Electric Lawn Mower Market - Growth, Share, Opportunities & Competitive Analysis, 2024 – 2032
Description
Market Overview
The Electric Lawn Mower Market is projected to grow from USD 17,469 million in 2024 to USD 27,218.73 million by 2032, registering a compound annual growth rate (CAGR) of 5.7%.
This growth is primarily driven by rising consumer demand for eco-friendly, energy-efficient, and low-maintenance lawn care solutions. Growing awareness of the environmental impact of traditional gasoline-powered mowers and an increasing shift toward sustainable living have accelerated the adoption of electric lawn mowers. Advancements in battery technology—offering longer run times, faster charging, and improved durability—are enhancing product performance and user convenience for both residential and commercial users. The rapid growth of smart and robotic lawn mowers, featuring GPS mapping, automation, and cloud-based route optimization, is further fueling market momentum. Additionally, government initiatives supporting the use of electric outdoor equipment and tightening emissions regulations are positively influencing market dynamics. The expanding trend of smart home integration and growing popularity of DIY lawn care are expected to reinforce demand for electric lawn mowers in the foreseeable future.
Market Drivers
Technological Advancements
Advancements in battery technology are significantly enhancing the performance and appeal of electric lawn mowers. New-generation lithium-ion batteries now offer extended run times, reduced charging durations, and more lightweight, compact designs. For instance, EGO Power+ has introduced mowers with fast-charging capabilities and high-capacity batteries, enabling users to efficiently manage larger lawn areas with fewer interruptions. These improvements not only boost reliability and cost-effectiveness but also help expand the usability of electric mowers in commercial and residential segments alike. As innovations in battery technology continue, electric lawn mowers are becoming a more practical and scalable alternative to traditional gas-powered models.
Market Challenges Analysis
High Initial Cost
A notable challenge in the electric lawn mower market is the relatively high upfront cost of electric models compared to gasoline-powered alternatives. Although electric mowers deliver cost savings over time through lower fuel and maintenance requirements, the initial investment—particularly for premium models equipped with smart features, autonomous operation, and large-capacity batteries—can be a significant deterrent. This is especially true in price-sensitive regions and emerging markets, where consumer purchasing power remains limited. Additionally, electric mowers are often perceived as premium products, making the switch less appealing for cost-conscious buyers. Addressing this issue will depend on continued innovation in manufacturing processes and battery technologies that help lower production costs, making electric mowers more affordable and accessible to a broader range of consumers.
Market Segmentation
By Product Type:
Ride-On
Walk-Behind
By Cord Type:
Corded
Cordless
By End-User:
Residential
Commercial
By Geography:
North America
U.S.
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Spain
Rest of Europe
Asia Pacific
China
Japan
India
South Korea
Southeast Asia
Rest of Asia Pacific
Latin America
Brazil
Argentina
Rest of Latin America
Middle East & Africa
GCC Countries
South Africa
Rest of the Middle East and Africa
Key Player Analysis
Husqvarna Group
Deere & Company
Briggs & Stratton
Robert Bosch GmbH
RYOBI
STIGA
Honda Motor Co., Ltd.
D&D Motor Systems Inc.
The Toro Company
AriensCo
Black+Decker
Emak S.p.A.
The Electric Lawn Mower Market is projected to grow from USD 17,469 million in 2024 to USD 27,218.73 million by 2032, registering a compound annual growth rate (CAGR) of 5.7%.
This growth is primarily driven by rising consumer demand for eco-friendly, energy-efficient, and low-maintenance lawn care solutions. Growing awareness of the environmental impact of traditional gasoline-powered mowers and an increasing shift toward sustainable living have accelerated the adoption of electric lawn mowers. Advancements in battery technology—offering longer run times, faster charging, and improved durability—are enhancing product performance and user convenience for both residential and commercial users. The rapid growth of smart and robotic lawn mowers, featuring GPS mapping, automation, and cloud-based route optimization, is further fueling market momentum. Additionally, government initiatives supporting the use of electric outdoor equipment and tightening emissions regulations are positively influencing market dynamics. The expanding trend of smart home integration and growing popularity of DIY lawn care are expected to reinforce demand for electric lawn mowers in the foreseeable future.
