
Global Social Media Analytics Market 2025 – 2034
Description
According to Custom Market Insights (CMI) says that the Global ""Social Media Analytics Market"" research report has historical data, current market estimates and forecasts, a PEST analysis, driving and restraining factors, upcoming technologies, competitive analysis, and technological developments in the related industry. The report also sorts the main profiles of the most important global players.
The global Social Media Analytics market potential report is also looked at by combining steps like industry insights and practical solutions. The study on the ""Global Social Media Analytics Market"" says that the market will be worth about USD 14.17 Billion in 2025 and will grow at a rate of about 23.63% per year from 2025 to 2034, reaching USD 95.64 Billion by 2034.
A Look at the Social Media Analytics Market
To understand and use social media analytics, you have to look at data from social conversations. This kind of analysis includes things like keeping track of conversations and measuring campaigns. It also means figuring out how social events affect business outcomes. The best brands often use Social Media Analytics along with customer comments from surveys, call center agent notes, ratings and review sites, and other customer feedback to get a full picture of the customer experience.
Check out the full report on the ""Social Media Analytics Market Size, Trends, and Insights By Component (Solution, Services), By Deployment (On-Premises, Cloud), By Analytics (Predictive Analytics, Prescriptive Analytics, Diagnostics Analytics, Descriptive Analytics), By Organization Size (Large Enterprises, SMEs), By Industry (Retail & E-commerce, BFSI, Healthcare, IT & Telecom, Government & Defense, Travel & Hospitality, Others), and By Region – Global Industry Overview, Statistical Data, Competitive Analysis, Share, Outlook, and Forecast 2025–2034"" at https://www.custommarketinsights.com/report/social-media-analytics-market/
Things that help growth
The market for Social Media Analytics is growing because more and more people are using social media.
The growing need to understand what customers want and what is happening in the market is one of the main things driving the growth of the Social Media Analytics market. The popularity of social media and the fact that so many people use smartphones will help the market grow even more in the next few years.
Businesses' marketing and advertising have changed because of social media. Analytics in social media lets you send targeted messages through a number of different tools and channels. To reach its full potential, a business must first know what its target audience thinks and wants. So, Social Media Analytics helps businesses look at this kind of information by gathering and studying data from different platforms.
Overview of the Segments
Social Media Analytics is split into five groups: components, deployment, organization size, analytics, and industry. The SME segment is expected to grow a lot between 2025 and 2034, based on the organization segment. SMEs are using Social Media Analytics more and more because there are now cheaper tools that are made just for them. Also, more people are realizing how useful analytics can be for gaining a competitive edge and improving efficiency. This has created a new market for Social Media Analytics in small and medium-sized businesses.
According to analytics, descriptive analytics is likely to be in high demand during the time frame in question. Descriptive analytics is the study of past events and behaviors to find useful information that the business can use in the future. The healthcare sector is anticipated to experience a significant CAGR by industry. By keeping an eye on and analyzing how people act on social media, healthcare providers can get a better idea of what patients need. This helps decision-makers figure out what patients need.
Global Social Media Analytics Market 2025–2034 (By Deployment)
www.custommarketinsight.com
A Look at the Regions
From 2025 to 2034, North America will be the leader in the global Social Media Analytics market.
The Social Media Analytics market is likely to grow because there is a growing need for organizations to find ways to get people to engage with their brands. On the other hand, the market is growing because more people are learning about the benefits of working with important regional suppliers, like how they can help a company be more productive. Most companies and industries in North America think that marketing, sales management, and competitive intelligence are very effective. The North American Social Media Analytics market is seeing a lot of growth in the use of Social Media Analytics because more and more things are going digital and businesses have a lot of money to spend.
The global Social Media Analytics market potential report is also looked at by combining steps like industry insights and practical solutions. The study on the ""Global Social Media Analytics Market"" says that the market will be worth about USD 14.17 Billion in 2025 and will grow at a rate of about 23.63% per year from 2025 to 2034, reaching USD 95.64 Billion by 2034.
A Look at the Social Media Analytics Market
To understand and use social media analytics, you have to look at data from social conversations. This kind of analysis includes things like keeping track of conversations and measuring campaigns. It also means figuring out how social events affect business outcomes. The best brands often use Social Media Analytics along with customer comments from surveys, call center agent notes, ratings and review sites, and other customer feedback to get a full picture of the customer experience.
