After-Sun Care Products Market- Growth, Share, Opportunities & Competitive Analysis, 2024 – 2032
Description
Market Overview
The after-sun care products market is projected to grow from USD 2,225 million in 2024 to USD 2,986.99 million by 2032, with a compound annual growth rate (CAGR) of 3.75%.
The market's growth is being driven by an increasing awareness of skin health, heightened need for sun protection due to extended outdoor activities, and rising UV exposure. Additionally, consumers’ growing demand for natural and organic ingredients in skincare formulations has led to the development of innovative after-sun care products incorporating plant-based and marine-derived ingredients. The trend toward multifunctional products that combine sun protection, hydration, and repair has gained traction, offering consumers convenience and enhanced value. The expanding e-commerce sector, along with rising disposable incomes, is supporting market growth by improving accessibility to these products. Additionally, eco-friendly packaging and sustainability have become a priority for consumers, pushing manufacturers to adopt greener alternatives. Brands are leveraging social media and influencer marketing to reach a wider audience, further driving product visibility and market expansion.
Market Drivers
Increasing Preference for Natural and Organic Ingredients
The growing preference for natural and organic ingredients is a key driver of the after-sun care market. Consumers are increasingly opting for skincare products that avoid harmful chemicals such as parabens, sulfates, and synthetic fragrances. Leading brands like Burt’s Bees and Coola are responding by offering after-sun care products with natural and organic formulations. These products often include plant-based ingredients like aloe vera, chamomile, and marine extracts, known for their soothing and anti-inflammatory properties. This trend reflects the broader consumer shift towards clean beauty and sustainable personal care products.
Market Challenges
High Competition and Brand Differentiation
A major challenge in the after-sun care products market is the intense competition, which makes it difficult for brands to differentiate themselves. The market is crowded with numerous established skincare brands and new entrants, all competing for consumer attention. Many products offer similar benefits, such as hydration, soothing effects, and UV damage repair, making it challenging for companies to stand out. To achieve differentiation, companies must invest in innovative formulations, unique packaging, and targeted marketing strategies. However, this can be costly and resource-intensive. New brands also face the challenge of building consumer trust and loyalty, especially when competing against well-known legacy brands with established reputations.
Segmentation
By Product
Creams, Lotions & Body Butter
Gels
Sprays
Balms
Others
By Type
Mass
Premium
By Distribution Channel
Supermarkets/Hypermarkets
Specialty Beauty Stores
Pharmacies/Drugstores
Online/E-commerce
Others
By Geography
North America
U.S.
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Spain
Rest of Europe
Asia Pacific
China
Japan
India
South Korea
Southeast Asia
Rest of Asia Pacific
Latin America
Brazil
Argentina
Rest of Latin America
Middle East & Africa
GCC Countries
South Africa
Rest of the Middle East and Africa
Key Player Analysis
Beiersdorf AG
Coola LLC
Clarins Group
S. C. Johnson & Son, Inc.
Unilever PLC
Sisley-Paris
Dune Suncare
Estee Lauder Companies Inc.
Edgewell Personal Care
Neutrogena
Kao Corporation
The after-sun care products market is projected to grow from USD 2,225 million in 2024 to USD 2,986.99 million by 2032, with a compound annual growth rate (CAGR) of 3.75%.
The market's growth is being driven by an increasing awareness of skin health, heightened need for sun protection due to extended outdoor activities, and rising UV exposure. Additionally, consumers’ growing demand for natural and organic ingredients in skincare formulations has led to the development of innovative after-sun care products incorporating plant-based and marine-derived ingredients. The trend toward multifunctional products that combine sun protection, hydration, and repair has gained traction, offering consumers convenience and enhanced value. The expanding e-commerce sector, along with rising disposable incomes, is supporting market growth by improving accessibility to these products. Additionally, eco-friendly packaging and sustainability have become a priority for consumers, pushing manufacturers to adopt greener alternatives. Brands are leveraging social media and influencer marketing to reach a wider audience, further driving product visibility and market expansion.