Market Drivers
Technological Advancements
Advancements in battery technology are significantly enhancing the performance and appeal of electric lawn mowers. New-generation lithium-ion batteries now offer extended run times, reduced charging durations, and more lightweight, compact designs. For instance, EGO Power+ has introduced mowers with fast-charging capabilities and high-capacity batteries, enabling users to efficiently manage larger lawn areas with fewer interruptions. These improvements not only boost reliability and cost-effectiveness but also help expand the usability of electric mowers in commercial and residential segments alike. As innovations in battery technology continue, electric lawn mowers are becoming a more practical and scalable alternative to traditional gas-powered models.
Market Challenges Analysis
High Initial Cost
A notable challenge in the electric lawn mower market is the relatively high upfront cost of electric models compared to gasoline-powered alternatives. Although electric mowers deliver cost savings over time through lower fuel and maintenance requirements, the initial investment—particularly for premium models equipped with smart features, autonomous operation, and large-capacity batteries—can be a significant deterrent. This is especially true in price-sensitive regions and emerging markets, where consumer purchasing power remains limited. Additionally, electric mowers are often perceived as premium products, making the switch less appealing for cost-conscious buyers. Addressing this issue will depend on continued innovation in manufacturing processes and battery technologies that help lower production costs, making electric mowers more affordable and accessible to a broader range of consumers.
Market Segmentation
By Product Type:
Ride-On
Walk-Behind
By Cord Type:
Corded
Cordless
By End-User:
Residential
Commercial
By Geography:
North America
U.S.
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Spain
Rest of Europe
Asia Pacific
China
Japan
India
South Korea
Southeast Asia
Rest of Asia Pacific
Latin America
Brazil
Argentina
Rest of Latin America
Middle East & Africa
GCC Countries
South Africa
Rest of the Middle East and Africa
Key Player Analysis
Husqvarna Group
Deere & Company
Briggs & Stratton
Robert Bosch GmbH
RYOBI
STIGA
Honda Motor Co., Ltd.
D&D Motor Systems Inc.
The Toro Company
AriensCo
Black+Decker
Emak S.p.A.
Table of Contents
197 Pages
- CHAPTER NO. 1: INTRODUCTION
- 1.1.1. Report Description
- Purpose of the Report
- USP & Key Offerings
- 1.1.2. Key Benefits for Stakeholders
- 1.1.3. Target Audience
- 1.1.4. Report Scope
- CHAPTER NO. 2: EXECUTIVE SUMMARY
- 2.1. Electric Lawn Mower Market Snapshot
- 2.1.1. Electric Lawn Mower Market, 2024 - 2032 (USD Million)
- CHAPTER NO. 3: Electric Lawn Mower Market – INDUSTRY ANALYSIS
- 3.1. Introduction
- 3.2. Market Drivers
- 3.3. Market Restraints
- 3.4. Market Opportunities
- 3.5. Porter’s Five Forces Analysis
- CHAPTER NO. 4: ANALYSIS COMPETITIVE LANDSCAPE
- 4.1. Company Market Share Analysis – 2023
- 4.2. Electric Lawn Mower Market Company Revenue Market Share, 2023
- 4.3. Company Assessment Metrics, 2023
- 4.4. Start-ups/SMEs Assessment Metrics, 2023
- 4.5. Strategic Developments
- 4.6. Key Players Product Matrix
- CHAPTER NO. 5: PESTEL & ADJACENT MARKET ANALYSIS
- CHAPTER NO. 6: Electric Lawn Mower Market – BY Based on Product Type ANALYSIS
- CHAPTER NO. 7: Electric Lawn Mower Market – BY Based on Cord Type ANALYSIS
- CHAPTER NO. 8: Electric Lawn Mower Market – BY Based on End-user ANALYSIS
- CHAPTER NO. 9: Electric Lawn Mower Market – BY Based on the Geography ANALYSIS
- CHAPTER NO. 10: COMPANY PROFILES
- 9.1. Husqvarna Group
- Company Overview
- Product Portfolio
- SWOT Analysis
- Business Strategy
- Financial Overview
- 9.2. Deere & Company
- 9.3. Briggs & Stratton
- 9.4. Robert Bosch GmbH
- 9.5. RYOBI
- 9.6. STIGA
- 9.7. Honda Motor Co., Ltd.
- 9.8. D&D Motor Systems Inc
- 9.9. The Toro Company
- 9.10. AriensCo
- 9.11. Black+Decker
- 9.12. Emak S.p.A.
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