Check out the full report on the ""Social Media Analytics Market Size, Trends, and Insights By Component (Solution, Services), By Deployment (On-Premises, Cloud), By Analytics (Predictive Analytics, Prescriptive Analytics, Diagnostics Analytics, Descriptive Analytics), By Organization Size (Large Enterprises, SMEs), By Industry (Retail & E-commerce, BFSI, Healthcare, IT & Telecom, Government & Defense, Travel & Hospitality, Others), and By Region – Global Industry Overview, Statistical Data, Competitive Analysis, Share, Outlook, and Forecast 2025–2034"" at https://www.custommarketinsights.com/report/social-media-analytics-market/
Things that help growth
The market for Social Media Analytics is growing because more and more people are using social media.
The growing need to understand what customers want and what is happening in the market is one of the main things driving the growth of the Social Media Analytics market. The popularity of social media and the fact that so many people use smartphones will help the market grow even more in the next few years.
Businesses' marketing and advertising have changed because of social media. Analytics in social media lets you send targeted messages through a number of different tools and channels. To reach its full potential, a business must first know what its target audience thinks and wants. So, Social Media Analytics helps businesses look at this kind of information by gathering and studying data from different platforms.
Overview of the Segments
Social Media Analytics is split into five groups: components, deployment, organization size, analytics, and industry. The SME segment is expected to grow a lot between 2025 and 2034, based on the organization segment. SMEs are using Social Media Analytics more and more because there are now cheaper tools that are made just for them. Also, more people are realizing how useful analytics can be for gaining a competitive edge and improving efficiency. This has created a new market for Social Media Analytics in small and medium-sized businesses.
According to analytics, descriptive analytics is likely to be in high demand during the time frame in question. Descriptive analytics is the study of past events and behaviors to find useful information that the business can use in the future. The healthcare sector is anticipated to experience a significant CAGR by industry. By keeping an eye on and analyzing how people act on social media, healthcare providers can get a better idea of what patients need. This helps decision-makers figure out what patients need.
Global Social Media Analytics Market 2025–2034 (By Deployment)
www.custommarketinsight.com
A Look at the Regions
From 2025 to 2034, North America will be the leader in the global Social Media Analytics market.
The Social Media Analytics market is likely to grow because there is a growing need for organizations to find ways to get people to engage with their brands. On the other hand, the market is growing because more people are learning about the benefits of working with important regional suppliers, like how they can help a company be more productive. Most companies and industries in North America think that marketing, sales management, and competitive intelligence are very effective. The North American Social Media Analytics market is seeing a lot of growth in the use of Social Media Analytics because more and more things are going digital and businesses have a lot of money to spend.
Table of Contents
- Chapter 1. Preface
- 1.1 Report Description and Scope
- 1.2 Research scope
- 1.3 Research methodology
- 1.3.1 Market Research Type
- 1.3.2 Market research methodology
- Chapter 2. Executive Summary
- 2.1 Global Social Media Analytics Market, (2025 - 2034) (USD Billion)
- 2.2 Global Social Media Analytics Market: snapshot
