Malt Beverages Market - Growth, Share, Opportunities & Competitive Analysis, 2024 – 2032
Description
Market Overview:
The Non-alcoholic Malt Beverages Market is anticipated to expand from USD 32,715 million in 2024 to approximately USD 57,056.51 million by 2032, registering a compound annual growth rate (CAGR) of 7.2% during the forecast period.
This market’s momentum is driven primarily by the rising global emphasis on wellness and healthier lifestyle choices, which are steering consumers toward low-calorie, nutrient-dense drink options. Non-alcoholic malt beverages are increasingly favored for their ability to replicate the taste profile of traditional alcoholic drinks without the associated health concerns. In addition, heightened awareness of the health risks linked to excessive alcohol consumption and a broader shift towards alcohol-free living are fostering demand. Innovation in flavor profiles and the infusion of functional ingredients are further enhancing product appeal across a wider consumer demographic.
Market Drivers:
Rising Health Awareness Among Consumers:
The growing prioritization of health and wellness has emerged as a significant driver of growth within the non-alcoholic malt beverages sector. A large segment of consumers is now choosing healthier alternatives over conventional sugary sodas and alcoholic beverages. For instance, a recent Nielsen study found that 68% of surveyed individuals aim to reduce their sugar consumption. Non-alcoholic malt beverages provide a nutritious, low-calorie solution devoid of alcohol, aligning seamlessly with the broader shift toward healthier living. This evolution in consumer behavior is fueling increased demand for beverages that support well-being while maintaining desirable taste attributes.
Market Challenges Analysis:
High Competition from Other Beverage Categories:
The non-alcoholic malt beverages market faces substantial challenges due to intense competition from other beverage segments, such as carbonated soft drinks, fruit juices, and bottled water. The market’s fragmentation, coupled with the entrenched presence and brand loyalty associated with traditional beverage offerings, presents a significant hurdle. Widely available and well-recognized products often overshadow malt-based alternatives, limiting their ability to gain greater market penetration and consumer preference.
Segment Overview:
By Product Type:
Carbonated drinks
Dairy-based drinks
By Flavor:
Classic or Natural
Berries
Apple
Citrus
Peach
Pomegranate
Coffee/Cocoa
Mixed Fruit
Others
By Packaging:
Bottles
Cans
Liquid Cartons
By Distribution Channel:
Convenience Stores
Supermarkets
Discount Stores
Specialty Stores
Independent Retailers
Online Retailers
By Type:
Non-alcoholic Malt Beverages
Low Alcohol Malt Beverages
Reduced Alcohol Malt Beverages
By Region:
North America:
U.S.
Canada
Mexico
Europe:
Germany
France
U.K.
Italy
Spain
Rest of Europe
Asia Pacific:
China
Japan
India
South Korea
Southeast Asia
Rest of Asia Pacific
Latin America:
Brazil
Argentina
Rest of Latin America
Middle East & Africa:
GCC Countries
South Africa
Rest of Middle East and Africa
Key Player Analysis:
Asahi Breweries
Burlinger
CHI Ltd.
Goya Foods
Harboes Bryggeri
Holsten Brauerei AG
Mecca Grade Estate Malt
Radeberger Gruppe
Royal Unibrew
Suntory Holdings
United Dutch Breweries
Van Pur
The Non-alcoholic Malt Beverages Market is anticipated to expand from USD 32,715 million in 2024 to approximately USD 57,056.51 million by 2032, registering a compound annual growth rate (CAGR) of 7.2% during the forecast period.
This market’s momentum is driven primarily by the rising global emphasis on wellness and healthier lifestyle choices, which are steering consumers toward low-calorie, nutrient-dense drink options. Non-alcoholic malt beverages are increasingly favored for their ability to replicate the taste profile of traditional alcoholic drinks without the associated health concerns. In addition, heightened awareness of the health risks linked to excessive alcohol consumption and a broader shift towards alcohol-free living are fostering demand. Innovation in flavor profiles and the infusion of functional ingredients are further enhancing product appeal across a wider consumer demographic.
Market Drivers:
Rising Health Awareness Among Consumers:
The growing prioritization of health and wellness has emerged as a significant driver of growth within the non-alcoholic malt beverages sector. A large segment of consumers is now choosing healthier alternatives over conventional sugary sodas and alcoholic beverages. For instance, a recent Nielsen study found that 68% of surveyed individuals aim to reduce their sugar consumption. Non-alcoholic malt beverages provide a nutritious, low-calorie solution devoid of alcohol, aligning seamlessly with the broader shift toward healthier living. This evolution in consumer behavior is fueling increased demand for beverages that support well-being while maintaining desirable taste attributes.
