New Zealand Air Purifier Market

An air purifier removes organic and inorganic contaminants from air within enclosed area. These devices capture pollutants and particles present in the air and the clean air is pushed out into the living space. In New Zealand demand for air purifiers is rapidly growing, the majority of these air purifiers are imported from countries such as the U.S., China, and others.

For instance, according to the report published by The Ministry of Foreign Affairs and Trade, a Government body of New Zealand, China is the second-largest import partner of New Zealand since 2017. In 2019, New Zealand imported around US$ 13.3 billion goods from China majority of which was electronics goods such as air purifiers, smartphones, laptops, and others. The ease of availability of the air purifiers will positively impact the New Zealand air purifier market.

Market Dynamics

The adoption of smart technology such as Wi-Fi-enabled devices and remote-controlled air purifiers is a major trend in the New Zealand air purifier market. The smart devices market has gained popularity in the recent past owing to the ease of operation offered by these devices. Smart devices are equipped with various connectivity options such as Wi-Fi, 4G, 5G, Bluetooth, and others which enable machine-to-machine communication. For instance, a smart air purifier that is equipped with Wi-Fi connectivity can be remotely controlled with mobile devices such as smartphones, tablets, and others.

Owing to benefits of smart technology, several manufacturers are focused on providing smart air purifiers for domestic applications and increasing their market presence. For instance, Xiaomi Corporation, a China-based consumer electronics product manufacturing company offers the Air Purifier Pro Home Appliance Smart APP Control, a smart air purifier equipped with advanced technology such as speed air cycle up to 500m3/h Particle CADR, OLED display, smart app control, accurate laser sensor, and others. The smart app provided by the company also sends a reminder to change filters.

However, due to a large number of on-board sensors (such as oxygen sensors, dust sensors, air temperature sensors, and others), cost of these devices increases sharply.

Key features of the study

• This report provides in-depth analysis of New Zealand air purifier market size (USD Mn) and compound annual growth rate (CAGR %) for the forecast period (2021– 2027), considering 2019 as the base year.
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, regional outlook, and competitive strategies adopted by the leading market players.
• It profiles leading players in the New Zealand air purifier market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, market capital, key developments, strategies, and future plans.
• Companies covered as a part of this study include Honeywell International Inc., Koninklijke Philips N.V., LG Electronics, Filtercorp International Limited, Fellowes Brands, Breathing Better NZ Ltd, Blueair AB, Daikin Industries, Ltd., Dyson Ltd., Sharp Corporation, Winix Co., Ltd., Xiaomi Corporation, Molekule.
• Insights from this report would allow marketers and management authorities of companies to make informed decisions regarding future product launches, product upgrades, market expansion, and marketing tactics.
• The New Zealand air purifier market report caters to various stakeholders in this industry including investors, suppliers, managed service providers, third-party service providers, distributors, new entrants, and value-added resellers.
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the New Zealand air purifier market.

Market Segmentation

• By Technology
• High-Efficiency Particulate Air (HEPA)
• Electrostatic Precipitator
• Ion & Ozone Generators
• Activated Carbon
• Other Technologies
• By End-user
• Commercial
• Residential
• By Distribution Channel
• E-commerce Channel
• Retail
• Key Players Insights
• Honeywell International Inc.
• Koninklijke Philips N.V.
• LG Electronics
• Filtercorp International Limited
• Fellowes Brands
• Breathing Better NZ Ltd
• Blueair AB
• Dyson Ltd.
• Sharp Corporation
• Winix Co., Ltd.
• Xiaomi Corporation
• Molekule

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