Brown Rice Market - Growth, Share, Opportunities & Competitive Analysis, 2024 – 2032

Market Overview:
The global brown rice market is anticipated to expand from USD 9,258.4 million in 2024 to USD 16,389.66 million by 2032, reflecting a steady compound annual growth rate (CAGR) of 7.4% throughout the forecast period.

This upward trend is driven by growing consumer awareness regarding the health benefits of brown rice, such as its high dietary fiber, essential mineral content, and lower glycemic index relative to white rice. As a result, brown rice is increasingly being adopted as a nutritious substitute in diverse culinary applications, particularly by health-conscious consumers across the globe.

Market Drivers:

Rising Demand for Functional Foods:
The burgeoning functional food industry is playing a pivotal role in driving the growth of the brown rice market. Owing to its rich nutritional value and adaptability, manufacturers are increasingly integrating brown rice into a wide range of food products. For example, in March 2020, Milk Specialties Global launched PROriz brown rice protein—a neutral-flavored powder featuring all nine essential amino acids, available in both organic and conventional options. This versatile ingredient is suitable for various applications, including ready-to-mix protein beverages, underlining brown rice’s potential in the functional foods segment.

Market Challenges:

High Production and Storage Costs:
Despite undergoing minimal processing to retain its nutrient-rich bran layer, brown rice poses logistical challenges due to the oil in the bran, which reduces shelf life. As a result, storage and distribution costs are elevated, driving up total production expenses. This cost disparity makes brown rice less attractive to price-sensitive consumers when compared to its white rice counterpart.

Market Segmentation:

By Type:

Sweet

Basmati

By Length:

Long-Grain

Medium-Grain

Short-Grain

By Distribution Channel:

Hypermarkets and Supermarkets

Grocery Stores

Convenience Stores

Online

Others

By Region:

North America: U.S., Canada, Mexico

Europe: Germany, France, U.K., Italy, Spain, Rest of Europe

Asia Pacific: China, Japan, India, South Korea, Southeast Asia, Rest of Asia Pacific

Latin America: Brazil, Argentina, Rest of Latin America

Middle East & Africa: GCC Countries, South Africa, Rest of the Middle East & Africa

Key Player Analysis:

K. Rice Mill and Ash Co., Ltd.

Asia Golden Rice Co., Ltd.

Daawat (LT Foods Ltd.)

Shiva Shellac and Chemicals

Amira Nature Foods Ltd.

Chandrika Group of Mills

Riviana Foods Inc.

Ebro Foods, S.A.

Agistin Biotech Pvt. Ltd.

SunFoods LLC