Global Lingerie Market 2025 – 2034

According to the CMI Team's analysis of the Lingerie Market size, the global Lingerie market is expected to grow at a rate of 5.8% per year from 2025 to 2034. The market is expected to be worth USD 96.4 billion in 2025. The value is expected to reach USD 160.2 billion by 2034.

Summary

CMI's experts in the field say that lingerie is a type of women's underwear that is usually meant to look good and/or be attractive. There are many different styles, materials, and designs of lingerie, and you can wear it for a lot of different occasions, like weddings and romantic nights with your partner. People often use the word to mean that the things are both fashionable and attractive. You can sort lingerie by region, occasion, or color. For example, you can have French lingerie, black lingerie, or bridal lingerie. Changes in consumer lifestyles and awareness, the rise of e-commerce and omnichannel retail, advances in fabric and design technology, and the impact of social media and celebrity endorsements are all factors that drive the lingerie market.

Important Trends and Drivers

Technological advancements: It's very important to stay up to date with the latest developments in industrial and textile technology. Smart fabrics, which are fibers that control temperature and fight bacteria, have made undergarments more popular than ever. New technologies like 3D knitting and laser cutting have also made it possible to make seamless things that fit better and last longer than ever before. Because of this, more and more middle-class people are buying helpful underwear. With these changes, manufacturers might be able to reach more people while still taking care of their current customers.

Rising product launch: The rising product launch is thought to be a good chance for the market to grow. Bold & Bae, a Mumbai-based company that sells women's clothes, is an example. They now sell high-end underwear and casual clothes in addition to their other products. The business wants to sell directly to people in both cities and the country. Bold & Bae wants to make sure that women of all shapes and sizes can get their hands on new, stylish clothes. The company's goal is to inspire women from all walks of life, whether they are brave graduates who want to start their own business, successful businesswomen who are already self-sufficient, or women who want to start over. The business wants to meet a need in the Indian market. Show more