Global Smartwatch Market - 2019-2026
Global Smartwatch Market Overview:
The global smartwatch market was valued at USD xx million in 2018 and is pro-jected to expand at an impressive CAGR of XX% to reach the market value of USD XX million by 2026. A smartwatch is a portable, wearable device in the form of a wristwatch which is used to track various activities as calories burnt, heart rate, steps covered in a day and others. It is a portable intelligent watch that can be con-nected to various mobile phone devices. Smartwatches provide a local touchscreen interface for daily use, while an associated smartphone app provides for manage-ment, telemetry, and biomonitoring. Some models, called watch phones have mo-bile cellular functionality like making calls.
Global Smartwatch Market Dynamics:
Drivers & Restraints
The advantageous features of smartwatches such as their convenience, affordabil-ity, functionality, custom firmware, and many more are driving the demand for this product. The prompt occurrence of technology has made people more aware of their health and fitness. With better access to technology and rise in demand for wireless fitness & sports devices in this context fitness and health, smartwatches help them in tracking their daily activities that may affect their wellness due to in-crease in health awareness among the consumer. With the rapid rise in the inter-net connectivity and digitalization, the demand for wireless electronics is also in-creasing. In today's digital era, mobile apps are used for various purposes such as listening to music, playing games, and others. The smartwatch offers lots of apps, which can be customized as per our requirements increase in the adoption of the smartphone along with fast internet connectivity is the key driver for the growth of the global smartwatch market.
The statistic shows sales of smartwatches worldwide from 2014 to 2018. In 2018, sales of smartwatches were 141 million units.
Global Smartwatch Market - Segment Analysis:
The global smartwatch market is segmented on the basis of product type into three main segments: companion, standalone and classic smartwatch. Among all these standalone smartwatch segments accounts for the highest market share in the global smartwatch market owing to features such as wireless operations, connec-tivity to 3G or 4G mobile networks and capable of SIM card which can also be used as a mobile phone, and to access the internet.
Based on the application of smartwatches market is segmented into different streams like personal assistance, healthcare, sports, and others. Of all these, per-sonal assistance occupies the dominant share and healthcare segment is projected to rise at an impressive rate in the forecast period. In the recent studies by Nation Institutes of Health smartwatches and healthcare, fitness wearable’s have backed the widespread awareness on tracking personal health among people for a healthy future. Thus, the growing awareness of personal health in people is a significant driver of this segment in the smartwatch market. This has led to a surge in re-search focused on the health applications of smartwatches. Healthcare apps cur-rently account for 4% of all apps on the market. In recent times, Ochsner Health System is the first hospital to use the Apple Watch for managing patients suffering from chronic diseases. As part of the Ochsner Digital Medicine Program, Apple Watches are used to track the blood pressure of several hundred patients. This program proves that smartwatches could be a valuable instrument to improve healthcare.
Smartwatch is available in various operating systems that include watchOS, An-droid Wear, Fit bit OS, Linux, Tizen, and others. WatchOS by Apple is the highest contributor, owing to huge penetration of Apple iPhone in the market due to pow-erful processor, built-in GPS, and waterproof housings. According to Consumer Technology Association Apple's Smartwatch platform, watchOS made up 41% of all smartwatch shipments worldwide as of the second quarter of 2018.
Global Smartwatch Market - Geography Analysis:
The report segments the market by geographic region which includes North Amer-ica, South America, Europe, Asia-Pacific, and RoW. North America is one of the major regions for the smartwatch market. Smartwatch market in North America is expected to grow at a CAGR of XX%. Various critical infrastructure components in North America entirely depend on digital systems to perform their operations. The digital technology industry provides the foundation for information exchange in all the sectors, including healthcare, and retail. Additionally, IoT is expected to experience substantial growth in the coming years, and mobile technologies play a vital role in assisting the industrial growth.
The following statistic gives information about smartwatch sales in the United States between 2013 and 2017. Smartwatch sales in the US reached 12.8 million units in 2017.
Global Smartwatch Market - Competitive landscape:
Prominent players in global Smartwatch market are Fitbit Inc., Samsung Elec-tronics Co. Ltd, Sony Corporation, Garmin Ltd., Fossil Group, Inc., Nokia Corpo-ration, Huawei Technologies Co. Ltd., Xiaomi Corporation, LG Electronics Inc. and others. Product launches, partnerships, and expansions are some of the strategies adopted by players to increase their market share. For instance, in De-cember 2018, Huawei Watch 2 4G was launched with the latest connectivity op-tions, such as NFC, Wi-Fi, Bluetooth, and GPS.
In September 2018 Apple Inc. launched Apple watch series 4, and in September 2017 Apple watch series three was launched.
In February 2018, Apple launched its first store in Austria; this is as a part of the company's expansion.
In October 2015, Samsung Electronics Co.Ltd. Launched Samsung Gear s2 runs on Tizen OS with 1GHz dual-core Qualcomm MSM8x26 processor, NFC, a heart-rate monitor, an accelerometer, a barometer, and a 250mAh battery.
● Equipment Suppliers/ Buyers
● Service Providers/ Buyers
● Industry Investors/Investment Bankers
● Education & Research Institutes
● Research Professionals
● Emerging Companies
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