Market Challenges Analysis:
High Competition from Other Beverage Categories:
The non-alcoholic malt beverages market faces substantial challenges due to intense competition from other beverage segments, such as carbonated soft drinks, fruit juices, and bottled water. The market’s fragmentation, coupled with the entrenched presence and brand loyalty associated with traditional beverage offerings, presents a significant hurdle. Widely available and well-recognized products often overshadow malt-based alternatives, limiting their ability to gain greater market penetration and consumer preference.
Segment Overview:
By Product Type:
Carbonated drinks
Dairy-based drinks
By Flavor:
Classic or Natural
Berries
Apple
Citrus
Peach
Pomegranate
Coffee/Cocoa
Mixed Fruit
Others
By Packaging:
Bottles
Cans
Liquid Cartons
By Distribution Channel:
Convenience Stores
Supermarkets
Discount Stores
Specialty Stores
Independent Retailers
Online Retailers
By Type:
Non-alcoholic Malt Beverages
Low Alcohol Malt Beverages
Reduced Alcohol Malt Beverages
By Region:
North America:
U.S.
Canada
Mexico
Europe:
Germany
France
U.K.
Italy
Spain
Rest of Europe
Asia Pacific:
China
Japan
India
South Korea
Southeast Asia
Rest of Asia Pacific
Latin America:
Brazil
Argentina
Rest of Latin America
Middle East & Africa:
GCC Countries
South Africa
Rest of Middle East and Africa
Key Player Analysis:
Asahi Breweries
Burlinger
CHI Ltd.
Goya Foods
Harboes Bryggeri
Holsten Brauerei AG
Mecca Grade Estate Malt
Radeberger Gruppe
Royal Unibrew
Suntory Holdings
United Dutch Breweries
Van Pur
Table of Contents
200 Pages
- CHAPTER NO. 1 : INTRODUCTION
- 1.1.1. Report Description
- Purpose of the Report
- USP & Key Offerings
- 1.1.2. Key Benefits for Stakeholders
- 1.1.3. Target Audience
- 1.1.4. Report Scope
- CHAPTER NO. 2 : EXECUTIVE SUMMARY
- 2.1. Malt Beverages Market Snapshot
- 2.1.1. Malt Beverages Market, 2018 - 2032 (USD Million)
- CHAPTER NO. 3 : Malt Beverages Market – INDUSTRY ANALYSIS
- 3.1. Introduction
- 3.2. Market Drivers
- 3.3. Market Restraints
- 3.4. Market Opportunities
- 3.5. Porter’s Five Forces Analysis
- CHAPTER NO. 4 : ANALYSIS COMPETITIVE LANDSCAPE
- 4.1. Company Market Share Analysis – 2023
- 4.2. Malt Beverages Market Company Revenue Market Share, 2023
- 4.3. Company Assessment Metrics, 2023
- 4.4. Start-ups /SMEs Assessment Metrics, 2023
- 4.5. Strategic Developments
- 4.6. Key Players Product Matrix
- CHAPTER NO. 5 : PESTEL & ADJACENT MARKET ANALYSIS
- CHAPTER NO. 6 : Malt Beverages Market – BY Product type ANALYSIS
- CHAPTER NO. 7 : Malt Beverages Market – BY Flavor type ANALYSIS
- CHAPTER NO. 8 : Malt Beverages Market – BY Packaging ANALYSIS
- CHAPTER NO. 9 : Malt Beverages Market – BY Distribution channel ANALYSIS
- 9.1. Based on Distribution Channel
- 9.2. Type
- 9.3. Region
- CHAPTER NO. 10 : COMPANY PROFILES
- 10.1. Asahi Breweries
- 10.1.1. Company Overview
- 10.1.2. Product Portfolio
- 10.1.3. SWOT Analysis
- 10.1.4. Business Strategy
- 10.1.5. Financial Overview
- 10.2. Burlinger
- 10.3. CHI Ltd.
- 10.4. Goya Foods
- 10.5. Harboes Bryggeri
- 10.6. Holsten Brauerei AG
- 10.7. Mecca Grade Estate Malt
- 10.8. Radeberger Gruppe
- 10.9. Royal Unibrew
- 10.10. Suntory Holdings
- 10.11. United Dutch Breweries
- 10.12. Van Pur a
Pricing
Currency Rates
Questions or Comments?
Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
