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Global Augmented And Virtual Reality (AR VR) Market Research Report, Competitive, Technology and Forecast Analysis 2025-2032

Publisher DIResearch
Published Jul 10, 2025
Length 165 Pages
SKU # DIR20243018

Description

Market Overview

According to DIResearch's in-depth investigation and research, the global Augmented And Virtual Reality (AR VR) market size will reach 2,700.14 Million USD in 2025 and is projected to reach 3,442.31 Million USD by 2032, with a CAGR of 3.53% (2025-2032). Notably, the China Augmented And Virtual Reality (AR VR) market has changed rapidly in the past few years. By 2025, China's market size is expected to be Million USD, representing approximately % of the global market share.

Research Summary

Augmented and Virtual Reality (AR VR) are technologies that allow users to experience a digital world that is layered on top of the real world or completely immersive and virtual. Augmented Reality (AR) involves the use of a camera and display device to overlay digital information onto the real world environment. This can be experienced through a mobile device, smart glasses, or a head-mounted display. Examples of AR include filters on social media platforms, furniture placement apps, and information overlays on business cards or in museums. Virtual Reality (VR) involves a completely immersive digital environment that completely replaces the real world. Users wear a head-mounted display that tracks their movements and displays a computer-generated environment that responds to their actions. This technology is commonly used for gaming, training, and simulation applications. AR and VR technologies have the potential to revolutionize industries such as education, healthcare, and entertainment by providing immersive and interactive experiences.

The major global  manufacturers of Augmented And Virtual Reality (AR VR) include Google, Microsoft, Oculus VR (Facebook), Sony, Samsung Electronics, HTC, PTC, Wikitude GmbH, Magic Leap, Osterhout Design Group, Daqri, Blippar, Upskill, Continental, Visteon, Eon Reality, Vuzix, Zugara, MAXST, Infinity Augmented Reality, Apple, Intel, etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.

This report studies the market size, price trends and future development prospects of Augmented And Virtual Reality (AR VR). Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Augmented And Virtual Reality (AR VR) market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.

The regions and countries in the report include US, Germany, Japan, China, France, UK, South Korea, Canada, Italy, Russia, Mexico, Brazil, India, Vietnam, Thailand, South Africa and other regions, covering the Augmented And Virtual Reality (AR VR) market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Augmented And Virtual Reality (AR VR) industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.    

The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.

Global Key Manufacturers of Augmented And Virtual Reality (AR VR) Include:

Google

Microsoft

Oculus VR (Facebook)

Sony

Samsung Electronics

HTC

PTC

Wikitude GmbH

Magic Leap

Osterhout Design Group

Daqri

Blippar

Upskill

Continental

Visteon

Eon Reality

Vuzix

Zugara

MAXST

Infinity Augmented Reality

Apple

Intel

Augmented And Virtual Reality (AR VR) Product Segment Include:

AR Device

VR Device

Augmented And Virtual Reality (AR VR) Product Application Include:

Manufacturing

Maintenance

Medical

Remote-guidance

Retail

Game

Metaverse

Others

Chapter Scope

Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trend

Chapter 2: Global Augmented And Virtual Reality (AR VR) Industry PESTEL Analysis

Chapter 3: Global Augmented And Virtual Reality (AR VR) Industry Porter's Five Forces Analysis

Chapter 4: Global Augmented And Virtual Reality (AR VR) Major Regional Market Size (Sales, Revenue, Price) and Forecast Analysis

Chapter 5: Global Augmented And Virtual Reality (AR VR) Competitive Analysis of Key Manufacturers (Sales, Revenue, Market Share, Price, Regional Distribution and Industry Concentration)

Chapter 6: Global Augmented And Virtual Reality (AR VR) Sales, Revenue, Price and Forecast by Product Type

Chapter 7: Key Company Profiles (Product Portfolio, Sales, Revenue, Price and Gross Margin)

Chapter 8: Industrial Chain Analysis, Augmented And Virtual Reality (AR VR) Different Application Market Analysis (Sales and Revenue), Sales Channel Analysis

