On Software Marketing Automation Software Product Portfolio
- 7.3.3 Act-On Software Marketing Automation Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.4 Salesforce
- 7.4.1 Salesforce Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.4.2 Salesforce Marketing Automation Software Product Portfolio
- 7.4.3 Salesforce Marketing Automation Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.5 Adobe Systems
- 7.5.1 Adobe Systems Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.5.2 Adobe Systems Marketing Automation Software Product Portfolio
- 7.5.3 Adobe Systems Marketing Automation Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.6 Oracle
- 7.6.1 Oracle Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.6.2 Oracle Marketing Automation Software Product Portfolio
- 7.6.3 Oracle Marketing Automation Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.7 Infusionsoft
- 7.7.1 Infusionsoft Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.7.2 Infusionsoft Marketing Automation Software Product Portfolio
- 7.7.3 Infusionsoft Marketing Automation Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.8 IBM
- 7.8.1 IBM Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.8.2 IBM Marketing Automation Software Product Portfolio
- 7.8.3 IBM Marketing Automation Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.9 Cognizant
- 7.9.1 Cognizant Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.9.2 Cognizant Marketing Automation Software Product Portfolio
- 7.9.3 Cognizant Marketing Automation Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.10 ETrigue
- 7.10.1 ETrigue Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.10.2 ETrigue Marketing Automation Software Product Portfolio
- 7.10.3 ETrigue Marketing Automation Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.11 GreenRope
- 7.11.1 GreenRope Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.11.2 GreenRope Marketing Automation Software Product Portfolio
- 7.11.3 GreenRope Marketing Automation Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.12 Hatchbuck
- 7.12.1 Hatchbuck Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.12.2 Hatchbuck Marketing Automation Software Product Portfolio
- 7.12.3 Hatchbuck Marketing Automation Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.13 IContact
- 7.13.1 IContact Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.13.2 IContact Marketing Automation Software Product Portfolio
- 7.13.3 IContact Marketing Automation Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.14 LeadSquared
- 7.14.1 LeadSquared Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.14.2 LeadSquared Marketing Automation Software Product Portfolio
- 7.14.3 LeadSquared Marketing Automation Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.15 MarcomCentral
- 7.15.1 MarcomCentral Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.15.2 MarcomCentral Marketing Automation Software Product Portfolio
- 7.15.3 MarcomCentral Marketing Automation Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.16 SALESmanago
- 7.16.1 SALESmanago Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.16.2 SALESmanago Marketing Automation Software Product Portfolio
- 7.16.3 SALESmanago Marketing Automation Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.17 Salesfusion
- 7.17.1 Salesfusion Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.17.2 Salesfusion Marketing Automation Software Product Portfolio
- 7.17.3 Salesfusion Marketing Automation Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.18 SAP
- 7.18.1 SAP Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.18.2 SAP Marketing Automation Software Product Portfolio
- 7.18.3 SAP Marketing Automation Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.19 SAS Institute
- 7.19.1 SAS Institute Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.19.2 SAS Institute Marketing Automation Software Product Portfolio
- 7.19.3 SAS Institute Marketing Automation Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.20 SharpSpring
- 7.20.1 SharpSpring Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.20.2 SharpSpring Marketing Automation Software Product Portfolio
- 7.20.3 SharpSpring Marketing Automation Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.21 Aprimo
- 7.21.1 Aprimo Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.21.2 Aprimo Marketing Automation Software Product Portfolio
- 7.21.3 Aprimo Marketing Automation Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 8 Industry Chain Analysis
- 8.1 Marketing Automation Software Industry Chain Analysis
- 8.2 Marketing Automation Software Product Downstream Application Analysis
- 8.2.1 Global Marketing Automation Software Market Size and Growth Rate (CAGR) by Application: 2024 VS 2025 VS 2032
- 8.2.2 Global Marketing Automation Software Revenue and Forecast by Application (2020-2032)
- 8.3 Marketing Automation Software Typical Downstream Customers
- 8.4 Marketing Automation Software Sales Channel Analysis
- 9 Research Findings and Conclusion
- 10 Methodology and Data Source
- 10.1 Methodology/Research Approach
- 10.2 Research Scope
- 10.3 Benchmarks and Assumptions
- 10.4 Date Source
- 10.4.1 Primary Sources
- 10.4.2 Secondary Sources
- 10.5 Data Cross Validation
- 10.6 Disclaimer
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