Global Marketing Analytics Software Market Research Report, Competitive, Technology and Forecast Analysis 2025-2032
Description
Market Overview
According to DIResearch＇s in-depth investigation and research, the global Marketing Analytics Software market size will reach 4,390.80 Million USD in 2025 and is projected to reach 8,550.98 Million USD by 2032, with a CAGR of 9.99% (2025-2032). Notably, the China Marketing Analytics Software market has changed rapidly in the past few years. By 2025, China＇s market size is expected to be Million USD, representing approximately % of the global market share.
Research Summary
Marketing analytics software refers to specialized computer programs and tools that enable businesses to collect, analyze, and interpret data related to their marketing efforts. This software helps organizations gain valuable insights into their marketing performance by analyzing various data points, such as customer behavior, campaign effectiveness, website traffic, social media engagement, sales data, and more. It allows businesses to track and measure key marketing metrics, identify trends, evaluate the success of marketing campaigns, and make data-driven decisions to optimize their marketing strategies. Marketing analytics software often includes features like data visualization, predictive analytics, customer segmentation, marketing attribution modeling, and reporting dashboards to assist businesses in understanding their target audience, optimizing marketing spend, identifying opportunities for growth, and improving overall marketing performance. By leveraging marketing analytics software, organizations can enhance their marketing efforts, increase return on investment, and drive informed decision-making in their marketing initiatives.
The major global suppliers of Marketing Analytics Software include HubSpot, Semrush, Looker Data Sciences (Google), Insider., LeadsRx, SharpSpring, OWOX BI, Whatagraph BV, Pathmatics (Sensor Tower), MoEngage, Emarsys (SAP), SALESmanago, Act-On Software, CleverTap, TapClicks, Ometria, Adverity, Optimove, Funnel, etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Marketing Analytics Software. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major suppliers, as well as the market status and trends of different product types and applications in the global Marketing Analytics Software market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include US, Germany, Japan, China, France, UK, South Korea, Canada, Italy, Russia, Mexico, Brazil, India, Vietnam, Thailand, South Africa and other regions, covering the Marketing Analytics Software market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Marketing Analytics Software industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Suppliers of Marketing Analytics Software Include:
HubSpot
Semrush
Looker Data Sciences (Google)
Insider.
LeadsRx
SharpSpring
OWOX BI
Whatagraph BV
Pathmatics (Sensor Tower)
MoEngage
Emarsys (SAP)
SALESmanago
Act-On Software
CleverTap
TapClicks
Ometria
Adverity
Optimove
Funnel
Marketing Analytics Software Product Segment Include:
SMEs
Large Enterprises
Marketing Analytics Software Product Application Include:
Retail & eCommerce
Banking & Insurance
Media & Entertaiment
Travel & Hospitality
Education
Others
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trend
Chapter 2: Global Marketing Analytics Software Industry PESTEL Analysis
Chapter 3: Global Marketing Analytics Software Industry Porter's Five Forces Analysis
Chapter 4: Global Marketing Analytics Software Major Regional Market Size (Revenue) and Forecast Analysis
Chapter 5: Global Marketing Analytics Software Competitive Analysis of Key Suppliers (Revenue, Market Share, Regional Distribution and Industry Concentration)
Chapter 6: Global Marketing Analytics Software Revenue and Forecast Analysis by Product Type
Chapter 7: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)
Chapter 8: Industrial Chain Analysis, Marketing Analytics Software Different Application Market Analysis (Revenue and Forecast) and Sales Channel Analysis
Chapter 9: Research Findings and Conclusion
Chapter 10: Methodology and Data Sources
According to DIResearch＇s in-depth investigation and research, the global Marketing Analytics Software market size will reach 4,390.80 Million USD in 2025 and is projected to reach 8,550.98 Million USD by 2032, with a CAGR of 9.99% (2025-2032). Notably, the China Marketing Analytics Software market has changed rapidly in the past few years. By 2025, China＇s market size is expected to be Million USD, representing approximately % of the global market share.