Chapter 9: Research Findings and Conclusion

Chapter 10: Methodology and Data Sources

Table of Contents

165 Pages
1 Augmented And Virtual Reality (AR VR) Market Overview
1.1 Product Definition and Statistical Scope
1.2 Augmented And Virtual Reality (AR VR) Product by Type
1.2.1 AR Device
1.2.2 VR Device
1.3 Augmented And Virtual Reality (AR VR) Product by Application
1.3.1 Manufacturing
1.3.2 Maintenance
1.3.3 Medical
1.3.4 Remote-guidance
1.3.5 Retail
1.3.6 Game
1.3.7 Metaverse
1.3.8 Others
1.4 Global Augmented And Virtual Reality (AR VR) Market Revenue and Sales Analysis
1.4.1 Global Augmented And Virtual Reality (AR VR) Revenue Market Size Analysis (2020-2032)
1.4.2 Global Augmented And Virtual Reality (AR VR) Sales Market Size Analysis (2020-2032)
1.4.3 Global Augmented And Virtual Reality (AR VR) Market Sales Price Trend Analysis (2020-2032)
1.5 Augmented And Virtual Reality (AR VR) Market Development Status and Trends
1.5.1 Augmented And Virtual Reality (AR VR) Industry Development Status Analysis
1.5.2 Augmented And Virtual Reality (AR VR) Industry Development Trends Analysis
2 Augmented And Virtual Reality (AR VR) Market PESTEL Analysis
2.1 Political Factors Analysis
2.2 Economic Factors Analysis
2.3 Social Factors Analysis
2.4 Technological Factors Analysis
2.5 Environmental Factors Analysis
2.6 Legal Factors Analysis
3 Augmented And Virtual Reality (AR VR) Market Porter's Five Forces Analysis
3.1 Competitive Rivalry
3.2 Threat of New Entrants
3.3 Bargaining Power of Suppliers
3.4 Bargaining Power of Buyers
3.5 Threat of Substitutes
4 Global Augmented And Virtual Reality (AR VR) Market Analysis by Country
4.1 Global Augmented And Virtual Reality (AR VR) Market Size Analysis by Country: 2024 VS 2025 VS 2032
4.1.1 Global Augmented And Virtual Reality (AR VR) Revenue and Market Share by Country (2020-2025)
4.1.2 Global Augmented And Virtual Reality (AR VR) Revenue and Market Share Forecast by Country (2026-2032)
4.2 Global Augmented And Virtual Reality (AR VR) Sales Analysis by Country: 2024 VS 2025 VS 2032
4.2.1 Global Augmented And Virtual Reality (AR VR) Sales and Market Share by Country (2020-2025)
4.2.2 Global Augmented And Virtual Reality (AR VR) Sales and Market Share Forecast by Country (2026-2032)
4.3 United States Augmented And Virtual Reality (AR VR) Market Sales, Revenue and Growth Rate (2020-2032)
4.4 Germany Augmented And Virtual Reality (AR VR) Market Sales, Revenue and Growth Rate (2020-2032)
4.5 Japan Augmented And Virtual Reality (AR VR) Market Sales, Revenue and Growth Rate (2020-2032)
4.6 China Augmented And Virtual Reality (AR VR) Market Sales, Revenue and Growth Rate (2020-2032)
4.7 France Augmented And Virtual Reality (AR VR) Market Sales, Revenue and Growth Rate (2020-2032)
4.8 U.K. Augmented And Virtual Reality (AR VR) Market Sales, Revenue and Growth Rate (2020-2032)
4.9 South Korea Augmented And Virtual Reality (AR VR) Market Sales, Revenue and Growth Rate (2020-2032)
4.10 Canada Augmented And Virtual Reality (AR VR) Market Sales, Revenue and Growth Rate (2020-2032)
4.11 Italy Augmented And Virtual Reality (AR VR) Market Sales, Revenue and Growth Rate (2020-2032)
4.12 Russia Augmented And Virtual Reality (AR VR) Market Sales, Revenue and Growth Rate (2020-2032)
4.13 Mexico Augmented And Virtual Reality (AR VR) Market Sales, Revenue and Growth Rate (2020-2032)
4.14 Brazil Augmented And Virtual Reality (AR VR) Market Sales, Revenue and Growth Rate (2020-2032)
4.15 India Augmented And Virtual Reality (AR VR) Market Sales, Revenue and Growth Rate (2020-2032)
4.16 Vietnam Augmented And Virtual Reality (AR VR) Market Sales, Revenue and Growth Rate (2020-2032)
4.17 Thailand Augmented And Virtual Reality (AR VR) Market Sales, Revenue and Growth Rate (2020-2032)
4.18 South Africa Augmented And Virtual Reality (AR VR) Market Sales, Revenue and Growth Rate (2020-2032)
5 Competition by Manufacturers
5.1 Global Augmented And Virtual Reality (AR VR) Market Sales, Revenue and Sales Price by Key Manufacturers (2021-2025)
