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E-commerce Analytics Market, By Type (Basic Analytics, Advanced Analytics, and Others), By Geography (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa)

Publisher Coherent Market Insights
Published Apr 08, 2025
Length 167 Pages
SKU # CMI20009030

Description

The global e-commerce analytics market is witnessing a period of robust growth on account of rising popularity of online shopping across the world. E-commerce platforms are generating massive volumes of transactional data that contains insights about consumer behavior and preferences. Businesses are leveraging advanced analytics tools to gain deeper understanding of customers and optimize online store operations. Big data analytics is being applied to track site activity, improve conversion rates, compare performance of marketing campaigns and conduct predictive analysis. The growing need among e-marketers to enhance customer experience and maximize revenues by making data-driven decisions are fueling the demand for specialized analytics software and services.

Market Dynamics:

The key drivers propelling the e-commerce analytics market include increasing digitization of the retail sector, proliferation of e-commerce startups, and focus on enhancing online shopping experience. Additionally, rapid technological advancements in areas, such as AI, cloud computing, and big data analytics, is enabling merchants to obtain actionable customer insights. However, factors like lack of analytics skills and data privacy concerns pose significant challenges. On the opportunity front, rising mobile commerce trends and growing popularity of social media marketing are expanding avenues for analytics vendors.

Key Features of the Study:
  • This report provides in-depth analysis of the global e-commerce analytics market, and provides market size (US$ Billion) and compound annual growth rate (CAGR%) for the forecast period (2025–2032), considering 2024 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
  • It profiles key players in the global e-commerce analytics market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
  • Key companies covered as a part of this study include Adobe Marketing Cloud, Google Analytics, Shopify Analytics, Mixpanel, Heap, Crazy Egg, Segment, Kissmetrics, Brightpearl, Woopra, SellerPrime, Forter, Jungle Scout, Comscore, and Intelligence Node
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
  • The global e-commerce analytics market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global e-commerce analytics markets
Market Segmentation
  • Type Insights (Revenue, USD Bn, 2020 - 2032)
  • Basic Analytics
  • Advanced Analytics
  • Others
  • Regional Insights (Revenue, USD Bn, 2020 - 2032)
  • North America
  • U.S.
  • Canada
  • Latin America
  • Brazil
  • Argentina
  • Mexico
  • Rest of Latin America
  • Europe
  • Germany
  • U.K.
  • Spain
  • France
  • Italy
  • Russia
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
  • Middle East
  • GCC Countries
  • Israel
  • Rest of Middle East
  • Africa
  • South Africa
  • North Africa
  • Central Africa
  • Company Profiles:
  • Adobe Marketing Cloud
  • Google Analytics
  • Shopify Analytics
  • Mixpanel
  • Heap
  • Crazy Egg
  • Segment
  • Kissmetrics
  • Brightpearl
  • Woopra
  • SellerPrime
  • Forter
  • Jungle Scout
  • Comscore
  • Intelligence Node

Table of Contents

167 Pages
1. Research Objectives and Assumptions
Research Objectives
Assumptions
Abbreviations
2. Market Purview
Report Description
Market Definition and Scope
Executive Summary
Global E-commerce Analytics Market, By Type
Global E-commerce Analytics Market, By Region
3. Market Dynamics, Regulations, and Trends Analysis
Market Dynamics
Impact Analysis
Key Highlights
Regulatory Scenario
Product Launches/Approvals
PEST Analysis
PORTER’s Analysis
Market Opportunities
Regulatory Scenario
Key Developments
Industry Trends
4. Global E-commerce Analytics Market, By Type, 2020-2032, (USD Bn)
Introduction
Market Share Analysis, 2025 and 2032 (%)
Y-o-Y Growth Analysis, 2021 - 2032
Segment Trends
Basic Analytics
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Advanced Analytics
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Others
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
5. Global E-commerce Analytics Market, By Region, 2020 - 2032, Value (USD Bn)
Introduction
Market Share (%) Analysis, 2025, 2028 & 2032, Value (USD Bn)
Market Y-o-Y Growth Analysis (%), 2021 - 2032, Value (USD Bn)
Regional Trends
North America
Introduction
Market Size and Forecast, By Type , 2020 - 2032, Value (USD Bn)
Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
U.S.
Canada
Latin America
Introduction
Market Size and Forecast, By Type, 2020 - 2032, Value (USD Bn)
Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
Brazil
Argentina
Mexico
Rest of Latin America
Europe
Introduction
Market Size and Forecast, By Type, 2020 - 2032, Value (USD Bn)
Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
Germany
U.K.
Spain
France
Italy
Russia
Rest of Europe
Asia Pacific
Introduction
Market Size and Forecast, By Type, 2020 - 2032, Value (USD Bn)
Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
China
India
Japan
Australia
South Korea
ASEAN
Rest of Asia Pacific
Middle East
Introduction
Market Size and Forecast, By Type, 2020 - 2032, Value (USD Bn)
Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
GCC Countries
Israel
Rest of Middle East
Africa
Introduction
Market Size and Forecast, By Type, 2020 - 2032, Value (USD Bn)
Market Size and Forecast, By Country/Region, 2020 - 2032, Value (USD Bn)
South Africa
North Africa
Central Africa
6. Competitive Landscape
Adobe Marketing Cloud
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Google Analytics
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Shopify Analytics
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Mixpanel
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Heap
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Crazy Egg
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Segment
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Kissmetrics
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Brightpearl
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Woopra
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
SellerPrime
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Forter
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Jungle Scout
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Comscore
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Intelligence Node
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
7. Analyst Recommendations
Wheel of Fortune
Analyst View
Coherent Opportunity Map
8. References and Research Methodology
References
Research Methodology
About us
*Browse 32 market data tables and 28 figures on ‘E-commerce Analytics Market' - forecast to 2032

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