UAE Hummus Market Growth, Share, Opportunities & Competitive Analysis, 2024 – 2032
Description
Market Overview
The UAE Hummus Market is forecasted to grow from USD 10.03 million in 2023 to approximately USD 19.70 million by 2032, achieving a compound annual growth rate (CAGR) of 8.81% from 2024 to 2032. This notable growth reflects the increasing adoption of hummus as a nutritious and versatile food option among UAE consumers.
Several factors are driving this market expansion, including heightened health awareness and the popularity of hummus as a rich source of protein, fiber, and essential nutrients. The growing trend toward veganism and vegetarianism further supports hummus consumption as a preferred plant-based food. In addition, consumer demand for clean-label and organic products continues to grow, positively influencing product development. Technological advancements in food processing and improved cold-chain logistics are also contributing to improved product availability and shelf stability, strengthening overall market growth.
Market Drivers
Rising Health Awareness and Shift Toward Plant-Based Diets
The increasing focus on health and nutrition among UAE consumers is a key driver for the growth of the hummus market. Known for its high content of protein, fiber, vitamins, and essential minerals, hummus is gaining popularity as a functional food that supports a healthy lifestyle. The rise in plant-based dietary preferences, especially among health-conscious individuals, has positioned hummus as a go-to protein source for vegetarians and vegans. Additionally, the prevalence of lifestyle diseases such as obesity and diabetes in the UAE has led to a demand for more nutrient-dense, low-glycemic food options. Hummus, with its clean-label appeal and nutritional value, meets these evolving dietary needs. Its versatility also allows it to be incorporated into a wide range of meals and snacks, enhancing its appeal across different consumer segments. As nutritional literacy grows, the trend toward healthier, plant-based eating is expected to sustain strong demand for hummus in the region.
Market Challenges
High Competition and Consumer Price Sensitivity
One of the key challenges in the UAE hummus market is the intense competition among domestic and international brands. The market is saturated with established players, artisanal brands, and private-label offerings, all competing for visibility and market share. This high level of competition has led to increased price sensitivity, with consumers often prioritizing cost over brand loyalty. Smaller producers, in particular, face difficulties competing against larger firms that benefit from economies of scale and can offer lower pricing. Moreover, the growing presence of private-label products—typically priced more competitively—adds further pressure on branded offerings. Balancing product quality, innovation, and affordability remains a critical challenge for companies aiming to strengthen their market position.
Market Segmentation
By Product Type
Classic Latin America Hummus
Roasted Garlic Latin America Hummus
White Bean Latin America Hummus
Black Olive Latin America Hummus
Others
By Packaging Type
Tubs & Cups
Jars & Bottles
Others
By Ingredient Type
Chickpeas
Tahini
Olive Oil
Garlic
Others
By Distribution Channel
Supermarkets & Hypermarkets
Convenience Stores
Grocery Stores
Online Retailers
Others
By Region
Dubai
Abu Dhabi
Key Players
Sabra Dips
Almarai
Kraft Heinz
Strauss Group
Bakkavor
Tribe Hummus
Cedar’s Mediterranean Foods
Athenos
Amara Foods
Al Watanieh International Co.
Lantana Foods
Pelpac Inc.
Haliburton International Foods Inc.
Finnish Cheese Company
Hope Foods
Beirut Hummus
Shukran Foods
Alwadiah Food Industries
Karaman
SAVENCIA SA
The UAE Hummus Market is forecasted to grow from USD 10.03 million in 2023 to approximately USD 19.70 million by 2032, achieving a compound annual growth rate (CAGR) of 8.81% from 2024 to 2032. This notable growth reflects the increasing adoption of hummus as a nutritious and versatile food option among UAE consumers.
Several factors are driving this market expansion, including heightened health awareness and the popularity of hummus as a rich source of protein, fiber, and essential nutrients. The growing trend toward veganism and vegetarianism further supports hummus consumption as a preferred plant-based food. In addition, consumer demand for clean-label and organic products continues to grow, positively influencing product development. Technological advancements in food processing and improved cold-chain logistics are also contributing to improved product availability and shelf stability, strengthening overall market growth.
Market Drivers
Rising Health Awareness and Shift Toward Plant-Based Diets
The increasing focus on health and nutrition among UAE consumers is a key driver for the growth of the hummus market. Known for its high content of protein, fiber, vitamins, and essential minerals, hummus is gaining popularity as a functional food that supports a healthy lifestyle. The rise in plant-based dietary preferences, especially among health-conscious individuals, has positioned hummus as a go-to protein source for vegetarians and vegans. Additionally, the prevalence of lifestyle diseases such as obesity and diabetes in the UAE has led to a demand for more nutrient-dense, low-glycemic food options. Hummus, with its clean-label appeal and nutritional value, meets these evolving dietary needs. Its versatility also allows it to be incorporated into a wide range of meals and snacks, enhancing its appeal across different consumer segments. As nutritional literacy grows, the trend toward healthier, plant-based eating is expected to sustain strong demand for hummus in the region.