5.1.1 Global Augmented And Virtual Reality (AR VR) Market Sales by Key Manufacturers (2021-2025)
5.1.2 Global Augmented And Virtual Reality (AR VR) Market Revenue by Key Manufacturers (2021-2025)
5.1.3 Global Augmented And Virtual Reality (AR VR) Average Sales Price by Manufacturers (2021-2025)
5.2 Augmented And Virtual Reality (AR VR) Competitive Landscape Analysis and Market Dynamic
5.2.1 Augmented And Virtual Reality (AR VR) Competitive Landscape Analysis
5.2.2 Global Key Manufacturers Headquarter and Key Area Sales
5.2.3 Market Dynamic
6 Augmented And Virtual Reality (AR VR) Market Analysis by Type
6.1 Global Augmented And Virtual Reality (AR VR) Market Revenue Analysis by Type
6.1.1 Global Augmented And Virtual Reality (AR VR) Market Size Analysis by Type: 2024 & 2025 & 2032
6.1.2 Global Augmented And Virtual Reality (AR VR) Revenue and Forecast Analysis by Type (2020-2032)
6.2 Global Augmented And Virtual Reality (AR VR) Market Sales and Forecast Analysis by Type (2020-2032)
6.3 Global Augmented And Virtual Reality (AR VR) Sales Price Trend Analysis by Type (2020-2032)
7 Key Companies Analysis
7.1 Google
7.1.1 Google Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.1.2 Google Augmented And Virtual Reality (AR VR) Product Portfolio
7.1.3 Google Augmented And Virtual Reality (AR VR) Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
7.2 Microsoft
7.2.1 Microsoft Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.2.2 Microsoft Augmented And Virtual Reality (AR VR) Product Portfolio
7.2.3 Microsoft Augmented And Virtual Reality (AR VR) Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
7.3 Oculus VR (Facebook)
7.3.1 Oculus VR (Facebook) Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.3.2 Oculus VR (Facebook) Augmented And Virtual Reality (AR VR) Product Portfolio
7.3.3 Oculus VR (Facebook) Augmented And Virtual Reality (AR VR) Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
7.4 Sony
7.4.1 Sony Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.4.2 Sony Augmented And Virtual Reality (AR VR) Product Portfolio
7.4.3 Sony Augmented And Virtual Reality (AR VR) Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
7.5 Samsung Electronics
7.5.1 Samsung Electronics Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.5.2 Samsung Electronics Augmented And Virtual Reality (AR VR) Product Portfolio
7.5.3 Samsung Electronics Augmented And Virtual Reality (AR VR) Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
7.6 HTC
7.6.1 HTC Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.6.2 HTC Augmented And Virtual Reality (AR VR) Product Portfolio
7.6.3 HTC Augmented And Virtual Reality (AR VR) Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
7.7 PTC
7.7.1 PTC Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.7.2 PTC Augmented And Virtual Reality (AR VR) Product Portfolio
7.7.3 PTC Augmented And Virtual Reality (AR VR) Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
7.8 Wikitude GmbH
7.8.1 Wikitude GmbH Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.8.2 Wikitude GmbH Augmented And Virtual Reality (AR VR) Product Portfolio
7.8.3 Wikitude GmbH Augmented And Virtual Reality (AR VR) Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
7.9 Magic Leap
7.9.1 Magic Leap Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.9.2 Magic Leap Augmented And Virtual Reality (AR VR) Product Portfolio
7.9.3 Magic Leap Augmented And Virtual Reality (AR VR) Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
7.10 Osterhout Design Group
7.10.1 Osterhout Design Group Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.10.2 Osterhout Design Group Augmented And Virtual Reality (AR VR) Product Portfolio
7.10.3 Osterhout Design Group Augmented And Virtual Reality (AR VR) Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
7.11 Daqri
7.11.1 Daqri Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.11.2 Daqri Augmented And Virtual Reality (AR VR) Product Portfolio
7.11.3 Daqri Augmented And Virtual Reality (AR VR) Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
