Brazil Hummus Market-Growth, Share, Opportunities & Competitive Analysis, 2024 – 2032
Description
Market Overview
The Brazil Hummus Market is projected to grow from USD 94.69 million in 2023 to approximately USD 210.86 million by 2032, registering a compound annual growth rate (CAGR) of 10.52% from 2024 to 2032. This robust growth reflects the increasing consumer preference for healthier, plant-based food options.
The market is primarily driven by rising demand for vegan and vegetarian products, an expanding base of health-conscious consumers, and wider product availability across both retail and online channels. Emerging trends, such as the inclusion of diverse flavor profiles and the use of organic and non-GMO ingredients, are also gaining traction. Furthermore, the convenience of hummus as a ready-to-eat snack resonates with the urban population, further boosting adoption.
Market Drivers
Rising Health Consciousness and Dietary Shifts
Health awareness among Brazilian consumers is a key driver of the hummus market. Surveys indicate that 56% of Brazilians are actively seeking diets that reduce the risk of lifestyle diseases such as hypertension and diabetes. Hummus, rich in protein and fiber, presents an appealing option for these health-conscious individuals. Additionally, plant-based diets are on the rise, with around 30 million Brazilians identifying as vegetarians—a 75% increase since 2012. This demographic shift fuels demand for versatile foods like hummus, which serve as nutritious alternatives to traditional snacks and align with the health benefits of Mediterranean diets. As consumers increasingly seek nutrient-dense, wholesome options, hummus is positioned as a preferred choice in Brazil’s evolving food landscape.
Market Challenges
Strong Competition from Traditional Local Products
A major challenge in the Brazilian hummus market is competition from traditional local dips and spreads such as cream cheese, guacamole, and cheese-based spreads. These products are deeply ingrained in Brazilian culture and are widely consumed in daily meals and snacks. Many consumers perceive these familiar options as convenient and comforting, which can hinder the adoption of newer products like hummus, despite its nutritional advantages. Additionally, traditional dips are often more affordable than imported or premium hummus brands, limiting appeal among price-sensitive consumers. This scenario underscores the importance for hummus manufacturers to develop effective marketing strategies that highlight the unique benefits, flavors, and versatility of their products to attract and retain Brazilian consumers.
Market Segmentation
Based on Product
Classic Latin America Hummus
Roasted Garlic Latin America Hummus
White Bean Latin America Hummus
Black Olive Latin America Hummus
Others
Based on Packaging Type
Tubs & Cups
Jars & Bottles
Others
Based on Ingredient Type
Chickpeas
Tahini
Olive Oil
Garlic
Others
Based on Distribution Channel
Supermarkets & Hypermarkets
Convenience Stores
Grocery Stores
Online Retailers
Others
Based on Region
South and Southeast Brazil
Northeast and North Brazil
Key Players
Bakkavor Group Plc
Strauss Group
Tribe Hummus
Boar’s Head
Lantana Foods
Finnish Cheese Company
Cedar’s
Athenos
Sevan AB
Hope Foods
Vermont Hummus Company
The Brazil Hummus Market is projected to grow from USD 94.69 million in 2023 to approximately USD 210.86 million by 2032, registering a compound annual growth rate (CAGR) of 10.52% from 2024 to 2032. This robust growth reflects the increasing consumer preference for healthier, plant-based food options.
The market is primarily driven by rising demand for vegan and vegetarian products, an expanding base of health-conscious consumers, and wider product availability across both retail and online channels. Emerging trends, such as the inclusion of diverse flavor profiles and the use of organic and non-GMO ingredients, are also gaining traction. Furthermore, the convenience of hummus as a ready-to-eat snack resonates with the urban population, further boosting adoption.