- Chapter 3. Global Social Media Analytics Market - Industry Analysis
- 3.1 Social Media Analytics Market: Market Dynamics
- 3.2 Market Drivers
- 3.2.1 The surging social media users’
- 3.2.2 Enormous data generation
- 3.3 Market Restraints
- 3.4 Market Opportunities
- 3.5 Market Challenges
- 3.6 Porter’s Five Forces Analysis
- 3.7 Market Attractiveness Analysis
- 3.7.1 Market attractiveness analysis By Component
- 3.7.2 Market attractiveness analysis By Deployment
- 3.7.3 Market attractiveness analysis By Analytics
- 3.7.4 Market attractiveness analysis By Organization Size
- 3.7.5 Market attractiveness analysis By Industry
- Chapter 4. Global Social Media Analytics Market- Competitive Landscape
- 4.1 Company market share analysis
- 4.1.1 Global Social Media Analytics Market: company market share, 2025
- 4.2 Strategic development
- 4.2.1 Acquisitions & mergers
- 4.2.2 New Product launches
- 4.2.3 Agreements, partnerships, collaborations, and joint ventures
- 4.2.4 Research and development and Regional expansion
- 4.3 Price trend analysis
- Chapter 5. Global Social Media Analytics Market - Component Analysis
- 5.1 Global Social Media Analytics Market overview: By Component
- 5.1.1 Global Social Media Analytics Market share, By Component, 2025 and 2034
- 5.2 Solution
- 5.2.1 Global Social Media Analytics Market by Solution, 2025 - 2034 (USD Billion)
- 5.3 Services
- 5.3.1 Global Social Media Analytics Market by Services, 2025 - 2034 (USD Billion)
- Chapter 6. Global Social Media Analytics Market - Deployment Analysis
- 6.1 Global Social Media Analytics Market overview: By Deployment
- 6.1.1 Global Social Media Analytics Market share, By Deployment, 2025 and 2034
- 6.2 On-Premises
- 6.2.1 Global Social Media Analytics Market by On-Premises, 2025 - 2034 (USD Billion)
- 6.3 Cloud
- 6.3.1 Global Social Media Analytics Market by Cloud, 2025 - 2034 (USD Billion)
- Chapter 7. Global Social Media Analytics Market - Analytics Analysis
- 7.1 Global Social Media Analytics Market overview: By Analytics
- 7.1.1 Global Social Media Analytics Market share, By Analytics, 2025 and 2034
- 7.2 Predictive Analytics
- 7.2.1 Global Social Media Analytics Market by Predictive Analytics, 2025 - 2034 (USD Billion)
- 7.3 Prescriptive Analytics
- 7.3.1 Global Social Media Analytics Market by Prescriptive Analytics, 2025 - 2034 (USD Billion)
- 7.4 Diagnostics Analytics
- 7.4.1 Global Social Media Analytics Market by Diagnostics Analytics, 2025 - 2034 (USD Billion)
- 7.5 Descriptive Analytics
- 7.5.1 Global Social Media Analytics Market by Descriptive Analytics, 2025 - 2034 (USD Billion)
- Chapter 8. Global Social Media Analytics Market - Organization Size Analysis
- 8.1 Global Social Media Analytics Market overview: By Organization Size
- 8.1.1 Global Social Media Analytics Market share, By Organization Size, 2025 and 2034
- 8.2 Large Enterprises
- 8.2.1 Global Social Media Analytics Market by Large Enterprises, 2025 - 2034 (USD Billion)
- 8.3 SMEs
- 8.3.1 Global Social Media Analytics Market by SMEs, 2025 - 2034 (USD Billion)
- Chapter 9. Global Social Media Analytics Market - Industry Analysis
- 9.1 Global Social Media Analytics Market overview: By Industry
- 9.1.1 Global Social Media Analytics Market share, By Industry, 2025 and 2034
- 9.2 Retail & E-commerce
- 9.2.1 Global Social Media Analytics Market by Retail & E-commerce, 2025 - 2034 (USD Billion)
- 9.3 BFSI
- 9.3.1 Global Social Media Analytics Market by BFSI, 2025 - 2034 (USD Billion)
- 9.4 Healthcare
- 9.4.1 Global Social Media Analytics Market by Healthcare, 2025 - 2034 (USD Billion)
- 9.5 IT & Telecom
- 9.5.1 Global Social Media Analytics Market by IT & Telecom, 2025 - 2034 (USD Billion)
- 9.6 Government & Defense
- 9.6.1 Global Social Media Analytics Market by Government & Defense, 2025 - 2034 (USD Billion)