7.12 Blippar
7.12.1 Blippar Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.12.2 Blippar Augmented And Virtual Reality (AR VR) Product Portfolio
7.12.3 Blippar Augmented And Virtual Reality (AR VR) Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
7.13 Upskill
7.13.1 Upskill Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.13.2 Upskill Augmented And Virtual Reality (AR VR) Product Portfolio
7.13.3 Upskill Augmented And Virtual Reality (AR VR) Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
7.14 Continental
7.14.1 Continental Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.14.2 Continental Augmented And Virtual Reality (AR VR) Product Portfolio
7.14.3 Continental Augmented And Virtual Reality (AR VR) Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
7.15 Visteon
7.15.1 Visteon Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.15.2 Visteon Augmented And Virtual Reality (AR VR) Product Portfolio
7.15.3 Visteon Augmented And Virtual Reality (AR VR) Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
7.16 Eon Reality
7.16.1 Eon Reality Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.16.2 Eon Reality Augmented And Virtual Reality (AR VR) Product Portfolio
7.16.3 Eon Reality Augmented And Virtual Reality (AR VR) Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
7.17 Vuzix
7.17.1 Vuzix Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.17.2 Vuzix Augmented And Virtual Reality (AR VR) Product Portfolio
7.17.3 Vuzix Augmented And Virtual Reality (AR VR) Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
7.18 Zugara
7.18.1 Zugara Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.18.2 Zugara Augmented And Virtual Reality (AR VR) Product Portfolio
7.18.3 Zugara Augmented And Virtual Reality (AR VR) Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
7.19 MAXST
7.19.1 MAXST Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.19.2 MAXST Augmented And Virtual Reality (AR VR) Product Portfolio
7.19.3 MAXST Augmented And Virtual Reality (AR VR) Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
7.20 Infinity Augmented Reality
7.20.1 Infinity Augmented Reality Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.20.2 Infinity Augmented Reality Augmented And Virtual Reality (AR VR) Product Portfolio
7.20.3 Infinity Augmented Reality Augmented And Virtual Reality (AR VR) Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
7.21 Apple
7.21.1 Apple Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.21.2 Apple Augmented And Virtual Reality (AR VR) Product Portfolio
7.21.3 Apple Augmented And Virtual Reality (AR VR) Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
7.22 Intel
7.22.1 Intel Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
7.22.2 Intel Augmented And Virtual Reality (AR VR) Product Portfolio
7.22.3 Intel Augmented And Virtual Reality (AR VR) Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
8 Industry Chain Analysis
8.1 Augmented And Virtual Reality (AR VR) Industry Chain Analysis
8.2 Augmented And Virtual Reality (AR VR) Industry Upstream Supply Analysis
8.2.1 Upstream Key Raw Material Supply Analysis
8.2.2 Raw Material Suppliers and Contact Information
8.3 Augmented And Virtual Reality (AR VR) Product Downstream Application Analysis
8.3.1 Global Augmented And Virtual Reality (AR VR) Revenue Market Size by Application: 2024 & 2025 & 2032
8.3.2 Global Augmented And Virtual Reality (AR VR) Revenue and Forecast Analysis by Application (2020-2032)
8.3.3 Global Augmented And Virtual Reality (AR VR) Sales and Forecast Analysis by Application (2020-2032)
8.4 Augmented And Virtual Reality (AR VR) Typical Downstream Customers
8.5 Augmented And Virtual Reality (AR VR) Sales Channel Analysis
9 Research Findings and Conclusion
10 Methodology and Data Source
10.1 Methodology/Research Approach
10.2 Research Scope
10.3 Benchmarks and Assumptions
10.4 Date Source
10.4.1 Primary Sources
10.4.2 Secondary Sources
10.5 Data Cross Validation
10.6 Disclaimer
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