Market Drivers
Rising Health Consciousness and Dietary Shifts
Health awareness among Brazilian consumers is a key driver of the hummus market. Surveys indicate that 56% of Brazilians are actively seeking diets that reduce the risk of lifestyle diseases such as hypertension and diabetes. Hummus, rich in protein and fiber, presents an appealing option for these health-conscious individuals. Additionally, plant-based diets are on the rise, with around 30 million Brazilians identifying as vegetarians—a 75% increase since 2012. This demographic shift fuels demand for versatile foods like hummus, which serve as nutritious alternatives to traditional snacks and align with the health benefits of Mediterranean diets. As consumers increasingly seek nutrient-dense, wholesome options, hummus is positioned as a preferred choice in Brazil’s evolving food landscape.
Market Challenges
Strong Competition from Traditional Local Products
A major challenge in the Brazilian hummus market is competition from traditional local dips and spreads such as cream cheese, guacamole, and cheese-based spreads. These products are deeply ingrained in Brazilian culture and are widely consumed in daily meals and snacks. Many consumers perceive these familiar options as convenient and comforting, which can hinder the adoption of newer products like hummus, despite its nutritional advantages. Additionally, traditional dips are often more affordable than imported or premium hummus brands, limiting appeal among price-sensitive consumers. This scenario underscores the importance for hummus manufacturers to develop effective marketing strategies that highlight the unique benefits, flavors, and versatility of their products to attract and retain Brazilian consumers.
Market Segmentation
Based on Product
Classic Latin America Hummus
Roasted Garlic Latin America Hummus
White Bean Latin America Hummus
Black Olive Latin America Hummus
Others
Based on Packaging Type
Tubs & Cups
Jars & Bottles
Others
Based on Ingredient Type
Chickpeas
Tahini
Olive Oil
Garlic
Others
Based on Distribution Channel
Supermarkets & Hypermarkets
Convenience Stores
Grocery Stores
Online Retailers
Others
Based on Region
South and Southeast Brazil
Northeast and North Brazil
Key Players
Bakkavor Group Plc
Strauss Group
Tribe Hummus
Boar’s Head
Lantana Foods
Finnish Cheese Company
Cedar’s
Athenos
Sevan AB
Hope Foods
Vermont Hummus Company
Table of Contents
200 Pages
- 1. Resumo Executivo
- Visão geral do mercado de hummus no Brasil
- Principais tendências e drivers de crescimento
- Projeções de crescimento até 2030
- 2. Dinâmica do Mercado
- Fatores que impulsionam o crescimento
- Desafios e barreiras
- Oportunidades emergentes no setor
- 3. Segmentação do Mercado
- 3.1 Por Tipo de Produto
- Hummus Clássico: A versão tradicional, dominando o mercado em 2024.
- Hummus de Feijão Branco: Segmento emergente com rápido crescimento, projetado para se tornar o mais lucrativo até 2030 .
- 3.2 Por Tipo de Embalagem
- Tubs e Copos: Segmento predominante, representando mais de 50% da participação de mercado global em 2023 .
- Embalagens Individuais: Crescimento impulsionado pela demanda por conveniência e porções controladas.
- 3.3 Por Tipo de Ingrediente
- Convencional: Preparações tradicionais com grão-de-bico.
- Orgânico: Ingredientes certificados, atendendo à crescente demanda por produtos naturais e sustentáveis.
- 3.4 Por Canal de Distribuição
- Supermercados e Hipermercados: Canal dominante, representando 51% da participação de mercado global em 2023 .
- Lojas de Conveniência: Acesso rápido e conveniente para consumidores urbanos.
- Varejo Online: Crescimento impulsionado pela conveniência e pela diversidade de marcas disponíveis.
- 3.5 Por Região
- Sudeste: Maior concentração de consumidores e varejistas, incluindo São Paulo e Rio de Janeiro.
- Sul: Crescimento devido à crescente conscientização sobre saúde e bem-estar.
- Nordeste e Norte: Expansão gradual com foco em produtos naturais e saudáveis.
- 🏢 Principais Empresas no Mercado de Hummus no Brasil
- Bakkavor Group Plc
- Strauss Group
- Tribe Hummus
- Boar’s Head
- Lantana Foods
- Finnish Cheese Company
- Cedar’s
- Athenos
- Sevan AB
- Hope Foods
- Vermont Hummus Company
Pricing
Currency Rates
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