Mexico Hummus Market Growth, Share, Opportunities & Competitive Analysis, 2024 – 2032
Description
Market Overview
The Mexico Hummus Market is anticipated to grow significantly, increasing from USD 216.52 million in 2023 to an estimated USD 483.96 million by 2032, with a compound annual growth rate (CAGR) of 10.58% from 2024 to 2032. This projected growth underscores the rising popularity of hummus as a healthy, versatile food option among Mexican consumers. The market is being propelled by growing awareness of plant-based diets and a preference for nutritious, convenient food products.
Key factors driving this growth include an increasing appetite for Middle Eastern cuisine and the perception of hummus as a wholesome snack high in protein and fiber. The shift toward vegan and vegetarian diets has further boosted consumption, positioning hummus as a staple for plant-based lifestyles. Additionally, product innovations in flavor and packaging are broadening its appeal across diverse consumer segments. The market also benefits from trends favoring clean-label, organic, and minimally processed foods that align with evolving consumer preferences.
Market Drivers
Rising Health Consciousness and Demand for Nutrient-Dense Foods
The heightened focus on health and wellness among Mexican consumers is a major driver of the hummus market. With its rich nutritional profile—including high protein, fiber, and essential vitamins—hummus is increasingly seen as a beneficial alternative to conventional snacks. Growing public concern over lifestyle-related conditions such as obesity and diabetes is accelerating the shift toward healthier eating habits. This shift is especially evident in urban and suburban regions, where consumers are adopting plant-based diets in greater numbers. According to the Mexican Association of Online Sales (AMVO), 59% of Mexicans are seeking food and beverage options that deliver enhanced nutritional value, underscoring the expanding market for health-oriented products like hummus.
Market Challenges
Low Awareness and Limited Adoption in Rural Markets
Despite strong performance in urban centers, the Mexico hummus market faces challenges in rural regions due to limited awareness and exposure. Many consumers in these areas are unfamiliar with hummus, often viewing it as an exotic or foreign product. Traditional dietary preferences tend to dominate, making it difficult for new categories like hummus to gain widespread acceptance. Educational outreach and culturally tailored marketing campaigns are essential to drive interest and understanding; however, such initiatives require significant investment, which may pose a burden for smaller brands. Addressing this gap will involve launching affordable, locally resonant formats and building awareness of the product’s health and culinary versatility.
Market Segmentation
By Product Type
Classic Latin America Hummus
Roasted Garlic Latin America Hummus
White Bean Latin America Hummus
Black Olive Latin America Hummus
Others
By Packaging Type
Tubs & Cups
Jars & Bottles
Others
By Ingredient Type
Chickpeas
Tahini
Olive Oil
Garlic
Others
By Distribution Channel
Supermarkets & Hypermarkets
Convenience Stores
Grocery Stores
Online Retailers
Others
By Region
Mexico City
Monterrey
Guadalajara
Key Players
Bakkavor Group Plc
Strauss Group
Tribe Hummus
Boar’s Head
Lantana Foods
Finnish Cheese Company
Cedar’s
Athenos
Sevan AB
Hope Foods
Vermont Hummus Company
The Mexico Hummus Market is anticipated to grow significantly, increasing from USD 216.52 million in 2023 to an estimated USD 483.96 million by 2032, with a compound annual growth rate (CAGR) of 10.58% from 2024 to 2032. This projected growth underscores the rising popularity of hummus as a healthy, versatile food option among Mexican consumers. The market is being propelled by growing awareness of plant-based diets and a preference for nutritious, convenient food products.
Key factors driving this growth include an increasing appetite for Middle Eastern cuisine and the perception of hummus as a wholesome snack high in protein and fiber. The shift toward vegan and vegetarian diets has further boosted consumption, positioning hummus as a staple for plant-based lifestyles. Additionally, product innovations in flavor and packaging are broadening its appeal across diverse consumer segments. The market also benefits from trends favoring clean-label, organic, and minimally processed foods that align with evolving consumer preferences.