Research Summary
Marketing analytics software refers to specialized computer programs and tools that enable businesses to collect, analyze, and interpret data related to their marketing efforts. This software helps organizations gain valuable insights into their marketing performance by analyzing various data points, such as customer behavior, campaign effectiveness, website traffic, social media engagement, sales data, and more. It allows businesses to track and measure key marketing metrics, identify trends, evaluate the success of marketing campaigns, and make data-driven decisions to optimize their marketing strategies. Marketing analytics software often includes features like data visualization, predictive analytics, customer segmentation, marketing attribution modeling, and reporting dashboards to assist businesses in understanding their target audience, optimizing marketing spend, identifying opportunities for growth, and improving overall marketing performance. By leveraging marketing analytics software, organizations can enhance their marketing efforts, increase return on investment, and drive informed decision-making in their marketing initiatives.
The major global suppliers of Marketing Analytics Software include HubSpot, Semrush, Looker Data Sciences (Google), Insider., LeadsRx, SharpSpring, OWOX BI, Whatagraph BV, Pathmatics (Sensor Tower), MoEngage, Emarsys (SAP), SALESmanago, Act-On Software, CleverTap, TapClicks, Ometria, Adverity, Optimove, Funnel, etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Marketing Analytics Software. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major suppliers, as well as the market status and trends of different product types and applications in the global Marketing Analytics Software market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include US, Germany, Japan, China, France, UK, South Korea, Canada, Italy, Russia, Mexico, Brazil, India, Vietnam, Thailand, South Africa and other regions, covering the Marketing Analytics Software market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Marketing Analytics Software industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Suppliers of Marketing Analytics Software Include:
HubSpot
Semrush
Looker Data Sciences (Google)
Insider.
LeadsRx
SharpSpring
OWOX BI
Whatagraph BV
Pathmatics (Sensor Tower)
MoEngage
Emarsys (SAP)
SALESmanago
Act-On Software
CleverTap
TapClicks
Ometria
Adverity
Optimove
Funnel
Marketing Analytics Software Product Segment Include:
SMEs
Large Enterprises
Marketing Analytics Software Product Application Include:
Retail & eCommerce
Banking & Insurance
Media & Entertaiment
Travel & Hospitality
Education
Others
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trend
Chapter 2: Global Marketing Analytics Software Industry PESTEL Analysis
Chapter 3: Global Marketing Analytics Software Industry Porter's Five Forces Analysis
Chapter 4: Global Marketing Analytics Software Major Regional Market Size (Revenue) and Forecast Analysis
Chapter 5: Global Marketing Analytics Software Competitive Analysis of Key Suppliers (Revenue, Market Share, Regional Distribution and Industry Concentration)
Chapter 6: Global Marketing Analytics Software Revenue and Forecast Analysis by Product Type
Chapter 7: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)
Chapter 8: Industrial Chain Analysis, Marketing Analytics Software Different Application Market Analysis (Revenue and Forecast) and Sales Channel Analysis
Chapter 9: Research Findings and Conclusion
Chapter 10: Methodology and Data Sources
Table of Contents
165 Pages
- 1 Marketing Analytics Software Market Overview
- 1.1 Product Definition and Statistical Scope
- 1.2 Marketing Analytics Software Product by Type
- 1.2.1 SMEs
- 1.2.2 Large Enterprises
- 1.3 Marketing Analytics Software Product by Application
- 1.3.1 Retail & eCommerce
- 1.3.2 Banking & Insurance
- 1.3.3 Media & Entertaiment
- 1.3.4 Travel & Hospitality