Market Drivers
Increasing Preference for Natural and Organic Ingredients
The growing preference for natural and organic ingredients is a key driver of the after-sun care market. Consumers are increasingly opting for skincare products that avoid harmful chemicals such as parabens, sulfates, and synthetic fragrances. Leading brands like Burt’s Bees and Coola are responding by offering after-sun care products with natural and organic formulations. These products often include plant-based ingredients like aloe vera, chamomile, and marine extracts, known for their soothing and anti-inflammatory properties. This trend reflects the broader consumer shift towards clean beauty and sustainable personal care products.
Market Challenges
High Competition and Brand Differentiation
A major challenge in the after-sun care products market is the intense competition, which makes it difficult for brands to differentiate themselves. The market is crowded with numerous established skincare brands and new entrants, all competing for consumer attention. Many products offer similar benefits, such as hydration, soothing effects, and UV damage repair, making it challenging for companies to stand out. To achieve differentiation, companies must invest in innovative formulations, unique packaging, and targeted marketing strategies. However, this can be costly and resource-intensive. New brands also face the challenge of building consumer trust and loyalty, especially when competing against well-known legacy brands with established reputations.
Segmentation
By Product
Creams, Lotions & Body Butter
Gels
Sprays
Balms
Others
By Type
Mass
Premium
By Distribution Channel
Supermarkets/Hypermarkets
Specialty Beauty Stores
Pharmacies/Drugstores
Online/E-commerce
Others
By Geography
North America
U.S.
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Spain
Rest of Europe
Asia Pacific
China
Japan
India
South Korea
Southeast Asia
Rest of Asia Pacific
Latin America
Brazil
Argentina
Rest of Latin America
Middle East & Africa
GCC Countries
South Africa
Rest of the Middle East and Africa
Key Player Analysis
Beiersdorf AG
Coola LLC
Clarins Group
S. C. Johnson & Son, Inc.
Unilever PLC
Sisley-Paris
Dune Suncare
Estee Lauder Companies Inc.
Edgewell Personal Care
Neutrogena
Kao Corporation
Table of Contents
198 Pages
- CHAPTER NO. 1 : INTRODUCTION
- 1.1.1. Report Description
- Purpose of the Report
- USP & Key Offerings
- 1.1.2. Key Benefits for Stakeholders
- 1.1.3. Target Audience
- 1.1.4. Report Scope
- CHAPTER NO. 2 : EXECUTIVE SUMMARY
- 2.1. After-Sun Care Products Market Snapshot
- 2.1.1. After-Sun Care Products Market, 2018 - 2032 (USD Million)
- CHAPTER NO. 3 : After-Sun Care Products Market – INDUSTRY ANALYSIS
- 3.1. Introduction
- 3.2. Market Drivers
- 3.3. Market Restraints
- 3.4. Market Opportunities
- 3.5. Porter’s Five Forces Analysis
- CHAPTER NO. 4 : ANALYSIS COMPETITIVE LANDSCAPE
- 4.1. Company Market Share Analysis – 2023
- 4.2. After-Sun Care Products Market Company Revenue Market Share, 2023
- 4.3. Company Assessment Metrics, 2023
- 4.4. Start-ups /SMEs Assessment Metrics, 2023
- 4.5. Strategic Developments
- 4.6. Key Players Product Matrix
- CHAPTER NO. 5 : PESTEL & ADJACENT MARKET ANALYSIS
- CHAPTER NO. 6 : After-Sun Care Products Market – BY Based on Product ANALYSIS
- CHAPTER NO. 7 : After-Sun Care Products Market – BY Based on Type ANALYSIS
- CHAPTER NO. 8 : After-Sun Care Products Market – BY Based on Distribution Channel ANALYSIS
- CHAPTER NO. 9 : After-Sun Care Products Market – BY Based on Geography ANALYSIS
- CHAPTER NO. 10 : COMPANY PROFILES
- 9.1. Beiersdorf AG
- 9.1.1. Company Overview
- 9.1.2. Product Portfolio
- 9.1.3. SWOT Analysis
- 9.1.4. Business Strategy
- 9.1.5. Financial Overview
- 9.2. Coola LLC
- 9.3. Clarins Group
- 9.4. S. C. Johnson & Son, Inc.
- 9.5. Unilever PLC
- 9.6. Sisley-Paris
- 9.7. Dune Suncare
- 9.8. Estee Lauder Companies Inc.
- 9.9. Edgewell Personal Care
- 9.10. Neutrogena
- 9.11. Kao Corporation
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