Blowing In-Mold Labels Market - 2025-2033

Global Blowing In-Mold Labels Market reached US$ 1.72 billion in 2024 and is expected to reach US$ 2.56 billion by 2032, growing with a CAGR of 5.12% during the forecast period 2025-2032.

Government rules and standards are critical in driving the adoption of blowing in-mold labels in a variety of industries. Regulatory activities that promote sustainable packaging, consumer safety and labeling regulations push manufacturers to engage in cutting-edge labeling technologies such as blowing in-mold labels.

In 2024, North America is the second-dominant region with about 25% of the global blowing in-mold labels market. Rising concerns about product tampering and counterfeiting in the region create considerable prospects for the blowing in-mold labels industry. The labels help brand owners meet regulatory requirements by inserting necessary product information, regulatory symbols and tamper-evident components into packaging containers. The Food Allergy Labeling and Consumer Protection Act was enacted in 2004 and the Food and Drugs Act of 1906 was passed in US.

Global Blowing In-Mold Labels Market Trend

A significant trend in the global blowing in-mold labels (BIML) market is the increasing emphasis on sustainable packaging solutions, driven by government regulations and initiatives. For instance, the European Union's Packaging and Packaging Waste Directive mandates that all packaging be recyclable or reusable by 2030, encouraging the adoption of eco-friendly labeling practices like BIML. In the US, the US Plastics Pact aims to ensure that all plastic packaging is reusable, recyclable, or compostable by 2025, further supporting the shift towards sustainable labeling solutions.

Dynamics

Rising Demand for Packaged Food

The global blown in-mold labels market is being driven by increased demand for packaged goods in a variety of industries. With changing consumer habits, urbanization and globalization, there has been a considerable increase in the use of packaged products ranging from food and beverages to personal care and household goods. The increased demand needs efficient and innovative labeling solutions, such as blown in-mold labels, which give greater product presentation, brand identity and shelf appeal.

To support the growth, the Indian government has introduced initiatives like the National Packaging Initiative, focusing on sustainable packaging practices and infrastructure development. Similarly, in Europe, the Anti-Waste and Circular Economy Law aims to ensure all plastic packaging is recyclable by 2025, encouraging the adoption of eco-friendly labeling solutions like BIML. These governmental policies underscore the pivotal role of BIML in meeting the evolving demands of the packaged food industry while aligning with sustainability goals.

Limited Compatibility and Production Efficiency

Adopting the blowing-in-mold labeling technique requires a considerable initial investment in specialized machinery, molds and infrastructure. Blowing in-mold labels may not work with all containers, forms, and packaging materials. Certain package styles or designs may present obstacles to BIML application, limiting the market's usability and potential growth in specific industries or product categories.

While BIML technology simplifies manufacturing processes, the speed and efficiency of production can be slower than with other labeling technologies, such as pressure-sensitive or adhesive labels. Longer cycle times and preparation requirements might influence total production output rates. A lack of education about blowing in-mold labels technology and its possibilities hampers market acceptance and expansion, especially where traditional labeling methods are more prominent.

Segment Analysis

The global blowing in-mold labels market is segmented based on material, printing technology, application and region.

Rising Shift Towards Sustainable Packaging in the Food & Beverage Sector

Food & beverages are expected to be the dominant segment with over 1/4th of the market during the forecast period 2025-2032. With increased environmental consciousness, there is a greater emphasis on sustainable packaging alternatives. Blowing in-mold labels produced from recyclable materials with eco-friendly printing options promotes sustainability and attracts environmentally concerned consumers and businesses.

Muller Printing Technology, a manufacturer of molds and automation solutions for thin wall packaging, stated in September 2022 that its in-mold labeling automation technology would be used in sustainable blowing molding packaging. The technology is introduced to produce a 100% monomaterial container composed of totally recyclable polypropylene, together with a wrap-around and bottom polypropylene-based label.

Geographical Penetration

Expansion of Food & Beverage Industry in Asia-Pacific

Asia-Pacific is the dominant region in the global blowing in-mold labels market, covering over 30% of the market. The region’s food and beverage industry is expanding rapidly due to shifting dietary trends and rising disposable incomes. Blowing in-mold labels are widely used to package a variety of food & beverage products, which drives market demand. India is the world's second most populous country and its food and beverage industry is expanding rapidly.

According to the Indian Brand Equity Foundation, the Indian processed food sector is estimated to reach US$ 470 billion by 2025. Furthermore, according to India's Department for Promotion of Industry and Internal Trade, the proposed investment value in the food processing industry is US$ 1.55 billion in FY 2021, up from US$ 0.82 billion in FY 2020. Such an increasing demand for food & beverage in this region surges the growth blowing the in-mold labels market.

Sustainability Analysis

A key sustainability trend in the global blowing in-mold labels (BIML) market is the adoption of recyclable and adhesive-free labeling solutions, driven by government regulations. The European Union's Packaging and Packaging Waste Directive mandates that all packaging be recyclable or reusable by 2030, encouraging the use of eco-friendly labeling practices like BIML. In the UK, the government introduced a tax in 2022 targeting plastic packaging with less than 30% recycled content, aiming to increase recycled plastic utilization by 40% and achieve carbon savings of nearly 200,000 tonnes during 2022-2023.

Additionally, the UK's Extended Producer Responsibility (EPR) regulations require businesses to collect data on their packaging and pay fees based on the recyclability of their materials, promoting the shift towards sustainable packaging solutions. These regulatory frameworks are propelling the demand for BIML, which offers recyclability and reduced material usage, contributing to global sustainability efforts.

Competitive Landscape

The major global players in the market include CCL Industries, Inc., Constantia Flexibles Group GmbH, Coveris Holdings S.A., Huhtamaki Group, Cenveo Inc., Hammer Packaging, Fuji Seal International Inc., Avery Dennison Corporation, Innovia Films Ltd. and Inland.

Key Developments
• In 2024, Mold-Tek Packaging Limited invested in a Durst RSCi 510mm press with priming and varnishing stations to transform digital printing for in-mold labels.
• In 2023, Multi-Color Corporation, one of the world's major label producers, is happy to announce the acquisition of Korsini, a leading in-mold label solutions provider based in Turkey.

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Target Audience 2024
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