- 1.3.5 Education
- 1.3.6 Others
- 1.4 Global Marketing Analytics Software Market Size Analysis (2020-2032)
- 1.5 Marketing Analytics Software Market Development Status and Trends
- 1.5.1 Marketing Analytics Software Industry Development Status Analysis
- 1.5.2 Marketing Analytics Software Industry Development Trends Analysis
- 2 Marketing Analytics Software Market PESTEL Analysis
- 2.1 Political Factors Analysis
- 2.2 Economic Factors Analysis
- 2.3 Social Factors Analysis
- 2.4 Technological Factors Analysis
- 2.5 Environmental Factors Analysis
- 2.6 Legal Factors Analysis
- 3 Marketing Analytics Software Market Porter's Five Forces Analysis
- 3.1 Competitive Rivalry
- 3.2 Threat of New Entrants
- 3.3 Bargaining Power of Suppliers
- 3.4 Bargaining Power of Buyers
- 3.5 Threat of Substitutes
- 4 Global Marketing Analytics Software Market Analysis by Country
- 4.1 Global Marketing Analytics Software Market Size Analysis by Country: 2024 VS 2025 VS 2032
- 4.1.1 Global Marketing Analytics Software Revenue Analysis by Country (2020-2025)
- 4.1.2 Global Marketing Analytics Software Revenue Forecast Analysis by Country (2026-2032)
- 4.2 United States Marketing Analytics Software Market Revenue and Growth Rate (2020-2032)
- 4.3 Germany Marketing Analytics Software Market Revenue and Growth Rate (2020-2032)
- 4.4 Japan Marketing Analytics Software Market Revenue and Growth Rate (2020-2032)
- 4.5 China Marketing Analytics Software Market Revenue and Growth Rate (2020-2032)
- 4.6 France Marketing Analytics Software Market Revenue and Growth Rate (2020-2032)
- 4.7 U.K. Marketing Analytics Software Market Revenue and Growth Rate (2020-2032)
- 4.8 South Korea Marketing Analytics Software Market Revenue and Growth Rate (2020-2032)
- 4.9 Canada Marketing Analytics Software Market Revenue and Growth Rate (2020-2032)
- 4.10 Italy Marketing Analytics Software Market Revenue and Growth Rate (2020-2032)
- 4.11 Russia Marketing Analytics Software Market Revenue and Growth Rate (2020-2032)
- 4.12 Mexico Marketing Analytics Software Market Revenue and Growth Rate (2020-2032)
- 4.13 Brazil Marketing Analytics Software Market Revenue and Growth Rate (2020-2032)
- 4.14 India Marketing Analytics Software Market Revenue and Growth Rate (2020-2032)
- 4.15 Vietnam Marketing Analytics Software Market Revenue and Growth Rate (2020-2032)
- 4.16 Thailand Marketing Analytics Software Market Revenue and Growth Rate (2020-2032)
- 4.17 South Africa Marketing Analytics Software Market Revenue and Growth Rate (2020-2032)
- 5 Competition by Suppliers
- 5.1 Global Marketing Analytics Software Market Revenue by Key Suppliers (2021-2025)
- 5.2 Marketing Analytics Software Competitive Landscape Analysis and Market Dynamic
- 5.2.1 Marketing Analytics Software Competitive Landscape Analysis
- 5.2.2 Global Key Suppliers Headquarter and Key Area Sales
- 5.2.3 Market Dynamic
- 6 Marketing Analytics Software Market Analysis by Type
- 6.1 Global Marketing Analytics Software Market Size Analysis by Type: 2024 VS 2025 VS 2032
- 6.2 Global Marketing Analytics Software Revenue and Forecast Analysis by Type (2020-2032)
- 7 Key Companies Analysis
- 7.1 HubSpot
- 7.1.1 HubSpot Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.1.2 HubSpot Marketing Analytics Software Product Portfolio
- 7.1.3 HubSpot Marketing Analytics Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.2 Semrush
- 7.2.1 Semrush Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.2.2 Semrush Marketing Analytics Software Product Portfolio
- 7.2.3 Semrush Marketing Analytics Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.3 Looker Data Sciences (Google)
- 7.3.1 Looker Data Sciences (Google) Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.3.2 Looker Data Sciences (Google) Marketing Analytics Software Product Portfolio
- 7.3.3 Looker Data Sciences (Google) Marketing Analytics Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.4 Insider.
