Japan Athleisure Market- Growth, Share, Opportunities & Competitive Analysis, 2024 – 2032
Description
Market Overview
The Japan athleisure market is expected to grow from USD 5,876.23 million in 2023 to approximately USD 9,810.38 million by 2032, at a compound annual growth rate (CAGR) of 5.86% between 2024 and 2032. This growth is fueled by rising consumer interest in apparel that blends comfort with style, catering to both casual and active lifestyle needs.
Key factors contributing to this expansion include the growing influence of social media and celebrity-driven fashion trends, which are shaping consumer purchasing behavior. In addition, advancements in textile technologies and design innovation are enhancing both the functionality and aesthetic appeal of athleisure wear. The widespread adoption of hybrid work models and relaxed dress codes has also played a role in boosting demand, as consumers increasingly seek versatile wardrobe solutions that support their evolving daily routines.
Market Drivers
Social Media Influence and Celebrity Endorsements
A major driver of growth in Japan's athleisure market is the impact of social media and endorsements by celebrities and influencers. Digital InFact reports that 71% of Japanese consumers aged 15–29 follow fashion influencers, reflecting a high level of engagement with style trends on social platforms. Influencers and celebrities often endorse athleisure wear, significantly increasing its visibility and desirability.
According to Rakuten Insight, 42% of Japanese respondents indicated that celebrity endorsements influence their sportswear purchases. Strategic collaborations between athleisure brands and high-profile personalities foster aspirational value and brand differentiation. This influence is especially strong among younger consumers, who tend to adopt fashion trends inspired by online personalities and pop culture icons.
Market Restraints and Challenges
Intense Market Competition and Saturation
The Japan athleisure market faces a major challenge in the form of intense competition and increasing saturation. A growing number of domestic and international players are actively competing for market share, with leading brands such as Nike, Adidas, Puma, Asics, and Mizuno firmly established in the segment.
Despite a significant consumer base, competition is fierce, particularly among younger demographics, as highlighted by a Japan Sports Agency survey indicating that 15.1% of individuals in their twenties used fitness clubs as of November 2021. While this signifies a strong target audience, it also underscores the difficulty new entrants face in gaining traction. As market saturation increases, maintaining brand loyalty and differentiation becomes more difficult, raising the risk of fragmentation within the segment.
Segmentations
By Product:
Yoga Apparel
Tops
Pants
Shorts
Unitards
Capris
Others
Shirts & T-Shirts
Leggings
Shorts
Others
By Category:
Mass Market
Premium Market
By End User:
Men
Women
Children
By Distribution Channel:
Hypermarkets & Supermarkets
Sporting Goods Retailers
Online
Others
By Region:
Tokyo
Osaka
Yokohama
Other Regions
Key Players
Hanesbrands Inc.
Adidas AG
Under Armour Inc.
Lululemon Athletica Inc.
Vuori
PANGAIA
Outerknown
Eileen Fisher
Patagonia
Pact
The Japan athleisure market is expected to grow from USD 5,876.23 million in 2023 to approximately USD 9,810.38 million by 2032, at a compound annual growth rate (CAGR) of 5.86% between 2024 and 2032. This growth is fueled by rising consumer interest in apparel that blends comfort with style, catering to both casual and active lifestyle needs.
Key factors contributing to this expansion include the growing influence of social media and celebrity-driven fashion trends, which are shaping consumer purchasing behavior. In addition, advancements in textile technologies and design innovation are enhancing both the functionality and aesthetic appeal of athleisure wear. The widespread adoption of hybrid work models and relaxed dress codes has also played a role in boosting demand, as consumers increasingly seek versatile wardrobe solutions that support their evolving daily routines.
Market Drivers
Social Media Influence and Celebrity Endorsements
A major driver of growth in Japan's athleisure market is the impact of social media and endorsements by celebrities and influencers. Digital InFact reports that 71% of Japanese consumers aged 15–29 follow fashion influencers, reflecting a high level of engagement with style trends on social platforms. Influencers and celebrities often endorse athleisure wear, significantly increasing its visibility and desirability.