- 9.7 Travel & Hospitality
- 9.7.1 Global Social Media Analytics Market by Travel & Hospitality, 2025 - 2034 (USD Billion)
- 9.8 Others
- 9.8.1 Global Social Media Analytics Market by Others, 2025 - 2034 (USD Billion)
- Chapter 10. Social Media Analytics Industry - Regional Analysis
- 10.1 Global Social Media Analytics Industry Regional Overview
- 10.2 Global Social Media Analytics Industry Share, by Region, 2025 & 2034 (USD Billion)
- 10.3. North America
- 10.3.1 North America Social Media Analytics Industry, 2025 - 2034 (USD Billion)
- 10.3.1.1 North America Social Media Analytics Industry, by Country, 2025 - 2034 (USD Billion)
- 10.4 North America Social Media Analytics Industry, by Component, 2025 - 2034
- 10.4.1 North America Social Media Analytics Industry, by Component, 2025 - 2034 (USD Billion)
- 10.5 North America Social Media Analytics Industry, by Deployment, 2025 - 2034
- 10.5.1 North America Social Media Analytics Industry, by Deployment, 2025 - 2034 (USD Billion)
- 10.6 North America Social Media Analytics Industry, by Analytics, 2025 - 2034
- 10.6.1 North America Social Media Analytics Industry, by Analytics, 2025 - 2034 (USD Billion)
- 10.7 North America Social Media Analytics Industry, by Organization Size, 2025 - 2034
- 10.7.1 North America Social Media Analytics Industry, by Organization Size, 2025 - 2034 (USD Billion)
- 10.8 North America Social Media Analytics Industry, by Industry, 2025 - 2034
- 10.8.1 North America Social Media Analytics Industry, by Industry, 2025 - 2034 (USD Billion)
- 10.4. Europe
- 10.4.2 Europe Social Media Analytics Industry, 2025 - 2034 (USD Billion)
- 10.4.2.1 Europe Social Media Analytics Industry, by Country, 2025 - 2034 (USD Billion)
- 10.4 Europe Social Media Analytics Industry, by Component, 2025 - 2034
- 10.4.1 Europe Social Media Analytics Industry, by Component, 2025 - 2034 (USD Billion)
- 10.5 Europe Social Media Analytics Industry, by Deployment, 2025 - 2034
- 10.5.1 Europe Social Media Analytics Industry, by Deployment, 2025 - 2034 (USD Billion)
- 10.6 Europe Social Media Analytics Industry, by Analytics, 2025 - 2034
- 10.6.1 Europe Social Media Analytics Industry, by Analytics, 2025 - 2034 (USD Billion)
- 10.7 Europe Social Media Analytics Industry, by Organization Size, 2025 - 2034
- 10.7.1 Europe Social Media Analytics Industry, by Organization Size, 2025 - 2034 (USD Billion)
- 10.8 Europe Social Media Analytics Industry, by Industry, 2025 - 2034
- 10.8.1 Europe Social Media Analytics Industry, by Industry, 2025 - 2034 (USD Billion)
- 10.5. Asia Pacific
- 10.5.3 Asia Pacific Social Media Analytics Industry, 2025 - 2034 (USD Billion)
- 10.5.3.1 Asia Pacific Social Media Analytics Industry, by Country, 2025 - 2034 (USD Billion)
- 10.4 Asia Pacific Social Media Analytics Industry, by Component, 2025 - 2034
- 10.4.1 Asia Pacific Social Media Analytics Industry, by Component, 2025 - 2034 (USD Billion)
- 10.5 Asia Pacific Social Media Analytics Industry, by Deployment, 2025 - 2034
- 10.5.1 Asia Pacific Social Media Analytics Industry, by Deployment, 2025 - 2034 (USD Billion)
- 10.6 Asia Pacific Social Media Analytics Industry, by Analytics, 2025 - 2034
- 10.6.1 Asia Pacific Social Media Analytics Industry, by Analytics, 2025 - 2034 (USD Billion)
- 10.7 Asia Pacific Social Media Analytics Industry, by Organization Size, 2025 - 2034
- 10.7.1 Asia Pacific Social Media Analytics Industry, by Organization Size, 2025 - 2034 (USD Billion)
- 10.8 Asia Pacific Social Media Analytics Industry, by Industry, 2025 - 2034
- 10.8.1 Asia Pacific Social Media Analytics Industry, by Industry, 2025 - 2034 (USD Billion)
- 10.6. Latin America
- 10.6.4 Latin America Social Media Analytics Industry, 2025 - 2034 (USD Billion)
- 10.6.4.1 Latin America Social Media Analytics Industry, by Country, 2025 - 2034 (USD Billion)