- 7.4.1 Insider. Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.4.2 Insider. Marketing Analytics Software Product Portfolio
- 7.4.3 Insider. Marketing Analytics Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.5 LeadsRx
- 7.5.1 LeadsRx Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.5.2 LeadsRx Marketing Analytics Software Product Portfolio
- 7.5.3 LeadsRx Marketing Analytics Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.6 SharpSpring
- 7.6.1 SharpSpring Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.6.2 SharpSpring Marketing Analytics Software Product Portfolio
- 7.6.3 SharpSpring Marketing Analytics Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.7 OWOX BI
- 7.7.1 OWOX BI Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.7.2 OWOX BI Marketing Analytics Software Product Portfolio
- 7.7.3 OWOX BI Marketing Analytics Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.8 Whatagraph BV
- 7.8.1 Whatagraph BV Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.8.2 Whatagraph BV Marketing Analytics Software Product Portfolio
- 7.8.3 Whatagraph BV Marketing Analytics Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.9 Pathmatics (Sensor Tower)
- 7.9.1 Pathmatics (Sensor Tower) Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.9.2 Pathmatics (Sensor Tower) Marketing Analytics Software Product Portfolio
- 7.9.3 Pathmatics (Sensor Tower) Marketing Analytics Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.10 MoEngage
- 7.10.1 MoEngage Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.10.2 MoEngage Marketing Analytics Software Product Portfolio
- 7.10.3 MoEngage Marketing Analytics Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.11 Emarsys (SAP)
- 7.11.1 Emarsys (SAP) Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.11.2 Emarsys (SAP) Marketing Analytics Software Product Portfolio
- 7.11.3 Emarsys (SAP) Marketing Analytics Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.12 SALESmanago
- 7.12.1 SALESmanago Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.12.2 SALESmanago Marketing Analytics Software Product Portfolio
- 7.12.3 SALESmanago Marketing Analytics Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.13 Act-On Software
- 7.13.1 Act-On Software Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.13.2 Act-On Software Marketing Analytics Software Product Portfolio
- 7.13.3 Act-On Software Marketing Analytics Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.14 CleverTap
- 7.14.1 CleverTap Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.14.2 CleverTap Marketing Analytics Software Product Portfolio
- 7.14.3 CleverTap Marketing Analytics Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.15 TapClicks
- 7.15.1 TapClicks Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.15.2 TapClicks Marketing Analytics Software Product Portfolio
- 7.15.3 TapClicks Marketing Analytics Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.16 Ometria
- 7.16.1 Ometria Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.16.2 Ometria Marketing Analytics Software Product Portfolio
- 7.16.3 Ometria Marketing Analytics Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.17 Adverity
- 7.17.1 Adverity Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.17.2 Adverity Marketing Analytics Software Product Portfolio
- 7.17.3 Adverity Marketing Analytics Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.18 Optimove
- 7.18.1 Optimove Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.18.2 Optimove Marketing Analytics Software Product Portfolio
- 7.18.3 Optimove Marketing Analytics Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 7.19 Funnel
- 7.19.1 Funnel Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 7.19.2 Funnel Marketing Analytics Software Product Portfolio
- 7.19.3 Funnel Marketing Analytics Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 8 Industry Chain Analysis
- 8.1 Marketing Analytics Software Industry Chain Analysis
- 8.2 Marketing Analytics Software Product Downstream Application Analysis
- 8.2.1 Global Marketing Analytics Software Market Size and Growth Rate (CAGR) by Application: 2024 VS 2025 VS 2032
- 8.2.2 Global Marketing Analytics Software Revenue and Forecast by Application (2020-2032)
- 8.3 Marketing Analytics Software Typical Downstream Customers
- 8.4 Marketing Analytics Software Sales Channel Analysis
- 9 Research Findings and Conclusion
- 10 Methodology and Data Source
- 10.1 Methodology/Research Approach
- 10.2 Research Scope
- 10.3 Benchmarks and Assumptions
- 10.4 Date Source
- 10.4.1 Primary Sources
- 10.4.2 Secondary Sources
- 10.5 Data Cross Validation
- 10.6 Disclaimer
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