According to Rakuten Insight, 42% of Japanese respondents indicated that celebrity endorsements influence their sportswear purchases. Strategic collaborations between athleisure brands and high-profile personalities foster aspirational value and brand differentiation. This influence is especially strong among younger consumers, who tend to adopt fashion trends inspired by online personalities and pop culture icons.
Market Restraints and Challenges
Intense Market Competition and Saturation
The Japan athleisure market faces a major challenge in the form of intense competition and increasing saturation. A growing number of domestic and international players are actively competing for market share, with leading brands such as Nike, Adidas, Puma, Asics, and Mizuno firmly established in the segment.
Despite a significant consumer base, competition is fierce, particularly among younger demographics, as highlighted by a Japan Sports Agency survey indicating that 15.1% of individuals in their twenties used fitness clubs as of November 2021. While this signifies a strong target audience, it also underscores the difficulty new entrants face in gaining traction. As market saturation increases, maintaining brand loyalty and differentiation becomes more difficult, raising the risk of fragmentation within the segment.
Segmentations
By Product:
Yoga Apparel
Tops
Pants
Shorts
Unitards
Capris
Others
Shirts & T-Shirts
Leggings
Shorts
Others
By Category:
Mass Market
Premium Market
By End User:
Men
Women
Children
By Distribution Channel:
Hypermarkets & Supermarkets
Sporting Goods Retailers
Online
Others
By Region:
Tokyo
Osaka
Yokohama
Other Regions
Key Players
Hanesbrands Inc.
Adidas AG
Under Armour Inc.
Lululemon Athletica Inc.
Vuori
PANGAIA
Outerknown
Eileen Fisher
Patagonia
Pact
Table of Contents
196 Pages
- CHAPTER NO. 1 : INTRODUCTION
- 1.1.1. Report Description
- Purpose of the Report
- USP & Key Offerings
- 1.1.2. Key Benefits for Stakeholders
- 1.1.3. Target Audience
- 1.1.4. Report Scope
- CHAPTER NO. 2 : EXECUTIVE SUMMARY
- 2.1. Japan Athleisure Market Snapshot
- 2.1.1. Japan Athleisure Market, 2018 - 2032 (USD Million)
- CHAPTER NO. 3 : Japan Athleisure Market – INDUSTRY ANALYSIS
- 3.1. Introduction
- 3.2. Market Drivers
- 3.3. Market Restraints
- 3.4. Market Opportunities
- 3.5. Porter’s Five Forces Analysis
- CHAPTER NO. 4 : ANALYSIS COMPETITIVE LANDSCAPE
- 4.1. Company Market Share Analysis – 2023
- 4.2. Japan Athleisure Market Company Revenue Market Share, 2023
- 4.3. Company Assessment Metrics, 2023
- 4.4. Start-ups /SMEs Assessment Metrics, 2023
- 4.5. Strategic Developments
- 4.6. Key Players Product Matrix
- CHAPTER NO. 5 : PESTEL & ADJACENT MARKET ANALYSIS
- CHAPTER NO. 6 : Japan Athleisure Market – Based on Product ANALYSIS
- CHAPTER NO. 7 : Japan Athleisure Market – Based on Category ANALYSIS
- CHAPTER NO. 8 : Japan Athleisure Market – Based on End User ANALYSIS
- CHAPTER NO. 9 : Japan Athleisure Market – Based on Distribution Channel ANALYSIS
- 9.1. Based on Region
- CHAPTER NO. 10 : COMPANY PROFILES
- 10.1. Hanesbrands Inc.
- 10.1.1. Company Overview
- 10.1.2. Product Portfolio
- 10.1.3. SWOT Analysis
- 10.1.4. Business Strategy
- 10.1.5. Financial Overview
- 10.2. Adidas AG
- 10.3. Under Armour Inc.
- 10.4. Lululemon Athletica Inc.
- 10.5. Vuori
- 10.6. PANGAIA
- 10.7. Outerknown
- 10.8. Eileen Fisher
- 10.9. Patagonia
- 10.10. Pact
Pricing
Currency Rates
Questions or Comments?
Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