Market Challenges
High Competition and Consumer Price Sensitivity
One of the key challenges in the UAE hummus market is the intense competition among domestic and international brands. The market is saturated with established players, artisanal brands, and private-label offerings, all competing for visibility and market share. This high level of competition has led to increased price sensitivity, with consumers often prioritizing cost over brand loyalty. Smaller producers, in particular, face difficulties competing against larger firms that benefit from economies of scale and can offer lower pricing. Moreover, the growing presence of private-label products—typically priced more competitively—adds further pressure on branded offerings. Balancing product quality, innovation, and affordability remains a critical challenge for companies aiming to strengthen their market position.
Market Segmentation
By Product Type
Classic Latin America Hummus
Roasted Garlic Latin America Hummus
White Bean Latin America Hummus
Black Olive Latin America Hummus
Others
By Packaging Type
Tubs & Cups
Jars & Bottles
Others
By Ingredient Type
Chickpeas
Tahini
Olive Oil
Garlic
Others
By Distribution Channel
Supermarkets & Hypermarkets
Convenience Stores
Grocery Stores
Online Retailers
Others
By Region
Dubai
Abu Dhabi
Key Players
Sabra Dips
Almarai
Kraft Heinz
Strauss Group
Bakkavor
Tribe Hummus
Cedar’s Mediterranean Foods
Athenos
Amara Foods
Al Watanieh International Co.
Lantana Foods
Pelpac Inc.
Haliburton International Foods Inc.
Finnish Cheese Company
Hope Foods
Beirut Hummus
Shukran Foods
Alwadiah Food Industries
Karaman
SAVENCIA SA
Table of Contents
199 Pages
- CHAPTER NO. 1 : INTRODUCTION
- 1.1.1. Report Description
- Purpose of the Report
- USP & Key Offerings
- 1.1.2. Key Benefits for Stakeholders
- 1.1.3. Target Audience
- 1.1.4. Report Scope
- CHAPTER NO. 2 : EXECUTIVE SUMMARY
- 2.1. UAE Hummus Market Snapshot
- 2.1.1. UAE Hummus Market, 2018 - 2032 (USD Million)
- CHAPTER NO. 3 : UAE Hummus Market – INDUSTRY ANALYSIS
- 3.1. Introduction
- 3.2. Market Drivers
- 3.3. Market Restraints
- 3.4. Market Opportunities
- 3.5. Porter’s Five Forces Analysis
- CHAPTER NO. 4 : ANALYSIS COMPETITIVE LANDSCAPE
- 4.1. Company Market Share Analysis – 2023
- 4.2. UAE Hummus Market Company Revenue Market Share, 2023
- 4.3. Company Assessment Metrics, 2023
- 4.4. Start-ups / SMEs Assessment Metrics, 2023
- 4.5. Strategic Developments
- 4.6. Key Players Product Matrix
- CHAPTER NO. 5 : PESTEL & ADJACENT MARKET ANALYSIS
- CHAPTER NO. 6 : UAE Hummus Market – BY Based on product ANALYSIS
- CHAPTER NO. 7 : UAE Hummus Market – BY Based on Packaging type ANALYSIS
- CHAPTER NO. 8 : UAE Hummus Market – ANALYSIS
- CHAPTER NO. 9 : COMPANY PROFILES
- 9.1. Sabra Dips
- 9.1.1. Company Overview
- 9.1.2. Product Portfolio
- 9.1.3. SWOT Analysis
- 9.1.4. Business Strategy
- 9.1.5. Financial Overview
- 9.2. Almarai
- 9.3. Kraft Heinz
- 9.4. Strauss Group
- 9.5. Bakkavor
- 9.6. Tribe Hummus
- 9.7. Cedar’s Mediterranean Foods
- 9.8. Athenos
- 9.9. Amara Foods
- 9.10. Al Watanieh International Co.
- 9.11. Lantana Foods
- 9.12. Pelpac Inc.
- 9.13. Haliburton International Foods Inc.
- 9.14. Finnish Cheese Company
- 9.15. Hope Foods
- 9.16. Beirut Hummus
- 9.17. Shukran Foods
- 9.18. Alwadiah Food Industries
- 9.19. Karaman
- 9.20. SAVENCIA SA
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