- 10.4 Latin America Social Media Analytics Industry, by Component, 2025 - 2034
- 10.4.1 Latin America Social Media Analytics Industry, by Component, 2025 - 2034 (USD Billion)
- 10.5 Latin America Social Media Analytics Industry, by Deployment, 2025 - 2034
- 10.5.1 Latin America Social Media Analytics Industry, by Deployment, 2025 - 2034 (USD Billion)
- 10.6 Latin America Social Media Analytics Industry, by Analytics, 2025 - 2034
- 10.6.1 Latin America Social Media Analytics Industry, by Analytics, 2025 - 2034 (USD Billion)
- 10.7 Latin America Social Media Analytics Industry, by Organization Size, 2025 - 2034
- 10.7.1 Latin America Social Media Analytics Industry, by Organization Size, 2025 - 2034 (USD Billion)
- 10.8 Latin America Social Media Analytics Industry, by Industry, 2025 - 2034
- 10.8.1 Latin America Social Media Analytics Industry, by Industry, 2025 - 2034 (USD Billion)
- 10.7. The Middle-East and Africa
- 10.7.5 The Middle-East and Africa Social Media Analytics Industry, 2025 - 2034 (USD Billion)
- 10.7.5.1 The Middle-East and Africa Social Media Analytics Industry, by Country, 2025 - 2034 (USD Billion)
- 10.4 The Middle-East and Africa Social Media Analytics Industry, by Component, 2025 - 2034
- 10.4.1 The Middle-East and Africa Social Media Analytics Industry, by Component, 2025 - 2034 (USD Billion)
- 10.5 The Middle-East and Africa Social Media Analytics Industry, by Deployment, 2025 - 2034
- 10.5.1 The Middle-East and Africa Social Media Analytics Industry, by Deployment, 2025 - 2034 (USD Billion)
- 10.6 The Middle-East and Africa Social Media Analytics Industry, by Analytics, 2025 - 2034
- 10.6.1 The Middle-East and Africa Social Media Analytics Industry, by Analytics, 2025 - 2034 (USD Billion)
- 10.7 The Middle-East and Africa Social Media Analytics Industry, by Organization Size, 2025 - 2034
- 10.7.1 The Middle-East and Africa Social Media Analytics Industry, by Organization Size, 2025 - 2034 (USD Billion)
- 10.8 The Middle-East and Africa Social Media Analytics Industry, by Industry, 2025 - 2034
- 10.8.1 The Middle-East and Africa Social Media Analytics Industry, by Industry, 2025 - 2034 (USD Billion)
- Chapter 11. Company Profiles
- 11.1 IBM Corporation
- 11.1.1 Overview
- 11.1.2 Financials
- 11.1.3 Product Portfolio
- 11.1.4 Business Strategy
- 11.1.5 Recent Developments
- 11.2 Clarabridge Inc.
- 11.2.1 Overview
- 11.2.2 Financials
- 11.2.3 Product Portfolio
- 11.2.4 Business Strategy
- 11.2.5 Recent Developments
- 11.3 SAS Institute Inc.
- 11.3.1 Overview
- 11.3.2 Financials
- 11.3.3 Product Portfolio
- 11.3.4 Business Strategy
- 11.3.5 Recent Developments
- 11.4 GoodData Corporation
- 11.4.1 Overview
- 11.4.2 Financials
- 11.4.3 Product Portfolio
- 11.4.4 Business Strategy
- 11.4.5 Recent Developments
- 11.5 Crimson Hexagon Inc.
- 11.5.1 Overview
- 11.5.2 Financials
- 11.5.3 Product Portfolio
- 11.5.4 Business Strategy
- 11.5.5 Recent Developments
- 11.6 Oracle Corporation
- 11.6.1 Overview
- 11.6.2 Financials
- 11.6.3 Product Portfolio
- 11.6.4 Business Strategy
- 11.6.5 Recent Developments
- 11.7 Adobe Systems Inc.
- 11.7.1 Overview
- 11.7.2 Financials
- 11.7.3 Product Portfolio
- 11.7.4 Business Strategy
- 11.7.5 Recent Developments
- 11.8 Salesforce.com Inc. (Tableau Software Inc.)
- 11.8.1 Overview
- 11.8.2 Financials
- 11.8.3 Product Portfolio
- 11.8.4 Business Strategy
- 11.8.5 Recent Developments
- 11.9 Sprout Social Inc.
- 11.9.1 Overview
- 11.9.2 Financials
- 11.9.3 Product Portfolio
- 11.9.4 Business Strategy
- 11.9.5 Recent Developments
- 11.10 Netbase Solutions Inc.
- 11.10.1 Overview
- 11.10.2 Financials
- 11.10.3 Product Portfolio
- 11.10.4 Business Strategy
- 11.10.5 Recent Developments
- List Of Figures
- Figures No 1 to 37
- List Of Tables
- Tables No 1 to 127
Pricing
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