Market Drivers
Rising Health Consciousness and Demand for Nutrient-Dense Foods
The heightened focus on health and wellness among Mexican consumers is a major driver of the hummus market. With its rich nutritional profile—including high protein, fiber, and essential vitamins—hummus is increasingly seen as a beneficial alternative to conventional snacks. Growing public concern over lifestyle-related conditions such as obesity and diabetes is accelerating the shift toward healthier eating habits. This shift is especially evident in urban and suburban regions, where consumers are adopting plant-based diets in greater numbers. According to the Mexican Association of Online Sales (AMVO), 59% of Mexicans are seeking food and beverage options that deliver enhanced nutritional value, underscoring the expanding market for health-oriented products like hummus.
Market Challenges
Low Awareness and Limited Adoption in Rural Markets
Despite strong performance in urban centers, the Mexico hummus market faces challenges in rural regions due to limited awareness and exposure. Many consumers in these areas are unfamiliar with hummus, often viewing it as an exotic or foreign product. Traditional dietary preferences tend to dominate, making it difficult for new categories like hummus to gain widespread acceptance. Educational outreach and culturally tailored marketing campaigns are essential to drive interest and understanding; however, such initiatives require significant investment, which may pose a burden for smaller brands. Addressing this gap will involve launching affordable, locally resonant formats and building awareness of the product’s health and culinary versatility.
Market Segmentation
By Product Type
Classic Latin America Hummus
Roasted Garlic Latin America Hummus
White Bean Latin America Hummus
Black Olive Latin America Hummus
Others
By Packaging Type
Tubs & Cups
Jars & Bottles
Others
By Ingredient Type
Chickpeas
Tahini
Olive Oil
Garlic
Others
By Distribution Channel
Supermarkets & Hypermarkets
Convenience Stores
Grocery Stores
Online Retailers
Others
By Region
Mexico City
Monterrey
Guadalajara
Key Players
Bakkavor Group Plc
Strauss Group
Tribe Hummus
Boar’s Head
Lantana Foods
Finnish Cheese Company
Cedar’s
Athenos
Sevan AB
Hope Foods
Vermont Hummus Company
Table of Contents
187 Pages
- CHAPTER NO. 1 : INTRODUCTION
- 1.1.1. Report Description
- Purpose of the Report
- USP & Key Offerings
- 1.1.2. Key Benefits for Stakeholders
- 1.1.3. Target Audience
- 1.1.4. Report Scope
- CHAPTER NO. 2 : EXECUTIVE SUMMARY
- 2.1. Mexico Hummus Market Snapshot
- 2.1.1. Mexico Hummus Market, 2018 - 2032 (USD Million)
- CHAPTER NO. 3 : Mexico Hummus Market – INDUSTRY ANALYSIS
- 3.1. Introduction
- 3.2. Market Drivers
- 3.3. Market Restraints
- 3.4. Market Opportunities
- 3.5. Porter’s Five Forces Analysis
- CHAPTER NO. 4 : ANALYSIS COMPETITIVE LANDSCAPE
- 4.1. Company Market Share Analysis – 2023
- 4.2. Mexico Hummus Market Company Revenue Market Share, 2023
- 4.3. Company Assessment Metrics, 2023
- 4.4. Start-ups / SMEs Assessment Metrics, 2023
- 4.5. Strategic Developments
- 4.6. Key Players Product Matrix
- CHAPTER NO. 5 : PESTEL & ADJACENT MARKET ANALYSIS
- CHAPTER NO. 6 : Mexico Hummus Market – BY Based on product ANALYSIS
- CHAPTER NO. 7 : Mexico Hummus Market – BY Based on Packaging type ANALYSIS
- CHAPTER NO. 8 : Mexico Hummus Market – ANALYSIS
- CHAPTER NO. 9 : COMPANY PROFILES
- 9.1. Bakkavor Group Plc
- 9.1.1. Company Overview
- 9.1.2. Product Portfolio
- 9.1.3. SWOT Analysis
- 9.1.4. Business Strategy
- 9.1.5. Financial Overview
- 9.2. Strauss Group
- 9.3. Tribe Hummus
- 9.4. Boar’s Head
- 9.5. Lantana Foods
- 9.6. Finnish Cheese Company
- 9.7. Cedar’s
- 9.8. Athenos
- 9.9. Sevan AB
- 9.10. Hope Foods
- 9.11. Vermont Hummus Company
Pricing
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